Chapter 202 Overseas Network

? This "Human Purge 2" is the first time that Embassy Pictures has released a film in an overseas market, which is of extraordinary significance.

Although Embassy Pictures has dug up the distribution department of the former Polygram Films and prepared to build overseas distribution channels, only by successfully releasing films overseas can it prove that it has an overseas distribution network.

Alan Albert returned to the UK in early October and personally presided over the distribution of the entire Western European market.

"Ent, apart from "Human Purge 2", there is no heavyweight horror thriller in this year's Halloween schedule."

In an office, Alan Albert told the person in charge of the operation department of the largest theater company in Europe: "Halloween is a traditional festival. Watching horror and thriller movies during Halloween is also a tradition for movie fans!"

The person in charge named Ent said: "So, we have decided to launch your company's "Human Purge Plan 2" on the weekend before Halloween."

Alan Albert was not completely satisfied with this, saying: "But your company can invest more resources!" He emphasized: "This is the Halloween schedule, those traditional commercial films, those science fiction films, romance films and Commercial films should stand aside in front of horror films! Increase resources on horror films to meet the needs of movie fans and the market!"

Ent understood what Alan Albert meant, but didn't speak.

"The Purge 2 is not just a horror thriller," Alan Albert continued: "It's a sequel movie. Don't forget, the first one was a huge success! What about the second one? Success! Your company will definitely get more rewards if you invest more screens in this film!"

This is very reasonable. Although he is a European, Ent is engaged in the most commercial work in the film industry, so he will naturally consider issues from the perspective of the market.

Alan Albert added: "The sequel of a successful movie has the least risk! It is also the most attractive to the audience!"

"Okay." Ent said: "You have convinced me, tell me what you think."

Alan Albert said directly: "4,000 screens! Your company's theaters are located in all countries in Western Europe. It is not difficult to give 4,000 screens to "Human Purge 2", right?"

Sydney, Australia.

Danny Donald came to Australia after setting up the Embassy Pictures office in Unspeakable City.

Although Australia is extremely far from the West,

However, Hollywood has always classified it as a traditional western market. The Sydney office of Embassy Pictures is in charge of all Oceania markets including Australia and New Zealand.

In the conference room, Danny Donald is listening to the summary of various aspects of work.

"1200 copies have been developed." The person in charge of the relevant work said: "The delivery work is in progress. Before the 25th, all copies will be delivered to theaters in Australia and New Zealand. insurance services."

He thought for a while, and then said: "I have confirmed all the theaters, and they will show on time the weekend before Halloween."

Danny Donald turned his head and asked a middle-aged woman: "Margaret, is the third-party supervision confirmed?"

This somewhat fat woman said: "We have signed a contract with PricewaterhouseCoopers Australia Branch, and they will supervise the whole process of capital flow such as theater box office and account transactions."

"Don't be careless." Danny Donald is very cautious: "We are outsiders, and we must prevent local companies from tampering with the accounts."

"Yes." The middle-aged woman replied.

Danny Donald said to the black-haired man next to him: "Starting from the first day of the film's release, a week-long market survey was launched to collect various first-hand data, analyze market feedback, and pass it back to the parent company in time."

The black-haired man said: "The manpower is ready, we have contacted a professional market research company, and we are just waiting for the film to be released."

Danny Donald nodded first, and then reminded: "After the film's schedule ends, we will collect audience reviews from local newspapers, special issues of theaters, advertisements for external promotion, business conditions among peers in the same period, the proportion of audience members, and public opinions on the film. Report to the company on a regular basis."

After the meeting, Danny-Donald and the person in charge of the Sydney office made preliminary contacts with the Australian Home Video Company, Sydney Cable 1, and Australian Radio and Television in less than a week. After 2" is released in Australian theaters, it will be played on these offline channels one after another to continue to earn revenue.

In addition, Danny Donald also discussed with representatives of Australian Airlines, Sydney Hospital, Australian Prison Management Association, Hilton Hotel Australia Branch and other organizations.

These all belong to the non-dramatic offline operation channels of the film, such as on the plane, hotel, hospital, school, university, prison, library and so on.

Airplanes account for the largest proportion, and there are usually a lot of movies on most flights.

These channels generally charge a fixed fee or a fee based on the number of views. Although they are a small source of profit, the long-term accumulation of multiple channels is also a considerable amount of income.

In terms of the derivatives market, the Sydney branch has also made corresponding preparations. Horror movie derivatives are not easy to do, and "Purge 2" doesn't have much room for derivatives operations. Those derivatives operating companies can only fancy Masks shown in the film.

Halloween is coming, which is the most active season of the year for demons and ghosts.

If you want to become a monster, you must need corresponding props.

The traditional first-tier markets of Hollywood movies all pay attention to the copyright protection of cultural products, which is also the basis for movies to make profits offline.

Otherwise, before the movie comes out of the theater, piracy will fly all over the sky, and offline revenue will naturally be impossible to talk about.

Before the release of "Purge 2", Ronan went to Europe again to check the preparations for overseas release.

Europe is the headquarters of the former Polygram Films, and the preparations here are quite in place. The distribution network covers every online and offline channel. Although it is far behind the six major companies, it is no worse than the second-tier distribution labels. .

Since the 1990s, Hollywood has been dominating the world film industry, continuously exporting films to markets all over the world. In most countries and regions, local films cannot match the local influence of Hollywood films.

With excellent film content that caters to the tastes of audiences around the world, Hollywood's distribution network around the world is enough to serve as another pillar for promoting films to overseas markets.

In the earliest days, Hollywood film companies chose to cooperate with local agents, but the increased middle layer fee will undoubtedly reduce the income of Hollywood companies.

In recent years, just like what Ronan asked the embassy film industry to do, in the main overseas market of Hollywood movies, major companies have established branches or overseas offices one after another, no longer relying on the middleman-agent model, and began to establish A branch, which distributes films overseas by employing its own employees.

The formation of this vertically integrated distribution network has made Hollywood's overseas distribution capabilities increasingly stronger, and offices in various places have played a pivotal role between the parent company of Hollywood and various markets.

The local global distribution network can not only help Hollywood films to export to overseas markets, but also give back to Hollywood by virtue of their understanding of overseas markets and audiences. Overseas market executives will start from how to promote overseas sales, and discuss scripts, cast and crew Comments on selections, final cuts, etc.

For example, some Hollywood movies always blackmail some countries, but after the market in these countries grows, Hollywood must make changes. Local branches can provide specific data and examples, so as to avoid making some serious mistakes.

Two markets like Russia and the East are the most typical.

Even in order to please audiences in some important markets, Hollywood will even provide special editions based on the opinions of overseas distribution and marketing departments.

In late October, the Halloween schedule kicked off. Compared with previous years, I don’t know if it was hit by the economic crisis. The competition for this year’s Halloween schedule is very small, and even some horror movies produced by small companies are not available for various reasons. Completed, only the schedule can be changed.

Over the weekend of October 20, after two horror films were withdrawn, it became the monopoly of Columbia Pictures' "Steal and Kidnap".

Guy Ritchie released this new film after "Two Smoking Barrels". Even though the film critics praised it, the media praised it, and Brad Pitt joined, it still cannot change the situation that it is not suitable for the North American market.

"Snatched" is a good movie, but good movies may not be accepted by the public, and the release of Sony Columbia has not really changed this situation. "Snatched" only made $8 million in its first week.

However, the film's excellent reputation among some audiences will undoubtedly make long-term profits in the offline market, but it will take much longer than the theater screening.

There were almost no strong competitors in the same period, and two horror films were withdrawn. "Stealing and Kidnapping" still had a mediocre box office, which also meant that it could not cause much trouble for subsequent films.

"Human Purge 2" will be released on the following weekend, and Halloween will be after this weekend. In previous years, many horror films will be released together this weekend.

But this year's situation is quite strange. There are quite a few horror films released in small productions and on a small scale, and the only horror film with a scale of more than 2,000 theaters is "Human Purge 2".

That doesn't mean there weren't other big releases in the same period.

"Return to Glory," produced by DreamWorks and distributed by 20th Century Fox, starring Matt Damon, Will Smith and Charlize Theron, also began painting this weekend.

Charlize Theron is now negligible, and Matt Damon and Will Smith both have considerable box office appeal.

Fortunately, the audience of this film does not have a large area of ​​overlap with "Human Purge 2".

In addition, "Marlena", whose copyright was bought by Miramax, also premiered this weekend. The Chinese name of the film is "The Beautiful Legend of Sicily".