Two Hundred and Twentieth Eighth Chapter Strength to 1

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In the reception room of the embassy film industry, Li An and Xu Ligong, who came separately, met and waited patiently for Ronan to appear.

"Based on your past experience, how likely is Crouching Tiger, Hidden Dragon to become a hit?" Xu Ligong asked.

Ang Lee made some calculations in his mind, and said: "The results of screenings are very good. There are only 30 theaters, and they got 1.58 million US dollars in three days on the weekend, and the box office of a single theater exceeded 50,000 US dollars. This is the first time in my director career. "

Xu Ligong frowned slightly, and said, "Why not expand the screening?"

Ang Lee knew that he didn't know much about the screening strategy of Hollywood awards season films, and said: "Restricting the scope of screenings can maximize the possibility of eliminating audiences who don't like this type of film from entering the theater, and ensuring the film's reputation. Word of mouth is very important for winning awards."

Xu Ligong nodded, and asked: "We can win 1.58 million US dollars in 30 theaters in 3 days. Are we selling cheap?"

This feeling was unstoppable when he saw the box office data.

"Very likely." Li An showed a wry smile: "I knew we would sign a sharing contract."

Xu Ligong is also a producer and the owner of a film company. From this point of view, he said: "If the share contract is signed, will the Embassy Pictures invest so much resources in North American publicity and distribution?"

Li An stopped talking, it seemed unlikely.

"Fortunately, we still have markets outside of North America." Xu Ligong was thankful.

Ang Lee sighed: "Ronan Anderson is very shrewd. He seems to understand the audience of "Crouching Tiger, Hidden Dragon" better than us. The publicity and distribution are very targeted. Let's just say that this is the screening weekend. In a Chinese gathering area, the box office of a single hall cannot be so high.”

With such a high single-venue box office, the average attendance rate of screenings must have exceeded 80%.

Xu Ligong squeezed out a smile and said, "We finally found the right person. Fortunately, we didn't sell to Harvey Weinstein. As long as the film can bring a certain momentum in North America, it will also be popular overseas."

Ang Lee said: "Now we will see the effect after the expanded release."

The door of the reception room opened, Ronan walked in, and greeted Li An and Xu Ligong.

Ronan said to the two, "Starting from this weekend, "Crouching Tiger, Hidden Dragon" will gradually expand its screening scale to 100 screenings first, and 300 screenings after the new year.

If the film can gain something at the Golden Globe Awards, we will expand the screening to 1,500 theaters or even more after the Golden Globe Awards. If the Golden Globes are not harvested, wait for the Oscar nominations to be announced before completely expanding the screening scale. "

He emphasized: "We take the long-term screening."

Long-term screenings are not very beneficial to the distribution company. The longer the screening time is dragged on, the more the theaters' overall share will be. Even after 20 weeks of screenings, the theaters can extract 80 to 90% of the box office.

Ronan asked someone to make a budget, and the film screening was delayed for more than 20 weeks. The overall share of the embassy film industry may only be 45%.

Of course, long-term screenings are not entirely a bad thing. It can expand the film's popularity and audience, which is good for subsequent offline releases.

"We are laymen in the matter of distribution." Xu Ligong expressed his humility: "We have to rely on Mr. Anderson and Embassy Pictures in this regard."

Luo Nan said with a smile: "Mr. Xu is too polite. We are now a community of interests. "Crouching Tiger, Hidden Dragon" has performed well in screenings, which has proved that it has the ability to explode in the market. Embassy Pictures will invest all available resources. Don't worry, both of you."

Li An and Xu Ligong also laughed. Ronan's previous performance of keeping promises made them feel at ease about Ronan's words.

Xu Ligong answered politely: "Mr. Anderson is welcome if we are needed."

Having said that, of course Ronan would not be polite, and said: "Both of you, the announcement and release of "Crouching Tiger, Hidden Dragon" is going on around the awards season and the Oscars, Christmas is coming soon, and the Academy will distribute The nomination vote is very close, and our publicity and public relations work must be strengthened. Embassy Pictures is a new company participating in the Oscar competition, and there must be a lack of experience and ability. If possible, I hope the two of you can do more work.”

What do these words mean? As a businessman, Xu Ligong immediately heard it. He wanted to give himself a mouthful. Why should he say more polite words?

Ang Lee didn't think too much about it, and said directly: "I will fully cooperate with Embassy Pictures and Mr. Anderson."

Ronan nodded with a smile, then looked at Xu Ligong, as if waiting for him to express his opinion.

Xu Ligong said: "I have already contacted several media outlets, planning to advertise "Crouching Tiger, Hidden Dragon" after the new year."

"It's best to get in touch more." Ronan would not be embarrassed to say that when he should be thick-skinned, his heart is definitely not white: "Mr. Xu, if we can combine the strengths of our two companies and work together, The Golden Globes and Oscars will be more certain."

The power of two companies? Xu Ligong didn't refute, but couldn't help muttering in his heart: "Crouching Tiger, Hidden Dragon" is distributed by Embassy Pictures in North America, right? We sell the copyright to you, and we get less than a dollar in North America's proceeds. Are you willing to let us contribute more?

Seeing that Ang Lee and Xu Ligong didn't speak, Ronan knew what they were thinking without guessing, and said with a smile: "Although many people say that the gold content of the Oscars is not as high as that of the three major European film festivals, the impact of the Oscars on business More powerful. If I remember correctly, "Crouching Tiger, Hidden Dragon" has not yet been released in Europe, Australia and Latin America. If it can get a best foreign language film award, or even nomination, this film will have the least box office plus offline revenue It can also increase by fifty percent.”

Xu Ligong looked at Li An, and Li An nodded slightly.

The promotion of Oscar is still very big.

Ronan said calmly: "An Oscar award can make "Crouching Tiger, Hidden Dragon" famous all over the world."

Xu Ligong gritted his teeth and said, "Mr. Anderson, after the new year, Zongheng International will take another 1 million US dollars for the advertising of "Crouching Tiger, Hidden Dragon."

Ronan said confidently: "In this way, we have greater confidence, maybe Director Li can still win the best director nomination."

Li An was humble again and again, but there was a smile on his face unconsciously.

Ronan basically achieved his goal by sending the two away. With the promotion of public relations, his confidence in "Crouching Tiger, Hidden Dragon" increased.

Not just nominations for Best Foreign Language Film, but also Best Director and Best Picture.

The big hits of the awards season, films like "Never Compromise" and "Gladiator" are typical Hollywood movies, and there are also some direct rivals of "Crouching Tiger, Hidden Dragon" for best picture nominations, which are simply Oscar propositions composition.

This kind of film has advantages and disadvantages. The type of "Crouching Tiger, Hidden Dragon" may bring freshness to the judges.

After all, reading some propositional essays every year may bore even the most conservative old man.

For example, a film like "Never Compromise" is simply an Oscar stereotype.

Moreover, this type of film has become more and more popular since the mid-to-late 1990s.

The biggest feature of these movies is that they are made according to the appetite and preferences of the elderly white Oscar judges. The subject matter and the protagonist will always be controversial. Give the actors enough room to play and emphasize quality performances. The actors' performance methods must be trained with methods.

It has to be serious, not funny.

The most representative of these are undoubtedly biographical films. The popularity of biographical films is due to the very real safety considerations of Hollywood filmmakers, because most of the judges want to see familiar faces playing familiar roles.

Except for a few of these Oscar entries with a strong personal style, if you analyze them carefully, they are not fundamentally different from the visual blockbusters in the summer archives. They are all industrial assembly line products that cater to the appetite of some people.

When big commercial productions and teen movies are moving closer to cliché themes such as comic book adaptations and heroes saving the world, the films that originally competed in the awards season are a kind of resistance to clichés, but after years of hard work by the Oscar judges, This resistance eventually turned into another cliché.

After the start of the new week, heavy snow fell in the northeastern United States, and New York was no exception.

The cold weather and the flying snow have drastically reduced the number of people going out, but the entrance of a large independent theater near Chinatown in New York is extremely lively.

"Crouching Tiger, Hidden Dragon" gradually became famous in Chinese circles across the United States.

Even though New York was very windy and snowy from time to time in December, there was a long queue at the entrance of the theater where "Crouching Tiger, Hidden Dragon" was being screened. A poster of the American version of "Crouching Tiger, Hidden Dragon" was erected in the wind, attracting crowds of passers-by.

Perhaps influenced by the Americans, the Chinese in New York reacted very directly to this film in theaters. They would applaud after Yu Jiaolong and Yu Xiulian's eaves chase, and they would exclaim in admiration when the two escorted each other. , will also laugh heartily in the desert chase between Yu Jiaolong and Luo Xiaohu, as if they are not watching a movie, but a live stage play.

"When "Crouching Tiger, Hidden Dragon", which was grand in scale, entertaining and artistic, immediately attracted audiences flocking to it, and film critics applauded unanimously. Some Americans specially organized a group to fly to Hong Kong just to fully experience the atmosphere of martial arts movies. , and film critics wrote such rave reviews as ''Crouching Tiger, Hidden Dragon' will rediscover your long-lost passion for film'."

This is of course not the real situation, but the propaganda of the embassy film industry.

But one thing cannot be denied, Ang Lee did not disappoint the Chinese audience in North America. The word-of-mouth of "Crouching Tiger, Hidden Dragon" gradually expanded to more groups through the fermentation of Chinese audiences and newspaper media.

When Christmas came, "Crouching Tiger, Hidden Dragon" expanded to 100 theaters, and won $4.15 million during the Christmas weekend, with a single box office of $41,500, continuing to run at a high level.

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