Chapter 255: Kiasu's Singaporeans and You Are Famous

At nine o'clock, after the Yifan Optical Optical Store in Singapore opened for business, Li Xiaofan was startled by the queue of people coming to the optical store. He quickly called Aaron, assistant Liu Yanping, and the company's financial director Zhou Xiaoqing to come over for temporary help.

Tang Xinyi accompanied her mother Fujiwara Kyoko to Tokyo the day before yesterday to attend the wedding of a relative on her mother's side.

However, the quality of Singaporeans' queuing is still very good. The queue is orderly, no one jumps in the queue, and no one quarrels.

While queuing, many people took the newspapers of the past two days and consulted the optical store staff such as Li Xiaofan and Guo Hanyue, who were maintaining order at the entrance of the store and delivering water to everyone. Ask whether the discount in the newspaper is real, and then ask a lot of questions such as the range of products that can be used after getting the discount coupon... Singaporeans are more rule-abiding and like to understand the rules of the game first. Li Xiaofan feels that this is very similar to Magic City. of Shanghainese.

Li Xiaofan, Guo Hanyue, Liu Mengchen and others patiently answered everyone's questions one by one, and gave each of them a product list advertisement, and gave them a flyer introducing the store's myopia frames, lenses and sunglasses series products so that they could choose in advance. My favorite eyewear product.

The business of Yifan Optical Shop is booming beyond Li Xiaofan's imagination. The biggest problem now is that Xiao Guangming has no time to process the glasses alone.

The current one purchased in the store is DIA semi-automatic computer edge grinding machine from Japan. Semi-automatic edging is an automatic edging machine that performs profile edging according to a template. Compared with a fully automatic edging machine, this semi-automatic machine spends much longer time edging spectacle lenses.

The first process of the semi-automatic computer edge grinding machine is template making, then centering, and finally edge grinding.

Even for a skilled technician like Xiao Guangming, it takes about an hour to make a pair of myopia glasses. Excluding eight hours of sleep, even if all 16 hours are used to process glasses, he can process about 20 pairs of glasses in a day.

Li Xiaofan had to explain to the customers who kept coming that it might take several more days for subsequent customers to pick up their glasses, which required everyone's patience and cooperation.

Unexpectedly, these customers were also very supportive and said it didn't matter if they waited a few more days.

Because the price of Li Xiaofan’s glasses products as a reward for his opening was so attractive.

For example, a pair of ordinary frames priced at 108 Singapore dollars. After receiving a 100-dollar discount coupon for their worn-out glasses, they only spent 8 Singapore dollars.

The 8 yuan in Singapore dollars is the cost of the frames that Li Xiaofan bought. Although the frames did not make any money, the store made profits from the lenses and processing.

At first, Guo Hanyue and Liu Mengchen couldn't understand Li Xiaofan's advertisements and strategies, and complained that in the first week their optical store almost gave away a pair of glasses frames to every customer for free. Because the old glasses brought over by customers are just a pile of garbage!

Li Xiaofan smiled and said: "Girls, you are wrong. These old glasses are indeed a pile of rubbish, but their owners are a pile of treasures! We have been opening an optical shop for a long time, and we need to leave a good reputation. Singaporeans, I actually I have been studying it for a long time, Singapore They have a strong sense of conformity and fear of losing. I am not afraid that they will come to our store to take advantage, but I am afraid that they will not come to our store. Therefore, in the first week of our opening, we must increase the popularity and improve the store. To get popular, this drainage is very important!”

After some explanations, Guo Hanyue and Liu Mengchen finally understood Li Xiaofan's good intentions.

Because there were too many people queuing up to buy glasses at Yifan Optical Optical Store in Singapore, many customers left temporarily. Anyway, there is a one-week discount, so they can come back on another day.

Under the guidance of beauties such as Daisha and Guo Hanyue, many customers used discount coupons to buy sunglasses. These sunglasses are the most profitable. No processing or edging is required. They are standardized products and can be delivered at the same time.

By lunchtime, the crowds had finally subsided.

In the store, when everyone gathered around to eat the packed meals, Guo Hanyue smiled and said: "Boss Li, today I finally experienced the 'fear of losing' spirit of Xinjiapo people you mentioned..."

Because this sentence is a bit profound, Guo Hanyue said it in Chinese.

"Miss Guo, what joke are you talking about?" Daisha, who didn't understand Chinese, asked curiously.

Liu Yanping smiled and said to Daisha in English: "Daisha, let me explain it to you in English. When it comes to the Kiasu spirit of Singaporeans, I, my foreign daughter-in-law from Singapore, feel the most!"

There is a very unique word in Singlish called "Kiasu" which comes from the Hokkien dialect meaning "Kiasu", which means the fear of falling behind others in everything. This word vividly expresses the Singaporeans' fear of failure and pursuit of perfection in everything.

Li Xiaofan remembers an advertisement that circulated in Singapore in his previous life: "Who is afraid of whom? Turtles are afraid of hammers. Ask Singaporeans what they are most afraid of? Not afraid of the sky, not afraid of the earth, but afraid of losing. We are all Mr. Kiasu..." Afraid of losing It is a label that Singaporean people put on themselves.

Singapore's "fear of losing" is reflected in concrete life. Singaporeans who implement the spirit of "fear of losing" probably do two things the most: first, if others don't do it, I won't do it either; second, if everyone else does it, I won't do it either. Then I will definitely do it!

Many social phenomena seen in daily life in Singapore are related to the fear of losing. For example, Singaporeans wait in long lines patiently just to buy the latest mobile phone, or even wait in long lines just to not miss the McDonald's Happy Meal offer. Limited edition Hello Kitty toys...

When eating at a market or food court, they will first use small packets of tissues or umbrellas to grab a good seat before buying food. Therefore, a unique Singaporean English word "chope", which represents "fighting for a seat", came into being...

After Liu Yanping explained, Daisha also laughed, because she also deeply understands the Singaporeans' fear of losing.

Li Xiaofan said with a smile: "Singapore is the most 'afraid' of losing. I saw people queuing up in front of our store to use old glasses to get discount coupons. Others are also afraid that they will fall behind, so the queue will get longer and longer..."

…

Everyone was working hard on the first day of business, so Li Xiaofan decided to close at nine o'clock in the evening.

After the optical shop closed, Guo Hanyue and Liu Mengchen made statistics:

Today, we received a total of 127 orders for myopia glasses. After excluding discount coupons, the sales volume of myopia glasses was 13,976 Singapore dollars.

152 pairs of sunglasses were sold, and the sales volume of sunglasses was 12,162 Singapore dollars.

Adding the two items together, today’s final turnover is S$26,138.

Guo Hanyue did the math and said: "Boss Li, it's a pity. Today we received 189 pairs of old glasses and deducted 18,900 SGD. If no deduction was given, our optical shop could make 45,000 SGD today. Coin turnover!”

After hearing this, Li Xiaofan was happy and said with a smile: "Yueyue, you can't calculate it like this. Without this deduction, there might not be so many customers coming to our optical store to buy our glasses today. We are not afraid of customers coming to our store to do business. If you take advantage, you are afraid that there will be no customers or traffic. If there is no traffic one day, then your store will be closed!"

The most worried person among everyone was Xiao Tianming. He said worriedly: "Brother Fan, I have to use all my overtime for this order of 127 pairs of myopia glasses, and it may take 5 or 6 days to complete. The follow-up order tomorrow and the day after tomorrow. What should I do if I come in again?”

Li Xiaofan smiled and said: "Tianming, it's okay! Yueyue and Mengchen, listen carefully. Tomorrow you have to make it clear to customers that if they buy myopia glasses, they will have to wait in line for 6 days. Help customers to give time to pick up the glasses. Calculate it."

"Tianming, if our myopia glasses business continues to be so good, I will consider purchasing more equipment and hiring a skilled optician like you!"

…

The next morning, after the Singapore Yifan Optical Optical Store opened for business, people continued to queue up to buy glasses.

While Li Xiaofan was helping, his cell phone rang. The call was from Xu Manli of The Straits Times.

"Director Li, after the news report about your Yifan Company was published yesterday, you became famous. Yesterday and today our newspaper office received several calls from enthusiastic readers, asking you to be named..."