Chapter 254 Shocking Release and Successful Advertising and Opening
In fact, no matter when Xu Manli and Singapore's "Straits Times" finally published the news about Yifan Company's test of Internet advertising, Li Xiaofan had already asked his assistant Liu Yanping to contact the two largest local newspapers in Singapore, "The Straits Times" and "Lianhe Zaobao" in advance. The advertising department got in touch and booked a half-banner advertising page for three consecutive days on August 24, 25 and 26.
At the same time, Li Xiaofan also scheduled the opening of "Singapore Yifan Optical Glasses Store" on Friday, August 25, 1995, the day Win95 was released.
On August 23, Li Xiaofan received a call from Xu Manli. Their bosses at the newspaper finally accepted her suggestion and published the news about Yifan Company's test of Internet advertising on August 25, the day when the Windows 95 Windows System Conference was held. .
After receiving the news, Li Xiaofan was in a good mood.
Early the next morning, August 24, readers of Singapore's "Straits Times" and "Lianhe Zaobao" saw the opening advertisements for the opening of Yifan Optical Store in Singapore in both Chinese and English. The advertising space is not small and is placed under the financial section.
The half-banner advertisement in the lower right corner is about 50mm x 350mm, and the content of the advertisement is quite eye-catching:
[Singapore's first O2O optical store "Singapore Yifan Optical Optical Store" will open on the 25th with great discounts! 】
At that time, readers still didn’t understand why O2O was so useless? Li Xiaofan also briefly explained it in the advertisement: O2O means Online To Offline. All the eyewear products of our Yifan Optical Optical Store in Singapore are displayed simultaneously on the link webpage on the front page of Yahoo website and offline at the Tampines physical store. The majority of computer users can browse the Singapore Yifan Company page linked to the homepage of the Yahoo website to select their favorite product styles of myopia glasses, reading glasses or sunglasses in advance.
The ad said:
[In the week since the opening of "Singapore Yifan Optical Glasses Store" on August 25, all people in Singapore with any old glasses or damaged glasses, as long as they have frames, can come to the store to exchange their old glasses for 100 new glasses. Come to the store to purchase any new eyewear product using coin coupons.
In the first week of opening, all students in Singapore can receive a SGD 50 coupon with their ID, and can purchase any eyewear products in the store.
In the first week of opening, any user who purchases more than 100 Singapore dollars from Yifan Optical Optical Store will have the opportunity to draw three copies of the newly released "Windows 95 Windows System".
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On the early morning of Friday, August 25, 1995, Li Xiaofan, Guo Hanyue, Liu Mengchen, Xiao Tianming and others came to the "Singapore Yifan Optical Shop" located in the commercial district of Tampines Neighborhood Center early. They cleaned and used the store's Watch Microsoft's Windows 95 launch event live on NBC on a large-screen TV.
"Start it up, If start me up, Give it all you got..."
Accompanied by the classic song "Start Me Up" played by the Rolling Stones, Jay Leno, the most popular talk show host in the United States, first appeared as the emcee.
Amid applause, Jay Leno first laughed at himself after taking the stage: "Tonight I am the host of the NBC event. NBC means Now Bill Compatible..."
It triggered roars of laughter from the audience both on-site and off-site.
Jay Leno then laughed and said: "Now, I want to introduce a successful man. This man is so successful that even Ross Perot is only qualified to be a driver..."
The crowd burst into laughter again. The Ross Perot mentioned by Jay Leno is an American billionaire and a two-time presidential candidate in the United States. At that time, he was the founder of EDS, the largest independent computer services company in the United States, and the founder and chairman of the board of directors of Perot Systems.
1Perot once changed American history. He was dissatisfied with both Bush and Clinton, the presidential candidates of both parties at the time, so he founded the "Reform Party" himself. During an interview, he said to hundreds of millions of American viewers: "If you are willing to pay to send me to 50 If you register to run in every state, then from now on, I promise you that I will make the Democratic and Republican parties completely defeated." The TV station immediately received countless calls asking for volunteers for Perot's campaign. Thus began one of the most bizarre presidential campaigns in American history.
Ross Perot once won 19% of the voters' votes in the United States, the best result achieved by an independent candidate since he entered the election. Although Ross Perot was not elected president in the end, he really changed the pattern and results of the election. Ross Perot took away many Republican votes, leading to the defeat of then-president George W. Bush. Since then, both parties in the United States have begun to pay great attention to third party or independent candidates...
Jay Leno finally introduced: "Next, we invite Bill Gates and his partners!"
On the screen, Bill Gates wore a blue short-sleeved T-shirt with Microsoft written on it in white and white slacks. He wore glasses and walked onto the stage with a relaxed smile.
Later, in an interesting interaction with "computer-illiterate" Jay Leno, Bill Gates began to introduce many interesting new features of the Windows 95 window system.
After "computer illiterate" Jay Leno stepped down, Bill Gates began to systematically introduce the new Windows 95 window system to thousands of people at the scene and hundreds of millions of viewers around the world. For example, the famous Start menu, in addition to the start button, Windows 95 also introduced the taskbar and added support for file names of up to 250 characters, which was an exciting feature at the time! As well as "plug and play" support for installing new hardware and more...
The new Windows 95 window system functions introduced by Bill Gates deeply shocked hundreds of millions of viewers around the world at that time, especially computer users!
Just as Microsoft was holding this press conference at its headquarters in Redmond, Seattle, famous electronic product chain stores around the world such as Best Buy and CompUSA were simultaneously holding Win95 new product launch conferences at midnight. Thousands of Microsoft fans Get in line and be the first to get your hands on Windows 95.
This Windows 95 release was a huge success. Microsoft sold 7 million copies of the Windows 95 window system in the first five weeks.
Windows 95 has become the most popular operating system on the global market today!
And in the small town of Tampines, Singapore, thousands of miles away, before nine o'clock in the morning on August 25, the official opening time of "Singapore Yifan Optical Store" has not yet come, and there is already a long queue in front of the store. team.
Many Singaporean people are waiting for the "Singapore Yifan Optical Optical Store" to open with a pair of worn-out old glasses in their hands, waiting to exchange for a 100 Singapore dollar coupon, and then buy a new pair of favorite glasses.
On the window at the entrance of the store, the advertising pictures taken by the "Optometry Photography Studio" of Chinese and foreign beauties wearing glasses, swimsuits and sunglasses are very eye-catching.
At 8:58 in the morning, after a brief lion dance performance and gongs and drums opening ceremony at the entrance of "Singapore Yifan Optical Shop", the owner Li Xiaofan led the beautiful Moldovan beauty Dasha and Chinese beauties Guo Hanyue, Liu Mengchen and others to welcome the store. , welcome all guests!