Chapter 994 Low-End Coffee
Now, according to her judgment, the strength of the Tomorrow Group is not inferior to that of the Ruishang Group. In addition, the Tomorrow Group is a wholly-owned group.
The entire group has one person speaking, coupled with crazy investment behavior.
She can fully imagine that if Tomorrow Group can make a profit of 2 billion, it can invest all 2 billion in the Nanhe Coffee project.
But can Ruishang Group do it? It's simply impossible.
Ruishang Group does not belong to their family, and there are several shareholders. Their family only holds 60% of the shares and has the right to manage the company.
But can they invest all the profitable funds? No, let’s not talk about retaining reserve funds.
The biggest question is which shareholders should be paid dividends.
Therefore, if the financial war with Nanhe Coffee continues, she does not think that Ruishang Group will definitely win.
Thinking of this,
Chang Zishan took a deep breath and looked up at the two people in the reception area.
"I think the first choice is the best. Stopping the loss in time is the clearest choice. The loss will not be that much by then. If the stalemate with Nanhe Coffee continues, if it fails, the loss will be huge. It’s not more than 1 billion.”
This is the best option in her opinion. If some of the current Nari Coffee industries are disposed of, the loss may be less than 1 billion.
Then this loss is still acceptable to Ruishang Group.
But if the stalemate with Nanhe Coffee continues, more and more funds will be invested, so if it fails, the losses may be huge.
And if too much investment is made, it may affect the operation of Ruishang Group itself.
So if she had a choice, she would not want to be an enemy of the Tomorrow Group.
"No, I won't choose the second option. I must destroy Nanhe Coffee."
Chang Rui refused directly. He and Nanhe Coffee had been in a stalemate for so long and had always been successful. Nanhe Coffee had always been in a state of loss due to his targeting.
How is it possible for him to give up now? Then wouldn't everything he did before be in vain?
Chang Zai picked up the tea and took a sip, and finally his eyes fell on Chang Zishan.
"What you said does make some sense, but you have always looked down on our Ruishang Group, thinking that our Ruishang Group cannot beat the Tomorrow Group."
"But with such a deep foundation of our Ruishang Group, can we still not be able to compete with the Tomorrow Group, which has only been developed for two years? Even if the Tomorrow Group now has some profitable industries, do they really dare to take risks?"
"You have to know that when your industry gets bigger and bigger, you will be more and more careful in everything you do. So I don't think Tomorrow Group dares to go against our Nari Coffee with all its strength, so I think as long as it persists for a long time, Then Nanhe Coffee will slowly give up.”
"And I also understand the Tomorrow Group you are talking about. They are now involved in many industries. Although they are very profitable, they also need funds in many places. So if I were the person in charge of the Tomorrow Group, I would not continue to use Nanhe Coffee Put it in the main project.”
"After all, Nanhe Coffee has been burning money and has no profit. The most important thing to do is to give up Nanhe Coffee and continue to develop projects that can make a profit."
"So if we continue to be in a stalemate with Nanhe Coffee, then it will not be us but Nanhe Coffee who will give up first."
Chang Zai spoke seriously. As an opponent of Tomorrow Group, he naturally knew the information about Tomorrow Group.
The development speed of Tomorrow Group is indeed very fast, which can also be said to be terrifying.
But haste makes waste. The faster the development, the more unstable the foundation will be.
So what the Tomorrow Group has to do now is not to continue to develop the industry, but to think about how to stabilize the existing industry.
When he investigated the information of the Tomorrow Group, he saw that the Tomorrow Group currently has many unprofitable industries.
If these industries are not solved, they will become bombs for the Tomorrow Group sooner or later.
"So if Nanhe Coffee insists on continuing to develop Nanhe Coffee, what are you going to do? Do you have enough funds to fight Nanhe Coffee?"
Chang Zishan was a little helpless. She understood that her father's thinking had been fixed. Being the leader in Jiangcheng had already created arrogance, and he would not admit that the group's strength was no longer comparable to the Tomorrow Group.
I will only comfort myself by constantly explaining that Tomorrow Group has developed too rapidly and has insufficient foundation.
So she knew that no matter what she said, her father would never admit the fact that Ruishang Group had been slowly surpassed by Tomorrow Group.
Looking at the two people sitting in the reception area, he sighed secretly.
One is ignorant and arrogant, the other is stubborn.
What else could she do!
After thinking for a while, he finally insisted.
"It's better for me to insist on stopping the loss in time, and Nanrui Coffee is also losing money now, isn't it? We can completely change our strategy and not compete with Nanrui Coffee."
"Nanhe Coffee takes a high-end route and the price is on the high side, but we can definitely take a low-end route to rob those grassroots consumers."
"I have learned about the addresses of Nanhe Coffee stores. Basically, there is a Starbucks near every Nanhe Coffee store. The price of Starbucks coffee is now in a very embarrassing position. It is not as expensive as Nanhe Coffee, and it is not as expensive as Nanhe Coffee. And the coffee is delicious.”
"But Starbucks's price is much higher than those low-end coffees, so it still rejected some grassroots customers because of the price. The reason why it is popular now is still the reputation it has built before, but now the public's awareness has gradually improved. No one believes in Starbucks' slogan of high-end coffee before."
"And we can fully seize this opportunity to set the price of Nanrui Coffee below Starbucks. The price of a cup of Americano at Starbucks is more than 30, and the price of our coffee can be set between 15-50, taking the low-end route to attract those grassroots customers."
"In this way, there will be no impact on us and Nanhe Coffee. Nanhe Coffee will continue to attract those high-income people, and we will attract those grassroots people."
"This is a win-win situation, and it is also the best situation."
Chang Zishan carefully described his ideas. The low-end coffee market can be fully developed.
Most of the grassroots office workers buy coffee to refresh themselves at work.
If there is a coffee of more than 10 yuan and a coffee of 50 yuan in front of them.
Basically, I would choose coffee that costs more than 10 yuan. Even if I want to drink coffee that costs 50 yuan, I would only buy it occasionally.
It’s not that the 50 yuan coffee is not delicious, but income determines consumption.