Chapter 676 Big Capital Game

Since Feiyangyang has been delisted, it is better to split it into regions, and then introduce local big internet celebrities to invest in it, and let them invest in it and become the investment boss of Feiyangyang's small regions.

While re-directing traffic to it, create more innovative internet celebrity stores.

It should be said that this is indeed the best solution to solve Feiyangyang's long-term losses.

With the investment of big internet celebrities, it was at least a giant in the catering industry before, and it also has a certain blessing for their internet celebrity status.

In a short time, Zhang Wanyi not only received 1.5 billion shares from hundreds of big internet celebrities.

The Internet is also full of Feiyangyang's internet celebrity sales videos.

This is the means.

It can be regarded as solving a small worry of his. In addition, he also began to plan to buy Bobo Milk Tea with Lujiao Coffee.

Instead of running ten Xiaowang, it is far better to run three large groups.

Moreover, the risk resistance of large groups is not comparable to that of small enterprises.

Just look at Tengyou Media now.

In late December, after Chen Pingsheng initially completed the integration of Tengying Entertainment and Tengyou Media, he asked Yang Qian to return from Hong Kong.

He planned to use Lujiao Coffee to acquire Bobo Milk Tea. The competition in the milk tea industry in recent years can only be described as crazy.

On a street, there are often seven or eight milk tea shops, and they are lined up in a row.

Lujiao Coffee started early and entered the global market, with a market value of over 12 billion US dollars.

There are two biggest advantages to using it to acquire Bobo Milk Tea.

Many regions can quickly complete their expansion without opening more stores. They only need to divide half of the Bobo Milk Tea stores into Lujiao Coffee.

Most of Lujiao Coffee's orders are for takeout, and a certain degree of merger between the two stores will not have much impact at all.

Chen Pingsheng also hopes to quickly solve the problems of some of his traditional listed companies through industrial mergers and reorganizations.

He doesn't ask for how high the stock market can be hyped up at once. At least running two large groups is better than dispersing his energy to seven or eight listed companies.

His future focus is still on the technology sector, and these traditional listed companies must be properly arranged.

After a series of reorganizations, he personally cashed out 11 billion from Tengying Entertainment and Feiyangyang.

Early investors like him have cashed out the few shares they have in these two reorganizations.

This is the obvious benefit.

If Douyin Group cannot go public in the next two years, he will also sell 3% of Douyin shares in his hands to Tengyou Media.

This is of great significance to Tengyou Media, and it is definitely not just a financial investment.

This means that it will have a certain voice in the platform and be one of the top ten shareholders of the largest short video platform in China.

As long as this news comes out, it is very likely that Tengyou Media's stock price will run out of 500 billion in the future.

To put it bluntly, he no longer needs those small listed companies. The market value does not exceed 100 billion, which is meaningless to him.

The latest valuation of Douyin Group is 300 billion US dollars, and his 3% stake is definitely a bargain.

It is not so easy for Tengyou Media to collect 9 billion US dollars to acquire his shares.

It is necessary to successfully consume the current Feiyangyang and Tengying Entertainment.

When a company reaches a certain point, it is not to explore step by step by itself, but to directly find suitable acquisition targets among listed companies including unicorns.

It is much better to do it in one step than to open a store and find people slowly.

This is the case with Tengyou Media now, and the same is true for Lujiao Coffee's direct merger with Bobo Milk Tea.

...

At the end of December.

Most of the senior executives of Tengying Group gathered at Kingsoft headquarters for a meeting.

There was only one theme for this meeting, and he personally took out 72 billion to acquire 60% of Wanda Commercial Management's shares.

In addition, several other traditional industries are undergoing mergers, and the remaining projects that want to go public will also be directly packaged and acquired by existing listed companies, which is also an alternative method of rapid cash out.

If we talk about the biggest changes in the stock market this year, there are two main points. Technology stocks are obviously rising.

This is inseparable from the country's support, including core policies.

In addition, it is much more difficult for traditional sectors, especially those companies with relatively small profits, to go public than before.

Another point is that the authorities are deliberately clearing out some junk stocks.

In view of these three points, some large projects invested by Yuanmeng Fund in the early stage are also stuck on the road before listing.

Let's not talk about Tengyou. After acquiring Tengying Entertainment and Feiyangyang, it took three or four months to digest them.

Other companies are different.

Snacks Run is relatively healthy, and its stock price is not bad.

The snack track has also been seriously involuted in recent years.

Many independent snack brands have emerged in various places, and many companies do not make money from selling snacks, but from franchise fees.

It also invested in many related industries through financing earlier.

It is very difficult for these industries to go public separately. The current solution is for Snacks Run to directly acquire a series of related industries in which it has invested through additional issuance in the stock market.

In order to achieve the goal of rapid expansion, of course, there is also a certain suspicion of internal transactions, so the financial audit team is not responsible by them, but by the most professional financial audit team in Hong Kong.

Chen Pingsheng has a very clear goal. He wants to quickly merge his small industries into three independent and large groups.

Snack Fast Run will be responsible for the expansion and mergers and acquisitions in the field of department store snacks.

Lujiao Coffee is responsible for milk tea. It is expected that the expansion of the industry will also include a series of beverage products they invested in early, such as Yilushui sold in supermarkets.

Tengyou Media will merge entertainment, catering, clothing, short videos, department stores and other businesses.

As for his four super first-tier cities, Tenghui Department Store has its own storefronts.

In the future, it is also planned to independently merge other department store investments within the group.

This merger is not just about the project, but also includes the team and investment fund sectors.

Let's put it this way, after the merger is completed, Snack Fast Run will quickly reach the 100 billion level, and Lujiao Coffee will start at 20 billion US dollars.

He will officially own four large listed groups with a scale of over 100 billion, namely Tengyou Media, Lujiao Coffee, Snack Fast Run, and Tengde Times.

In the future, Tengfei New Energy will be listed, and it will definitely not be less than 300 billion, plus Tengfei AI.

He will own at least six super large unicorn groups.

Instead of a bunch of small projects and a bunch of listed companies of medium or small size as before.

This is not conducive to group management at all. Only by merging and concentrating these industries can enterprises better fight against future market risks.

In addition, the investment departments of major groups should all be merged into the Dream Fund.

All those scattered investment departments will be concentrated to create a top domestic investment fund.

The projects invested by the Dream Fund in the future will mainly adopt two cash-out modes.

One is to be packaged and acquired by his listed companies, which is somewhat similar to backdoor listing, and it can be faster.

The other is to go public independently, which will take at least four or five years to achieve this step.

It will be relatively slow, but the advantage is that the development prospects will be greater.

In fact, he has now reached a similar step with Alibaba, including Big Penguin.

If you count how many projects he has, you can't count them at all.

He himself doesn't know how many there are, but just combines the big ones above, and then merges the small projects under his umbrella through mergers and acquisitions.

So that the strong will always be strong.

Because of the industry merger, the personnel of the company also ushered in major adjustments.

First of all, Zhang Wanyi is still the president of Tengyou Media, which has the highest market value.

As for Bai Xin, she is still the president of Tengying Entertainment, and also serves as the vice president of Tengyou Media.

The original president Feiyangyang was treated much worse than her. With Feiyangyang's size, he could not serve as the vice president of Tengyou Media at all, and he could not even get a seat on the board of directors.

He was just the head of the catering department of Tengyou Media.

The executive president of the entire Tengyou Media is still Zhang Wanyi, and there are five vice presidents in total besides her.

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There are eleven members of the board of directors, including Tong Zelan and Shen Nanpeng who are far away overseas.

And he still serves as the highest chairman there.

Unless there is a major resolution, he, the chairman, basically will not take care of too many things.

In addition, Lujiao Coffee and Snack Fast Run are the same, and they all need to complete the new personnel structure.

The Dream Fund is different. It is already very large, especially after the merger, its cash flow has reached more than 30 billion. It can be said that it has money and people.

Its executive president fell to Chu Qiuyan, and Lin Qiunan is still the project manager there.

After three years of illness, Chen Pingsheng has discovered an important factor in the loss of traditional enterprises.

In addition to the poor market conditions, the more important thing is that his personal energy is too scattered.

There is no time to take care of so many listed companies, which leads to the problem of low decision-making power in some necessary matters for those traditional enterprises.

This is a very normal problem in large enterprises, especially diversified enterprises.

Now, after a series of reorganizations, he only needs to manage a few large groups.

It will no longer be like before, today this company has something to do, and tomorrow that company has a board of directors.

Even if he holds 20 meetings a day, he can't finish them.

Not to mention that he has so many big people to receive, and some people can only be received by himself.

Industrial mergers are not hierarchical management, but still use flat management.

Maintain the independence of these projects and the decision-making power to the greatest extent.

This is the experience gained from Ali.

Ali, like him, has invested in countless projects and likes to seize control of others. The result is often that a few years later, a project that was originally very good.

Inexplicably failed.

This is completely opposite to Big Penguin.

Big Penguin made the same mistake before, but it was only after several major failures that it completely gave up the idea of ​​controlling its own shares.

Instead, it changed to traffic support.

With this change, Big Penguin's performance in the investment field is many times stronger than Ali's.

It is simply incomparable.

Chen Pingsheng certainly would not make such an obvious mistake, so his purpose of restructuring and merging enterprises is to help small enterprises, including small projects, grow rapidly through enterprise empowerment.

For example, after Feiyangyang merged with Tengyou Media, it could immediately get its internet celebrity traffic.

And Tengying Entertainment, in terms of short video promotion and sales of small artists, can also immediately get traffic support from Tengyou Media.

This is the benefit. Now is different from the 1990s. The best advertising resources have always been on short videos.

Other companies will also benefit more or less.

For example, Lujiao Coffee, which merged with Bobo Milk Tea, immediately became the number one in the milk tea industry.

It can also launch its own milk tea + coffee combination, and at the same time, it can also make takeaway coffee available in the streets and alleys across the country.

Next, it will launch its own supermarket bottled beverages.

Although it is impossible to solve most of the problems faced by the group at one time, it is obvious that after this reorganization.

Tengying Group has become more than a little stronger. At least after seeing it, outsiders will immediately think that it is a diversified super-large group.

Tengying Group has also been officially divided into five super-large group groups.

They are Tengyou Group, Lujiao Group, Snack Fast Run Group, and Yuanmeng Investment Group, and the other one is Tengfei New Energy Industry Group.

This is also the group he has invested the most in, and Tengde Times is in it.

The future Tengfei New Energy will also be in it after it goes public.

Overseas assets were not acquired, but all were allocated to overseas investment funds.

The newly acquired Wanda Commercial Management will not be merged in, because it is a giant itself.

Wanda only needs to empower the group's offline high-end shopping mall channels.

In addition, there are brand resources.

Tengyou Media has been the most popular in the market for many years because of its very strict control over its product selection channels.

This is inseparable from Chen Pingsheng's own operation of many department stores. Many Internet celebrities rely on gimmicks to sell goods in the short term.

Quality must be relied on in the long term.

After this large-scale market reorganization and merger, no matter whether outsiders can understand it well or not.

It reflects a major market trend, just like selling milk tea. If you just want to sell good milk tea, it may not be too difficult in the early stage.

Once you become big, it will undoubtedly be difficult.

Because the competition level and management and operation methods will be completely different.

The future survival space of small enterprises will undoubtedly become more and more difficult.

Because many of the large enterprises above have completed the transformation into comprehensive industries.

Just as Internet companies cannot survive for a long time by relying on a single product, the same is true for traditional sectors.

Big companies are playing the game of swallowing snakes, expanding capital, and the game of big fish eating small fish, which gradually reduces the entrepreneurial space for ordinary people.

For ordinary people, the best way in the future is not to start a business, but to work in such a big company.

This is the disorderly expansion of capital.

Chen Pingsheng is still good. At present, he is only integrating and merging his own companies.

After these companies are completely reorganized, with the existing size of his Tengying system, he can easily eat up the traditional fields, including some fields he is interested in.