Chapter 282 Manufacturer Alliance

July 8.

Many retailers came to Shanghai, including Liu Biyang who sells Yilu water.

Seriously speaking, selling water is definitely a huge profit.

The premise is that you can sell the water. Yilu water is very cheap. The water source mainly comes from urban tap water, which has undergone a series of strict processing technologies, such as reverse osmosis.

All other substances in the water, including mineral elements, are removed to obtain clear and transparent pure water.

Although this kind of water sounds not very good, most water is like this.

Water, the technical content is not too high, and it can even be said that there is no technical content.

The key to selling well is marketing. You have to let customers choose you from a group of old brands, which is the most difficult.

Yilu is to get some small markets by low prices.

When he thought that his life would be like this, the opportunity fell from the sky.

There is also a manufacturer alliance conference named after Tengying Group behind Snack Run. Isn’t it an opportunity?

In recent years, Tengying Group has been popular in the traditional field. Selling milk tea, it went public in less than a year.

Coffee can be sold to Nasdaq.

Now, snack specialty stores can open 10,000 stores in less than a year.

If others say this, they will definitely sneer.

Tengying Group can definitely do it. If we say that the most successful ecological alliance in recent years is Xiaomi, it is undoubtedly.

Who doesn’t know the name of Lei Jun?

Now this Tengying Group obviously wants to rely on the offline channel of snacks to build an ecological alliance for itself in the traditional retail industry.

It does have the strength to do this, once it can obtain the Tengying channel and traffic blessing.

His Yilu Water may not be able to compete with traditional large water factories such as Youdiantian and Yibao.

However, the most popular this year is Hengda Water, which quickly became popular across the country with football.

And it quickly disappeared from the market with the price.

Priced at five yuan a bottle, who would buy it from a house seller?

Hengda has been selling water or grain and oil in recent years. It has done many traditional things, but none of them are done well.

Maybe it's because selling houses is too profitable, and they don't care about these crooked melons and dates at all.

In just a few days, more than 30 retail production companies applied for Tengying to invest.

A series of manufacturers will submit cooperation letters for investment in the future.

The first thing Chen Pingsheng has to think about is to select high-quality manufacturers from here.

Fortunately, he already has his own investment team and market research department.

He can conduct research based on the founder, the specific situation of the factory's operation, and food hygiene and safety.

Finally, decide whether to cooperate.

In fact, it is sooner or later for him to develop his own industrial ecological chain when the traditional industry develops to this point.

The most important thing is to think about a question.

What development can he bring to others by taking other people's shares?

That is, the benefits.

Chen Pingsheng thought again and again, and the first step to determine was tens of thousands of offline channels.

This is the most intuitive benefit.

It is also the main factor for him to attract manufacturers to cooperate.

The second is empowerment. After investing, Tengying will not participate in the production management of the manufacturer, but can actively provide traffic support.

Including celebrity endorsements, online live broadcasts, etc.

This is also a big advantage that is obvious.

He has not only celebrity artists under his banner, but also so many big anchors. Tengying said a word.

I don’t know how many people rushed to speak for you. This is the traffic resource that manufacturers urgently need.

The times have changed. Whoever can control the traffic can control the business.

This is also a point of view that Chen Pingsheng has repeatedly advocated.

Facts have proved that this is also an absolutely correct business philosophy.

The traffic resources that traditional manufacturers urgently need are not a problem for him at all.

After direct review by the market research team, three brands were determined to cooperate first.

They are Yilu mineral water and a brand specializing in the production of spicy strips and ice cream.

Among the three investments, Yilu mineral water has the highest valuation.

With a valuation of 200 million, Snacks Kuaipao invested 60 million and took 30% of the shares.

The valuation of spicy strips is 100 million, and an investment of 30 million won 30%.

The valuation of the ice cream brand is 80 million, and an investment of 24 million also won 30%.

The cooperative enterprises all take 30% of the shares.

If all 1.5 billion is invested, Snack Fast Run can at least invest in 40 to 50 retail companies.

In the future, through a series of operations, these brands will be committed to listing.

Chen Pingsheng is only the developer of this business model, not the executor of this model.

After all, 1.5 billion investment is just a small investment in his opinion.

The main function is to help Snack Fast Run realize the layout of the entire industry and build an unbreakable moat for its future development.

All these developments are preparations for the final cashing out of shares.

As for how many of these manufacturers can eventually become listed companies.

He doesn't know.

The details still need to depend on the later operations of Snack Fast Run.

It has to be said that in the short term, the Snack Fast Run brand is still a storm in the retail industry.

Those capitals that were rejected by him, seeing that they could not invest in him, could only take the money to invest in others.

Chen Pingsheng didn't care about these anymore.

In July, in addition to being busy with Snack Fast Run, the most important thing is the mid-year cruise night in the Magic City Shuiyunjian.

That is, the transaction conference.

Shui Yunjian chose to hold this event on a super cruise ship, and naturally there will be countless celebrities attending.

Currently, more than a thousand top customers have been invited.

The Night Between Water and Clouds in the capital has always been very successful.

This is the first time in the magic city.

In order to organize this grand event, his wife even left the children at home.

Focus on that.

Of course Chen Pingsheng also hopes that she will succeed. After all, he has no money now.

We need this activity to generate billions to replenish our pockets.

…

Chen Pingsheng went home.

Chang Fu also brought his wife and children over. Antler Coffee will be officially listed on Nasdaq next month.

Based on the development in the past few months, there is no pressure to have a market value of more than 20 billion.

The two of them are now the famous Mr. Fu from Xin Teng Live Broadcast, and the other is the president of Lujiao Coffee. They can be considered equally in love.

"Old Chen, you must not know who I met in the Magic City?"

"Who else could you meet?"

"Yang Kang, our junior high school classmate, that follower Yang Kang, do you still remember him?"

"Remember, we haven't contacted that guy for many years, right?"

Many friends grew up together, but then separated inexplicably as they walked away from each other.

For decades in life, most of us are friends in stages.

Chen Pingsheng was quite impressed with Yang Kang. He had been following them since junior high school, doing whatever they asked him to do.

The conditions at home are also the best.

"It's been quite a while since I've seen it."

"You brought the child here, don't you just want to tell me about him?"

"Of course not. The main reason is that Yang Qian's best friend is also our classmate. She is coming to Shanghai to hold a class reunion."

"Come to Shanghai to hold a class reunion?"

Chen Pingsheng asked in confusion, "Why?"

"Isn't it just because you are so famous now?"

Chang Fu handed the child to his wife, "You are now making this snack trot and it is very popular on the Internet. I guess it will be on the market next year, right?"

"Next year should be less of a problem."

Chen Pingsheng said: "There is no threshold for this thing. I am running a little faster now. The competition will definitely be fierce in the future. However, there is news from Hangzhou that major Internet companies are collectively entering the field of selling vegetables."

"Selling vegetables?"

Chang Fu was confused: "There are only a few that you can call big Internet companies. Why do they want to sell vegetables? Is this necessary?"

"You underestimate selling vegetables too!"

Chen Pingsheng shook his head, "Do you think the big Internet companies are selling vegetables just for the few cents profit?"

"If you look at it from the perspective of the retail industry, which item is more in demand than selling vegetables? Do you know why Tenghui Department Store has such a large flow of people? The core reason is that it does well in the field of fresh food."

"Vegetable selling has never been taken seriously by the capital market before. The main reason is that the difficulty of unification is too high. But aside from this difficulty, vegetable selling is a trillion-level market, and it is also the market with the highest consumption frequency in the country. If this can It is certainly not a problem to unify them and create an Internet company worth hundreds of billions of dollars.”

"The key is to sell vegetables, which are basically small traders. Do you think such people will be rivals of major Internet companies?"

"Old Chen, are you the most qualified to do this?"

Chang Fu feels that in terms of understanding of the fresh food industry, there is certainly no billionaire who knows this market better than Chen Pingsheng.

Since it is a trillion-level market, why not just do it by himself.

"It's one thing to be qualified, but it's another thing to be willing to do it."

Chen Pingsheng said: "Go to the vegetable market and take a look. Who are the people selling vegetables every day? These people get up early and work hard at night. They start buying and clearing goods at one or two in the morning, or some old men and women grow their own crops. Take it out and sell it.”

"You said that the Internet giants picked these people as their opponents and allowed them to enter the vegetable selling field unscrupulously. It is nothing more than the same old three-step ax."

"Burn money, burn money, keep burning money to acquire customers, and then directly eliminate all middlemen and eliminate these people."

"When an Internet APP for selling vegetables like this comes up, do you know how many people who make hard-earned money from working early in the morning and working late at night will fall?"

"Old Chen, shouldn't this be your consideration?"

Chang Fu felt that he had become a different person since he became rich, and the dimension of thinking about things was completely different from his.

"It's really not something I should be thinking about."

Chen Pingsheng said: "I just think that because a few people want to make money, they will eliminate the small traders who rely on selling vegetables at all costs, and it is impossible for me to do this."

"However, this is not without any benefit to me. As of yesterday, three major Internet companies have contacted me, meaning they want to acquire my Tengsheng Fresh Food."

"Which three?"

"What other three companies could it be? Food delivery groups, Alibaba and Qiangdong. They all want to win over Tengsheng Fresh, the country's number one retail fresh food brand that has already been laid out."

"How much do you quote?"

"It only quoted 1.2 billion U.S. dollars."

"1.2 billion US dollars??"

Chang Fu was so shocked by him that he didn't even know how Chen Pingsheng came up with this price.

Even if Teng Sheng Fresh Food goes public, the market value will not be as high as this.

It can only be said that there is nothing more exaggerated, only something that he can't understand even if he thinks about it.

Internet giants are crazy, spending 1.2 billion US dollars to buy his fresh food company that sells vegetables.

Chen Pingsheng lay on the rocking chair, he didn't care anyway.

He would never sell it for less than 1.2 billion US dollars.

Besides, he has invested 1.8 billion in Tengsheng Fresh Food over the years.

It's not normal to sell it for 1.2 billion US dollars.

For those Internet giants, as long as they are interested, money is not a problem at all.

Anyway, they are not their own, the key is still selling vegetables, the traffic is too large.

Nothing is more frequently consumed than selling vegetables.

Whoever can occupy the vegetable selling port is equivalent to occupying the core user channel.

In this sense, his offer of 1.2 billion US dollars.

It is not an exaggeration.

It is even relatively low.

If he didn't want to use this money to start the golden finger, he would not consider 1.2 billion US dollars.

It depends on whether those Internet giants are willing.

Once this money is in hand, the money for supporting new energy vehicles in the next few years will be settled.

The good thing about big Internet companies is that they are really willing to spend money.