Chapter 498: The Assembly Line Experiment of "One Thought of Ignorance"

The preview box office of "Mad World" was 350,000, which was real, and the free tickets were not counted.

Yang Lingyue was not surprised by this. It is not very meaningful to schedule the film after the official release. It mainly depends on the attendance rate and the reviews.

However, Yang Lingyue tried one of the links in the film industry, which was to copy and improve a process after the screening of Hollywood films.

That is to add a fixed investigator, who is a functional department of the future ticket purchase software.

The specific work is to interview the audience randomly after a film ends, ask some questions, and fill out questionnaires, including but not limited to:

1. Which actor in the movie left the deepest impression on you?

2. Which part of the movie left the deepest impression on you?

3. How many points do you give for the soundtrack, photography, and picture of the movie?

4. Will you recommend this movie to your friends?

5. What kind of movie do you think is missing in the current market?

......

Including the age range, gender, occupation, etc. of the audience, very detailed.

What, you said no one is willing to answer?

There are prizes, which are usually vouchers for another movie in the theater or cultural and creative peripherals around the movie.

As long as you fill it out carefully, you will get it. Will you participate?

The fact is that everyone is rushing to participate.

Yang Lingyue's move is to let the general public speak out, and the authenticity of the collected data can be fully guaranteed. This data can be analyzed by entering the system for big data.

In this way, in the minds of the audience, which actor is really popular, which plot settings are more attractive to the audience, and what kind of movies the audience likes, will there be a reference?

So, will some producers buy such data before making a movie?

When the promotion strategy needs to be adjusted after the movie is released, will they buy such data?

This is a part of the film industry assembly line.

When such data accumulates to a certain extent, art films don’t matter, but commercial films, you know how to shoot them with your eyes closed, and they will be liked by the audience to a certain extent. As long as the audience likes it, the box office expectations will be good.

For the audience, what you shoot is what I like, that’s it.

And such data is completely different from the big data of the Internet. It is not a fan circle, but a real offline survey.

This kind of work started with "Mad World", and will be carried out for any popular film afterwards. It will be of great use after the ticket purchase software is launched at the end of the year.

As for investment, Yang Lingyue is not short of money now. The 2 billion yuan for convenience stores has been received, Donglai has invested 1 billion yuan in Baozi Video, and the rest has been used to repay the loan of 300 million yuan. The rest is still lying in the account waiting for people with dreams.

Because it is the first time to implement such a process work, Yang Lingyue attaches great importance to it, corrects deviations, discusses, and adjusts the questionnaire, and finally constantly adjusts in the corresponding process.

In addition to the film critics and UP hosts who gave away tickets, the audience of the preview is more of Yang Lingyue's "fans", so the data obtained in the past two days will not be entered into the system, but will be handed over to Han Yi for operation.

However, the impression of the actors and the lens can be used as a reference.

For "Mad World", the person who left the deepest impression on the real audience was Alia, followed by Zhang Yi, and the third was San Ye. This was unexpected, but also reasonable. After all, the dramatic conflict of the role of "mother" was too strong, and the scene of bleeding and death in the door gap at the end was too impressive.

However, the most impressive scene was the scene where Zhang Yi cried silently and swallowed chocolate in the supermarket, because this scene was interrogating the onlookers and the audience outside the screen, whether they had hurt others inadvertently.

People are most concerned about matters related to themselves. This dimension-breaking shot made the audience feel offended and uncomfortable, and naturally impressed them.

Because he was busy with the questionnaire survey, the comments of film critics and UP masters in the film and television area, Yang Lingyue did not read the summary report until three days after the official release, that is, September 12.

The film review website scored 8.2 during the preview period, and now it has dropped to 8 points.

The most popular review is:

"A man downstairs is dying, the family next door is playing with a phonograph, and the family across the street is playing with a child. Two people are laughing wildly upstairs, and there are also sounds of playing cards. A woman is crying for her dead mother on a boat in the river. Human sorrows and joys are not connected, I just think they are noisy. - Lu Xun

Mr. Lu Xun has already talked about this movie decades ago, so I won't repeat it."

Lu Xun's power made Yang Lingyue very disappointed. As a fan, he couldn't criticize him, absolutely couldn't criticize him, this hat was put on him.

You know, many people actually don't have their own judgment and are extremely easily led by others. This is why the media is called the uncrowned king, and this is also the terrible thing about the war of public opinion.

But the second most popular review made Yang Lingyue feel relieved.

"Our society knows too little about bipolar disorder. I only learned about this disease after watching "Mad World", just like the protagonist's father.

From fear and distrust to heartache and sympathy.

In today's society, how many parents and teachers are teaching children: That person is mentally ill, stay away from him.

I think almost everyone has heard or said something similar.

Director Yang Lingyue touched me a lot. He made such a film. The actors also touched me a lot. I can see that they are interpreting this film very attentively.

The reason I say this is because, as described in the film, people have love, but due to ignorance, this love has deteriorated. I hope more people will watch this film.

Even if you don't watch it, learn about bipolar disorder. If you really encounter such patients in the future, be more patient and empathetic.

I think this is the original intention of Director Yang Lingyue to shoot this film. ”

The third comment is similar:

"I am a semi-professional film critic, but I don't want to discuss the production level and acting skills of this film. This netizen "Qia Qia Ren Ren" commented very well.

What I want to say is that not only in China, but also in Asian society today, there is an extreme lack of attention, care and common sense for mental illness.

This deeply hurts the hearts of patients with mental illness, just like the people around Zhang Yi, whether they are kind or malicious, are ruthlessly hurting him.

Even playing with the children of the neighbors next door will be listed as dangerous behavior by parents.

How can this not make people feel chilled? We are also victims, we don't want to get sick, and we are not murderers.

Looking at the previous films about mental patients, most of them are made with a mocking and playful mentality, because these directors want to cater to the psychology of the masses.

I admire Yang Lingyue very much. It is so rare that this cynical rich man can bend down and pay attention to this group of people. "