Chapter 160: Using 2 Million to Buy a Way Out for Zeng Li

The two then began to bargain, and the final plan was:

Huajuan Film and Television 45% (independent subsidiary), China Film 25%, Jinsheng Xinma 25%, and Sports Bureau 5%.

The rough production budget is 8 million, and the publicity budget is 5 million (excluding distribution).

Specific investment amounts: Huajuan 6.1 million, China Film 3.45 million, Jinsheng Xinma 3.45 million. Well, there is no Sports Bureau.

To support the sports industry with practical actions and break the shield, you need to focus your efforts on one point.

In terms of publicity budget, the two quickly reached an agreement, but there was another debate on the specific implementation.

Ma Ke focuses on traditional media, Yang Lingyue focuses on the Internet, and the allocation ratio is the same, both budget 300 for the more important aspects.

"Brother Ma, you have to know how powerful the Internet is."

"Brother, you have to know who the target audience of this film is. It's not the college students who surf the Internet every day. You have no experience in publicity and promotion. You only need to be responsible for content production. I promise that the money will not be wasted."

Forget it. The publicity that Let the Bullets Fly asked you to do is, well, actually quite good. Almost everyone knows it, except that it is indeed a bit of a waste of money. 50 million yuan was invested in publicity. Before this, no film has ever invested so much.

With the money, the online promotion of Let the Bullets Fly has never stopped from the beginning of filming to the release.

Of course, traditional news media and TV entertainment news have never stopped. Which of the two is more expensive? Do we need to say more?

Now Yang Ling is more and more unable to convince Ma Ke, because they have all been through this. Without specific facts in front of them, Ma Ke's ideas cannot be completely changed.

Yang Lingyue pondered for a moment and said, "Brother Ma, let's not argue. I'll leave all the publicity to you. I'll pay for the network and handle it myself. But I have a condition, you have to take Zeng Li with you."

"Brother, are you serious?" Ma Ke asked in surprise.

"Do I look like I'm kidding?" Yang Lingyue spread his hands.

Ma Ke meant it in two ways.

What's puzzling is that Yang Lingyue is using 2 million to buy a way for Zeng Li, and it's not a particularly important way, because this way can be found slowly.

What's surprising is that Yang Lingyue's treatment of Zeng Li is not a joke. Zeng Li is beautiful, but there are many young and beautiful people in the entertainment industry. With the talent of this little brother in front of him, there are a lot of people who pay for it.

Yang Lingyue is indeed looking for a guide for Zeng Li, but he is not looking for a way, but a way to balance the handling of various departments. As long as he can open up a trick, it's worth it.

What you learn from books is shallow, you must practice it yourself.

Ma Ke opened his mouth. After all, this was a private matter of the other person's feelings. It was not easy to talk about it, so he gave up his words of advice. Besides, it was a good thing that this brother valued friendship.

"Okay, but don't worry, I will put all the 5 million into publicity."

Ma Ke nodded after all. Yang Lingyue had a bright future, so there was no need to be greedy for such a small advantage.

The business was basically finished. Next, Zeng Li returned to Kyoto and followed Ma Ke to China Film to attract investment, and went to the Sports Bureau to discuss radio and television review matters.

"Brother, Jiang Wen and I are going to set up a studio together, and we will each take half." Ma Ke said happily.

"Awesome! You are not afraid of losing money." Yang Lingyue gave a thumbs up.

"Hey, Lao Jiang has been scared since "The Devils Are Coming", but not to that extent. "The Sun Also Rises" will definitely make money. You don't know how awesome that movie is." Ma Ke retreated tactically.

"Is it scheduled?" Yang Lingyue asked.

"Well, July 16. But I didn't catch this movie, so I can only watch the next one." Marco said with regret.

"That's a pity, but as long as the producers are happy, they will make money." Yang Lingyue said with a suppressed smile.

You are so lucky. You made two movies with Lao Jiang and made money. . .

It must be luck. The investment of "The Sun Also Rises" was over 50 million, but the box office was less than 18 million. The copyright operation was also a mess. You know, after it was released in China, it went to participate in the film festival and met "Lust, Caution" in Venice. The film distributor saw that the box office was ridiculously poor and it didn't win any awards. It would be a miracle if it could be sold at a high price.

But if they didn't sell the copyright at that time, they would definitely make a lot of money by selling the copyright or DVD tapes later.

Because it was not until more than half a year later that people gradually realized the greatness of this film.

Taiwan film critic Jiao Xiongping commented on "The Sun Also Rises": "This movie has a lot of decryption pleasure, almost as complicated as "The Da Vinci Code". Once you find the key, you will find that this movie is very clear and shocking."

It looks like "Devils on the Doorstep" and "A Chinese Odyssey".

How miserable it is.

As for the producers' great joy, that was added by Jiang Wen, and only Zhou Yun and Jiang Wen invested. After all, when it was established, the film had been edited, so there was no Ma Ke.

Sometimes you have to believe that Ma Ke's luck is simply the best among the producers in the film and television industry. He has never lost money at all. Even if the film and television dramas were banned, he earned both reputation and money.

Then the two had lunch together. They didn't drink. After all, they had to drive. Even if there is no such thing as drunk driving now, they are used to it.

During the meal, the two talked about the film market. Although Marco has produced more than a dozen TV series, it can be seen that his true love is movies. However, he is quite worried about the future of the film market.

"This industry is too small. Last year's box office was only 2.6 billion, and imported films accounted for half of it."

"It will develop with the development of the economy, but the film industry will still not be very large. Hollywood's box office is only 9.6 billion US dollars, and the proportion in the national economy can be ignored." Yang Lingyue said indifferently.

Let alone the national economy, the highest box office in China in history was 2019, 64 billion, the second largest box office in the world, and half of it was contributed by imported films, and the sales of Tmall's Double Eleven platform on that day was 256 billion.

No one is willing to do anything in this industry with top talents, it's too small and they don't look down on it.

Of course, this industry can't support so many talents, so every time people see those illiterate stars getting rich, they will feel unbalanced, which is normal.

"You are talking nonsense, there is still a need for more genre films, "The Last Race" is very commercial, so I will invest." Marco laughed.

The genre films that Marco refers to are actually "commercial films". In the current circle, or before 2000, there was no distinction between art films and commercial films either in the circle or in the minds of the audience. Genre films are commercial routines that can be copied.