Chapter 178 How to Promote a Movie?

Gao Hongping and Yu Cheng did not rush Yang Lingyue, nor did they rush Ma Ke, who was still writing and drawing. This matter was not decided in a day or two.

Moreover, once the budget is set, it is a question of whether it can be used up in the future, or whether it is enough.

Generally speaking, there are currently several channels for publicity:

First, outdoor media, such as bus stop signs and subway advertisements;

Second, posters inside theaters and trailers shown before other movies;

Third, the promotion of relevant newspapers, film magazines and film review special issues.

Fourth, TV advertising and video website advertising;

Fifth, posters and advertisements for video stores;

Sixth, public relations activities, soft article promotion or scandal hype, etc.

The big head is the publicity budget, and the small head is the distribution budget. It’s so unreasonable, but it’s a business rule.

"As you two said, this is not only the first time Director Yang has tried a feature film, but also the first time I personally invest in a movie. As long as I lose a little, I will make a profit. Therefore, I don't agree with such a large investment in publicity. I forget it. At once, it will be increased to up to 8 million.”

About 5 minutes later, Marco knocked on the paper in front of him and said slowly.

Gao and Yu did not speak, but looked at Yang Lingyue, as did Ma Ke and Zeng Li.

“I agree with President Ma and Senior Manager’s opinion of increasing the publicity budget.

But I don’t agree with what Manager Gao said about niche themes. Now is the time for the National Olympics. This is why we wanted to involve the sports department in the first place. It’s not just about booking the venue. How much can the sports department contribute by booking the venue?

The focus in this movie is not only sports, but also retirement. The audience is office workers, or office workers who have left their hometowns in first-tier cities, or office workers who live with their parents in second-tier and third-tier sinking markets. In short, these people have a certain amount of spending power.

And most of them have one thing in common, that is, they work on computers. The Internet is the most fissionable. As long as it resonates with their psychology, propaganda can easily achieve its purpose.

The current method of online promotion is very straightforward. The method used by each distribution company is almost to move the offline, well, traditional media to the Internet exactly as it is. It is just an advertisement, without interaction, no sense of participation, and conversion. The rate is surprisingly low.

When we are promoting, can we plan in major forums, websites, and blogs "Have you ever watched a movie with your parents?" or "How long has it been since you watched a movie with your parents?" or "What are your parents doing after retirement?" What?” and other similar activities?

The cost of a newspaper front-page advertisement can be enough to hang on the front page of a website for several days, and it is a soft advertisement.

Netizens are not disgusted with this format, and if they use vests to stir up early enthusiasm and add some sponsor prizes, will the participation rate be low?

In view of this, the publicity budget does not need 15 million, 8 million is enough. "

The occasion is not appropriate, otherwise I would have to say "After I have finished speaking, who agrees and who opposes?"

After finishing a long speech, Zeng Li quickly handed her boyfriend a teacup.

Yang Lingyue directly provided the specific implementation methods to China Film Group. This is not unusual. Some people are also doing it. This is how forum traffic diversion activities are done, but it has never been done in such a systematic way for a movie. It is only limited to one website and is not thorough. detonate.

Yang Lingyue is not worried that China Film Group Corporation will just take this idea and use it directly. It would be better if it is used, because soon after the release of "Spider-Man 3" next month, he found that various forums in China were spontaneously discussing and launching some activities. The film's distributors took note After arriving, he quickly summarized and worked hard again, achieving results that had not been achieved in traditional media.

Yu Cheng no longer cared about talking. When Yang Lingyue was halfway through speaking, he took a piece of paper and started recording.

Ma Ke looked at Yang Lingyue with a strange expression and said, "Brother, why didn't you tell me earlier if you had this idea?"

"When we were chatting, it was not systematic yet. This was not just summarized in the past few days based on the promotion of some previous songs, nor was it what I thought. It was an employee of my company." Yang Lingyue said nonsense seriously.

Marco nodded and gave a thumbs up.

At this time, Yu Cheng looked at the words he had just recorded and marveled, and then looked at each other with Gao Hongping.

"Let's take a break and go to the bathroom." Gao Hongping suggested with a smile.

"Please." Yang Lingyue stretched out his hand to indicate that his kidneys were good and there was no need to drain him.

"Brother, you have taught me a solid lesson. It seems that I have to set up a department like this." Marco said thoughtfully.

"It's not necessary. The film production cycle is too long, and the promotion period is only two months before and during the release. Do you have to support a group of people all the time? If the employees are just temporary part-time workers, without long-term practical operation, there is no business. If you specialize, the gains outweigh the losses," Yang Lingyue said with a smile.

A film and television company supports a bunch of sailors? This is not the era of short videos. There is not that much work to do, and there are currently no professional talents. No one like Yang Lingyue specializes in raising a group of people.

"Don't tell me, you have a team?" Marco adjusted his glasses, because his eyes were so wide that he couldn't see clearly.

"Of course." Yang Lingyue leaned back tactically.

Zeng Li looked so cute when she saw her boyfriend pretending to be cool.

"I finally understand, you are all left-handed and right-handed experts." Marco suddenly realized.

"Hey, Brother Ma, don't say so harshly. Are you going to stop cooperating in the future? We can give you the cost price," Yang Lingyue said happily.

"Hi, Mr. Zeng, these are my younger siblings. Please take care of me from now on." Marco said with a smile.

Zeng Li hit her boyfriend in shame and anger and said, "Brother Ma, please take care of us more in the future."

"Tell me the truth, how much is your budget for the online promotion of this film?" Ma Ke then asked seriously.

"4 million." Yang Lingyue said confidently.

When quoting to friends, you have to split it in half? As for others, you have to add another 50%.

"You have guts!" Ma Ke was really impressed. It turned out that the brother had to pay 4 million out of his own pocket before.

Why is he so firm in faith? This brother is so honest! I just told you the specific approach, so he won't fool around because of this little money.

Zeng Li has read the relevant cost table, so she naturally knows that her boyfriend is talking nonsense. She once said that her boyfriend's acting skills are better than hers, which makes sense.

After that, during the joke, Ma Ke said that he could first connect a TV series produced by Jindun to test the waters for Zeng Li, and the business would start.

What does it mean to use the government's money to make your own friends?

This is to make the main theme TV series more popular. Zeng Li must do this job seriously, after all, it is the first order.

Ten minutes later, Gao and Yu returned to the office.