Chapter 203 Display Window (1/2)

"Is there a toy store nearby?"

Colin was not shaken by the toy return incident. He pondered for a moment and then asked Herman in front of him.

According to the location Herman said, the two went to a toy store near Fisher-Price.

This is a small-looking store, filled with a variety of toy products, most of which are mainly wooden and metal toys. The most conspicuous place in the store is a box of Jack pine ( "Alphabet blocks" made of yellow pine wood) were actually a very famous early building block toy.

Carving letters on the wooden square blocks allows children to play while also having certain educational significance.

Others, including ball toys, metal assembly toys, puzzle jump ropes, are all common types of toys during this period.

It is worth mentioning that Colin even saw a Mickey Mouse model authorized by Disney in the store, which is said to be one of the most popular items in the toy store.

Of course, this popular product type also includes Superman dolls.

Taking his eyes back from the wide variety of toys in the toy store, Colin quickly saw the box of Lego toys in Kandor City.

But compared to other toys, the location of the Lego toy box is not conspicuous.

This was obviously affected by returns. Even while Colin and Herman were watching outside, someone took a box of Lego toys to the toy store to return the goods.

"Sorry, sir..."

After witnessing the whole process of the other party's return, Colin stepped forward to stop the other party.

"Who are you?!"

Looking at the figure blocking him in front of him, the man couldn't help but show a vigilant look on his face, and subconsciously stuffed the refund money into his arms.

Not far away, the owner of the toy store seemed to have noticed what was happening at the door of the store and looked outside.

Seeing this, Herman, who was standing by, quickly stepped forward to explain.

"It's me."

"It turns out it's you, Herman. I thought you were some suspicious guy? By the way, what are you doing?"

As a toy manufacturer, Herman was obviously very familiar with the owner of the store. In fact, all the toys produced by Fisher-Price in the past were sold in the other party's store.

"Don't worry, sir, we don't have any malicious intentions."

Looking away from the man's hand, Colin explained, pointing to the toy store behind him: "Actually, we are the manufacturer of the Lego toys that you just refunded. I just came here to ask. Why don’t you like this toy?”

Being caught red-handed by the manufacturer of the toy, the expression on the man's face was somewhat embarrassing.

He hesitated for a moment before explaining: "Actually, there's no particular reason. I just don't like the weight of this Lego. It seems too light. If I accidentally lose it, I'm worried that I'll find it." Not even ”

The advantage of Lego being lightweight seems to have not been accepted by the public in this era.

After briefly explaining the reason for his return, the man hurriedly left the store. Watching the other person leave, Colin turned his head thoughtfully. The owner of the toy store on the other side was also complaining to Herman.

"... It seems that everyone doesn't like this toy called Lego. Although the sales volume of the previous wooden Lego was not high, at least there were no such high returns. In just one morning, I have received almost five or six People are coming to return goods. This is not a good sign. Herman, if possible, I hope to return the Lego toys in the warehouse to you..."

"this?"

Faced with the toy dealer's request, Herman seemed a little hesitant.

"no problem."

On the other hand, Colin nodded in agreement without hesitation.

Hearing his response, the toy dealer turned his eyes to Herman aside with some confusion, and the latter also introduced him: "This is Mr. Colin Luper, the manufacturer of Lego toys. The LEGO toys produced by Snow are all produced in cooperation with him. In addition, he is also the creator of Superman, and Fisher-Price's Superman dolls are produced under his license. "

(This chapter is not finished yet!)

Chapter 203 Display Window

Through these introductions, Herman implicitly reminded the toy dealer that if Colin was offended, the toy dealer might not allow him to sell Superman dolls in the future.

As a nearby toy dealer, Herman obviously has a good relationship with the store owner, so he is willing to give such a reminder.

"Sorry, Mr. Colin Looper..."

The toy dealer obviously heard the meaning of Herman's words, and explained to Colin with a somewhat reluctant expression: "That's not what I meant. Although returns have appeared one after another, in fact, customers who are really willing to buy Lego toys Quite a few, maybe people haven’t fully accepted this new toy, and maybe the situation will change after a while.”

During the Great Recession, toy manufacturers also suffered.

Toy manufacturers like Fisher-Price that were able to still make money during the Great Depression were obviously in the minority. In fact, the vast majority of toy manufacturing factories were forced to go bankrupt at the beginning of the Great Depression. Among the toys that are still in circulation on the market, Most were old brands that had been in production for a few years before the Great Recession.

These products have been circulating in the market for a long time, and there is almost no freshness. Similarly, in terms of sales, they can only be described as stable.

And Superman dolls are obviously not included in this list.

Toys like Superman or Disney-authorized toys have their own popularity and are easy to sell for toy dealers.

This is one of the reasons why he changed his attitude after learning that Colin was the licensee of Superman dolls.

In this period, it is not easy to find toys that can really make money. Once the popular product Superman doll is lost, the loss to the toy dealer is not just as simple as selling one less toy.

"No, you misunderstood me, sir."

Of course, Colin is obviously not the kind of person who cares about the returns of toy dealers.

The reason why he agreed to return the goods was not out of anger, but because he had his own ideas.

"I misjudged the product situation of Lego. Next, I will sort out the toy dealers who want to return the goods, take back the Lego toys in their hands and distribute them, and focus on placing Lego toys in toy stores with display cabinets."

What you see is what you get, which is a very classic way of selling in sales.

It is often used in the sale of goods such as clothing, and Colin also puts it above his Lego toys. He has found in the toy store that most of the toys sold in the store are simple toys. This type of toys does not need too much explanation. Just putting a product can make customers make a choice.

Lego toys are obviously not included in this list. As a new toy product, customers cannot feel the charm of this type of building block toys simply through the packaging box.

After all, unlike "letter blocks", the history of Lego blocks from birth to release is only a few months.

Moreover, the transformation process of toys from wood to plastic is also extremely short, far less than the accumulation process of Lego blocks in history.

Therefore, in this case, if you want customers to accept this lightweight plastic toy, you can only arouse the interest of customers by constantly displaying the finished product. At the same time, after the display of the toy products, the customers also clearly understand the general situation of Lego toys, which can greatly reduce the occurrence of later returns.

In addition, although there is no world accumulation of Lego blocks in history, Colin also has a brand effect that Lego blocks did not have in history.

With the addition of Superman, Lego can better open up the toy market.

In fact, although the return of Lego toys still exists, its sales are also amazing.

After all, in addition to those customers who buy with novel ideas or simply because of the advertisements in the radio drama, the toys themselves have a group of loyal fans. As readers of Superman, they buy Lego toys not only for the toys, but also for the added value of the toys.

In short, with the existence of these readers, at least Colin does not need to worry about the situation that Lego toys cannot be sold at all.

After listening to Colin's explanation, the expression in the eyes of the toy dealer became more struggling. (This chapter is not finished!)

Chapter 203 Display Window

He glanced at the Lego toy boxes piled in the corner behind him, and finally gritted his teeth under the gaze of Herman.

"No, Mr. Colin Luper, I won't return the goods. I plan to continue selling these Lego toys in the store."

Seeing the toy dealer's series of psychological changes, Colin still reminded: "But, sir, Lego toys will need a special display space in the future, and you don't have this condition here."

"I will find a way. Just give me one day, just one day, and there will be a display cabinet in the store tomorrow."

In response, the toy dealer answered with a decisive tone.

Sure enough, on the second day, Colin saw the toy dealer's solution in the store.

He actually asked someone to build a movable glass cabinet that night to display Lego building block toys.

Looking at the Lego building block model of Kandor City assembled in the cabinet, Colin naturally had no reason to refuse. He even "thoughtfully" asked Herman to send more Lego figurines to the cabinet, including a Lego figurine of Superman and a green figurine of Brainiac, to restore the scene in the comics.

Of course, apart from the toy dealers near Fisher, not all toy dealers were willing to accept Colin's proposal.

Some of them did not have cabinets in their stores, but more of them were not optimistic about the subsequent product sales because of the return of Lego toys. Therefore, they quickly accepted Colin's request for return and returned all the remaining Lego toys.

Although Colin understood these toy dealers who returned the toys, he also set a rule.

That is, in the future, Lego toys will only choose to cooperate with toy dealers who are willing to display finished Lego blocks in the window.

In the future, if these toy dealers want to cooperate again.

Sorry, we will install the window first according to the regulations.

And the requirements for this window are not just as simple as a mobile glass cabinet, but a real window in the store.

In the next few days, Colin has been working on the selection of Lego stores, and finally successfully persuaded the toy dealers to display Lego assembly through the window.

Therefore, soon, a large number of assembled Lego blocks were displayed in the windows of some toy stores.

Different from what customers buy, the Kandor city assembled in the window is a complete version composed of multiple model landmarks, so it is more eye-catching in effect. Customers who come to the store through the window display can also feel the charm of Lego bricks at the first time.

This kind of toy made of plastic building blocks has a charm that is completely different from wooden and metal toys, especially when various colorful Lego toys are matched together, it can give people a novel feeling.

With the promotion of window display, the sales of Lego bricks have also shown a steady upward trend, and the original return situation has also greatly reduced.

At the same time, those toy dealers who had returned the goods before also came to Fisher to express their willingness to restock.

In this regard, Fisher or Colin’s answer is very simple, that is, to do things according to the rules, and Lego toys can only be sold with window displays.

Because of this, the number of toy stores in New York City windows has increased by dozens in a short period of time, which shows the popularity of Lego.

……

“A few days ago, the toy auction record was broken. At Christie’s auction house in London, England, a first edition of the Kandor City Lego toy building blocks specially used for window display was sold at a sky-high price of 1,293,477 pounds. This series of building blocks is the first theme building blocks launched by Lego and is of great collection value.”

“The Kandor City Lego toy auctioned at Christie’s auction house is a scene that appeared in the Superman serialization published in the Daily Courier of the American Messenger Comics Company in 1932. A shrunken city was one of the classic designs of Superman at the time. At the same time, the window display cabinet is also equipped with Lego Superman and an extremely precious Brainiac Lego figure. The Lego figure was not included in the distribution of Kandor City Lego toys at the time. It was specially donated by Fisher-Price Company, which increased the value of this Lego building block.”

“The person in charge of Christie’s auction house revealed that this Kandor (This chapter is not finished!)

Chapter 203 Display Window

For decades, the Kandor City Lego toys have been treasured by a toy store in Churchville until they were recently discovered. Although the production volume of Kandor City Lego toys was huge at the time, and they were subsequently reprinted and sold, the original version of the building blocks that can be passed down intact are rare, which is one of the reasons why this toy can be sold at a high price. "

Chapter 203 Display Window

Please remember the domain name of the first release of this book:. Shuquge mobile version reading website: