Chapter 202 Advertisement (1/2)

"There is no need to worry about this. Fisher-Price only needs to be responsible for producing Lego."

Colin seemed prepared for Herman Fischer's concerns.

Sure enough, at eight o'clock that night, most of the listeners, including Herman, learned about the sale of Lego bricks from the radio on CBS's popular radio drama "The Adventures of Superman."

Announcer: "He has incredible adventure characteristics. He is faster than a flying bullet, more powerful than a locomotive, and even exploding bombs cannot penetrate his tough skin."

Passerby A: "Look at the sky!"

…

"It's Superman!"

Since the first episode of "Baby from Krypton", the radio drama "Adventures of Superman" has always occupied the first place in the listening rate of the same time period, and this listening rate is still growing, especially as the popularity of the radio drama surpasses the competition in the same time period. When the NBC program was released, CBS was even more excited.

According to Wells, who is responsible for dubbing, CBS has plans to serialize "Adventures of Superman".

The purpose is to use the momentum of the radio drama to suppress other NBC radio programs at the same time.

Of course, Colin has no objection to this. For him, the more popular the radio drama is, the more [faith] he will gain.

From a certain perspective, he is naturally happy to see "Adventures of Superman" develop into a long-term and serialized series.

If he remembered correctly, the Superman radio drama back then was broadcast on the TV station for a full 11 years.

It’s a testament to Superman’s popularity in the broadcast market.

That night, what was broadcast on the radio drama was the sixth episode of "The Adventures of Superman", which was still written by Colin.

Originally, in the plot of this episode, he planned to arrange for Luther to appear in a normal way, but considering the situation of Lego bricks, he deliberately changed the plot content of this episode. The order of appearance has been changed, replacing the latest alien villain Brainiac who just appeared in the comics not long ago.

Therefore, the title of the sixth episode of the radio drama was changed from the previously set "Evil Genius Luther" to "The Shrunk City of Kandor".

The content of the plot is basically the same as that of the comic series.

However, because it was a radio drama, Colin deliberately lengthened the development of the plot and made suggestions for dubbing. He believed that Brainiac, as an alien, should not speak in a normal earthly tone.

Welles listened to his advice and specially arranged for an actress from the Mercury Theater to be responsible for the dubbing of Brainiac in the dubbing, and deliberately changed the intonation of the voice.

This also led to the fact that in later broadcasts, listeners in front of the radio often heard Brainiac's voice with a weird intonation, allowing people to feel the difference in the other person's voice.

This point was also continued in later "Superman" works. Later, whether in animation or movie production, the creators always tried their best to make Brainiac's voice fit the original radio play. design.

Although most of the plot of the radio drama "The Shrunk City of Kandor" is consistent with the comics, Colin still spent more time describing the part of Kandor, and these descriptions were also later used. In the radio dubbing, Welles faithfully presented it.

Announcer: "The city of Kandor in a bottle, what an incredible city. Before Krypton was destroyed, it was the capital of Krypton and the largest core city.

Announcer: "At some point, Brainiac came to Krypton and took a fancy to the city of Kandor. He shrunk the city and put it in a bottle to become his collection. At that time, there were more than 7 million people in Kandor City. The residents also live in this shrinking bottle city.”

Announcer: "After Kandor City was put in a bottle, the residents of Kandor City created artificial red suns and artificial intelligence robots to help them live and farm to maintain their survival. Under the leadership of Kryptonian scientists, Superman When I saw these robots working in the fields, I looked up and saw the artificial sun hanging near the mouth of the bottle.”

Superman: "That's amazing, how did you do that?"

Kryptonian scientist Professor Kinda: "Kandor City has always been the most cutting-edge city in Kryptonian research. Before it was shrunk, we were studying how to replace Krypton's declining energy with artificial suns. In fact, we were almost successful at that time. , but it’s a pity that Brainiac shrunk the city at the last moment.”

Kryptonian scientist: "However, fortunately, we used this technology in bottles to ensure that the citizens of Kandor City can live a normal life..."

In the description of the radio play, the listener vaguely sketched a miniature image of the city of Kandor in their minds.

The appearance of Kandor City also represents the end of the forty-minute radio drama. At the end of the plot, Superman rescues the shrunken city with the help of Kryptonian scientists, and finally takes the bottle with him The city of Kandor returns to Earth.

Immediately afterwards, the radio sounded the concluding remarks amidst the unfinished expressions of the audience.

Passerby A: "Look at the sky!"

…

Passerby: "That's Superman! (That's - Superman!)"

Announcer: "Superman is a copyrighted work, serialized in newspapers and magazines published by the Courier Newspaper. In addition, the same Lego toys of Kandor City will be sold today. Buyers have the opportunity to get a map of Kandor City created by Superman author Colin Looper. Those who are interested can go to major toy stores in New York to buy it."

At the end of the broadcast, accompanied by Superman's iconic slogan, Orson Welles, who served as the announcer, announced the sales information of Lego toys at the end and advertised for Colin.

As the writer of the radio script, Colin naturally enjoys privileges.

CBS Radio Station is currently cooperating closely with him, and naturally will not refuse Colin's request to advertise through the "Superman Adventures" radio drama.

"Kandor City Lego Toys."

In front of the radio, Stanley heard the last announcement of the radio drama, and his eyes showed a look of yearning.

He had read the plot of Kandor City in this issue of the newspaper bought by his classmates, and had a very deep impression of this shrunken bottle city in the comics.

However, he turned his head and looked at his father who was cutting clothes and his mother who was sewing buttons on a folding couch in the living room.

Sensible Stanley knew very well that with the current difficult livelihood situation at home, it was obviously impossible for him to have extra money to buy the so-called Kandor City Lego toys.

Therefore, Stanley could only suppress this expectation silently in his heart, fantasizing that when he grew up, he could buy toys as he pleased.

…

[Faith (42850/100000)]

The broadcast of the "Superman Adventures" radio drama not only increased the popularity of the comics, but also gained Colin a lot of [Faith].

And this is just the part that Colin prepared. At the same time as the radio drama was broadcast, the quarterly magazine of "Superman" was also released simultaneously.

And in this latest issue of the quarterly magazine, Colin described the story of Kandor City in a more detailed way. In one of the pages, it was even described that Superman met his uncle in Kandor City before meeting the scientists, and learned from them that he also had a cousin named Kara Zor-El.

Superman thought that his cousin had died in the destruction of Krypton, and told this sad news to his uncle's family.

But in fact, on the last page of the quarterly magazine "Superman", Colin deliberately drew a space cartoon, indicating that Kara Zor-El had no news of death.

This Kara Zor-El is actually the famous Supergirl, that is, Superman's cousin.

In the original setting, when Krypton was destroyed, part of the city where scientist Zor-El lived was thrown into space, and because there was enough air to cover it, the residents of the city survived.

It was just that without the protection of the planet, this city drifting in the universe would eventually encounter destruction, so at the last moment, the Zor-El couple sent their 15-year-old daughter Kara to a planet they found inhabited by Kryptonians - Earth.

This is also the original origin setting of Supergirl.

In the quarterly magazine "Superman", Colin changed this setting, allowing Supergirl's parents to survive, and also borrowed some later Supergirl settings, that is, when Krypton was destroyed, Kara's spaceship followed Carl's spaceship, but a meteorite hit her spaceship when Krypton exploded, so it deviated from the established orbit, causing her to enter a long-term hibernation.

It was not until decades later that Superman grew up and met his uncle's family who were shrunk and lived in Kandor City. After learning about Kara, he extended the foreshadowing of Supergirl's appearance.

Of course, all this is just Colin's arrangement, and it will take a long time before Supergirl really appears.

At least, so far, Superman's villains are enough for him to create the plot, and many superhero concepts and abilities have not been fully unlocked. Even the role of Batman only appeared as a mysterious man in Superman's story, leaving some impressions on readers.

The description of Kandor City in the radio drama and the quarterly magazine "Superman" is obviously paving the way for the upcoming Lego toys.

In order to make the concept of Lego accepted by the public as much as possible, Colin has put a lot of thought into it.

Not only did he promote it on the radio and the quarterly magazine "Superman", he also spent a lot of time on the packaging of Lego. For this reason, he specially created the cover of the packaging box, with the Lego-style Kandor City as the background and the fighting images of Superman and Brainiac at both ends, telling everyone the relationship between this Lego toy and Superman.

Fortunately, the copyright of Superman is in Colin's hands, and he does not need to authorize it.

Otherwise, just printing Superman on the packaging box would be a huge expense.

At the same time, inside the toy, Colin also put a manual called Kandor City Drawing, which describes some of the landmarks of Kandor City in detail with Superman as the background.

Yes, part.

Because the batch of Lego toys made by Colin are sold in a split way, that is, each box of Lego represents a landmark building in Kandor City. If you want to assemble a complete miniature Kandor City, you must purchase at least five landmark buildings and put the drawings together.

Through this assembled blueprint, buyers can obtain a LEGO Superman model made by Fisher at a designated location, and match it with the city of Kandor to reproduce the scenes in the comics.

Although this set of split sales methods has been criticized.

But to a certain extent, it has greatly stimulated the fans' desire to buy. The sense of accomplishment of restoring the scenes described in the comic radio drama in reality will greatly stimulate readers or listeners to participate in the purchase of LEGO toys.

And the actual result is just as Colin expected.

After his repeated promotion, the LEGO toys of Kandor City were greatly welcomed as soon as they were released.

According to Herman Fisher, the LEGO blocks of Kandor City in the toy store were snapped up as soon as they were launched, and many fans lined up at the door of the store early in the morning.

Many stores sold out their stocks in one morning. Obviously, Colin's combination of LEGO toys and Superman was greatly sought after by the market.

"Superman has triggered a toy craze!"

"Lego blocks, toys of the new era."

At the same time, Colin's Daily Courier also added fuel to the flames and reported related news during this period, indirectly stimulating people's desire to buy.

However, this crazy situation changed slightly the next day.

"What's going on?"

In the Fisher Toy Factory, Colin learned some bad news from Herman Fisher.

"It's about the material problem of Lego blocks. People don't seem to accept the new plastic toys as they seem. Many consumers chose to return the Kandor City Lego toys the next day. It is now known that the return rate of some toy stores has reached one-fifth, and some toy merchants have expressed their intention to stop purchasing."

The fact that consumers do not accept Lego made of new materials is somewhat beyond Colin's expectations.

After all, in his era, plastic toys were already a mature industry, and wooden and metal toys became a minority.

However, all this seemed to show the opposite trend during the Great Depression. After decades of toy history, the public has accepted heavy toys made of wood and metal.

Today, it has become difficult to unpack and pick up the lightweight Lego.

Is this light thing really the toy they are familiar with?

Herman Fisher and others were also a little confused about this. As toy manufacturers, they had a very foresighted premonition that plastic toys would replace traditional toys in the future, but they ignored that this replacement would eventually require a transition period, not a process that could be easily crossed overnight.

Please remember the domain name of the first release of this book:. Shuquge mobile reading website:

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