Chapter 68 0067: The Dragon Is on My Face, How Can You Tell Me How to Lose?
Magic City, Beihai Film and Television Culture Headquarters Building.
"Awei, your schedule is very full next week. You have to travel to several cities. It's a good thing to be more tired and do publicity with the creative team. Being familiar with each other, gaining popularity, and building relationships will all have an impact on your current popularity and popularity. There are benefits to promotion.”
The agent came into the office with the itinerary and talked for a while, but didn't hear a reply. When he looked up, Wang Wei frowned and was looking at his mobile phone.
"Ahem..." He coughed twice and raised his voice a few decibels: "Awei!"
Wang Wei was awakened, came to his senses, and said: "Brother Luo, you are back."
A hint of displeasure flashed in the agent's eyes and he said, "What are you looking at?"
Wang Wei hesitated for a moment and said, "Hua Feng's drama was broadcast on Dragon TV."
The manager chuckled lightly and said: "The ratings have not exceeded 1%, and they can't even beat the old dramas from other channels. What is there to worry about or frown on?"
"No." Wang Wei put down his phone and hurriedly explained: "That drama has become popular on Douyin. There are already three or four millions of followers on the UP of film and television drama editing. Almost all of the comments in the comment area are positive. Look. It looks like the quality of the show is not bad.”
The agent didn't take it seriously and said: "Three or four? Not thirty or forty. It's useless. It's just a conventional marketing method. On a big platform like Douyin, every drama will be posted on it before and after it is broadcast. Spending money on promotion is a big trend. Wait until next week, and your drama will be available, and the video will be overwhelming.”
Wang Wei nodded, that's right.
Say it again.
Their "Piao Miao Jiang Hu" is backed by Penguin Entertainment and Mango TV, and has famous director Shi Wensi, famous screenwriter Han Genming, famous actors Tang Ying and Luo Riyang, etc., which are highly topical. The marketing effect is beyond what a few tap promotions can do. Competitive.
The agent handed over the itinerary and said: "Instead of worrying about these boring things, it is better to think about how to use the drama "Piao Miao Jiang Hu" to promote yourself and maximize its value."
Wang Wei chuckled and said, "I came up with a few ideas last night, please give them a reference."
In this way, the threat of the drama "Little Fish and Flowers" was determined by the two to be "zero".
——————
Pengcheng, Penguin Building.
At Penguin Entertainment, Wang Cheng still manages the group of people he brought from Huafeng Media. The drama "Piao Miao Jiang Hu" sold to Mango TV is not the script of the previous "Jiang Hu" project of Huafeng Media. It is just the screenwriter, The director and actors are the original cast.
He serves as producer and producer.
"Haha, their drama was so popular that the ratings for the first and second episodes were only 0.79%." Han Genming said with a laugh.
"Isn't it normal to pounce? The screenwriter, the director, the actors, no one can save me." Shi Wensi shook his head repeatedly.
"There is no need to care about them." Wang Cheng said indifferently: "Our opponents are Lychee TV's "Falling in Love with Cats, Falling in Love with You" and Blueberry TV's "My Wife is the First Female God of War in the Three Realms". Topic actor, traffic actor.”
Shi Wensi laughed and said: "How can Hua Feng's "Little Fish and Flowers" be compared with our "Piao Miao Jiang Hu"? Besides, Dragon TV can occasionally grab the ratings in addition to "Extreme Choice", the TV series is dominated by Mango TV It’s been under my feet for several years.”
Han Genming continued: "Writing songs can be blind, but writing scripts is not possible. If you have not studied the corresponding major, what you write cannot be regarded as a script at all."
Shi Wensi said contemptuously: "What the hell, maybe we hired another script shooter."
Wang Cheng shook his head and said: "The upper beam is not straight and the lower beam is crooked. All these things are missing. It would be strange if Hua Feng does not die."
Han Genming sighed: "It's a pity that a good company is gone like this."
Shi Wensi smiled and said, "It's just your own fault."
As the saying goes, "birds of a feather flock together, and people with different views cannot be friends with each other." These three people were the main promoters of the Huafeng Media collective termination incident, and they all upheld the principle of putting profit first.
and.
Their views on the competition between major TV dramas this summer can be summed up in a short sentence: The Dragon Rider is so embarrassed, tell me how to lose?
——————
How effective the spontaneous promotion of tap water will be depends on the quality of the drama itself.
If your drama is barely watchable, let alone tap water to promote it for you, even if you spend money to promote it yourself, you may not be able to afford it.
For a commodity, its quality determines its market prospects. For a TV series that is also a commodity, its quality determines the extent to which it can attract the attention of the audience. There is no doubt that a well-produced TV series will Under the same conditions, its ratings will definitely be higher than that of a poorly produced TV series.
To sum it up simply, the quality of the drama determines the upper limit, and marketing operations determine the lower limit.
Another day has passed, and the ratings of the third and fourth episodes of "Little Fish and Flowers" successfully exceeded 1.5%.
This time.
Dragon TV and Huafeng Media have begun to put their efforts into publishing articles on major news platforms.
Penguin: [Rated as "the hope of martial arts dramas" by netizens, is "Little Fish and Flowers" a product of marketing operations, or is it a truly excellent work? 】
NetEase: [Writing songs and then scripts, the idle playboy transformed into a super talented person? 】
Sina: [Declining martial arts dramas, declining Huafeng Media, negative and negative equal positive? ]
Headline: [In just one day, the ratings doubled to over 1.5%. The number of highlights of the drama "Little Fish and Flower" is countless! ]
UC: [Shocking! Others sell their bodies to bury their fathers, but the young man sells his body to bury cockroaches. Is this a miracle of cross-species or a loss of ethics? This drama has been watched by millions of netizens. ]
Baidu: [Will the emergence of "Little Fish and Flower" become a turning point for the revival of martial arts dramas? ]
…
Seeing these news releases that are ranked at the top of the popularity, Jiang Ge laughed and was completely relieved.
The reputation is fermenting, and after the plot is changed to be compact, the desire to watch is increased.
This is the advantage of the time traveler, which can make up for regrets and shortcomings.
In addition, Douban gave the drama "Little Fish and Flower" a score of 9.0, which is the highest score for a martial arts drama in the past ten years.
The ratings and reviews are all improving. According to this trend, they will definitely increase gradually in the future. It will only take two to three days to win the single-day ratings championship.
"This result has exceeded expectations."
Jiang Ge analyzed.
Dragon TV will definitely increase its publicity efforts. Who would want to be second if they have the hope of being the first?
The press releases of the agencies of the main actors will also come soon. The opportunity has come. If they don't come out to harvest popularity now, when will they?
He took his mobile phone and searched casually. Sure enough, there were a lot more news about Shi Lei and Shen Yang.
Today's entertainment industry is a place that pays attention to traffic and topics. If there are traffic and topics, the media will chase you fiercely, and your exposure will be greater.
As for Gu Yao, although the script was changed and the debut time was advanced, she still had to go to 13 episodes (the original version was 26 episodes), and she hadn't started to spend money on marketing yet, so naturally there was not much related news.
Jiang Ge was not in a hurry at all.
It is impossible for this "Little Fish and Flower" to promote Jiang Yuyan right from the start. The plot must be slowly unfolded so that the most attractive characters can stand out.
At the beginning, Xiaoyuer and Hua Wuque must be promoted, and all parties will promote them.
So...
He will spend enough time on casting at the beginning, especially a few actresses, who must be eye-catching and will definitely not steal Gu Yao's role.