341: Polarization (2)

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Nowadays, the audience's movie-watching level is gradually improving, and the Internet has accelerated the speed of word-of-mouth transmission. The time for word-of-mouth to be transmitted to the audience has accelerated from the previous Monday after the release to the day after the release, and even to the night of the release.

Once word-of-mouth explodes, it will become normal to earn billions in box office. At the other extreme, if word-of-mouth collapses, it will be difficult to recover the costs.

The result is that once a film has good word-of-mouth, it will be effectively supported on the same day, and the film will be able to reap the dividends brought by word-of-mouth in the evening show, and vice versa. As the saying goes, "bad words spread thousands of miles", and bad word-of-mouth spreads faster than good words. Word-of-mouth is at least three times faster. There have been too many feats of falling by half the next day, and there are even cases like "Yanjing Fortress" that dropped by 75% the next day.

The summary is that good movies will be better, and bad movies will be worse.

The movie "The Fast and the Furious: Tokyo Drift" has attracted a lot of attention because it is related to Django. Even though it was filmed in Japan and the starring actors were actors from China and Japan, the domestic pre-sale box office was still as high as 800 million.

However, after the premiere, the opinions of the first batch of audiences were deeply polarized.

This has an impact on the box office. The manager of the public relations department of Huafeng Media immediately called Jiang Ge.

"Director Jiang, do we want to accuse him?"

“Evaluation Oriented,Data.”

"Three orientations, commercial film, poor plot...you, you have fallen off the altar, with 60% positive reviews and 40% negative reviews."

"It's okay. Within the predetermined range, don't do anything for the time being. Just pay close attention to the evaluation guidance and data."

"Then, do you want to find a film critic?"

"This is not necessary."

…

After hanging up the phone, Jiang Ge looked at the computer monitor. On it was the Weibo super chat about "The Fast and the Furious: Tokyo Drift", and various evaluation posts sprung up like mushrooms after a rain.

Zhou Lingwei, who was scrolling through her cell phone on the sofa behind, suddenly said, "Many people say you have fallen off the altar."

Jiang Ge turned the computer chair, adjusted its position, and said with a smile: "They are the ones who put me on the altar, and they are the ones who said I fell off the altar. I am too idle."

Zhou Lingwei smiled and said: "There are still people who say that you have exhausted your talent as a master of arts."

Jiang Ge shrugged and said, "Let them say, I won't lose any meat."

Zhou Lingwei said with admiration: "You are the most indifferent person in the entertainment industry that I have ever seen and heard of."

"Wrong!" Jiang Ge shook his finger and said, "Famousness doesn't matter. As for profit, the more the better."

Zhou Lingwei recalled it, and it seemed like this. He looked down upon winning prizes, but he had to strive for the maximum share and price.

Thinking of this, she became confused again and asked: "Then why didn't you let them do marketing just now? At least more viewers can come to the theater."

Jiang Ge smiled and said: "Marketing requires skills and timing, otherwise it will only be counterproductive. For example, the marketing of "Yanjing Fortress" is not cold, and it is even hot as ten a day, but the box office is still sluggish."

Zhou Lingwei nodded and said: "That's true. I remember that the director, screenwriter and starring actors of "Yanjing Fortress" all came forward to respond to netizens' doubts, resulting in hot searches that were all controversial, and the marketing reputation was extremely high, with all major Vs and stars participating. "

Jiang Ge stretched and said: "My goals for the movie "The Fast and the Furious: Tokyo Drift" are not high. As long as the rating exceeds 0 and the total box office exceeds 1 billion, it will be OK."

Zhou Lingwei said softly "Hmm" and then fell into thinking.

Seeing this, Jiang Ge turned his computer chair back and continued his unfinished work, revising the scripts of "Young Man Bao Qingtian" and "A Chinese Ghost Story".

After pondering for a long time, Zhou Lingwei came to her senses and created a new Weibo. A few minutes later, she posted the long review of the movie "The Fast and the Furious: Tokyo Drift".

[Sports cars, beautiful women, chases, drifting, and excitement, these are the impressions that stayed in my mind after watching "The Fast and the Furious: Tokyo Drift".

The biggest advantage of this movie is the racing element, but few people praise a movie that starts from the perspective of "racing", and racing is a niche sport in China. One of the most prominent points is that it doesn't attract much attention, so It’s hard to explain to an audience what the point of a racing movie is.

Of course you can post pictures and tell others about the car's engine, torque, acceleration per 100 seconds, etc. Not to mention how many people are willing to listen, simply explaining the various data of a car is a very general matter, but the director It uses pictures and lenses to show us what racing is and what drifting is.

The biggest shortcoming of this movie is the plot, and the plot is the most important part of the movie, so this shortcoming will be infinitely magnified.

Normal commercial films have a three-act drama structure, cause → process → result. This structure has been continuously proven to be the most suitable for audiences to watch for hundreds of years. Although the story of "The Fast and the Furious: Tokyo Drift" is weak, It is the worst of all Django movies and TV series, but it still conforms to the above structure and tells a complete story.

Whether you like a movie or not is a very subjective matter. You can criticize the bad parts, but please don't ignore the good parts. 】

Originally, because Zhou Lingwei was relatively low-key, not many people paid attention to her personal Weibo. Until her relationship with Jiang Ge was exposed a few days ago, she suddenly gained millions of followers.

As soon as this Weibo post was published, it immediately went viral online.

"That makes sense."

"Compared to movies of the same type, the plot is pretty good."

"To be honest, it's a masterpiece among popcorn movies, simple, rough and direct."

"3 points for the plot, 8 points for the car, 10 points for the drift, 9 points for the actors, 9 points for the soundtrack, and 8 points for the overall score. What's there to criticize?"

"Don't forget the slogan of this movie, 'Passionate drift, speed sprint', which is not about the plot."

"I thought it would be praised without thinking because it's a boyfriend-girlfriend relationship, but I didn't expect it to be such a fair evaluation. I've become a fan."

...

When Jiang Ge saw this review, he immediately liked, commented and forwarded it.

He has many more fans than Zhou Lingwei, and they followed suit, causing this Weibo post to spread on the Internet at a very fast speed.

While countless people on the Internet admire Zhou Lingwei's objective attitude towards Jiang Ge's works, the topic of Jiang Ge's "fall from the altar" and "exhaustion of talent" is still being discussed, as if Jiang Ge's life has suffered a Waterloo. In fact, this situation has been experienced once before after the release of "Painted Skin", but the plot of that film is better.

The main reason is that Jiang Ge has been too smooth since taking over Huafeng Media, and every work is of high quality.

So now this little decline is equivalent to giving those haters, trolls and keyboard warriors a place to attack.

[Do you remember that I asked you to recite it three times at the beginning of the chapter? There may be surprises when sharing on Facebook]