358: Is This All Right?
Judging from the scale of promotion, the investment in "Back to 1997 to Be a Singer" and "Feng Shen 2" is no less than that of "Swordsman: The Undefeated East".
but.
The amount of publicity has little impact on the box office.
The sun rises, illuminating the first morning of the new year.
At ten o'clock, Douban's ratings came out.
1. "Swordsman: The Unbeaten East" opened with a score of 5, dropped by 2, and is currently at 3 points.
2. "Becoming a Singer Back in 1997" opened with a score of 0, dropped by 3, and is currently at 7.
3. "Feng Shen 2" opened with a score of 5, dropped by 5, and is currently at 0 points.
…
These are the three movies in the first tier of the Spring Festival.
The second tier, third tier and remaining movies have scores between 5-0 and actual ratings between 0-5.
Obviously there is no problem with this grouping. The three films in the first tier that can win the box office championship of Spring Festival movies.
——————
Sesame Blossom Team.
"This battle is not easy to fight."
"The rating on the other side is going to be high."
"Aren't we going to record Yang San's seven-day Chinese New Year music? We can promote it then."
"Yes, there is also a Lantern Festival party."
"The title of box office champion for Spring Festival movies is of little significance. The most important task at the moment is to ensure that the box office exceeds 3.5 billion."
"You can post more on Weibo and TikTok to mobilize fans to go to the theater to support."
…
Alibaba Entertainment, Alibaba Pictures.
"Publish the New Year greetings video recorded by the creative team."
"Already working on it."
"Have you contacted Xie Yushan yet?"
"Contact us, the live broadcast team will arrive in the afternoon."
"Debug the live broadcast equipment as soon as possible."
"clear."
…
Each company worked hard on their own movie and used every trick they could.
For commercial movies, box office is everything. As a participant, the higher the box office, the more the value will increase, and it also means the recognition of most people. The film producer and distributor pay more attention to the box office. If there is no box office, it means failure, and it does not matter. Will continue to invest again.
Compared to how busy they are, Jiang Ge is much more relaxed here, enjoying the Spring Festival holiday.
afternoon.
Jiang Ge, Zhou Lingwei, Chen Qian, and Chu Pianpian came to Yida Cinema in the city center.
Their family members, after playing cards and mahjong all night, were still fast asleep in bed.
"Vip hall or ordinary hall?" Jiang Ge asked.
"If you are not afraid of being recognized, then we can go to the general hall. The atmosphere will be better if there are more people." Chen Qian replied.
"What are you afraid of? If you turn off the lights, no one will recognize you." Jiang Ge didn't care.
"Then it's the general hall. I'll buy tickets." Chen Qian walked to the ticket counter.
On the side, Zhou Lingwei was whispering to Chu Pianpian: "Okay, I've already met my parents."
Chu Pianpian's cheeks turned red and she said, "You're still talking about me? You're already living in someone else's house."
Zhou Lingwei smiled and said: "Wrong, Jiang Ge and I bought a house and didn't live with my uncle and aunt."
Chu Pianpian calmly changed the subject and said, "Have you read Gu Yuan's evaluation of "The Swordsman: The Undefeated East"?"
Gu Yu'an, a martial arts novelist in the 1970s, wrote traditional martial arts. Most of the concepts are complex and multi-line development. It is an open and radiating layout, which gives people a sense of complexity, richness and excitement, and is more readable. , there are countless works that have been adapted.
"I didn't see it." When Zhou Lingwei heard that he was a big shot, he immediately asked: "What did you say?"
Chu Pianpian replied: "The leader in the post-martial arts era."
Zhou Lingwei was startled. This was almost the same as his "post-martial arts masterpiece". Just as he was about to ask for the details of the evaluation, he was cut off by Chen Gan who had bought the ticket and said, "Let's go, let's watch "Back to Back" first. "1997 Become a Singing Star" happened to have a better position in the latest performance. "
Several people walked to the ticket gate and checked in.
The attendance rate is quite high.
At the beginning of the movie, the plot is similar to what Jiang Ge imagined. After all, he has written so many online novels in his previous life, and the routine of time-traveling and copying the public is extremely familiar.
Happy laughter could be heard from time to time in the cinema, and Zhou Lingwei, Chen Qian and Chu Pianpian also watched with gusto.
Suddenly, a line from the protagonist set off the audience.
"Lin Yu is not popular, Xu Chenyi is not popular, I am going to be popular!"
…
"Hahaha!"
"Is this okay?"
"Taking advantage of the heat?"
"Dream linkage?"
"It sounds like there's nothing wrong with it."
"In 1997, they were not even born yet, let alone popular."
…
Jiang Ge raised his eyebrows, feeling a little familiar. He wouldn't be singing their song next, right?
He really guessed it right. The protagonist sang "Chasing Dreams" by Lin Yu and "In the Name of the Father" by Xu Chenyi.
Zhou Lingwei said with a strange expression: "The Open Sesame team has a way of doing it."
Chu Pianpian followed: "I know how to choose songs."
Chen Gan asked: "Isn't this an infringement?"
Jiang Ge replied: "I should have paid the copyright fee."
The operations department is responsible for the operation of copyrights for his songs, movies, and TV series.
And small things like commercial songs don't need to go through him.
I have to admit that the Open Sesame team is very thoughtful and chose two well-reviewed and popular songs to add points to their movie.
After watching the whole movie, I found it to be a very unique film. To be precise, it is a comedy film with the characteristics of the Open Sesame team.
Many people have been to high school, and everyone has corresponding memories. The director cleverly uses this to let the audience put themselves in the role and experience the high school life after rebirth.
It can make people laugh out loud. Even if it has no depth, it can make people watch it for more than an hour. The second half is depressing and touching. As a movie, it can mobilize the audience's emotions and it is a qualified movie.
While waiting for "Fengshen 2" to enter, Chen Gan couldn't help but ask: "Analyze from your professional perspective, does "Back to 1997 When I Was a Singer" have a chance to surpass us?"
Jiang Ge is not conceited, but pragmatic: "This movie increasingly highlights the problems of the Zhikaimen team. Don't you think it's more like an extended version of a skit? It lacks the basic ideology of a movie. From the paragraph structure to the character dialogue to the performance details, it is almost all a skit-like absurd performance method..."
Chen Gan thought for a while and said: "It's true when you say that. Every joke and every burden is a skit paragraph."
Jiang Ge smiled and said: "Maybe it's because they were mainly engaged in dramas and skits before, and some habits can't be changed for a while."
So, compared in terms of script, actors, shooting, editing, and soundtrack, "Swordsman: Invincible in the East" is better.
The boutique route is not just talk, Jiang Ge actually did a lot of work for this.
For example, several important fighting scenes were extended by 1 to 5 minutes to show the Japanese Ninjutsu, Huashan Swordsmanship, Dugu Nine Swords, Sunflower Manual, and Heart Absorbing Technique in detail.
Another example is several important literary scenes, which give the actors more room to play, to reflect the relationship between the characters, and to release the characters' inner emotions.
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