Chapter 980 CC's End
After explaining the matter of investing in more digital influencers, he continued:
"In this case, our prices must not be reduced now, at least until the new models are ready to be launched.
So we must show the firmness of our mobile phone prices in front of fans and consumers.
Now we are still doing hunger marketing, so you arrange people to go to the second-hand mobile phone market to shoot a video of the second-hand Xikang 1 in short supply, firm prices, and even requiring a premium to buy......."
The public relations manager listened to his boss's arrangement, stunned, and had to admire his boss, who was really a marketing genius and could think of such a method.
But at the same time, he couldn't help but be shocked by his boss's thick skin, after all, it looked fake at first glance.
But he soon came to his senses. No matter whether it was fake at first glance, it would indeed inspire those real Xikang fans.
These are the basic bases, and it would be great to stabilize these basic bases. If these methods can attract a group of people who don't have much self-thinking ability, then this is pure profit.
Xikang Technology Co., Ltd. is extremely efficient in this kind of marketing and publicity. In less than 3 days, the things Feng Jun told us about had already begun to appear in a high-profile manner on major platforms.
These big V videos were also very skillful in praising Xikang. They no longer touched Honor 2, because they had already been defeated by Honor 2, and the price was still at a disadvantage. Touching Honor 2 would simply be a slap in their own face.
Moreover, Feng Jun is a very realistic person. He would not provoke people he could not afford to provoke, just like he did not dare to provoke foreign brands.
Otherwise, Honor 2 would do two more things to his Xikang 1, and it would be a question whether Xikang 1 could sell 500,000 units.
So this time they did not compare it with Honor 2, but with those newly launched smartphones.
Let's put it this way, the newly launched smartphones were actually launched in a hurry. Although the tuning technology is definitely better than Xikang, the advantage is not as great as Honor 2, which gave Feng Jun an opportunity to take advantage of it.
After a round of comparative publicity, the result drawn by these big Vs is that Xikang 1 has better performance than these newly launched smartphones, and their prices are basically the same.
A large number of big V publicity directly suppressed those who had done reviews before, and the reputation of Xikang 1 seemed to have reversed.
When Chen Changliu looked at Feng Jun's series of actions, he was stunned. Damn, these moves are so familiar.
Isn't this the famous move of second-hand cars being more expensive than new cars in later generations? It was transplanted here by Feng Jun.
Well, it turned out to be carved out of the same mold as the one in the previous life, even the moves are the same.
However, this person met me in this life, and because of the strong desire to survive, he used all these moves in advance.
However, Chen Changliu did not bother him again, because he was definitely not going to kill him now, and Chen Changliu did not have so much energy to deal with him, because he was just a small shrimp to Chen Changliu now, and it was not worth Chen Changliu spending too much energy to deal with.
And Feng Jun is not easy to step on the flower-growing family now, just like this action did not dare to touch the flower-growing family.
The reason why Chen Changliu didn't have so much energy to look at Xikang was not only because Xikang had no impact on the mobile phone track of the flower-growing family, but more importantly, there was also movement in the automobile track.
At the beginning of September, after multiple considerations, the CC Elf micro hatchback was officially launched, with a starting price of 39,800 yuan.
At the new product launch conference, CC General Manager Wei was passionate and actually used Chen Changliu's words.
"We CC are rooted in this land of the Eastern country, enjoying the dividends brought to us by this market, so CC's purpose is to create cars that ordinary people can afford.
In the SUV field, the model we built became the only SUV under 100,000 yuan in the industry, and received a good reputation.
Therefore, this time we entered the family car market, and also brought you affordable cars.
Elf series, starting at 39,800......."
"Pa pa pa........"
The audience burst into warm applause.
Since the flower-growing company started the trend, these technology companies have started to hold product launch conferences in a grand manner. This time, CC's product launch video was launched on several platforms at the same time, and it was also available on the twin brother of Toutiao, Banana Video.
Looking at the enthusiastic cheers and applause below, Mr. Wei on the stage did not care whether it was true or false, and continued:
"Although the cost of our Elf series car is not as low as the electric car that everyone has been talking about recently, we have advantages that electric cars cannot match, that is, the endurance advantage and safety advantage.
Electric cars need to be charged frequently, and there are too few charging piles in China now, which cannot be compared with gasoline cars with gas stations everywhere.
The second is the safety advantage.
The safety advantage mentioned here is not the collision safety capability of the car body, but the safety of the power lithium battery itself.
Please watch our laboratory video."
Hearing this, Chen Changliu, who was originally watching the product launch conference with relish, finally looked dark.
Damn, this is making trouble, and it's making trouble for his own company. He has already thought of what Mr. Wei of CC wants to do.
Sure enough, as the video played, in a laboratory, a power lithium battery of unknown brand was placed there, and then a needle pierced into the power lithium battery, and it exploded.
The raging fire, the fire that could not be extinguished made everyone at the CC product launch conference look at each other in bewilderment, and even the audience watching the video kept leaving various negative emotions under the message board.
Chen Changliu turned off the live video gloomily, with an angry expression on his face. He didn't expect that his product had not yet been launched and had not threatened them at all, but they couldn't wait to start.
He rubbed his temples and had vaguely guessed who had attacked him.
This is not just a problem of CC's narrow-mindedness, but there are many forces behind it, because some of the models of the flower-growing family have indeed affected their financial path.
PS: The typos will be updated first and corrected later.