Chapter 1005 Negative Example

On November 28, when Suzaku 4 was still selling like hotcakes, Xiaomi launched its first smartphone 8820.

Chen Changliu saw Madman Yu for the first time in this era. How can I put it, his aura on the stage is still relatively high-spirited, but compared with the aura of the original time and space, it is still not as good as that of the whole country. A quote that most people have heard.

Aura requires performance, confidence, etc. to cultivate, and a certain person can only be the younger brother in the mobile phone track.

Zhao Yanan, who accompanied Chen Changliu to watch the press conference, curled his lips and said:

“Boss, it’s not that I’m proud, nor that I’m belittling others, this phone is simply garbage!

I can’t comment on the self-developed Jingyuan, but other functions are really rubbish.

In what age does it still use a 3.5-inch TFT color screen with a resolution of only 320×480 pixels? With such pixels, it is hard to say that it is a newly released smartphone?

The camera uses a 3.2-megapixel camera, which can no longer keep up with the mainstream.

It only sells for 1,780 yuan, which is the same price as our Honor 2. How much money does he make? There is no sincerity at all. "

Hearing Zhao Yanan's words, Chen Changliu smiled and stopped talking. He thought there was something different about Madman Yu taking over the mobile phone track ahead of schedule.

Who knew that it would actually be the first smartphone like the original one.

Many people think that Huawei's first smartphone will not be released until 2012, but strictly speaking, Huawei's first smartphone is this one, and the configuration is really rubbish.

Because it is not sold on the market, but is a contract phone provided to operating service providers. It should be said that most of the mobile phones produced by Huawei are contract phones.

However, there are two models of this smartphone produced by a certain company in this life, one is a contract phone, and the other is sold on the market.

This should be the change after Crazy Yu took over. It should also be a way to test the market. Chen Changliu could only think this way.

He slapped Zhao Yanan on the buttocks of Zhao Yanan, who was bending over to collect information for him, and said:

"Aren't you proud? Never underestimate an opponent who has technology and is willing to invest in research and development.

A company currently invests a little more money in research and development than we do, and they are originally majoring in communications, and their accumulation of communications technology is definitely much deeper than ours.

So if they make mobile phones, they will definitely get twice the result with half the effort, but they haven't figured out the context yet.

Let’s put it this way, Xinwei will definitely be our biggest competitor on the mobile phone track in the future. "

Hearing that Chen Changliu spoke so highly of a certain person, Zhao Yanan even forgot that Chen Changliu had slapped her buttocks, and instead said a little unbelievably:

"No, boss, what about Nokia, Samsung and other domestic brands now?

Oh, by the way, Mouxing is now very strong and has basically secured its second place in domestic mobile phones this year.

He also majors in communications and is a state-owned enterprise. Why don’t you regard him as our biggest competitor in the future? "

Hearing Zhao Yanan talk about Mouxing, which has risen rapidly in the past year, Chen Changliu fell into deep thought, because Mouxing can become a negative example for flower growers.

His biggest impression of Xing was that later generations knelt down when faced with sanctions from the beautiful country. No matter whether he was forced to do so or not, as an angry young man, he knelt down when he knelt down. Not only did he change the management, but he also asked others to come in to supervise him. .

However, in the previous life, Mouxing could be said to be the well-deserved leader of domestic mobile phone brands 12 years ago. Some models were once unavailable and popular items.

At its peak, Mouxing mobile phones ranked sixth in the world, with shipments exceeding 100 million units. It can be said that it was a real representative of mobile phones from the great Eastern countries.

Even in the era of smartphones, there are often some surprising new gadgets, such as dual-screen foldable phones and several very unique sub-brands.

However, in a very short period of time, Mouxing fell from the sixth position in the world to the twelfth position in the world, and was also included in the domestic mobile phone market.

How should I put it, there is a reason why it fell so quickly.

First, it failed to adapt to the development route of mobile Internet in time.

The years when Xingxing mobile phone turned from prosperity to decline coincided with the years when 4G mobile Internet developed vigorously, and it was also the years when Xinxing mobile phone launched the Internet mobile phone mode.

In the past few years, Mouxing Mobile has completely failed in marketing. It has good products but cannot sell them. This can be said to be one of the most typical examples of Internet thinking that cannot keep up with the times.

Second, the brand strategy is confusing.

In an era when a certain boom was booming, the strategy of launching high-end sub-brands was correct. Later, other mobile phone brands also did this, including the current growing flower growers.

The high-end brand of Huazhuajia directly uses the name of Huazhuajia. Bluebird and Suzaku are the only two high-end mobile phones.

The mid-range and low-end models all use the sub-brand of Mozu.

Mouxing's high-end line was right, and the products it produced actually lived up to expectations. I wouldn't say it was ahead of the curve in terms of appearance and functionality at the time, but it wasn't bad either. During the filming, it was proud of all the domestic brands at the time.

But the domestic mobile phones at that time really couldn't support the high-end series. No domestic mobile phone could support it at that time.

Moreover, due to insufficient publicity and being too eager for success, it ultimately failed to gain a foothold in the high-end mobile phone market, and consumers did not recognize it.

Later, a bunch of sub-brands were launched, making it the mobile phone company with the most sub-brands in China. The main series of promotion without primary and secondary distinctions led to the failure of brand positioning.

The consequence of the failure of brand positioning is the collapse of its own pricing system.

The model originally positioned as a high-end model fell into the cost-effective range, which also accelerated the demise of Xing.

Getting up early and catching up late is the true portrayal of Xing. Not to mention, this high-end sub-brand of his will still be remembered by consumers in the next seven or eight years.

Third, Xing's mobile phone system and functions lack highlights.

In the era of Android smartphones, although they are all systems developed by Android, the style of OS has always been one of the manifestations of the brand value of modern mobile phone companies.

Whether it is the UI of a Fortune 500 company or the UI of Wei, it has always been like this.

Xing has never paid attention to the optimization of its own OS, and has almost never heard of its own OS brand. It has been madly complained about and has never improved.

I don’t know if it’s because it was used to being the boss before? It became arrogant.

PS: The typos will be corrected later.