Chapter 852 You Raised the Price, Did I Agree?

It is an underestimate to say that the gross profit is 90%. The price is 128 yuan per piece, and the cost is 1 yuan, which is high.

Even domestic generic drugs, such as Baiyunshan Jinge, which costs more than 60 yuan, can make a profit of more than 90%.

Viagra is even worse, with a cost of less than 1% of the selling price.

Breast enhancement and aphrodisiac have always been two highly profitable industries.

If it were ten years ago, Huining might have threatened Daxia with Viagra, and no one could save it.

Because only Huining can produce Viagra in the world competition.

But now, the 20-year drug protection period has passed.

14 years later, as soon as the patent protection expired, several generic drugs were launched in China in an instant. Among them, the big-headed Baiyunshan Jinge sold nearly 1,000 tablets that year, 15 million tablets the next year, and more than 60 million tablets in 2019...

The rest of the domestic generic Viagra is also growing rapidly.

In addition, foreign pharmaceutical companies have also entered this industry, and the aphrodisiac market has become lively all of a sudden. With more manufacturers, it is much more difficult to make money.

Although Huining still sits in the top spot thanks to the reputation accumulated by Viagra, its position is precarious.

If it dares to raise prices again, other competitors will reduce their prices slightly, and I am afraid that the market share will be immediately divided.

The representative of the Health Commission smiled and said: "Don't think about it. You can't touch penicillin, and Viagra, you may not know that the National Drug Centralized Procurement Department has included a new drug."

As he said, he pushed the information over.

This is the centralized procurement list that was completed a few days ago. It will be announced soon, which is equivalent to showing it to Olson in advance.

Olson stared at the information on the table and had a bad premonition.

He hesitated for a moment, picked it up slowly, and his face changed suddenly when he saw the first few lines.

Above is the list of bids for the third batch of national organized drug centralized procurement this year.

Viagra is also on the list of bidding purchases.

Qilu Pharmaceutical surpassed other pharmaceutical companies in one fell swoop and finally won the bid.

And their bidding price was shockingly low, less than 25 yuan per box, and each box had twelve tablets!

That is, the price of a single tablet is only two yuan!

Compared with the high price of 128 yuan per tablet of Viagra, this price is simply charity.

Drugs that can participate in the centralized procurement will inevitably undergo strict consistency evaluation. The release behavior of the drug is consistent with the original drug, the pharmaceutical quality is similar to the original drug, and the in vivo research is bioequivalent to the original drug... Two yuan per tablet, but it can achieve a not too bad effect. Viagra's survival space is in jeopardy.

"You are crazy!" Olson roared.

Two yuan per tablet, Qilu Pharmaceutical is really crazy!

It not only wants to kill Huining's Viagra, but also wants to suppress the price of domestic generic Viagra such as Baiyunshan Jinge to an extreme... This is aimed at breaking the market bottom price!

Opposite the round desk, the representative of the Health Commission observed Olson's expression with interest.

When it was almost done, he stood up and left, saying, "I'll ask you one last time. Huining wants to raise the price. Have we agreed?"

Olson's face was uncertain, and finally he said with a stiff neck, "Please give me some time..."

Want to ask the headquarters for instructions?

The representative of the Health Commission narrowed his eyes... If it was before, they might give Olson this opportunity, but the other party was rude and did not put them, the partners, on an equal footing, so there was no need to treat them with courtesy.

He stood up and pressed the table, leaning forward, and said in an extremely aggressive tone: "We don't have the patience to wait, so if we don't want to talk, then we don't want to talk."

Olson hurriedly stood up, stopped everyone, and said, "No, no, no, Daxia will always be Huining's most important partner. We will continue to have close exchanges and cooperation with Daxia!"

The representative of the Health Commission nodded, said nothing more, and left with people.

In fact, for Daxia and Huining, maintaining the existing supply relationship is the best outcome.

The contracts given by Daxia can indeed cut off Huining's idea of ​​threatening them with drug prices.

But... changing suppliers is not so easy?

Even a small company has a lot of procedures to go through when changing suppliers, let alone a country's medicine.

If it really changes to other companies, Daxia will pay a lot of price, and the industry will have to endure the pain of rebirth.

Olson is also very clear about this.

He knows that as long as Huining compromises and maintains the original price, Daxia will not break up with Huining in a short time.

But he knows even more... As long as Huining dares to go too far, Daxia has the courage to break off!

Today, Daxia has the medical resources of the first seat in the Medical Summit. The contracts of these pharmaceutical companies are most likely obtained through this channel. Daxia does have the opportunity to give up Huining and cooperate with other companies!

Daxia may suffer a lot of losses in the short term, but it will recover in a year or two.

However, Huining will lose an unimaginably large market forever!

The breakup between the two meant that Daxia had to undergo a major operation, while Huining was going to die, so Huining didn't dare to gamble!

"Fortunately, Dr. Xu is here..."

"Yes, he asked the minister and the director of our Health Commission to communicate with the Medical Summit in advance, and used the first seat to get contracts from major pharmaceutical companies..."

"Dr. Xu is really a prophet!"

"This time, Huining has no chance of turning around, they can only admit defeat!"

"Huining Pharmaceutical has done too much evil, Trofen, Gan Anning... I really hope they go bankrupt directly."

"Yeah, look at the face of this foreigner today. He actually said that we are ungrateful. What does he think of the world's second largest pharmaceutical company? As long as we are willing, any pharmaceutical company that enters our country is qualified to be among the top in the world!"

At this point, everyone suddenly fell silent again.

The market of Daxia is so huge that if a pharmaceutical company develops and spreads its drugs across the country, it will be enough to achieve extremely high sales and rank among the top in the world.

However, such a huge country has not produced a domestic pharmaceutical company that can truly enter the international vision...

"Is Doctor Xu okay?" someone suddenly asked.

Hearing this, these people suddenly had hope in their eyes.

But thinking that Xu Qiu was just a doctor, this little light quickly dimmed.

...

After the meeting, Olsen urgently called the headquarters.

He told everything that happened at the meeting in detail. For a time, the atmosphere of the video conference became unprecedentedly terrifying.

The elders had a gloomy face and looked like they wanted to kill people.

The other board members and Huining executives were all gritting their teeth, wishing to fight to the death with Daxia.

Huining had been in this position for so long, and had never been forced to raise drug prices.

They thought this move was enough to kill the confrontation.

But they didn't expect... Xu Qiu had already anticipated their plan and gave an almost impeccable countermeasure!

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