Chapter 267 You Are Very Real

Hugo listened carefully to the opinions of the senior executives of the sports communication company at the meeting, and also looked at their planning arrangements in detail. It should be said that they did a relatively good job.

Their idea is also very good. At this stage, they are not planning to directly win the broadcast rights of a certain event. Instead, they plan to purchase some broadcast rights and then distribute them to various Italian TV stations.

New Sports Communication Company will not set up its own TV station. They will only win the broadcast rights of certain events and then cooperate with TV stations in Italy. There are many TV stations in Italy. The company's policy is small profits but quick turnover. First, establish a good relationship with everyone. For a cooperative relationship, both parties first form a bond.

Cultivate sports fans and focus on promotion in the country. This is the case for any event. Only with a mass base can you make money. Without a mass base, who will come to watch? ! Who gives you advertising revenue? !

However, when it comes to the future situation of Serie A, the ideas of the company's top executives are obviously not in line with Hugo's wishes. They advocate continuing to adopt a policy of small profits but quick turnover in Italy, while domestically they have to slaughter several big countries, such as the United States. , for example, China.

To put it bluntly, those who make money must profit from the rich TV stations of these big countries, but Hugo objected.

"You look at the problem so one-sided! You overestimate the influence of Serie A. In fact, you should know that the Premier League is the most influential league abroad! They do a better job than us in marketing. To put it bluntly, we Now we are in a weak position!" Hugo said.

This group of people is indeed a bit simplistic. Hugo suspects that they did not conduct an analysis report on foreign fans at all to make such a conclusion.

Regardless of whether others agree with his views or not, Hugo continued, "We are not arguing about which league has the greater influence. You have to remember that our league is always in a weak position in terms of international influence. We want to If you want to make money, you must reverse this situation. To say that the current momentum of Serie A is good, it is an opportunity to establish a good image, but the national TV promotion is too poor, haven’t you learned a lesson?”

"If we win the broadcasting rights of Serie A, we can implement small profits but quick turnover domestically, and promote it on hundreds of TV stations, that's right. It's okay to focus on developing local fans! But in the international arena, should we slaughter the big players?!"

"I can say that for a long period of time our focus will still be on promotion rather than making money. I know some of you will object, saying that if after the three-year contract period, we have good promotion and the broadcast rights change hands, we will be in vain. ! But the problem is to look at the long term. What are you afraid of? When the price goes up, we will also increase the price. In the face of malicious price increases, it doesn’t matter who is brave enough to do it. I want to see who dares to take this risk! risk?!"

Hugo thought clearly about the fundamental reason for the establishment of this sports communication company. Its purpose is a bit complicated, and some people say it wants to make money, but the real original reason is that Hugo feels that the existing national television stations provide everyone with unbalanced benefits, especially Rapani was hurt, and the company's intention to compete and raise prices was obvious.

If the price goes up, sports communication companies can do nothing as long as they don’t make losses in other projects.

Such a starting point is originally contrary to the senior management, and it is also contrary to management, but who can object to what Hugo says? Anyway, he is the major shareholder, and whatever he says is right, as long as the Agnelli family and Moratti family do not object. become.

"Maybe next year, maybe the year after that we can sign a broadcast rights agreement for Serie A. I hope we can make preparations early! When selecting foreign broadcasters, we need media with wide influence. For media that is dedicated to promoting Italian football, the price is low. It doesn't matter at all, this is conducive to our promotion! One day we will slowly surpass the influence of the Premier League, and it will not be too late to raise the price at that time. Your current idea will only reduce the influence of Italian football, and it will become more and more popular in the future. Not worth it!" Hugo expressed his thoughts.

After the meeting ended, Julia Bonaparte and Hugo had dinner. Julia talked about today's meeting. What she meant was that it would be difficult for a company that does not make money to last long, and it might not get the support of other shareholders at all.

"What are you afraid of?! They don't have to support my decision! But there are not many ways left for them. There are only two ways. The first is that New Media Group reduces its stake and they buy it. Then they make the decision and we withdraw. I don't want to Participate in such a risky move! The second rule is to be obedient and let me toss you!" Hugo sneered.

"You are cheating!" Julia couldn't help laughing.

Isn't this a lie? Julia knew that Hugo's original intention in setting up this company was to bring together several wealthy families to agree to a collective package sale plan. Now Hugo said that he would reduce his shareholdings and not make the final decision when he disagreed. It's not a lie!

"It doesn't matter if you say it's cheating, that's how it is anyway, it doesn't matter if they don't agree, they can withdraw now and I will give them a chance!" Hugo said with a smile.

"Are you going to let the new media take the risk alone?!" Julia didn't believe it.

"Why not? Behind the risks there may be profits. Who can see through the future!" Hugo said confidently.

New Media actually has a major shareholder, Feiningwester, but the earlier agreement determined that Feiningwester had no say in this aspect and had a low status, so Hugo never considered Feiningwester's feelings.

The package sale plan of Serie A and Serie B has been signed. Even if they want to regret it now, it is too late. After the agreed period of the plan has passed, it will be difficult to unite everyone to oppose this plan. There are so many vested interests, no one will give up the meat in their mouths, and the rich may also benefit from it. There is nothing wrong with this.

"You are too honest!" Julia's comment is not a good word. He said that Hugo used others and threw them away. It is a bit shameless and untrustworthy.

"It is because they don't trust me that this happened. If they let me preside over such a work, they should give me absolute power. If they trust me, then nothing will happen!" Hugo shrugged.

After dinner, Hugo sent Julia back and came to Julia's residence in Rome. Hugo asked with a smile, "Can I stay here tonight?!"

"What do you want to do?!" Julia was very alert.

"Hey, don't be like this! After all, it is well known that you and I are in a boyfriend-girlfriend relationship! It's not a problem for me to live in your house!" Hugo said.

"You said we'd stay at a hotel, but you know our relationship is fake!" Julia Bonaparte joked. In fact, she began to have some feelings for Hugo, although they didn't meet often.

"That's a pity!" Hugo said with pretended disappointment, and then opened the car door to get in. Julia hesitated.

"Here, for you!" Hugo took out a bunch of bright red roses from somewhere and handed them to Julia.

Hugo explained embarrassedly: "Speaking of which, although we are nominal, in order to hide it from Bastien, as a boyfriend, I actually forgot to give you a bouquet of flowers. This is really a sin. I apologize to you today!"

"Thank you!" Julia reached out and took it, smiling beautifully.

"You're welcome!" Hugo had returned to the driver's seat when he answered this sentence, and then started the car and drove away.

Does he like me or not? ! This question circled in Julia's mind.

Do I like her or not? ! This question also circled in Hugo's mind, but he soon remembered his senior sister in his previous life. Unfortunately, there is no such person as senior sister in this life. Alas, maybe I subconsciously want to find someone like senior sister.

When I returned to the hotel, I saw Lu Fan as soon as I entered the lobby. Lu Fan would always be by his side when he was on a business trip. Well, Lu Fan had nothing to do with spending time with beautiful women at night. Lu Fan was chatting with a beautiful woman at this time.

Hugo did not disturb him and went straight to the guest room. Brother Fan also began to feel agitated. Should I find a serious girlfriend? After all, Damico is not a girlfriend, and the two of them seem to have just let it go quietly. It is said that Damico now has a team of suitors, and Lazio striker Corradi is one of them.

The decision of the sports communication company was not opposed by other major shareholders. Hugo didn't know what they thought, nor did he want to know what they thought. Anyway, after spending a few days, everyone reached a consensus on the plan. What's left is that Hugo will not do it himself. The senior executives have their own ideas. Besides, the company has also hired a special CEO, Lucas Figuri, who previously worked in a TV station under Feninwest and was hired by the new media group to be the top leader. He is experienced and young, and should be able to do this job well.

Hugo's business trip this time is a bit long. All of them are for business. There are speeches, forums, TV interviews, etc. He is a living advertisement, constantly using his own popularity, and the effect is really good.

He is particularly keen on giving speeches at universities. He likes to communicate with college students. When he gave a speech at the University of Turin, he used a modified sentence of the chairman, "We are like the rising sun, we are the future of Italy!"

This sentence caused a great response, and everyone regarded it as a classic celebrity quote.