Chapter 703: Raise the Stock Price?

The Legend of the Gods created a new record of bad movies, with both word-of-mouth and box office failing miserably. The special effects that should have been the two points were criticized to pieces.

In contrast, the various mounts and monsters that were purely played by real animals and added with special effects in the later stage became the only bright spot in the middle.

Objectively speaking, it cannot be said that this play has no bright spots. Only the animals are qualified after investing hundreds of millions of yuan.

If you want to blame someone, you can only blame the big deviation in the publicity. As Taoyuan Film and Television predicted before, the audience felt deceived. The fake cast, the fake Gods, the fake acting... Among the many fake points, the "authenticity" of the animals was highlighted.

Everything is afraid of comparison. The fake highlights the preciousness of the real. Taoyuan Film and Television, which assisted in providing the animals for filming, became a small topic.

Many viewers and film critics have a consensus that this time Huaxiaxing really dragged down Taoyuan Film and Television, and Taoyuan Film and Television got on the pirate ship.

However, Su Ming didn't think so. The failure of Legend of the Gods did not affect Taoyuan Films. It was just that there was no expected "dividend". Anyway, Su Ming didn't care about the festive money now.

On the contrary, through this comparison of true and false, plus the last small-scale horror Zootopia, Taoyuan Films' reputation in China has risen again, and it is the representative of conscientious movies...

What is a good reputation? A good reputation is trust, which is the box office guarantee for the next movie!

It is the money in the future.

Of course, Su Ming didn't expect this in advance, which made him speechless. Naturally, he would not talk about these things with Long Wu in person.

Long Wu's head was about to get bigger. The total box office was just over 300 million, and Huaxiaxing was losing so much money that he was about to vomit blood.

This movie was ultimately made to support Xiang Zuo. Long Wu, as a father, is now sitting in the position of chairman of Huaxiaxing, and he is under great pressure at this time.

"Lose a lot of money?" Su Ming was stunned: "Not that bad, Brother Shi, with an investment of several hundred million and a box office of more than 300 million, even if the cost cannot be recovered, it will not lose too much, right?"

According to the normal profit-sharing model, with a box office of more than 300 million, Huaxiaxing must have made more than 100 million after tax. After all the calculations, it is only a loss of 20 to 30 million. This amount of money should not be too painful for Long Wu. He even called here specifically. Is it just to complain?

No way, a person like Long Wu has experienced the ups and downs of the world, and he swallows his teeth. He would never regret it after the incident and cry like a grudge.

"Some of the box office is fake..." Long Wu laughed, without going into details, and stopped there.

Su Ming understood.

Huaxiaxing bought the box office!

He didn't quite understand why the distributor would do such a "stupid thing" of buying the box office with his own money. It was totally not worth the loss.

I paid 50 yuan to buy a ticket, and when the box office was divided, I only got 20 yuan. Isn't this crazy?

The box office was good, but the higher the box office, the more losses there would be?

After entering the industry, he realized the mystery. Losing money is true, but high box office will create a false prosperity and attract more people to spend real money to buy tickets.

In addition, there are some unwritten bad habits in the industry, and the film industry is no exception.

These days, everything is linked to performance. Whether the quality of school education is good or not depends on the admission rate test scores, whether the performance of government officials is good or not depends on the economic growth rate, and even whether a person is successful depends only on how much money he makes...

The most direct digital assessment model, although it has a fair and scientific standard, will also lead to ignoring the event itself, focusing only on surface data, and even data falsification.

The most direct benefit of a high box office is that major theaters will increase the screening rate and give the company a lot of care for the next movie, and the media will also report it and do "free" publicity.

On the contrary, if the box office is low, the screening rate will immediately drop. In the future, when this company produces movies again, major theaters will also handle it with caution.

Of course, theaters are not stupid. Which box office is real and which is fake, the theaters know it clearly.

But theaters don’t care whether the audience pays for the tickets or the production company pays for the tickets. For theaters, it makes no difference. Anyway, theaters share the money. If all the ghost theaters are purchased by the production company, the theaters can also save equipment maintenance and loss costs. Why not do it?

After all, Huaxiaxing is a company in Hong Kong. It is not too "rampant" in the mainland. Among the more than 300 million box office, about 40 million are fake box office.

So the real loss of Huaxiaxing is not only 20 or 30 million as Su Ming thought before, but also more than 50 million with this part of the investment. Even for Huaxiaxing, this is not a small amount of money.

What really gives Long Wu a headache is not the box office sharing, but the sluggish box office, which caused the stock price of Huaxiaxing to plummet!

Huaxiaxing is a listed entertainment company, and Long Wu and his wife are the company's major shareholders.

The fluctuation of the stock price of an entertainment company is closely related to the company's film performance.

When the filming of the magical blockbuster was first announced, Huaxiaxing's stock price rose for a week, and the rise was even crazier a few days before the release. But from the first day of the release, the stock price began to fall, and the later the movie was shown, the faster the stock price fell.

Almost every day that The Investiture of the Gods stayed on the big screen, Huaxiaxing's market value and Long Wu and his wife's wealth would shrink a little.

According to the previous plan, Legend of the Gods could be released in four weeks, which was very scary. After seeing this situation, Long Wu decisively withdrew the film from theaters nationwide, and it was only released for 15 days. Even so, the stock price fell to a point that even he found unacceptable.

Long Wu, the major shareholder, suffered losses. After all, his family was large and his family was rich. The money on the stock was sometimes just a number to him, and it would not really affect his living conditions.

But many small shareholders of Huaxia Star were not happy. From the group partners who held tens of millions or hundreds of millions of Hong Kong dollars to the ordinary shareholders who only had a few hundred shares, they all pointed the finger at Long Wu.

No one is stupid. The stock price plummeted in a short period of time because Legend of the Gods failed at the box office; and Legend of the Gods was specially released by Long Wu and his wife to promote their son.

When the stock price rose, the shareholders did not say anything. Now that it has fallen, of course Long Wu has to take the blame.

While the boss of a company seems to be in a good position, he has to bear great responsibilities. This is especially true for listed companies. Not only do the company's employees have to rely on the boss for a living, but they are also responsible for the shareholders who bought the stocks.

From a legal point of view, even if you only bought one dollar, you are a shareholder of the company and have the right to make your own demands.

When Su Ming heard Long Wu mention stocks, he was slightly stunned and pondered for several seconds.

The company's stocks suddenly fluctuated greatly, and Long Wu was to blame. It might affect his position as the chairman of Huaxia Star.

Did Long Wu want him to help, rescue the market, buy some stocks, and raise the market price?

Thinking of this, Su Ming hesitated for a moment.