Chapter 702: Epic Bad Movie
After the internal meeting, Long Wu came out of the conference room, took a short break in the office, and immediately called Su Ming.
Half of it was thanks, and half of it was explanation.
"Brother Shi, don't say that." Su Ming smiled, and in turn comforted Long Wu, saying: "I just gave some suggestions. In the end, whether to accept or not, and what to do, still depends on the boss's own judgment based on the actual situation. If all suggestions must be accepted, how can the boss do anything? Brother Shi, don't worry, this matter will not have any impact on us."
"You are thoughtful, I won't say more." Long Wu nodded on the other end of the phone, and then said with some concern: "My wife has a very hard personality, which is sometimes a good thing. If it weren't for her hard bones, the company would not be here today, but hard bones are easy to break. To be honest, I really don't have a clear mind about this movie."
Long Wu's worries are of course justified.
For the Legend of the Gods, not only industry insiders who have watched the internal preview generally have a low evaluation, but even ordinary movie fans don't buy it very much. Even before the official release, there were a lot of criticisms and scolding on the Internet.
Some of them are from a more professional perspective, and there are many industry insiders who have watched the internal screenings and are not optimistic about the prospects and standards of this film;
There are also some people who have not even watched the movie, but criticize the Legend of the Gods based on their own conjectures... The Chinese have been deceived too much by the so-called "domestic blockbusters" and "big productions", and have enough experience. These domestic films with many big names, so-called Hollywood special effects, and super-large investments are most likely bad movies, and it is right to criticize them.
Since the year of The Promise, the trend of equating domestic blockbusters with bad movies has been unstoppable. It just so happens that these bad movies can make money. The intervention of the capital market has made the entire film and television industry permeated with a frivolous atmosphere. Whether it is investors or filmmakers, they have given up on making content and quality in a down-to-earth manner. Bad movies appear one after another, constantly refreshing the audience's bottom line.
This kind of bad movie can make money, not entirely because of the audience's appreciation and taste, but more because the audience has no power to choose. There are bad movies everywhere occupying the big screen, and the audience can only pay for it.
The audience's tolerance is almost reaching its peak, and the expectations for domestic blockbusters have been repeatedly reduced. Even without watching it, you can already guess what the next so-called blockbuster will be like.
Su Ming took a look at the comments from netizens online, which are really very "predictive". Many of them are like prophets, pointing directly to the weaknesses and slots of the Legend of the Gods.
Su Ming can see the comments on the Internet, and Long Wu can naturally see them. Moreover, this film is a masterpiece of Huaxia Star, and he pays more attention to online public opinion than Su Ming.
It hasn't been released yet, but almost all of it is scolding. Of course, he is unsure.
Huaxia Star took decisive measures and secretly hired professional film critics and water troops to brush good reviews on the Internet to offset the bad reviews.
But brushing the charts can only serve as icing on the cake.
If it is a good film, good reviews can make its box office reputation go to the next level; on the contrary, if it is a bad film, the more good reviews it gets, the worse it will fall. Once it is released, all the disguises will be completely torn off, revealing the truth.
Su Ming did not think too much. He is not the kind of person who says it doesn't matter but holds a grudge in his heart. As he said, this is someone else's family affair, and as a friend, I just need to support it as much as possible.
In the following period of time, Su Ming even took the platform and took the animals to several promotional meetings and press conferences. While promoting the movie, he also promoted the animals participating in the performance.
However, Su Ming was not convenient to say anything about Long Wu's "worry", and there was no better way to solve it.
Huaxiaxing made a decision, so they can only bear the consequences of this decision, whether it is good or bad.
With the attention of all parties, the Legend of the Gods was released as scheduled.
On the first day of its release, the box office was quite gratifying, including the midnight show, exceeding 80 million, winning the box office champion of the day!
Following the weekend, the box office on Saturday and Sunday was 64 million yuan and 55 million yuan respectively, and the box office for the first three days totaled 200 million yuan;
From the total box office of these three days, the Legend of the Gods gave a qualified answer.
But if you analyze it a little, you will find that the situation is not optimistic.
For a good movie, the box office should increase gradually in the first three days, and even in the first ten days of release, the box office should show an upward trend. For example, the horror Zootopia and the Monkey King: Hero is Back, the latter part was a blowout.
However, the box office of Legend of the Gods showed a clear downward trend on the second and third days, and it was obvious that the subsequent weakness began to weaken.
You know, these two days are the golden viewing time of the weekend.
This shows that the audience is not buying this movie. After contributing to the box office of the movie with curiosity and expectation on the first day, most of the audience are unwilling to go to the cinema to spend money to watch this movie.
Sure enough, the box office in the next few days is getting lower and lower.
At the end of the week, the total box office was only 279 million yuan, which means that apart from the 200 million yuan earned in the first three days, the box office of "The Legend of the Gods" was only 79 million yuan in the remaining four days, and the growth was almost stagnant.
The comments on the Internet were completely one-sided, and the water army hired by Huaxiaxing was completely suppressed. At this time, no one dared to come out and give good reviews.
"'The Legend of the Gods' finally took over from 'Dwelling in the Fuchun Mountains' and became an epic bad movie!"
"No sincerity, fooling the audience!"
"I went to watch it with the mentality of watching a joke, but I didn't expect that I could not laugh, but I was very angry. I left after 70 minutes..."
"A group of stars collectively played soy sauce and flattered the second-generation stars..."
"As a newcomer who took the lead for the first time on the big screen, Xiang Zuo's performance in this movie was acceptable, while the other stars were not sincere at all..."
"I give it two stars, all for the animals in it..."
A rare phenomenon occurred in the cinema. During the viewing process, audiences kept leaving in the middle of the movie. On Douban, the score of Legend of the Gods dropped from 7 points, which was initially supported by the Internet, to 3.1 points, and it is still going down, breaking the record of the lowest score of 2.9 points of the super bad movie Fuchun Mountain Residence.
Starting from the second week, except for a small number of audiences who were curious about "how bad the movie is", the tickets for Legend of the Gods were almost unsold.
The era of making money from bad movies has gradually come to an end. Chinese-language films have spent more than a decade developing commercial blockbusters to the extreme, and have also exhausted the audience's confidence in blockbusters.
After half a month of release, the Douban score of Legend of the Gods has dropped to 2.8 points as expected, and the total box office remains at 350 million.
Both box office and reputation have failed.