Chapter 608 The American Version of "Alien Path" Is a Big Hit
SPL 2 is the first film to achieve both box office success and word-of-mouth success during the Lunar New Year holiday in late 2015. The second film was Detective Chinatown, which was not well-received before its release.
The film was originally scheduled to be released on December 31, 2015, but because the American version of Alien Path was to be released on Christmas Day, the producer Wanda Pictures finally set the release date on December 18, which was considered to be a survival between SPL 2 and the American version of Alien Path.
However, to the surprise of most people, the film was shot surprisingly well by the new director Chen Sicheng. The box office on the first day of release was 113 million yuan, and the Douban score was 7.5 points. In addition, it was a suspense and comedy film, which was well received for a while.
Even those girls mentioned it to Jiang Heng when they were chatting, saying that they could go and watch it when they had time.
However, these people have been busy recently.
At this time, Zhang Ruolan, who mainly studies, had some free time, so she went to the Wukesong branch of the China Film Red Cinema with Jiang Heng to watch "Detective Chinatown".
The cinema was crowded with people, and Jiang Heng and Zhang Ruolan both wore masks and followed the crowd obediently.
Jiang Heng also brought two cups of Coke, and Zhang Ruolan held a large bucket of popcorn, looking no different from other couples.
In the corner of the back row of the theater, the two took off their masks when the lights dimmed.
Zhang Ruolan obviously felt a little stuffy, and took off her coat, fanning it gently with her slender white hands.
"There are so many people!"
"Yes, it's almost full!"
"Detective Chinatown" had a good attendance rate. It was past ten o'clock, and more than half of the people were still sitting in the theater.
After waiting for about a few minutes and watching a few opening credits, the main film began.
Wang Baoqi's performance was quite good. He looked a little silly and a little dull, but not annoying.
What is even more surprising is Xiao Yang's performance. The interaction with Bao Qi adds a lot of jokes to the film.
A Xiang, played by Tong Liya, also makes the audience shine.
The stupid thief group led by Xiao Shenyang and the detective played by Chen He both have good performances in the film.
One more thing to mention is that Chen He and Zheng Kai have been staying in the company to develop since they joined iQiyi and Tencent Pictures because of the recording of "Running Man".
Chen He's main business is recording variety shows, and he is also doing well. Zheng Kai has participated in many small and medium-cost movies. Although he doesn't play the leading role much, his popularity is still good.
"Detective Chinatown" has a compact plot, and funny plots emerge in an endless stream. Bursts of laughter are heard from time to time in the theater.
Zhang Ruolan's laugh point is not very high, and she can't help leaning on Jiang Hengle.
After leaving the theater, I still feel a little unsatisfied.
"This movie is so funny, I feel like everyone in them is quite interesting!"
"That's right, the quality is really good, it should be made into a series of movies!"
To be honest, there are not many Chinese-language movies that can be made into series of movies. The "Detective Chinatown" series has made several movies, which is considered very successful.
The two went back and didn't mention it, but said that with the success of "SPL 2" and "Detective Chinatown", the audience found that the quality of this year's Lunar New Year films seems to be very high, not to mention that each of them is a big hit at the box office!
On Christmas Eve, December 24, "Old Cannon" directed by Guan Hu and starring Feng Xiaogang was released, one day earlier than the American version of "Alien Path".
The reason for choosing this day is that there are only a few suitable dates for the Lunar New Year, and it is likely to be released at the same time as other movies.
But the best day is still this weekend starting from the 24th.
On Christmas Eve, there were too many boys and girls watching movies together and staying out overnight. The box office was much higher than usual, and it would be enough to share even if two blockbusters were released at the same time.
Moreover, the Wang brothers felt that the American version of "Alien" was a remake, and the quality of the film might not be comparable to that of Jiang Heng. The two films were also released at a relatively close time, and the audience might not buy it.
Just like a classic movie like "Titanic", after the 3D technology came out, it was also converted into a 3D version for re-screening. The box office revenue was certainly considerable, but it was not particularly strong.
Moreover, "Old Cannon" and the American version of "Alien" are different in type and audience, so the impact should not be too great.
So when promoting the premiere ceremony, Wang Zhonglei generously invited Jiang Heng to attend.
Considering that Wang Zhonglei and Feng Xiaogang had come here many times to participate in the premiere activities, Jiang Heng still took the time to go and "commercially brag" on the spot.
To be honest, the movie "Old Cannon" looks pretty good at first glance, but if you think about it carefully, it's not that good.
The "Sixth Master" played by Feng Xiaogang is arrogant and poor. Apart from the filter of the movie, he is really unpopular.
But when the movie was first released, it was well received by the media with a Douban score of 7.8.
The box office performance was a bit worse, only 57 million, which was not as good as "Bad Angels" which was released on the same day as "Detective Chinatown".
This movie has a bad reputation, but the box office performance is very good. It took 150 million on the first day of release, only a few million less than "SPL 2". It is a typical example of low reputation and high box office, which made many movie company bosses and directors very angry.
No mistakes, one post, one content, one look!
Especially the big and small Wang of Huayi, who was really angry.
I originally wanted to compete with the American version of "Alien Path" in the same period, but I didn't even beat "Bad Angels". How can that work? I have to start promoting it...
The box office battle at the end of 2015 during the Lunar New Year was unexpectedly exciting.
But when the American version of "Alien Path" was released, it instantly showed a trend of "sweeping everything".
How to say it, after all, "colonization" is an ancestral skill for the Americans.
In the version shot by Jiang Heng, the space exploration task force sent by Longguo was too "restrained" in the process of action, far less direct and naked than the American version.
In the case that the special effects level is not bad and the story is also exciting and reasonable, whoever has a larger scale and a lower bottom line will be more popular!
On the 25th, the American version of "Alien Path" actually took 278 million yuan in box office on the first day of its release.
On the 26th, the single-day box office broke the 300 million mark and reached 314 million.
There was a decline on the 27th, but it was also 293 million.
In the first three days of the weekend, it took 885 million, which shocked the entire Chinese entertainment industry.
When the news came back to North America, Hollywood was also shocked.
Because the first three-day box office of the American version of "Alien" in North America was 117 million US dollars, which is more than 700 million RMB.
In other words, a special effects blockbuster with obvious Hollywood style has a higher performance in the Chinese film market than in North America. The box office potential of the mainland market is too great.
Immediately, some media published articles analyzing the reasons why this film "bloomed in both China and the United States", and concluded that the key factor was "Jiang Heng".
If Jiang Heng had not shot a version first, Hollywood films would not be so popular if they were directly introduced into China.
After all, over the years, Hollywood special effects blockbusters, or Sino-US co-productions, have far less box office in the mainland film market than Jiang Heng's films.
But this time, the American version of "Alien" may have the possibility of a comeback! (End of this chapter)