Chapter 606: "SPL 2" Promotion

The land of gentleness is the grave of heroes. Although Jiang Heng has indulged in enjoyment in the past two years, his main focus is still on his career.

After all, he plans to retire in a few years, and he will have plenty of time to enjoy himself.

He called Gulinaza and first persuaded young people to focus on their careers, and asked the agency business department to arrange more activities for her, so that the girl had no time to bother him.

In the blink of an eye, it was November, and major domestic film and television companies began to prepare for the upcoming Lunar New Year promotion, and iQiyi, Youku and Tencent were no exception.

The key projects include the action blockbuster "SPL 2" and the special effects blockbuster American version of "The Path".

The former is not very popular, but the American version of "The Path" is highly anticipated by the Chinese people.

After all, in 2015, there are still many people in China who hold the mentality of "the moon is rounder in foreign countries", and always think that the American version should be more authentic.

There are also fans on forums and forums who talk about how good the American version is and how it will surpass the box office myth record set by the mainland version.

Jiang Heng didn't care about it, because the film was a Sino-US co-production, jointly completed by Columbia Pictures, iQiyi, Tencent Video and China Film Group.

Among them, Columbia Pictures was responsible for the main investment and production tasks, iQiyi, Tencent Video provided copyrights and a small amount of investment, as well as a few actors. As for China Film Group, it was mainly responsible for the film's publicity and distribution in the mainland.

The specific schedule was also decided by China Film Group.

Han Sanping has officially retired at this moment, and the new chairman and general manager are also old acquaintances of Jiang Heng, so the communication is relatively smooth and there are no accidents.

In fact, it is understandable to think about it. New officials take office with three fires. As soon as these two took office, they encountered the release of the co-produced special effects blockbuster American version of "Alien Path". They increased their publicity and promotion efforts and thought of ways to make the film break the box office record. Naturally, the cooperation was harmonious.

However, "SPL 2" starring Wu Jing, Zhang Jin and others was less popular in the market.

Producer Yu Dong was a little anxious, and brought director Ye Weixin to visit the crew, hoping that Jiang Heng could think of a solution.

"Isn't the publicity effect okay?"

In the lounge, Jiang Heng sat on a recliner, blew gently on the teacup, took a sip and said.

Yu Dong smiled and said, "It's okay, but judging from the current market popularity, the publicity team estimates that this movie will only have a box office of 700 to 800 million, and it may not even reach the 100 billion mark!"

Ye Weixin also said, "At present, many comedy movies can easily exceed 100 million. If the box office of such a good movie is too low, it will damage the company's brand!"

Jiang Heng was silent after hearing this. In fact, he did not expect a high box office for this film.

Because the total investment is only 180 million yuan, if the box office in the mainland can exceed 600 million, the box office share will be more than 200 million. Counting the sharing or copyright fees in Hong Kong, Formosa, Japan, South Korea, Southeast Asia, North America and other places, it is almost a big profit.

In fact, if we don’t compare it with Jiang Heng’s high-investment, high-return films, as well as low-cost, high-return films such as “The Richest Man in Xihong City”, “Charlotte’s Troubles”, and “The Pancake Man”.

If any domestic film and television company can make a film similar to “SPL 2”, it will be enough to hold a celebration banquet.

Because most of the films are “three-day tours in theaters”, and the producers lose all their money!

But Yu Dong and Ye Weixin came to him, and Jiang Heng, as the “boss”, always had to give some suggestions.

"You guys are really good at finding trouble for me!"

Yu Dong smiled awkwardly, "Director Jiang, you have a big face, the audience likes you, as long as you and Yang Mi participate in a few more promotional activities, at least you can sell 200 million more!"

Ye Weixin also said, "Director Jiang, your fight scene at the airport was so good, I have cut it into the final trailer, take a look!"

After saying that, Ye Weixin took out a notebook from his bag, opened it and showed Jiang Heng a look at the final trailer, and the few shots of Jiang Heng were indeed very handsome.

"Okay, but let's make a deal in advance, at most three promotional activities!"

"Three is enough, is it Miss Yang Mi's?" Yu Dong looked like he was about to say something but stopped.

As the saying goes, brothers should be clear about accounts. For many artists, it does not mean that they will work hard to promote the TV series they participate in.

Because most artists are paid for their performances, not to mention that Jiang Heng and Yang Mi did not get paid for their guest appearances.

Jiang Heng's family is big and he doesn't care about this little money, but for Yang Mi, she first spent a day on a guest appearance, and if she spent a few more days participating in promotional activities, the loss would not be small.

With this time, participating in any commercial event would be a lot of money!

Not to mention that Yang Mi has signed a gambling agreement with iQiyi and Tencent Pictures at this moment, and is working hard to make money!

Jiang Heng only said: "As for Yang Mi, I'll ask her to participate in a show!"

"Okay, Director Jiang, thank you very much!" Yu Dong said hurriedly.

After the business was over, the few people chatted for a few more words, and the two left.

No mistakes, one song, one release, one content, one look!

Jiang Heng took a break again, and then continued filming. It was not until the afternoon that he contacted Yang Mi and invited her to participate in the premiere promotion of "SPL 2".

"Oh, well, my husband is really afraid that I can't get tired!" Big Mi Mi couldn't help complaining.

Jiang Heng said, "How can you say that? I just wanted to see you because I haven't seen you for a long time. We can attend an event together and see each other!"

Yang Mi snorted, "I thought you only listened to the laughter of new people and didn't hear the cries of old people!"

There are no secrets in the entertainment industry. People outside the industry can't hear them, but they can't be exposed.

Jiang Heng’s situation in the crew of “Dragon and Snake Romance” was not only known by Yang Mi, but also by Liu Yifei, Jing Tian, ​​Zhang Ruolan, etc. However, no one would be so stupid as to make a fuss, and they just turned a blind eye.

Moreover, even if he could not laugh to the end, the benefits he had gained in the past few years would be enough to make him rich for a lifetime.

Why do so many female stars want to marry into a wealthy family and love business tycoons so much? The key is to give them enough money.

For example, Liu Luanxiong, a well-known tycoon in the Hong Kong entertainment industry, once gave his ex-girlfriend 2 billion yuan in property. And when she came to him for help after her investment failed and she was heavily in debt, he still lent a hand!

Jiang Heng’s wealth is now richer than Liu Luanxiong, he is more generous, and he looks younger and more handsome, not to mention that he is not married yet.

Even if he gets married one day, there will be people who don’t want to leave!

Yang Mi heard Jiang Heng’s silence, knowing that it was not good to say too much, and said a lot of sweet words with a coquettish voice, and then rounded up the words.

In the following days, Jiang Heng first attended a press conference for "SPL 2". At the end of November, he attended the premiere of the film. The main creators and guest actors such as Jiang Heng and Yang Mi were all present.

At the event, the film's highlights were first shown, followed by a routine performance by Jiang Heng, Wu Jing, and Zhang Jin. Jiang Heng fought against two masters, Wu Jing and Zhang Jin, and still suppressed them. The audience was very satisfied. (End of this chapter)