Chapter 348 What Does Lin Xing Know About Publicity? (Subscribe)

To put it bluntly, Lin Xing has always believed that audiences are consumers, so as consumers they naturally have the right to comment on movies.

Just like when you go to a restaurant to eat, don't we have the right to comment on whether the food in this restaurant is delicious? ?

What's more important is that Lin Xing always feels that if you open your mouth or shut up in a movie, it is the so-called audience threshold, and then when you rush to the street, it means that the audience does not understand the appreciation. Who do you think the audience is provoking? ?

It is precisely because of this that Lin Xing feels that he can come to support "Why Should We Live"? He even thinks that the movie "Why Should We Live" is not a bad movie, but can only be regarded as a slightly slower-paced literary film. Gao Linxing didn't dare to guess, but he would never say that there was a threshold for watching the movie, and he would even take the initiative to block some viewers out.

Lin Xing disagreed with this.

So Lin Xing directly said at the end: "I think there is no threshold for watching this movie. It is normal for the audience to like it or not. I recommend watching "Why Live" to everyone, but the type of this movie is a bit different. It’s clear, and literature and comedy are slightly opposed to each other. I even feel that the comedy effect is somewhat weakened..."

Listening to Lin Xing's words, many people at the scene were a little confused.

Is this a real mess? ?

Even Ning Ping himself was a little surprised. He didn't actually know much about Lin Xing before. Moreover, when he auditioned for the role of Lin Xing, Ning Ping felt that Lin Xing was no different from other people, and his acting skills were different. , Ning Ping really appreciates Lin Xing because of Lin Xing's explanation of Zhao Xiaodao.

As for acting skills, Ning Ping never cared. In other words, for directors, if a good director doesn't know how to train actors, then he is not a good director.

Of course, there are some actors you can't train. You are like Yang Tian. Lin Xing always feels that her acting skills are almost finalized like Tang Yishan's. What's more important is that Yang Tian has heard too many good things. At this time, , how could she change herself so easily? ?

Because of this, Lin Xing actually advised Yang Tian not to do that drama at the beginning.

But Yang Tian has inexplicable self-confidence. Basically, he has the advantage. How could I lose? ?

But it’s the same as with movies, in that you still have to leave it to the audience to judge.

You think it is useless, even if you are a domineering president, even if you are the so-called royal sister, it is of no use.

Ultimately it’s up to the audience to judge.

Brushing reviews is just a form of covering one's mouth.

Acting skills may not be felt by many audiences. It is like the so-called level of acting skills from 0 to 100, but these audiences can still see whether your actor is good or not.

Just like Lin Xing said about Liang Yi's acting in the movie "Why Live", this role is completely divorced from the image of the character Chen Xueli. Lin Xing even thinks that this is Liang Yi's best performance, so he Only then would it be fair to say that Liang Yi broke into the useless track.

Of course, this is still inseparable from Zhen Zhuang's ability.

After all, directors of literary and artistic films have always been very capable of training. Just like Ning Ping trains actors, he will make the actors not recognize him in the end. Zhen Zhuang is similar, but he cannot exploit actors like Ning Ping. After all, every director’s training method is different.

Some people like to use 'strong' ones, while others like to use 'lubricating' ones.

But as I said just now, director ability is one thing, but it does not mean that the director can tell a good story.

To this end, Lin Xing talked about some aspects of this film.

In the past few years, Ning Ping was known for his daring speech, but in the past few years, he has also become a bit more tactful, because everyone in this circle knows each other, and you can't be alone no matter what.

Exactly like this, when Ning Ping listened to Lin Xing explain the shortcomings of the movie "Why Live" in detail, Ning Ping truly admired Lin Xing.

If there was anyone present who was not surprised, it was Wei Fei.

After all, Wei Fei has really known Lin Xing for a long time, and Lin Xing has also put forward different opinions on other movies before.

Even when Lin Xing promoted the movie on Weibo, he didn't always give positive reviews. He told the truth.

This is the sincere Lin Xing.

I'm afraid many people in the outside world think that Lin Xing is pretending, and even think that Lin Xing is manipulating his character. But there is a saying that Wei Fei has collaborated with Lin Xing in almost three or four movies. The "Portrait of a Murderer" was Wei Fei's work. Fei collaborated with Lin Xing for the first time, and then "Death Knell" was filmed. During the filming of "Death Knell", he also filmed "The Hidden Lurker", not to mention that Wei Fei directly became the producer of "Killing Arden".

Among them, Wei Fei has really been in contact with Lin Xing for a longer time, so she knows Lin Xing's character and knows that this is not Lin Xing's pretense, but Lin Xing's true nature.

There is no sand in my eyes.

Some people may think that Lin Xing cannot survive in this circle, but one thing is that it is precisely because of Lin Xing's character that he can stand out.

As for An Yifeng, although she felt that she knew Lin Xing very well, she had to think that Lin Xing was still very brave at this moment.

In such a place where everyone was invited to attend the premiere, basically everyone gave this movie a high rating. However, under such a situation, Lin Xing was almost the only one with a bad reputation. Comment.

Can't call it a bad review.

Lin Xing can only be considered fair about the movie.

But for the premiere, fair reviews often mean bad reviews.

And there are so many media on the scene, especially since it is almost a live broadcast.

At the beginning, many people in the live broadcast room thought that this was fucking meaningless. Everyone thought it was another fucking group?

Until Lin Xing started to talk about the evaluation.

At the beginning, when Lin Xing praised Liang Yi, everyone felt that it seemed that Lin Xing would not think of saying anything bad. What is the difference between this and other people? ? ?

As a result, Lin Xing spoke for the audience on the one hand. He believed that the audience had the right to evaluate. Even if a movie had a so-called threshold for watching movies, it was not the audience's fault, but the movie was actively abandoning the audience.

Not only that, Lin Xing believed that this movie was a typical type that was not very clear, and the sensationalism and jokes were not concentrated. At the same time, the rhythm was slow. This was the shortcoming of the movie, and it was also the reason why Lin Xing felt that the audience might not like this movie.

Yes.

When everyone thought that this movie had a so-called threshold for watching movies, Lin Xing said that it was not that the audience had a threshold, but that your movie might be too rubbish for the audience to dislike.

Who is fair?

Who is so high and mighty? ?

It is so clear at a glance.

"Fuck, I thought Lin Xing was a living figure in the domestic entertainment industry before. At that time, many people said that Lin Xing was pretending, but now I want to say who dares to pretend like this??"

"That's right, hahaha, I am also drunk, who dares to believe it, Lin Xing is ruining the show."

"Happy, others: I think there is a threshold for watching this movie. Lin Xing: I think this movie may be too rubbish so the audience doesn't like it."

"Is Lin Xing's face-riding input? Does he have a grudge against the director??"

"Fuck, I wonder who will dare to say that Lin Xing is pretending in the future? You pretend at the premiere and let me see."

...

Many people were so crazy in the live broadcast room.

Crazy screen swiping.

In fact, the host Zhao Fang was also a little confused at this time. She often interviewed Lin Xing, and she also knew Lin Xing's personality, but she did not expect Lin Xing to directly mention the shortcomings of this movie.

Zhen Zhuang was a little surprised at first, but then he laughed: "Thank you Lin Xing for your advice, I will try to correct these in the next movie."

Then the premiere went on as usual.

After Lin Xing sat down, An Yifeng turned around and covered her mouth and whispered: "Aren't you afraid that Zhen Zhuang will be angry??

"If he is really angry, then I won't come next time, but a good movie is good, and a bad movie is bad."

Lin Xing shook his head and said: "I just hope that the premiere can be restored to the level that a premiere should have, instead of everyone talking nonsense. "

This is Lin Xing's sincere words.

He always feels that he is still responsible for the audience, and you can't blindly overdraw the audience's trust.

Just look at how many people don't believe in the group recommendation of celebrities now.

The audience is not stupid, and they will not pay for the false propaganda of celebrities.

What's more, Lin Xing really told Zhen Zhuang about this matter when he came. He may not only say good things at the premiere. Zhen Zhuang said that it doesn't matter. Their subsequent publicity department will also promote it.

After the premiere, Zhen Zhuang took a special photo with Lin Xing. At the same time, Zhen Zhuang said jokingly: "Yesterday you told me that you would not only say good things. I thought you were being modest. As a result, I was still a little surprised by your output at the premiere. "

"Director Zhen, I'm not saying anything bad to you. On the contrary, I think the movie you directed is quite successful, and your guidance of Lao Liang is quite strong..."

Lin Xing hurriedly explained: "It's just that I think the movie does have some problems, and I think the premiere has just started. If you directly say that there is a threshold for watching the movie, it will invisibly cause some audiences to rebel, or even make them reject the movie..."

Zhen Zhuang was really stunned when he heard this.

You know, the original promotion strategy Wang Ning wanted to directly use the threshold for watching the movie to let ordinary audiences come in directly, which is a promotional method, but now Lin Xing is talking about another promotional method.

"Axing, do you really think there is a problem with our promotion? ?"

Zhen Zhuang frowned and asked.

"I dare not say this. After all, I am not a professional promoter. I just think that no matter from which aspect, the current promotion of "Why Live" seems to have no point. I was embarrassed to say it at the premiere just now. "

Lin Xing said to Zhen Zhuang: "I think if art films want to have box office success, then they should not educate the audience. Not only art films, but any film should not think about educating the audience, and should not look down on the audience..."

Lin Xing said these words in a rather tactful way.

He was just suggesting, and it was Zhen Zhuang's business as to how to do it.

But there is one thing, that is, you should never go against the audience at any time.

Lin Xing thinks that every art film director should know this.

"Okay, I'll discuss it with the publicity department right now."

I have to say that Zhen Zhuang is a pretty good person. He knows what is not good in his movies, so he can really listen to opinions. What Zhen Zhuang is really worried about now is what Lin Xing says about his publicity strategy.

You must know that the next "Why Live" is completely prepared to copy "Killing Aden".

There is a more critical point, that is, "Why Live" is not just trying to win over 100 million, it also wants to exceed the box office of the movie "Killing Arden".

Because for Wang Ning, Meng Yan's promotion and distribution is a piece of cake, not to mention that they are trying to cross the river with "Killing Arden", so there is no reason why the box office cannot surpass this one.

So when Zhen Zhuang hurriedly went to Wang Ning to talk about this matter, Wang Ning became happy: 'Director Zhen, what does Lin Xing know about publicity? ? Does he think publicity is about gaining audience approval? ? ’

Originally Zhen Zhuang wanted to say something more, but Wang Ning continued: "What Lin Xing said at the premiere was pretty good. I think with his words like this, the movie can directly arouse the audience's curiosity. Even if some people think this movie is good, but Lin Xing thinks it's not good, then we can completely become polarized, and then some people will definitely want to go to the cinema to watch it..."

Although Zhen Zhuang didn't know why he felt that there was something wrong with what Wang Ning said, he still chose to believe Wang Ning.

After all, professional matters should be left to professionals.

Wang Ning said with a smile: "This time, on the one hand, we have increased the cost of publicity and distribution, and on the other hand, we will also conduct road shows next to Wheel and Axle. We have learned that we are not willing to invest in the publicity and distribution of "Killing Arden". Just inviting some meaningless people to participate in the road show distracts from the original focus of the movie, while we directly invite artists and stars to do it..."

I have to say that Wang Ning seemed to be speaking eloquently, but Zhen Zhuang was still a little worried: "But what if the real success of "Killing Ading" is the meaningless ones..."

"Haha, Director Zhen, we have done market research, don't worry."

Wang Ning said you can rest assured, not to mention that "Why Live" is also promoted and distributed by Bohai Tianji Film and Television. Basically, with the strong theater chain and the right time, location, and people for this movie, Wang Ning It seems that this one is absolutely very stable.

The other side.

The "Death Knell" team had a dinner party.

Naturally, it was Liang Yi who invited him. Let’s not mention Lin Xing for the moment. Wei Fei, An Yifeng, and Ren Shuai would definitely not come if they didn’t look at Liang Yi’s face.

"Axing, do you think there is something wrong with our announcement?"

At the dinner table, Liang Yi couldn't help but ask Lin Xing.

When they just talked about Xuan Fa, Liang Yi also heard that Zhen Zhuang had called Wang Ning. It was said that actors generally have no direct influence on Xuan Fa, and often actors often cannot decide anything.

Of course, some actors may not be able to do anything beneficial to the promotion, but when they go crazy, then the promotion department basically wants to jump into the river.

Not only actors, but also some directors don’t care about Xuan Fa’s life or death.

So what Xuanfa fears most is that the main creator goes crazy, but at the same time, sometimes the main creator is really speechless towards Xuanfa, or some Xuanfa are just bad teammates.

For Liang Yi, he truly felt that "Why Live" was filmed by him wholeheartedly, and he also took it seriously, otherwise Liang Yi would not have used his personal connections to invite so many people to watch the movie.

He was really not angry at Lin Xing's suggestion. Liang Yi even felt that Lin Xing was not trying to ruin things, because the two of them had said the same thing before when they discussed it in Venice.

Movies often need to be discussed.

But regarding the box office, Liang Yi is really envious of "Killing Arden". He even thinks that the movie "Why Live" can have 50 million, because even if it only has 50 million, this literary film can be considered quite successful. .

Because of this, after the premiere, Liang Yi couldn't help but want to ask Lin Xing about the announcement he mentioned.

Wei Fei said: "Axing, actually, I think the publicity routine for literary and artistic films is right. Just like when we were working on "Killing Arden," we also discussed that if you want to break the circle, you have to first break the circle. It’s only right to attract the audience, or even let the niche lead the public..."

"That's true, but you can't be complacent about being a minority, or even proud of being a minority..."

Lin Xing shook his head and said: "The audience can be like this, and even the audience can think that art films are awesome, and that movies with high box office are actually garbage. There is no problem with these, but you can't do this as a creator. You are taking the initiative to do this. In abandoning an entire forest to cater to a small audience..."

Another more important point is that Lin Xing always feels that there is no distinction between high and low audiences, just like there is no so-called elegance and vulgarity in art.

But Lin Xing thinks so, but others here, not even An Yifeng, think so. How can art be without elegance and vulgarity?

And again, leave professional things to professionals.

Lin Xing has no intention of convincing other people. This is not a debate competition. Everyone has their own opinions. It is understandable that everyone has different opinions. It is not as extreme as many social platforms. If you have different opinions, just do it. Kill your whole family.

Everyone seeks common ground while reserving differences.

What's more, Lin Xing didn't feel that what he said was definitely right.

"Look at today's first-day box office results."

Liang Yi said with some anxiety in his heart.

"Do not worry."

An Yifeng is still optimistic: "On Friday, the screening schedule reached 15% again, so the box office can't be bad."