Chapter 349 There Is only One Loser (Asking for Monthly Votes)

Box office is often a kind of metaphysics. Sometimes, even after a movie becomes popular, no one from the director to the actors knows how it became popular, not to mention outsiders.

Because everyone will only work backwards from the result to the cause. As long as you succeed, everything you do seems to be right.

Just like the box office of the movie "Killing Ading", everyone only sees the bonus of the roadshow, and many people even think that the reason for the movie is marketing.

Just like Wang Ning of Bohai Film and Television, the greater reason for the success of "Killing Ading" lies in marketing, the marketing of Lin Xing's acting skills, the marketing of smoking, the marketing of experiencing life, and the marketing of roadshows.

This kind of marketing is actually completely replicable.

People who often do publicity and promotion know that the least feared thing in publicity and promotion is controversy, and the least feared controversy is polarized controversy.

Because only in this way can it represent a discussion.

Just like the issue of "art films have a threshold for viewing" caused discussion today after the premiere of "Why Live", and Wang Ning even deliberately let the public opinion stir it up.

In Wang Ning's view, only the more intense the hype, the higher the box office will be.

Moreover, more and more publicity and promotion companies now treat movies as commodities. They carry out various packaging, as long as they can sell the commodities and make the audience pay for them.

This is also one of the reasons why more and more publicity and promotion companies are heading to short videos, because the publicity and promotion of short videos is quite fierce.

Therefore, Wang Ning sincerely feels that the publicity and promotion of "Why Live" is quite successful this time, and he really feels that Lin Xing knows nothing about publicity and promotion? ?

Many times, the most annoying or most feared person in charge of publicity and promotion like Wang Ning is Lin Xing, who does not understand publicity and promotion but still makes decisions.

Wang Ning was quite polite to Zhen Zhuang, but he also almost half-rebutted Zhen Zhuang's worries.

It's very simple, in one sentence: "I am a professional, so you just listen to me."

Next, the first day's premiere of "Why Live" is basically over, and it will be roadshowed in the capital and the magic city tomorrow, Saturday and Sunday, in order to grab a wave of box office on the weekend.

As long as the first-day box office is not bad, the number of screenings on Saturday and Sunday will increase further, and the three-day box office may even reach 60 million.

This is still a conservative estimate.

After all, the big movies in the National Day file now have little potential, and there are no big movies released recently.

According to Wang Ning's optimistic estimate, the first half of November will be dominated by "Why Live".

In the early morning, the first-day box office of "Why Live" was updated.

10.5 million.

With 15 screenings on the first day and a large number of screenings in the golden field, the first-day box office broke 10 million directly, which is really a bit beyond everyone's expectations.

"Fuck, why is it so little?"

"Although "Why Live" broke 10 million on the first day, isn't it a bit too miserable with this schedule?"

"I'm also drunk, I thought it would reach at least 15 million, let's see on the weekend."

"Nothing else, I just think the box office is already on the way to failure."

...

Compared to the first day box office of "Kill Ading", the first day box office of "Why Live" is more than twice that of "Kill Ading".

But it's not compared like this.

First, "Kill Ading" was released on a working day on Monday, so the box office couldn't be high. Second, although "Kill Ading" had 10 screenings on the first day, there were not many screenings in the golden field.

Therefore, if you only compare the first day box office, then "Kill Ading" must have lost, but the real loser is "Why Live".

…

“I want to say that so many directors and actors praised “Why Live” at the premiere. Have they lost their dignity? And they said that the audience doesn’t know how to appreciate it? What are you talking about? I almost fell asleep in the cinema with this pace.”

“Yes, this movie does have a viewing threshold. This viewing threshold means that those who have high expectations for movies should not watch it. Really, I was drowsy watching it in the cinema.”

“What do you think? This movie is so mediocre that it is really like a glass of boiled water.”

“Now it seems that only Lin Xing is the most realistic. I think what Lin Xing said about the shortcomings of this movie is absolutely right.”

…

After the first day box office of “Why Live” came out, various media also reported it.

Everyone was surprised by this result, but for the comments on Douban, they seemed not surprised.

Whether a movie is good or not has nothing to do with other things.

That is, even if you market it, if your movie is not good, it is useless to trick the audience into the cinema.

The principles are similar.

The publicity of "Why Live" was so fierce that many publicity campaigns even praised the film to the sky.

Before, Lin Xing did not like to promote "Killing Ading" with the so-called celebrity group effect. This kind of explosive publicity is not a good thing.

But Wang Ning thinks this is the most advantageous and the most likely to break the circle.

Art films must break the circle if they want to get high box office.

Everyone actually agrees on this point.

Under such circumstances, Wang Ning almost carried out a viral publicity for the movie "Killing Ading" similar to bombardment.

He even artificially divided the audience, and the threshold for watching movies was promoted.

And now the first-day box office is out, which almost shows one thing, that is, Wang Ning has messed up.

The publicity and promotion was messed up from the beginning.

Lin Xing did not stay up in the early morning, he received a call from Wei Fei the next day.

"Axing, have you seen the box office of "Why Live?"?"

Wei Fei asked Lin Xing.

Lin Xing nodded gently: "I just woke up and saw the discussion on the hot search."

"I originally thought that with so many screenings, especially in the golden field, the box office of "Why Live" must have a minimum of 20 million, but I didn't expect it..."

Wei Fei sighed and said: "This box office will not increase the screening this Saturday and Sunday, I think it may drop the screening..."

"That's true, but it's Friday after all, it depends on whether the box office on Saturday and Sunday can be stabilized..."

Lin Xing nodded gently and chatted with Wei Fei for a few more words.

At the same time, Liang Yi also felt a little confused when he looked at the box office of "Why Live" .

Not only he was confused, but the other actors also felt a little confused at this time.

Today's road show seems to be crucial.

Where is the problem? ?

Wang Ning could be said to have not slept all night after the box office came out last night. How could he have thought that the box office of "Why Live" would be so bad? ?

Fortunately, it is Friday. As long as the box office can be slightly improved on Saturday and Sunday, everything will be in time.

But the facts prove that art films cannot create miracles every time.

On Saturday, when the schedule dropped to 10%, the single-day box office of "Why Live" was only 5.2 million.

On Sunday, the schedule remained unchanged, and then the single-day box office of "Why Live" fell to 4 million.

On Monday, the single-day box office of "Why Live" was only 1.5 million.

After 4 days of release, "Why Live" broke 20 million.

This box office is actually OK for an art film, after all, many art films can't even reach 10 million.

But "Why Live" is to compete with "Killing Ading", and even the marketing cost is more than 3 times that of "Killing Ading".

Under the publicity and promotion costs that seem to burn money, how can you make back the cost with such a box office? ? ?

The main creators of this movie are actually very satisfied.

Liang Yi has come to terms with it.

From the beginning, he thought that the box office of "Why Live" would be good to have 20 or 30 million, but because of "Killing Ading", he suddenly had greater expectations.

However, after the first day box office of "Why Live" came out, Liang Yi himself had adjusted himself.

It's okay as long as it's not a big flop.

Not to mention Zhen Zhuang, you have to know that Bohai Film and Television is still very confident in this movie, and they directly released it with a guaranteed minimum of 80 million.

In other words, there is only one biggest loser in this matter, and that is Bohai Film and Television.

Wang Ning guaranteed the release of two of Diane's films, and then they all flopped.

When Diane came to Wang Ning with the third film "Killing Ading", Wang Ning refused.

Then Wang Ning felt that since he missed "Killing Ading", he could not miss "Why Live".

So he quickly reached a cooperation with Zhen Zhuang Studio and released "Why Live" with a guaranteed minimum of 80 million.

The result is imaginable.

This guaranteed release was a big loss.

At present, Taotao.com predicts that the box office of "Why Live" is less than 30 million, which means that almost 50 million is a premium.

In addition, the publicity and marketing of the movie "Why Live" is about 30 million, and there are various miscellaneous expenses.

This movie directly caused Wang Ning's performance to reach the first loss in 2025.

There is no hope.

When the box office on Saturday and Sunday does not improve, this movie is considered hopeless.

The main creators of "Why Live" are almost not planning to continue the roadshow. It is useless to continue the roadshow with this box office.

Two days later, "Why Live" officially ended the roadshow.

"Brother Xing, you are right."

Today, Liang Yi had a small gathering with Lin Xing again.

During this week, Lin Xing has been reading the script at home. He has read the script of "Sunspots" in its entirety.

And during this week, the voices questioning Lin Xing have finally increased.

Liang Yi has not seen it because he has been on the roadshow. He saw it when the roadshow ended today.

At first, Liang Yi was quite envious of Lin Xing for being able to participate in a movie like "Sunspots", but as the news came out, it turned out that Lin Xing was going to play a homosexual.

Suddenly, many people on the Internet thought that Lin Xing was trying to attract attention? ?

After all, many times if you want to win awards for art films, you must be different. It is even easier to win awards if you play a same-sex role.

Whether it is gay or lesbian, many people who play this kind of role are more likely to win awards.

But most people didn't dare to say anything too much.

Because just the day before yesterday, Lu Lu, who often slandered Lin Xing, wrote an apology letter on his personal Weibo account, hoping to get Lin Xing's forgiveness.

After all, the movie "Killing Arden" has ended, and there won't be much change at the box office. In this case, electronic pets can also be killed.

In fact, Lin Xing Studio had already started suing Lu Lu almost before "Killing Arden" was released.

This Lu is a heavy hitter on the route, but he is a coward offline. Previously, Lin Xing Studio sued him with little real harm, but this time he is slandering and spreading rumors. If it is serious, he can even be punished. He sent it in.

So he gave in at the speed of light.

Some people said that it was no wonder that Lu Lu remained silent during this period. You must know that he is a die-hard Lin Hei.

I was accused of co-authoring it.

Of course, this is just a small episode, and most people don't care.

Weibo is like a gust of wind. Basically, a person of great influence almost falls and is quickly forgotten by everyone.

Even like Wu Yao, who else remembers him in the past two years? ? ?

Everyone will only talk about Lin Xing occasionally when talking about him. He is now considered a negative card.

As for those people like Qi Shuai who broke down his house and went whoring, who else remembers them? ?

The audience's memory is often only a few seconds.

So what can really be remembered by everyone will always be your works. You are like another Chen Zhou who visited prostitutes. Many viewers still remember him.

The reason is very simple, because he has works.

In Liang Yi's view, Lin Xing has produced a lot of works in the past two years, and there is no need for him to do such radical things just to win awards.

So Liang Yi was a little puzzled: "Brother Xing, do you really want to play this kind of role???"

Lin Xing smiled and said: "Even you have heard of it??"

"Of course, basically everyone knows it now. I have been running road shows recently and didn't pay much attention to it, but yesterday I was informed by everyone..."

Liang Yi turned to Lin Xing and said, "Brother Xing, your current works already have a good reputation, so why do you need to play such a controversial role?"

There is another thing that Liang Yi did not say, that is, no matter from which aspect, Lin Xing's behavior seems to be doing a lot of harm and no good.

Homosexual themes can win awards, but they will also make you less popular, and your reputation may even suffer a collapse.

Even now, many male artists go online to gain traffic, and many of them shoot same-sex or even pornographic films because they no longer have much traffic or fame.

But Lin Xing is not.

Lin Xing had just filmed Xie Qiang's final film "Never Stop". Under such circumstances, he had to play such a same-sex character.

Just to win the prize? ? ?

…

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