Chapter 668 Preparing to Find Someone to Shoot the Commercial (1/2)

The kelp had just been dried, and Dandan Island was drying dried anchovies. The roof and the stone slabs were all covered with round winnowing baskets.

These days, the wild cats in the village were furious. Dried fish was very delicious, but they didn't dare to eat it secretly.

If they ate it secretly, they would be caught and beaten.

The eyes of the villages in the town that were not near the sea were almost red. Dandan Island was drying dried fish, which was clearly a pile of "Great Unity".

Raising kelp made them rich.

Fishing anchovies made money again.

And it was the season for small tubes again, and they could make a lot of money again. Some people had already started to curse.

"Damn it, it's easy to make money by the sea. You can make money by fishing in the sea."

In the face of such voices, Li Duoyu just smiled. In fact, the fishermen's success today is also related to the persistence of their ancestors.

Not to mention that a few decades ago, the seaside was full of pirates, and people often called it the "Widow Village".

Even in the planned era, the fishermen lived a miserable life. Without white flour and rice, they could only eat crabs and seafood that were not good to eat. As for fruits, they were luxury goods.

When Li Duoyu was a child, he really wanted to have a relative in the mountains, and then bring them some game or something. It can only be said that the situation has changed, and he finally got through it.

This time, not only other villages were jealous, but also the villagers of Dandan Island who did not have fishing boats began to worry.

Originally, they did not want to take out loans, thinking that things were a flood and a beast, but now seeing that everyone has made money, they can't hold back and ran to the town credit union to take out loans.

In the past, if you want to take out a loan, it is really not easy. You need a note from the village committee and a guarantor. But now, if the villagers of Dandan Island want to take out a loan to buy a boat, they only need a letter of introduction with the seal of the village committee.

If Li Duoyu signed it personally, Director Zhang of the town credit union would approve it immediately after seeing it, and even wished that they could take out a larger loan.

The fishermen of Dandan Island made money, so they all went to buy boats, which in disguise revitalized the entire industrial chain.

In fact, Changwei Shipyard also hoped that the fishermen would make more money, so that their business would get better and better.

This time, including the 20 ships customized by Minlong Company, the villagers of Dandan Island also ordered more than 40 ships.

Recently, the employees of the shipyard have been working overtime to build ships. If they want to deliver all the ships, it is estimated that they will have to wait until next year.

As for those larger ships, it is estimated that they may not be delivered until the year after next.

The leaders are naturally very happy to see this situation. Secretary Chen of the town committee and Mayor Gao even specially organized a lecture on [Learning from Xiasha Village].

During this period, Li Duoyu, led by An Yuliang, went to several soy sauce factories in Rongcheng and ordered a batch of fermented black beans.

If you want to make canned anchovies, this thing is absolutely indispensable.

In coastal areas, fermented black beans are a very versatile ingredient. You can use fermented black beans to cook canned dace with fermented black beans, steamed spareribs with fermented black beans, steamed fish with fermented black beans, etc. Sometimes, you can also use fermented black beans to stir-fry dishes.

The dried dace made with fermented black beans is even more delicious, and you will never get tired of eating it.

When Li Duoyu lived alone, he often bought fermented black bean dace as a side dish, which was good for porridge or rice.

At the Sansha Canning Factory, Li Duoyu tried the fermented black bean dace produced by the assembly line several times.

Finally, one version was finalized.

"Okay, let's follow the current recipe of this version."

The price of canned dace is almost twice as expensive as canned kelp, and the current retail price is 1.5 yuan.

But even if the price is relatively high, once this thing is launched, the sales volume is directly full, and it is completely in short supply.

First, Chen Yuansu and An Yuliang had really good channels, and they were able to sell the goods in an instant.

Of course, the key is to have a good product. After all, even the fishermen like to eat canned anchovies. Since the little Tutu, who doesn't like to eat, has had black bean anchovies, he can eat a whole bowl of white rice.

Not to mention people who rarely eat seafood, there are other reasons, such as this canned anchovies uses a lot of oil, and if you spend 1.5 yuan to buy this canned anchovies, you won't lose much.

Also, the Minlong brand is now well-known in Fujian Province, and everyone now has a subconscious that the products produced by Minlong are good.

And this time, Li Duoyu put in more effort and added an advertising slogan on the canned food packaging paper.

[Eat anchovies to supplement calcium, and eat anchovies to grow faster. ]

But just this ordinary advertising slogan directly made the sales of canned anchovies reach a higher level.

This slogan is completely copied from the island country. Because of their traditional short genes, the island people have always been very inferior.

The [Racial Improvement Plan] started a long time ago, which included the idea of ​​eating more meat and taking more calcium supplements.

It just so happens that anchovies contain a lot of calcium, which is a very good calcium supplement food, and it is really delicious.

It is listed as the main calcium supplement food for children in the island country. The island country spends a lot of money every year to import anchovies from all over the world.

The anchovies exported to the island country by Li Duoyu are also used for this purpose.

After the reform and opening up, as the mainland began to connect with the world, people also realized this problem when they came into contact with each other.

The height of Chinese people is indeed very short, especially in the southern region. People in Fujian Province are generally short.

There are not many fishermen along the coast who are 1.8 meters tall like Li Duoyu. Most of them are about 1.7 meters or 1.6 meters tall.

Therefore, after being integrated into the society, Chinese people also began to have height anxiety, hoping that the next generation can grow taller.

This is also the reason why many older generations have to feed their children. Every time little Tutu refused to eat, her mother would be angry and say: "If you don't eat well, you won't grow tall in the future. If you are short and fat, you will be bullied in the future, and no one will marry you in the future."

If clove fish is just delicious, then it is at most a delicious canned food, and everyone will get tired of it one day.

But if it is labeled as calcium supplement, it will be completely different.

And calcium supplement hits everyone's pain point. After multiple buffs are superimposed, it is difficult for this product not to sell well.

If I remember correctly, it seems that it was about this time that various zinc and calcium supplement products emerged in China.

It should be in 1988, when a boss named Zong from the neighboring province came out with a children's nutrition liquid called Wahaha.

It swept the whole country directly. In three years, it sold more than 100 million yuan, completing the initial accumulation of the company.

Not long after Li Duoyu was released from prison, he went to give a gift to the little snakehead for the smuggling matter, and the gift was still this thing.

But as a person who has seen the world, Li Duoyu certainly knows that these oral liquids are more gimmicky.

If you really want to supplement nutrition, it is still the most reliable to use food therapy. In terms of effect alone, those nutritional supplements are really not as good as his canned anchovies in calcium supplementation.

And this thing can also be used as a normal side dish, but it is a bit expensive. Some greedy children may steal the whole can.

Nowadays, Minlong has developed to its current scale and has reached a turning point. If you only want to do business in Fujian Province.

Then it can really be rotten.

In the future, it will at least be much stronger than Zhangzidao, but if you want to go further, you will need a lot of capital injection.

Li Duoyu didn't understand a sentence before, that is, when people reach a certain level, they can't help themselves.

In his previous life, he had no chance to understand the true meaning of this sentence, but now he finally understands it a little bit.

Once a company has a certain scale, it is no longer yours alone, but an aircraft carrier for a group of people to survive.

The reason why employees are willing to work hard is because they see a bright future in the company's development prospects.

If Li Duoyu presses the pause button on the development of Minlong, even if he holds 100% of the actual power, many people will probably be unhappy.

Because this time, there are not only foreign trade orders, but also canned anchovies, Li Duoyu purchased a huge amount of dried anchovies this time.

And only a part of it was taken out for export. Most of the anchovies chose to sell domestically. After all, after processing, the profit of export and domestic sales is similar.

Although it is indeed easier to export, it is not conducive to the development of the Minlong brand if it continues to export.

Li Duoyu believes that canned anchovies is a very good product. If it develops well, he may really rely on this product for retirement.

Just after Li Duoyu launched canned anchovies, the leaders of a state-owned canning factory (the predecessor of Gulong Canning Factory) far away in Ludao were holding canned anchovies of the Minlong brand.

They all looked worried, because a few months ago, they really planned to make anchovies products.

But they didn't expect that when they decided to make it, this Minlong canned anchovies had already appeared.

And it occupied the market at a very fast speed. Now even the grocery stores in Ludao Farmers' Market are full of this canned anchovies.

"This kid is really fast. How did he steal our recipe? How come the taste is exactly the same?"

One of the middle-aged men snorted, "I know this recipe is not very normal. We have always eaten this way along the coast. Go back and ask your grandma to make it for you. Does it taste the same?"

Someone frowned and said, "What should we do now? Should we do it or not?"

A group of people looked at each other, and then a middle-aged man said seriously, "Of course we have to do it. We have to thank Li Duoyu. We also saved the cost of publicity. The market is so big, I don't believe he can eat it all."

In a high-rise building in Rongcheng.

An Yuliang, with a smile on his face, is reporting to Li Duoyu on the distribution of two canned products, kelp shreds and anchovies.

Canned kelp shreds have now been distributed to the next door province, and have achieved considerable results. Although the profit is a little less, the volume is large.

After all, Li Duoyu still has a lot of cold storage for salted kelp. If it doesn't work, he can still make canned kelp shreds by soaking the dried kelp.

There is no need to worry about the shortage of kelp shreds. Li Duoyu is more worried about whether the ingredients can keep up.

Although the catch of anchovies is large this time, it is a seasonal aquatic product and can't be caught after this month.

An Yuliang narrowed his eyes and said, "Mr. Li, I think we can control the shipment of anchovies appropriately."

After hearing this, Li Duoyu suddenly became interested and asked, "Why?"

An Yuliang said, "The main reason is that our quantity is limited. If we continue to sell at this speed, we can indeed make a lot of money, but in three months, we will be out of stock."

Li Duoyu nodded.

An Yuliang continued, "But if our products are out of stock for too long, people may forget about it.

Also, this product is easy to be copied. If our peers happen to have the product in hand, we might be able to help them promote it. "

After hearing what Manager An said, Li Duoyu's expression became serious and he found that what Manager An said made sense.

Sure enough, I had never been a boss in my previous life, so I just thought about how to produce. Unexpectedly, business competition was quite fierce.

"I suggest slowing down the shipment volume appropriately. Also, this product can be sold nationwide. We can learn from the Yanwu radio cassette player and place an advertisement directly on TV to increase its popularity."

Li Duoyu looked at An Yuliang in surprise. He was a bit old, but many of his ideas were advanced.

In this era, everyone prefers to advertise in newspapers, and few people would think of advertising on television.

Even though it has been 87 years, the number of serious TV advertisements is still pitiful. TV stations would rather become a ball than make more money.

It just so happened that Li Duoyu had wanted to advertise before. The sooner he advertised, the better the effect would be.

Since Manager An has this idea, if he wants to do it, he must make it bigger. Li Duoyu said: "Since we want to shoot an advertisement, let's just invite a star to shoot the advertisement."

After hearing this, it was An Yuliang's turn to be stunned: "Aren't celebrities those very popular actors?"

Li Duoyu laughed. In this era, the word star is indeed a bit ahead of their time.

Everyone prefers to be called artists, comrades, and actors. Nowadays, domestic actors are more like a profession and have not yet developed into idols.

"Yes, that's what celebrities mean. I also heard it from Hong Kong Island. They usually invite celebrities to shoot commercials, just like the Yanwu cassette player."

The advertisement that An Yuliang originally wanted to shoot was one with a blue background and white characters, with only sounds and text.

XX Machinery Factory.

To buy a diesel engine, go to XX Factory, call XXX, and telegraph XXX.

Unexpectedly, what Li Duoyu wanted to shoot was this. An Yuliang couldn't help but asked: "Mr. Li, who do you plan to invite to shoot."

Li Duoyu thought about it for a while, and personally, he still liked Gong Xue more.

But it seems that because of an unexpected incident, her reputation is not particularly good now, and she is planning to go abroad.

At this time, due to the popularity of "Journey to the West", Zhu Lin, the king of the daughter country, seems to be particularly popular in the past two years.

It can be said that before Hong Kong celebrities became popular, the king of the daughter country was definitely the most capable.

Li Duoyu also wanted to ask Teacher Six to be the spokesperson, but he was a monkey. If he was asked to be the spokesperson for eating cloves, wouldn't he have to catch them with his hands?

Li Duoyu said to An Yuliang: "Manager An, let's just invite the king of the daughter country to shoot the advertisement."

An Yuliang was silent for a while and couldn't help but say: "If you hire her, the price won't be too low."

"Within 50,000 yuan, you don't need to report to me." Li Duoyu said with a smile. After all, these celebrities are not particularly profitable these days.

Even when filming, there are no commercials to accept, so the only thing they get is salary. Some actors are still in the public sector, so they don’t even get salary, only wages. (End of chapter)

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