996 Weekend First Championship
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On Friday, June 8th, "Edge of Tomorrow" handed over an excellent score of 55 million, killing all suspense early, expecting a strong duel, but now it has evolved into a one-man show, and this The best part of the one-man show is far from here.
On Saturday, June 9, "Edge of Tomorrow"'s next-day box office data fell just 16 percent to $46 million again, a trend that far surpassed that of "The Hunger Games" and was slightly worse than that of "The Hunger Games." "The Avengers" ranked sixth in film history on Saturday, surpassing "Iron Man 2" for the same period in history.
On Sunday, June 10, "Edge of Tomorrow" hit a new high. The box office data fell by 18% on the third day, harvesting 37 million US dollars, and the trend of the third day's decline has matched the "Avengers". ", higher than the "Hunger Games" by a large margin, and successfully surpassed the "Hunger Games" in the box office data on Sunday, ranking fifth on the film history list.
Friday, tenth in film history; Saturday, sixth in film history; Sunday, fifth in film history.
Little by little, it began to climb upwards, which proved that the box office trend of "Edge of Tomorrow" was getting better and better during the premiere weekend. Under the dual effect of hot topics and strong word of mouth, the entire North American market broke out. The energy of belief is developing a curve of God's trend.
In the end, "Edge of Tomorrow" earned $138 million in its opening weekend, making it the twenty-second film in film history to achieve such an achievement -- breaking the 100 million mark at the opening weekend; Topping the charts, at No. 8, would be behind "Twilight: Breaking Dawn (Part 1)," which was released last November, and then ahead of "Pirates of the Caribbean 3."
"Super Battleship" was not achieved, and "Men in Black 3" was not achieved either. After twists and turns, "Edge of Tomorrow" became the third film in 2012 to achieve such a feat. The description of the language has become pale and powerless.
Under the hot attention of the super schedule, "Edge of Tomorrow", with its excellent reputation and actor appeal, has really transformed the attention into a real box office, creating a record high, which is a miracle!
Just a few weeks ago, people were generally watching the "Renly Hall vs Chris Hemsworth vs Andrew Garfield" Gen Y showdown, looking forward to the strong rise of the new generation of actors, but now it seems that the fundamental There is no comparison, it can even be said to be a joke, a slightly embarrassing joke.
Putting Andrew aside for the time being, the matchup between Renly and Chris was staged once last summer, "Thor" against "Fast & Furious 5", which was called the opening of the 2011 summer season. However, as a result, the "Thor" starring Chris ushered in a fiasco, losing face and losing popularity.
After a lapse of one year, the two new-generation actors confronted each other again, but people suddenly found that they were not on the same level at all.
"Snow White and the Huntsman"'s opening weekend box office was 56 million, while "Edge of Tomorrow"'s Friday box office reached 55 million, and the final box office reached a gratifying 138 million Million, eighth in movie history. This is equivalent to a duel between lightweight and heavyweight, with seven divisions between the two, including welterweight, light heavyweight, super middleweight, and so on.
At this moment, people finally realize that Renly and Chris are not actors of the same level, there is no comparison, and there is no specificity. All the negative news and gossip have become a thing of the past, and they are completely lost. reporting value.
Through the "borrowers" who can't be judged, Chris has taken the most important step in his career in Hollywood, becoming the actor of Thor, and his acting career is promising, even if it is riddled with negative news, but this summer "Avengers" The explosion of the explosion still achieved his career and occupied a place.
But even so, Chris was still no match for Renly.
Since "Fast & Furious 5", until "Edge of Tomorrow", which premiered this week, has exceeded 100 million yuan, the North American box office has exceeded 100 million yuan for four consecutive works. El Smith's rise is even more stable than Johnny Depp and Robert Downey Jr.
At the same time, the Berlin actor and the Oscar actor both received their pockets. After Natalie Portman, he became the second young actor of the Y generation to reach the top of the film hall. Even commercial films such as "Edge of Tomorrow" have also attracted much attention. Certainly; not to mention the down-to-earth, sure-footedness of the West End.
Don't talk about Chris, in the entire Y generation, Renly has gradually got rid of Natalie Portman and Jennifer Lawrence, and the absolute dominance of the family is slowly emerging, surpassing the hope of the year. Ya LaBeouf, became the best candidate for the leader of Generation Y.
The development trajectories and careers of the two actors have lost the need for contests and comparisons. After this battle, even if the two actors meet again in the summer in the future, I am afraid that the news media will not be obsessed with cooking cold rice again.
Raised high and put down gently, the matchup of "Renly vs Chris" just disappeared without a single thought; as for the matchup of "Renly vs Andrew", the two best friends were full of emotions. Friendly and kind, the media hype doesn't seem to have any effect at all.
So, after the opening weekend box office of "Edge of Tomorrow" was released, almost no one mentioned Chris Hemsworth, and almost no one mentioned the box office trend of "Snow White and the Huntsman", and all eyes were focused on super duel
, more precisely, centered on the rise of Renly Hall.
In the second week of June 2012, "Edge of Tomorrow" unsurprisingly topped the North American weekend box office chart with a box office of 138 million, which is also the third highest premiere box office data this year; In addition, the two works of "Prometheus" and "Madagascar 3" unexpectedly fell into a hard battle.
Affected by word of mouth, "Madagascar 3" failed to take advantage of audiences of all ages. The opening weekend only earned $60 million at the box office in three days. Although Saturday's single-day box office saw a gratifying increase, this is also in the super schedule. The only work to do so, but it fell far more than expected on Sunday and ended up underwhelming at the box office.
As an R-rated movie, the market share of "Prometheus" is relatively small. After Friday's strong outbreak, the box office trend in the following two days was far below expectations. The opening weekend achieved 5,100 in three days. The data of 10,000 dollars failed to create a miracle; and the word of mouth did not meet the expected level, so the movie was in a tepid embarrassing position.
The premiere box office of the two works is very close, and the real-time box office data is always almost the same. It was not until the final sprint on Sunday that the winner was decided. "Madagascar 3", which has no classification restrictions, still achieved more advantages.
Objectively speaking, compared with the newly released works in the previous four weeks, the box office performance of "Madagascar 3" and "Prometheus" is already worthy of recognition. This is the one with the highest box office after the premiere of "Avengers". On weekends, the chain effect brought by the super schedule can still be felt, which has brought a gratifying increase to some extent.
However, these two works are facing the same opponent, "Edge of Tomorrow". Under the box office performance of the other party's sweeping army, their box office data suddenly eclipsed and are not worth mentioning.
"Edge of Tomorrow", 1st; "Madagascar 3", 2nd, "Prometheus", 3rd.
In addition, "Snow White and the Huntsman" occupied the fourth place, but the box office suffered a heavy blow, plummeting 60%, only harvested 23 million, and accumulated a box office of 98 million in two weeks, breaking the Billions are imminent. However, in the face of the performance of "Edge of Tomorrow" breaking through 100 million in the premiere weekend, this achievement is also lackluster; what's more, this work has invested 170 million, and the road to recovering the cost is still extremely long.
"Men in Black 3" ranked fifth. In the third week of its release, the box office dropped by more than 50% again. The box office reached 13 million in the weekend and three days, and the cumulative total box office was 135 million. Compared with the investment cost of 225 million, whether it can avoid losing money can only look forward to the performance of the overseas box office.
"The Avengers" remained at No. 6 in its sixth week, while "The Hunger Games" dropped out of the top 10 for the first time in its 12th week.
On the list, the weekend box office of "Soul Shadow" is only 1.4 million, and the weekend box office data of "Super Battleship" is only 2.2 million. Both works have already rushed to the street and have no friends. Because of the excellent performance of "Edge of Tomorrow", Warner Bros. was temporarily relieved, but Universal Pictures was smoking and vomiting three liters of blood.
Another week of the summer box office battle came to an end. "Edge of Tomorrow" stood out and won the championship, and it was still a bit unexpected, and it really established a turning point in Renly's career; however, even more surprising. Yes, under the strong drive of the super schedule, this week the North American box office market ushered in a great news——
The North American weekend box office hit the $300 million mark, the first time in film history!
Before that, the historical record appeared last year, when the opening weekend of "Harry Potter and the Deathly Hallows (Part 2)", the North American box office reached 262 million, writing a new history; this year, On the weekend of the release of "Avengers", the entire market data achieved a good result of 258 million, but it still failed to break history.
Now, history has finally been refreshed.
Led by "Edge of Tomorrow" and supplemented by "Prometheus" and "Madagascar 3", the super schedule of the collision of the three works has ushered in a full-scale explosion of the market box office. For the first time in history, the North American market has been in a single week for the first time. The weekend's $300 million box office hit is already in the history books for that alone.
In the super schedule, the real winners are not "Edge of Tomorrow", not media reporters, not ordinary audiences, but the six major film companies——
For Twentieth Century Fox and Paramount: Damn.
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