977 The Pressure Is Coming

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In the summer battle of the new generation of young actors, Chris Hemsworth and Kristen Stewart's "Snow White and the Huntsman" debuted first, but the media reputation and audience feedback completely collapsed, and the vigorous premiere There was an earth-shattering swearing sound, it may be a bit unbelievable to say it, but the truth is

In the first round of evaluation, the most outstanding reputation actually came from professional media. The media's comprehensive evaluation scored 57 points. This is the highest score among all the evaluations after the premiere. It surpassed the mass media, surpassed professional audiences, and even surpassed ordinary audiences. This really caught people off guard.

The total collapse of word of mouth is really shocking, even the media reporters are stunned. If it is said that commercial popcorn is rejected by the media, that's fine, but now even the audience doesn't buy it, what should we do?

Then...then we can only expect a "Transformers"-style miracle! No, not "Transformers", but "Twilight".

At that time, the popcorn index of "Transformers" was as high as 85%, and the theater score was as high as "a". Amid the scolding from the media, the more fighting and the braver, the box office hit a new high; and "Twilight" "City of the City" broke out into an amazing box office amid the disgust of the media and the audience, relying on the effect of loyal fans.

Now, "Snow White and the Huntsman" can only expect fandom. After all, both actors, Chris and Kristen, have huge fan bases, especially considering that "The Avengers" is still sweeping the charts, can't Chris earn some bonuses?

The answer is: no.

Fifty million, "Snow White and the Huntsman" only made $50 million in its opening weekend!

Such a result is really far from the predicted figures of the media, and it is still one "Men in Black 3" away from the threshold of 100 million; compared with the investment cost of 170 million, the downturn of the premiere has been almost The work is doomed to fail. Yang Fan had just encountered fatal news in the journey.

With much attention, earnest anticipation, and enthusiastic pursuit, the box office of the premiere was only a disappointing 50 million. Such a figure fell below everyone's glasses, and people were speechless with astonishment. It was simply the scene of a large-scale car accident. .

Almost overnight, the media became pessimistic.

Although it is said that Christine's "derailment door" obviously brought an incalculable negative impact, which caused a serious blow to the box office of the premiere; but objective analysis, even if the negative impact broke out in an all-round way, the actual box office of 50 million and a The predicted box office of 100 million is also too different to be reasonably explained.

Some media have said that the production cost of a work without grand special effects or top-notch big names cost 170 million yuan, which is a spectacle.

Logically speaking, it is normal for the investment cost of such works to be controlled at 100 million. Among the six major Hollywood studios, Universal Pictures, which has always been stingy, made a serious mistake in the budget of "Snow White and the Huntsman", which in turn led to the subsequent chain of bad news. This was a decision-making mistake.

But more media said, "We are too hasty!"

They have successively analyzed that the baby boomers are still the mainstay of Hollywood. Even though the box office of "Soul Shadow" and "Men in Black 3" have failed, the discussion of Johnny Depp and Will Smith is still incomparable. Power still exists objectively.

In the past two decades, Generation X has never been able to complete the succession of Leonardo DiCaprio, who was once the most promising, but after "Titanic", embarked on a self-tortured Oscar chase. ; Now, the y generation is still fledgling, and it is far from the moment to take over the scepter.

Whether it's Chris Hemsworth or Kristen Stewart, it's the same.

Chris's popularity is entirely based on the shell of Marvel Studios, not to mention the box office failure of "Thor". Apart from this, he has no works to prove himself at all; and Christine's attention , after leaving "Twilight", has no influence at all.

To put it simply, popularity belongs to the work and the character, but not the actor himself.

In Hollywood, "box-office appeal" is definitely not that simple. After one or two works are successful at the box office, those media can't wait to think that the starring has the box-office appeal, but in fact there is no mass base at all. After leaving the work, They simply cannot call the audience into the cinema.

Johnny - Depp and Robert - Downey Jr., their box office appeal is relatively limited to their roles, only Tom Cruise and Will Smith at their peak are the real market darlings.

As long as the audience sees their names on the posters, even if they don't know anything about the movie, even if they don't know the word of mouth in the media, they are still willing to buy tickets to enter the movie theater and get a glimpse of the truth. This is the real box-office appeal, one that has disappeared after entering the second decade of the 21st century.

Therefore, although Renly has repeatedly achieved excellent results, the media is still skeptical about his box office appeal.

Now, so do Chris and Christine. As a result, the media sighed in amazement. For Generation Y, the box office appeal is still too greedy. The most important thing at the moment is to invest in the works and build up their reputation and image step by step. Too hasty.

It was this group of media who exclaimed that Generation Y was about to take over the baby boomers and hit the US market; now they are advising Generation Y

It is this group of media who are down-to-earth and return to reality. Right or wrong is black and white, all depends on the words of a media reporter.

In any case, after the disappointing premiere box office data of "Snow White and the Huntsman", the discussion not only did not cool down, but continued to heat up, and the media began to call for the younger generation to be immature and need to continue to be polished; this also caused people to further reduce Anticipation for "Edge of Tomorrow" and "The Amazing Spider-Man."

In particular, "Edge of Tomorrow" has no fan base, no box office appeal, and even publicity stunts are relatively weak.

Lower expectations? Before its release, the media predicted that the box office of "Edge of Tomorrow" was only 25 million. How can we continue to lower our expectations? Is the expected value lowered to 20 million again? Or under 20 million? For "Edge of Tomorrow" with a production cost of 130 million, this was a disastrous ending almost before it was released?

The predicted box office figures of the media were really too bad, and there was a lot of bad voices. With the failure of the premiere of "Snow White and the Huntsman", the debate and scolding not only did not weaken, but became more and more intense

Even "Snow White and the Huntsman" failed, and "Edge of Tomorrow" is even less likely to succeed. This is the view of the onlookers who eat melons, and the Don Quixotes have to come forward and argue with reason.

But if Renly had read the box office numbers predicted by the media, he would have agreed with a smile on his face, and even exclaimed that the media predictions were accurate and professional.

In the last life, Tom Cruise's version of "Edge of Tomorrow" had a box office of 28 million in its premiere, and finally the cumulative box office in North America barely exceeded 100 million. In other words, the media's forecast numbers are actually correct, and they are professional enough.

So, what about this life? Unrecognizable, and even the schedule has been completely changed, what will happen to the box office of the premiere of "Edge of Tomorrow"?

In their mouths, the media are clamoring to reduce pressure and lower their expectations; in fact, the pressure and burden are quietly increasing, and the entire film industry practitioners are tense, and the six major film companies are even more atmosphere. dignified. Not because of the success or failure of one movie, but because of the downturn in the entire market. Everyone is responsible.

Since the "Avengers" opened the curtain of this year's summer season and started with historic performance data, the North American summer season has ushered in four consecutive fights:

"Small Shadow", "Super Battleship", "Men in Black 3", "Snow White and the Huntsman".

What is even more terrifying is that word of mouth and box office are fluttering together, and there is absolutely no light and hope in sight. Among them, the premiere box office data of "Soul Shadow" and "Super Battleship" have not crossed the threshold of 30 million, and their investment costs should not be underestimated. The cheapest "Soul Shadow" is also 150 million." Edge of Tomorrow" is only 130 million.

So, is this a downturn in the market? Or did "The Avengers" drain all the box-office potential of the market? How long will such a downturn continue, and which work can break it? It's a matter of yearly earnings and performance for all studios, and naturally, every company is paying close attention.

In name, this is the most explosive summer season since the millennium; in the 20th century, they were worried about the regression and reduction of box office numbers during the same period. The disappearance and encroachment of interests can be called the nightmare of every film company.

As a result, the pressure began to gradually increase. The time has just come to the second week of June, and everyone is looking forward to this week's North American box office explosion.

This week, "Madagascar", "Prometheus" and "Edge of Tomorrow", all three works are crowded to be released on the same weekend. Compared with the deserted work of "Snow White and the Huntsman" last week, this work Week seems to be a little too crowded.

For the three works, the result of the head-to-head confrontation is likely to be tragic, and in the end of each other's internal friction, all three will lose; but for other film companies, the confrontation of the three works can effectively stimulate the market, they don't care Which work stands out and wins the box office championship, what they care about is that the audience re-enters the cinema and the market becomes lively again.

Following the "Snow White and the Huntsman" last week, the upsurge of the summer season has further increased. The three works of "Madagascar", "Prometheus" and "Edge of Tomorrow" have joined forces to fight against each other. So, what is the result? In the end, is a certain work a big win, or is it that all three works benefit from it, or is it that all three works are wiped out?

No one can predict the trend of summer.

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