803 Extreme Means

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Check out of the hotel less than an hour and check in again. However, during the Berlin Film Festival, hotel rooms are always busy and crowded, and it is impossible to live in the same room. Fortunately, there are still spare rooms in the Grand Hyatt Hotel, so that Roy will not be in a hurry.

There were suitcases neatly placed on the floor in the hall. Roy kicked his toes without paying attention. The pain was so painful that he was about to burst into tears. He had to grit his teeth and stand in place to relieve himself. Andy's familiar voice, "Roy? Are you okay?"

Roy let out a big breath, "It's okay." He kicked his left leg, and then limped down on the sofa next to him, "I personally think this exchange will be a good thing for Renly, no matter what. Whether it is the film circle or the theatre circle. If you can take this opportunity to invite some young filmmakers to go to London or New York to watch Renly's plays - the premise is that Renly can win the role, then this is very important for Renly's Reputation-wise, it's definitely a good thing."

In the past two short weeks, there has been no further news update on the stage version and movie version of "Les Miserables". During this period, Renly participated in two auditions, one for the stage version, Once was for the movie version. The former auditioned for the role of Jean Valjean, the latter auditioned for Enjolras and Marius. Now waiting for follow-up news.

The fame and heritage of actors, in addition to works, is recognized by industry insiders, as well as the attention of fellow actors.

To a certain extent, the four film works have established a certain industry recognition for Renly, but the number of works is still too small, and the influence of the works is still too weak, after all, it is difficult to become a climate. "Transcendence" was an opportunity at the Berlin Film Festival, and Dieter's invitation was another. In Roy's view, if he can participate in the "Les Miserables" stage play, this will be the third chance.

Between lightning and flint, Roy made the most favorable choice for Renly. Just within 120 seconds of receiving Dieter's call, he chose to stay.

"Besides, my personal intuition is that Renly might have a chance in Berlin this year," Roy said meaningfully, before shrugging. "Even if not. Renly is just as good as a duck here right now."

In just four days, Renly met Jake Gyllenhaal, Dieter Koslick, François Ozon; and also met the loyal audience of the Berlin Film Festival. These seemingly ineffective foreshadowing and accumulation are actually the source of fame and word of mouth.

There was still a trace of pain in the toes, and Roy almost choked on his own saliva, so he had to take a breath, "How, what do you think? I just called to cancel the ticket, but if you have any comments, We can still discuss."

Not to buy another ticket, but to negotiate. The relationship between Roy and Andy is always a game, not a partner.

As a manager, Roy unilaterally decided to stay in Berlin; as an agent, Andy has already made a deployment plan in Los Angeles.

Now, the decision-making direction of the two people is in conflict. They can complete the communication and reach a consensus by themselves, but the final decision is left to Renly to choose. In the final analysis, Roy and Andy are both employed by Renly.

"...Where's Renly?" Andy pondered for a moment, not in a hurry to express his opinion, but asked about Renly's situation.

"Cinema." Roy pursed the corners of his mouth, not surprised by Renly's choice.

Renly has always been a film lover, and the Berlin Film Festival has a much stronger appeal than the staggered academy PR occasions in Los Angeles. Therefore, after Roy briefly explained the situation in the car, Renly did not object, but returned to the Grand Hyatt Hotel again. Otherwise, Renly can request a U-turn at any time.

Andy chuckled lightly, "Sure enough, it's still Renly." Then, after a slight silence for two seconds, Andy continued, "That's fine, Renly will stay in Berlin and come back after the film festival ends."

Agreed, Andy actually agreed, without even further discussion and debate.

Not only was there no surprise, Roy sniffed out the unusual, "Andy, what happened?"

"The college PR thing." Andy has no plans to hide it, even if it's not Roy, he must tell Renly, otherwise when Renly returns to the North American continent, I'm afraid that he will be in a hurry and won't be able to parry, "The Weinstein brothers are simply Just two mad dogs, for Oscar, no matter what, those faces are really eye-opening."

No complaints and anger, but smiles and mockery, but the ridicule hidden in it is extremely sharp.

Every year, the school's public relations are like this. The Eight Immortals cross the sea and show their magical powers. On the road leading to the little golden man, there are strong players like clouds and thorns, and who will die, no one can know before the finish line sprint.

On the whole, the major studio PRs are above board: hosting small movie viewing parties, hosting formal parties, hosting charity events, hosting brand sponsorship events, attending Film Critics Association Awards, attending media promotions, distributing free DVDs ...It's nothing more than a variety of occasions, the guest list has hidden secrets, and everything is done through social networking and publicity.

But the Weinstein brothers were an exception. In order to reach the top of the golden man, they often come up with ingenious and uncompromising means.

Conventional example, in 1996, in order to promote the "Switchblade", which had hardly any reputation, they made a list of "out of LA, not at the party" old-fashioned veteran judges, and then they personally delivered the movie discs to the door one by one. , invite the judges to watch this "Award

Not to be missed during the award season".

Then, every now and then, there are phone calls and emails, "Don't you think Billy Bob Thornton's performance deserves a nomination?" very meaningful." Loop, and loop, until the judges watch the film and communicate with them.

In the end, "Switchblade" completed its counterattack after missing the Golden Globe Awards and the major film critics' associations, and won two nominations for Best Adapted Screenplay and Best Actor on top of the Oscars. The Golden Man for the Best Adapted Screenplay is in the bag.

Extreme examples, last year, splashed dirty water to slander "social networks", from David Fincher to Alan Sorkin, from real-life Mark Zuckerberg to Eduardo Savalin, criticized, slandered, All kinds of negative remarks such as thorns are endless, and even David's racist remarks have been heated up.

Reputation is a very delicate matter: after slander and slander, the lies are cleared up, but the reversal of fixed impressions is extremely difficult. More importantly, in the process of spreading gossip, what people care about is not the truth, but stimulation and novelty, so the speed of negative news tends to spread more quickly.

Sony Columbia Pictures, the producer and distributor of "The Social Network", clarified the negative rumors as quickly as possible, and the Weinstein Brothers also took it easy. The final result is clear at a glance: "The King's Speech" overturned the "social network" that was leading the way.

This year, again.

"In order to push the 'artist' to the top, they are now insane and do everything they can." Although the words are sharp, Andy's tone has always remained steady, just understating the fact, "They are attacking films, directors, Four divisions, male lead and supporting actress, and now the bad press about Martin Scorsese and Woody Allen is all over the place."

In North America, the rumors that Woody's creative vitality has gradually disappeared but he has refused to retire so far have been noisy; on the other hand, they ridiculed Martin for reaching the top with "The Departed". His strength is not proportional to his reputation. Alessandro Gonzalez-Inaritu and Clint Eastwood were not equal.

For these two big names in the industry, such rumors are actually just sprinkling water. They have experienced countless winds and waves, and they don't care at all. But the real intention behind the rumours is this: They're all too old and dead to deserve an award.

Once public opinion is formed, the competitiveness and combat effectiveness of "Hugo" and "Midnight in Paris" will drop by a notch.

"In terms of best actor, they aimed at Renly." After a few simple sentences, Andy cut to the chase, "Recent rumors in the industry that Renly is so young, can be successfully promoted, obviously Somebody was behind it; 'Buried Alive' screenwriter Chris Spalin sent bragging emails during awards season last year, and some suggested it was at Renly's direction."

"Ridiculous." Roy frowned slightly and blurted out.

Andy didn't respond, but went on to say, "More importantly, the outbreak of the email incident caused the entire crew to fall into a qualification crisis, but what happened? Renly became the first film in history to win The youngest actor nominated by the Oscars." Andy laughed instead of anger, and let out a chuckle, "The key is that these rumors do not mention who is behind the push."

Thoughts circled in his mind, Roy suddenly realized.

The point of these rumors isn't about Renly's connection to the Mail incident, but rather that after the incident, Renly got out of the way and won the nomination.

This sentence successfully kills two birds with one stone: first, it implies that Renly is directly related to the mail incident; second, it implies the person behind Renly who is pushing him. However, there is no real handle left, just chasing the wind and shadows, but it becomes more and more unpredictable.

All the rumored content did not mention names, but it pointed directly to Tom Hanks and Steven Spielberg.

The ingenious thing is that if the names of the two bigwigs are mentioned, it will be nothing. George Clooney also took the initiative to stand for Jean Dujardin this year. There are countless situations; however, the rumors are not mentioned, which obviously implies that there is something tricky behind the matter.

Further, whether it was Renly, or Tom and Steven, they couldn't stand up to explain their innocence, otherwise they would not be prosecuting themselves; moreover, they directly confirmed people's speculations.

Brilliant, really wise. The Weinstein brothers used just one rumor, and immediately put Renly in trouble. But is that all there is?

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