2012 Historical Review
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"Looking back at the century-old history of movies from a historical height, and counting down every actor who can be called a top superstar, it is not difficult to find that they have one thing in common, that is, to show their unique charm through the big screen, and to communicate with the audience. Resonate - either yearning or closeness, or wonder or admiration, and then develop into a kind of fetters and trust, always walking into the cinema again and again to feel the beauty of film art.
After entering the Internet age of the 21st century, with the rise of grass-roots stars, the popularization of national entertainment, and the disappearance of the mysterious halo, the sense of distance between the general public and top actors is gradually weakening; at the same time, the film industry has also stepped down from the altar to enter In ordinary daily life, people's consumption habits and cognitive attitudes have changed. As a result, superstars are disappearing and replaced by comic-adapted superhero screen images.
There are more similarities between the former and the latter than imagined: a little mystery, a little yearning, a little admiration, a little anticipation, and most importantly, the continuation of the strong sense of bond between the audience and the film - this It also keeps the core of the 'superstar' consistent, but it is transferred from real actors to virtual images, forming intertextuality with the fantasy created by cyberspace, and finally creating new superstars in the new century and new era. It has unparalleled appeal in the box office market.
Once, audiences liked Charlie Chaplin, and now, audiences like Iron Man.
Once, audiences liked Harrison Ford, and now, audiences like Han Solo.
Subtle changes have led to changes in the entire industry - audiences are willing to go to the cinema for Captain Jack Sparrow, but those who are missing are willing to buy tickets for Johnny Depp; similarly, audiences are willing to go to the cinema for Iron Man, But not necessarily able to be attracted by Robert Downey Jr. This is the truth of 'the death of superstars'.
However, in real life, after the barriers between virtual images and real identities are broken by social networks, audiences are often confused, not sure whether the above theories are applicable, or even unable to understand the concept of 'the two separate and independent'; however, the movie Box office numbers don't lie.
Naturally, the development and planning of film companies have also changed. The series of works headed by the Marvel Universe is changing the pattern of the entire market, and the series of works headed by 'Star Wars' has given the market another choice, but The core competitiveness of the two choices comes from contemporary new superstars defining contemporary evolution, the power of actors and directors is gradually fading, and the overall pattern of the film industry is changing.
Then, Renly-Hall showed up:
He has all the characteristics of the old retro superstars; at the same time, he also has the characteristics derived from the contemporary virtual superstars, and finally transformed into a new and unique superstar image. With one work after another, he has unswervingly developed a new image. A world that belongs to Renly. "
The global box office of "Interstellar" exceeded one billion dollars, which is also the third consecutive year Renly has created such a good result after "Edge of Tomorrow" in 2012 and "Edge of Tomorrow" in 2013. The focus of the news media, even Nolan's momentum, can't be compared. It seems that all the credit goes to Renly. Such a reporting trend is really abnormal, but what is going on in this situation?
"The New Yorker" magazine wrote a feature that, following "America has no superstars," formally established Renly's aura of "contemporary superstars" and completely changed the rules of the market, and the feature content also explained the "media is so excited" The important reason is undoubtedly very valuable.
"As of the summer of 2014, a total of 19 films with a global box office exceeding one billion US dollars have been produced worldwide, forming a 'billion box office club', and its members are also a microcosm of the entire film market at present. A glimpse into the development of the film industry.
Among this--
Comic adaptation of superhero movies, a total of three, 'The Avengers', 'Iron Man 3', 'Batman: The Dark Knight'.
A series of films adapted from original novels or games or animations and other similar projects, a total of ten films, 'Harry Potter and the Deathly Hallows (Part 2)', 'The Lord of the Rings 3', 'Transformers 3', '007: The Big Break Skyfall', 'Pirates of the Caribbean 3', 'Pirates of the Caribbean 4', 'Alice in Wonderland', 'Star Wars Episode 1', 'The Hobbit 1', 'Edge of Tomorrow'.
Animated movies, a total of two, 'Toy Story 3', 'Frozen'.
Original films, four in all, 'Avatar', 'Titanic', 'Jurassic Park', 'Gravity'.
After all the above works are superimposed, they constitute the 19 works of the first group of the 'Billion Club'. It can be clearly seen that the adaptation series of films are taking absolute advantage, which has also become the unshakable core competitiveness of the entire market: the sequel The popularity of the movie has been irreversible.
Among them, there are ten first movies or origin movies; but there are only three movies left with only the first movie and no sequel movies: 'Edge of Tomorrow', 'Titanic' and 'Gravity' - if there are any more Deducting the rumored 'Edge of Tomorrow 2', which is being developed but has not been heard for a long time, then there are only two.
In other words, the core strength of the Global Billion Club comes from the strong appeal built by the series of films. The linkage between works and between characters and between characters has become a stepping stone to open the box office market, which has also completely changed. Here's how the film industry works:
Film production companies no longer need to
Continue to believe in the power of actors, and you only need to choose to believe in the accumulation and precipitation of the series, and you can achieve success. Compared with the actors, the charm of the work itself is the source of energy, which in turn creates the unique characteristics of the era of 'fall of a superstar'.
Once, James - Cameron had such appeal, the successive success of 'Titanic' and 'Avatar' made the director occupy a unique position in the world, but with the 'Avatar' sequel entered a long stage of development , his personal charm is also integrated with the series of works, and it is difficult to show the brilliance of a superstar again.
Now, Renly Hall has appeared!
The success of 'Edge of Tomorrow' and 'Gravity' proves Renly's appeal, while the addition of 'Interstellar' completes the final piece of the puzzle.
It is true that 'Edge of Tomorrow' is a film adaptation of the original novel, and a sequel is being opened, but objectively speaking, the influence of the original novel is almost negligible, and there are no rumors of a sequel so far, even more than that of 'Frozen 2'. The preparation was even slower, which also stripped the work of those salient features, and even if it was classified as an 'original film without a sequel', there seemed to be no problem, so all the focus fell on Renly.
The absence of original works and sequels also means that the success of the film is more difficult and more complicated: the success of one may be a coincidence - just like 'Frozen'; the success of two films, this proves the strength of the Outstanding - as if James Cameron did a miracle five years ago; three works, this is the establishment of the superstar's halo - a true reproduction of the superstar style of the 1980s and 1990s:
Harrison Ford, Tom Hanks, Tom Cruise, Will Smith, whatever works, as long as their names appear at the top of the cast list, that's a box office guarantee, not a sequel , has nothing to do with the adaptation, these actors themselves are the driving force for the audience to enter the cinema, including Jim Carrey, Arnold Schwarzenegger, Julia Roberts, Meg Ryan can also be regarded as such.
And then there is now Renly.
Three billion-dollar box office works worldwide, this is also a real testament to Renly's 'superstar appeal', no sequels or adaptations, no directors or producers, just a name, 'Blue' Eli-Hall', this is enough, like a brand, it has established a unique and beautiful landscape in the film market.
In fact, in addition to the three global billion-dollar box office works, the global $200 million box office 'Love Crazy', 'Anti-Cancer Me', 'Drunk Town Ballad' are all the same, no adaptation, no sequel, or even no Large investment and large production, light and low-cost independent works can still become the driving force for audiences to enter the cinema!
So far, Renly's personal cumulative box office has created a series of new highs: North American cumulative total of 2.51 billion US dollars, global cumulative total of 5.612 billion US dollars, such figures surpass Harrison Ford, Tom - Hanks and other superstars have become the fastest actors in film history to reach 2 billion in North America and 5 billion in the world. Perhaps before the age of 30, Renly can even complete the unprecedented history of 10 billion in North America.
This is a vision, but also a manifestation of Renly's super popularity.
When looking back at the historical height of the next hundred years and looking forward to the second century of history of the film industry, the change and development process of the concept of superstar will inevitably be accompanied by changes and development of the film industry and consumption patterns. Among them, 'Renly-Hall' ' The name is bound to occupy an important place.
Has the superstar fallen?
Yes. Because the 21st century is not an era of superstars, at least from the perspective of the first fifteen years, the film industry has entered a new stage, and the production model of the mature assembly line is giving the 'adaptation and sequel' model the upper hand. At this time It's an era that doesn't need superstars.
But has the superstar really fallen?
no. The emergence of Renly made people realize that in the 'adaptation and sequel' model, the superstar effect can still have its own strong foundation, just like the moral of the album 'Don Quixote': everyone thinks that Those things don't exist, but Don Quixote still believes; so what happens when the 'adaptation and sequel' model falters and begins to decline? Could the rise of Renly offer some inspiration?
The superstar still exists, but there is only one: Renly Hall. "
The eloquent article of "The New Yorker" gives the answer from the industrial laws and historical positioning: why "Interstellar" has caused such a heated discussion after the global box office exceeded one billion.
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