2008 Counterattack Curve
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What is certain is that the Chinese film market has huge box office potential. The 2.1 billion yuan box office data of "Gravity" is the best proof. However, this film market is still in the early stage of development. It has not been able to fully mature, which also makes the box office data often prone to big ups and downs
A traffic hotspot seems to be able to detonate the box office; a positioning deviation seems to lead to a box office avalanche. This is also the reason why traffic stars can often become the protagonists of large-scale productions: the entire film industry is groping for the laws of the market, and they have to follow the trend to make more attempts, and even if they make mistakes, they cannot give up trying and challenging.
Such is the Chinese box office data of "Interstellar".
The single-day box office of the premiere on Wednesday was only 30 million yuan. In the absence of local films after the Dragon Boat Festival, the lack of head-to-head competitors, the single-day box office champion was snatched coldly, and the ultra-low results almost made the film. All the media shuddered. Could it be that Renly's first Waterloo is going to appear in the Huaxia market?
This...it shouldn't be!
Although it is said that Wednesday is a working day, the box office of the premiere cannot be compared with the sturdy data of 175 million for the single-day premiere of "Gravity" on Friday; but the box office data of only 30 million is too much. It was exaggerated, far below expectations, and even gave people a sense of being thrown into the street.
Then, a miracle happened.
On Thursday, in the absence of many competitors in the same period, the film scheduling rate was still only about 30%. Even though Renly and other crew members left the Magic City after creating countless hot spots and highlights, they still could not immediately reflect the film scheduling rate. , it once again created a box office of 30 million yuan in a single day, which is not a bad thing, nor a surprise.
On Friday, the reading video of "Tengwang Pavilion Preface" gradually began to spread a strong influence, and the discussion increased steadily, which also made the film placement rate slightly increased, reaching about 35%, but with the competitor's data in the same period Still not able to pull off, the single-day box office has slightly climbed to 40 million yuan, and you can gradually feel the upward curve.
On Saturday, from Weibo to Douban to Moments, the overwhelming discussions really exploded with amazing energy. "Tengwang Pavilion" was just a publicity stunt. What really exploded was the craze of praise and word of mouth, and the movie hobby led by Douban and Mtime.com On the website of the crowd gathering, the instant rating even surpassed that of "Pirates of Dreams", reaching an unbelievable height, "Douban 9.5 off", in one fell swoop ranked among the top three of Douban's 250 masterpieces!
Although it is said that there are inevitably fanatical fans who give impulsive scores or even brush scores, no one can deny that the crazy discussion has finally demonstrated its unparalleled power after three days of brewing and fermentation. From the ups and downs of fan frenzy to the strong circle of fans of "Tengwang Pavilion", and then to the booming reputation of "Interstellar", this movie finally detonated the focus, and it really moved the entire market at this time.
In just a single day on Saturday, the box office of "Interstellar" broke out with a terrifying momentum, 105 million RMB!
Under the condition that the filming rate is still only 35%, the average attendance rate has exceeded 75 people. This is definitely a super top level. The data of breaking 100 million in a single day, although it still cannot be compared with "gravity" The destructive power of the premiere weekend was on a par, but it finally burst out with super energy that meets expectations!
Such a box office trend can be said to be very rare in the immature Chinese market. Previously, only the "Fantasy Drift of the Youth Pie" released in 2012 handed over such a curve, relying on word-of-mouth communication to stabilize its heels, and relying on starlight's popularity. Focus counterattacked the market and completely reversed the slump in the early stage of the release!
From 30 million in a single day on Wednesday to 105 million in a single day on Saturday, "Interstellar Crossing" stumbled at the start, but successfully survived the bumps in the acceleration period, and really increased the speed. Finally, with the help of The solid and stable excellent reputation has occupied a place in the market before the arrival of the local film protection month in July and before the strong attack of "Transformers 4", and gradually let people feel the strong chemistry after the collision of "starlight and word of mouth". reaction.
Renly Hall and Christopher Nolan once again joined forces to present a classic masterpiece, a magnificent universe, entangled fetters and lonely emotions, all of which burst out powerful energy, especially the entanglement of father and daughter. , the emotional explosion of tears, which completely fits with the persistence and trust of traditional Asian culture on family and affection, and successfully hit the soft underbelly of countless audiences, which has become the biggest reason for audiences to enter the cinema.
On Sunday, the filming rate of "Interstellar" continued to rise to 45%, which was another miracle of the imported film. It seems to have become the biggest box office dark horse in June. In the end, the single-day box office continued to rise as expected. 125 million, breaking the 100 million mark for the second day in a row!
In the first week of its release, the five-day cumulative box office of "Interstellar" was fixed at 330 million RMB!
Compared with "Gravity", the box office data in the first week of its premiere has shrunk by half, and it is currently behind "Godzilla", "The Amazing Spider-Man 2", "Maleficent", "X-Men" : Reversing the Future" and other visual effects blockbusters, this also proves a point: at least in the Chinese market, Renly's appeal is still slightly inferior to the North American market, perhaps because the Chinese market is not mature enough, and the "superstar style" has not been able to break out enough. Energy, perhaps because of other reasons, cannot be specifically distinguished at present, which can be regarded as a revelation for major Hollywood film companies.
Still, Interstellar is on Saturday and Sunday
It has shown enough momentum to recover and counterattack, which also makes the follow-up box office of the movie worth looking forward to.
The subsequent box office counterattack curve also proved this.
In the second week of its release, the word-of-mouth of "Interstellar" in the Chinese market did not decrease but increased. Along with the increase in box office data, the audience's word-of-mouth gradually spread. Although the ratings of Douban and Mtime.com dropped slightly, the overall word of mouth But it has always been sturdy and strong. This has also become the word-of-mouth champion of all the works released in China since 2014, and has firmly grasped the top spot, which also makes people feel "Nolan's majesty" again.
At the same time, Renly's momentum also began to soar, from the historic box office breakthrough of "Gravity", and then created a series of chaos in the propaganda of the magic capital, which truly proved that "there are many popular people" , even Leonardo DiCaprio in his peak period is estimated to be treated like this; to the full capture of "Tengwang Pavilion", no matter men, women and children, everyone knows that there is a British actor who can recite parallel prose in Chinese , and it was so wonderful that it killed countless small fresh meat in seconds, which also made Renly's popularity and popularity reach an unprecedented peak.
Previously, people who watched "Gravity" and got to know Renly didn't necessarily go to the cinema because of Renly, just like they didn't necessarily go to the cinema because of Leonardo DiCaprio, Nicolas Cage, Bruce Willis, and Tom Cruise are not as attractive as first-line traffic niche students.
But now, people have come to know Renly, who is fluent in Chinese, through the "Preface to the Pavilion of King Teng". The "audience" interaction bond was officially born, which also made Renly truly have market appeal.
On the Monday of the following week, because it was a working day, the single-day box office figure dropped to less than 100 million yuan, but it still maintained an excellent data of 80 million. It can be intuitively felt that "Interstellar Crossing" relies on word of mouth and popularity, and has completely With a firm foothold, the box office output became stable.
On Tuesday, Wednesday and Thursday, the average daily single-day box office figure remained between 70 million and 80 million. The steady box office growth data was shocking. Although it did not continue to increase, it did not see it during the working day. To the drop, this also means that the speed of word-of-mouth diffusion is continuing to rise, which is undoubtedly amazing, even better than the "Fantasy Drift of the Boys" two years ago.
On the weekend of the following week, "Interstellar" really ushered in the first movie viewing frenzy after its release. After nine days of foreshadowing, the fermentation of excellent word of mouth has continued with extremely powerful energy, and the recitation video of "Tengwang Pavilion" has spread. It has also spread all over the country, and the filming rate has remained at a high of 45%. All the time, place and people are ready, and then the box office exploded in an all-round way.
On Friday, 120 million yuan.
On Saturday, 180 million RMB.
On Sunday, 150 million RMB.
The next weekend swept 450 million, easily surpassing the opening weekend box office of "Interstellar". Judging from the weekend box office data alone, the growth rate was as high as 66.7%.
Sweep the ground and rise strong!
It's definitely a rare spectacle
In the North American market, such a box office curve is absolutely absolutely impossible for a work with a box office of more than 50 million US dollars in its opening weekend, because it is a phenomenon that violates the laws of the market, even for "Titanic" and "Avatar". No such incredible feat has been created; however, in the immature Chinese film market, it has become a reality, and "Interstellar" has written another wonderful history.
It was released for two weeks. Under the circumstance that it was not optimistic and that the apprenticeship was unfavorable, the cumulative box office of "Interstellar Crossing" successfully exceeded the threshold of one billion yuan, joined the ranks of China's "billion club", and reached the record in one go. 1.1 billion, which once again made the world feel the majesty of Renly:
Although the visual effects blockbuster popcorn movie still has a strong appeal in China, Renly has established its own unique influence, just like North America.
Then, under the spotlight, "Transformers 4" debuted, which will also determine the follow-up box office trend of "Interstellar" and the final box office location!
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