Chapter 577 Premier League Media Battle

Fleet Street, or Fleet Street, is synonymous with British media.

As the leader of the modern media industry and the birthplace of the paparazzi, this street is only 500 meters long, connecting the political center Downing Street and the financial center London City. At its peak, more than 100 newspapers were gathered.

Times, Guardian, Financial Times, Daily Express, Daily Mail, Mirror, Daily Telegraph…

Almost all the newspapers that called out their names used to gather here.

But times have changed, with the development of technology and the advancement of the times, more and more newspapers choose to leave Fleet Street.

The Times was the first to leave. Newspaper tycoon Murdoch introduced advanced Internet technology from the United States. Several newspapers under his command left Fleet Street one after another, followed by the Guardian, Daily Mail and many other media.

In 2005, Reuters moved out and the last newspaper office left Fleet Street. The news street at its peak has completely entered history. The headquarters of the Daily Telegraph, which once attracted countless media people, has now become Goldman Sachs. In the UK's London headquarters, the original newspaper office has been turned into a court and a law firm.

Further east on Fleet Street, Wapping and Canary Wharf, became the new gathering places for newspapers.

However, although the real Fleet Street has become history, Fleet Street is still synonymous with British media.

...

In the UK, someone once described the readership of major newspapers in this way.

The Times reads people who run the country; the Mirror reads people who think they are running the country; the Guardian reads people who think they should run the country; the Daily Mail reads people who run the country The wife of the man; the readers of the Financial Times are the man who owns the country.

And the readers of The Sun don't care who runs and owns the country, they just want big breasts on the third page.

After two hundred years of development, the newspapers that have survived the fiercely competitive Fleet Street have their own fixed audience, which leads to a distinct style of each newspaper.

But the competition is still very fierce. Every newspaper office is still telling them that the first class of training new reporters is the necessary weapons for reporters in Fleet Street, fourpence and a knife.

A penny is for making a roadside phone call, and a knife is for stabbing a competitor's tire.

But at the same time, they will also tell the new reporters the old stories of the restaurants and cafes on the Fleet River, not only how Dickens and Samuel Johnson wrote, but also how the major newspapers communicated with each other and exchanged news. .

Times have changed, but many things haven't.

Newspapers gathered in Wapping and Canary Wharf, for example, are still frantically rushing for news.

Or, from time to time, the bigwigs from the various newspapers would get together and chat about something, only the place would change from the crowded Cheshire Cheese restaurant or cafe on Fleet Street to Canary Wharf. An upscale 5 star hotel nearby.

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"When did the wind change? Even your Sun newspapers started blowing up Liverpool players?"

"Ha, yes, have you changed your taste recently?"

"If you want me to say, I can understand that the Daily Mail switched to Yang Yang. After all, I heard that he is very popular among female readers in the UK recently, surpassing Mourinho as the most popular among women. The man, but the Sun has changed, is he also popular with the third page girls?"

There was a burst of laughter in the conference room.

Whether it's outside or inside Fleet Street, there's something about the chain of discrimination.

Even though The Sun has the biggest sales, their status in Fleet Street is not very high, and they even occasionally become the object of ridicule for each other, just like today.

"The need to make sales." The Sun's Stig Abel said indifferently, "Besides, our report is not wrong, I think it is well written, neutral and objective."

Neutrality and objectivity, these two words came out of the mouths of the people of the Sun, and it seemed a little bit stale.

But everyone present seemed to be used to it, and they passed away with a smile.

...

The rally was led by Evans of The Times and Henry Winter of The Daily Telegraph.

Both of them are old men of Fleet Street, and they are also die-hard Liverpool fans, so much so that some people say that if you want to enter the editorial office of The Times and the Daily Telegraph, you must first become a Liverpool fan. Just do it.

It's as if the editorial department of The Independent only accepts Arsenal fans.

Although The Sun's position is not clear, it is obviously more inclined to Manchester United. In the case of Ferdinand's drug test, the Sun has been making a sound to defend Ferdinand.

As for the Daily Mail, their audience is more of Chelsea fans, so that they did not hesitate to poach Martin Samuel from The Times for an annual salary of 250,000 pounds, because the latter not only wrote well in the column , or Lampard's best friend, but also a Chelsea fan.

Henry Winter is Gerrard's best friend, and the one he doesn't like the most is Martin Samuel.

Of course, Martin Samuel didn't qualify for their party today.

...

"I invited everyone to come today, mainly because I hope we can try to reach a consensus." Henry Winter said.

Everyone looked at each other, "What consensus?"

"Yeah, how can you say that?"

Henry Winter signaled everyone not to worry, "I believe that no one will deny the fact that Yang Yang has become a veritable number one star in the Premier League, and also the most appealing star."

The Sun's Stig Abel opened his mouth as if to say something, but ultimately remained silent.

Although he is very angry with Manchester United's Cristiano Ronaldo, Henry Winter is also right.

Judging from the current situation, the Portuguese are indeed slightly inferior to the Chinese.

The other newspapers are even more indifferent, because this is an unrecognized fact.

Otherwise, the Daily Mail, The Sun, and even The Independent will all focus on Yang Yang.

The audience of each newspaper may be different, but the fanaticism of football is the same, and Yang Yang is the most influential and appealing star in the Premier League.

Not to mention anything else, let's just say that Yang Yang's girlfriend Su Ye is now the most popular member of the wives group in the Premier League, and she often appears in major newspapers. In the fans' selection, she received more attention than Chelsea left-back Ash. Leigh Cole's wife Cheryl and Gerrard's girlfriend Curran only lost out to Beckham's wife Victoria.

To a certain extent, the attention of the British media is equivalent to the attention of the media around the world.

"What do you want to say?" Stig Abel asked.

Henry Winter smiled, "No player in our Premier League has ever won that award!"

World Footballer, born in 1991, has a history of 17 years. Twelve world footballers have been born, because Ronaldo won it three times, Zidane and Ronaldinho won it twice.

But it's hard to accept that it's all from Serie A and La Liga.

And even the so-called more professional European Ballon d'Or has only been won in the Premier League since 1991, that is, Michael Owen in 2001. With his outstanding performance in Liverpool, he won the award only once. Arrived at this award, but lost to Luis Figo in the selection of world footballer.

Although no one wants to admit it, they have to accept the fact that the European Golden Globe Awards are gradually declining.

"The 12 world football players are from La Liga and Serie A, but the French have won it, the Germans have won it, Portugal and the Netherlands have also won it, only the Premier League and the English have not won it."

Everyone in the audience nodded. In 2001, there was a chance, but Michael Owen was obviously not as big as Figo.

"I received news that AC Milan has come forward, and the Italian media has unified the direction. They want to show Kaka, and they want to start building a campaign for Kaka."

As soon as Henry Wenger finished speaking, everyone present was unhappy.

"What do you mean? What does Kaka compare to Yang Yang?"

"Yes, in terms of results, championships, and performance, he is not as good as Yang Yang."

"However, there is no way to say that there is no such precedent."

"I think Yang Yang's biggest weakness is that he was born in a weak football country."

"Yeah, there are only 16 World Player of the Year awards in total. Seven of them were given to Brazil. Players from non-football powerhouses won the award only once. It was George Weah who played for AC Milan in 1995."

"AC Milan was able to build momentum for Shevchenko back then and finally succeeded, and it will definitely do the same this year."

"The operation ability of the giant teams is still very good. The most typical ones are Real Madrid and Barcelona. These two clubs are quite good in this regard."

"That was Real Madrid under Florentino, not Real Madrid now."

"But I think Henry is right. This year is indeed a good opportunity. Yang Yang's performance was so good last season, and his performance was so good. Now he is in great shape. If we add another fire..."

"If he wins the award, we will also benefit from it, right?"

"Yeah, this award is like a halo. After winning it, Yang Yang is like an inexhaustible treasure house. We don't need to worry about the lack of hype material in the future."

"What did Liverpool say?"

Evans, who has not spoken all the time, nodded and said, "Rick Parry stated that Liverpool will do their best to support Yang Yang."

This is not surprising, because as long as Yang Yang gets this honor, the commercial value of Liverpool will also be greatly improved. Even if he wants to sell it in the future, he can sell it for a higher price.

"I think it can be considered."

"I also support it. In the future, we will remain the same internally, but we must have the same goal externally."

"In addition to the Italian media, we must also pay attention to the Catalan media, stepping on Yang Yang all day to praise Messi."

"One has had five people in a row let them play for more than half a year, and they still play it now."

"I really hope that Yang Yang will come and have five people in a row, and they will be disgusting to death."

"This will be discussed later, and we will reach a consensus first."

"I don't think it's a problem."

"Me too."

"I support it too."

...