Chapter 609 The First Person in Football

Yang Yang arrived in Zurich, Switzerland by private jet at around noon.

Along with him, in addition to Su Ye and his agent Raiola, there are Gerrard and Curran, as well as Gerrard's agent.

After the group arrived in Zurich, the FIFA welcome bus sent them directly to the hotel.

At the same time, the receptionist did not forget to remind Yang Yang that he would attend a press conference for the FIFA awards conference in the afternoon.

This is a press conference dedicated to the top three football players in the world, and the time is arranged at 15:00.

Earlier, at 14 o'clock, there was a press conference for the three candidates for Miss World Football, which lasted for a total of one hour.

Men's football was given more attention, and the press conference lasted for an hour and a half.

After the press conference, there will be a series of public activities including autographs, photo shoots, interviews and interactions.

From 18:00, it's red carpet time.

The awards ceremony starts at 19:00, lasts for one hour, and ends at 20:00, followed by a press conference after the award, where the winners will be interviewed by media reporters from all over the world.

Like the European Ballon d'Or, the process of the FIFA awards conference is also very compact and orderly. The only difference is that FIFA is obviously richer, more invested, and more influential.

The annual award ceremony is held at the Zurich Opera House in Switzerland, and it will be broadcast live to the world at the same time. Coupled with the influence of FIFA, in addition to the shortlisted guests, a large number of guests from all over the world are invited. , can be described as star-studded, attracting worldwide attention.

...

This time, Armani arranged for two stylists to come to Zurich to tailor tailor-made outfits for Yang Yang and Su Ye.

The clothes of the two have been chosen before, Yang Yang still chose a dark suit with a white shirt, but this time he did not wear a tie, but let go of the buttons, which would look more casual, in line with his age .

Su Ye is wearing a white off-the-shoulder corset dress. The style is relatively simple and elegant. The dress has a hollow design, but the decoration is Chinese style. Frost】.

After seeing Su Ye trying on the dress, Yang Yang couldn't help but praised with a smile, "The so-called Yiren is by my side."

This sentence made Su Ye both happy and ashamed, and she gave him a charming look.

However, Yang Yang quickly changed out of that suit and put on another set of casual clothes sent by Raiola.

The clothes were a set of sports sweaters with a clear Nike logo on it. Needless to say, this was sponsored by Nike, but the pants were a pair of jeans, which surprised Yang Yang.

"Guess how much these jeans are worth?" Raiola asked with a smile.

Yang Yang thought for a while, "Do you want one hundred euros?"

"Too cheap."

"Cheap?" Yang Yang was a little puzzled, and looked at the logo on the jeans, a brand he didn't even know.

"This is a pair of jeans from London, England, from Pepe, which is worth 15 million euros."

As soon as Yang Yang heard it, he immediately understood what Raiola meant.

This guy must have negotiated another sponsorship deal.

"How many years this time?"

"Three years, five million euros per year, global spokespersons, including China, this brand will vigorously develop the Asian and Chinese markets in the next few years, so I pay special attention to your endorsement."

Five million euros a year, which is quite an astonishing figure, but Yang Yang has not signed before.

When he first signed for Porsche, Yang Yang was still shocked and felt that five million euros was too outrageous, but he didn't expect that two years had passed in the blink of an eye, and Porsche's sales in the Chinese market had almost doubled every year, far exceeding expectations. , the growth rate is amazing.

Afterwards, Raiola turned around and told Yang Yang that the 5 million euros he signed that year was a big loss.

Not just Porsche, but Armani and Nike as well.

Sometimes Yang Yang feels that it's not because of his commercial value, but because behind him are China, which has a quarter of the world's population and is about to become the world's top three economic powers, and a fast-rising Asia. .

After going to Japan to play the Club World Cup this time, Yang Yang discovered that his original influence in Japan was also very amazing.

Before and after the Club World Cup, many Japanese companies contacted Wei Zheng one after another, hoping to sign Yang Yang, but Yang Yang had no interest in signing Japanese endorsements, even if the other party offered a high price.

Not only him, but also Yao Ju and Liu Feiren have always resisted signing Japanese endorsements.

Money is to be earned, but some money cannot be earned.

Yang Yang has always followed such a set of guidelines.

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A grey sweatshirt, a pair of jeans, and a pair of Nike's latest casual sneakers.

This is what Yang Yang wore to attend the press conference.

Not only him, Kaka is also wearing casual clothes, just can't tell what brand he endorses, and Messi is wearing an Adidas clover T-shirt, the logo on the chest is ridiculously large, and the outside is covered. Black jacket, also can not see the brand.

The only thing Yang Yang can be sure of is that his two competitors also made a lot of money from this outfit.

In today's professional football environment, commercial sponsorship is an inevitable trend and trend.

For players, signing powerful sponsors can quickly spread their personal influence to all parts of the world.

For example, Yang Yang, after signing McDonald's and Coca-Cola, recently launched a specially customized Golden Ball package in McDonald's stores all over the world, and Yang Yang's image was marked on it. It is a kind of brand promotion, so that more people all over the world know him.

There are other brands as well.

With football as the medium and huge fans as the market, the media has brought great influence and attention, while commercial sponsorship tightly binds the business brand to the players, complementing each other and benefiting each other.

Among the three major candidates for this year's World Footballer of the Year, whether it is Brazil or Argentina, the market is not as big as that of China, and compared with the gathering of South American players, Yang Yang is the only one in Asia, so his market value much higher than others.

Even according to the assessment of the German authoritative media, Yang Yang's current commercial value has surpassed those of Beckham and Ronaldinho, and can be regarded as the number one player in today's football.

This is not only from Yang Yang's performance on the court, but also from the huge Chinese and Asian markets behind him.

...

When he saw Kaka and Messi in the background, Yang Yang thought of a lot of things, but in reality, he smiled and greeted Kaka and Messi.

Kaka and Yang Yang have a very good relationship, even if the outside media is arguing about who can win the world footballer, and on the surface, the two have no contact or communication, but in private, the two The relationship is still very good.

Humble and kind, this is Kaka's character, and Yang Yang has never been a strong man.

As for Messi, he is also very humble and reserved.

Today's press conference brought together media from all over the world, including several Chinese media and TV stations.

The three candidates entered the venue on time at 15:00, and sat on the soft sofa chairs to be questioned by the media reporters present.

There is one detail. Both Yang Yang and Kaka answered directly in English, but Messi had to use simultaneous interpretation.

The protagonist of the conference is undoubtedly Yang Yang, and the problems of the media are also more difficult.

For example, in the first question, Yang Yang commented on the two competitors, saying that both Kaka and Messi are the strongest players in the world. He believes that Kaka is the strongest attacking midfielder, while Messi is the right winger. The performance is also the top in the world.

The first question is to dig a hole, and the second question is to bury people directly. This is the trick of media reporters.

Yang Yang is already familiar with it.

"Who is more likely to be elected?"

Yang Yang pondered for a while, "I think for the three of us, no matter who is elected World Footballer, it is a huge honor, and I am very happy to be one of the three candidates. Card or Messi winning the award, I will be happy for them and send my most sincere congratulations."

When he said this, Yang Yang changed his words, "Of course, I definitely hope that I can win the award, who doesn't want it, right?"

There was a burst of warm applause in the press conference room, obviously all of them praised Yang Yang's witty answer.

After Kaka and Messi listened, they both smiled and nodded towards Yang Yang in unison.

There are many traps hidden in this kind of problem. Messi has always been relatively introverted and is not good at dealing with the media. Kaka has experienced many battles, but it is also difficult.

Okay now, Yang Yang's answer is considered to be the pearl and jade first, and gave them a reference. Next, they only need to answer according to Yang Yang's template, then there will be no problems.

The whole press conference was held in this kind of atmosphere of hello, me, and everyone. The media reporters dug holes again and again, and Yang Yang, Kaka and Messi broke away from the traps again and again.

As the so-called flower sedan chair carries people, no matter who gets it, they can't lose their demeanor and damage their image anyway.

One of the questions is that the Spanish media asked Yang Yang. It is said that Barcelona will pay 60 million euros to introduce him. Yang Yang smiled and said that he had not heard such rumors.

"To be teammates with Messi is definitely something any player wants, but I'm very happy at Liverpool, I have a lot of good teammates here and I still have a few years of contract with Liverpool."

As the financial predicament of the two American bosses is gradually exposed to the media, the financial crisis of Liverpool has also received more and more attention from the media. There are even rumors that Liverpool will not rule out the news of selling Yang Yang to repay the debt.

But with Yang Yang's status today, his worth is absolutely impossible to be low, and there are not many who can afford the team.

However, Benitez and Gerrard both said in interviews with the media that Yang Yang is very important to Liverpool and is not for sale by Liverpool, and called on the team to do their best to retain Yang Yang.

Benitez even hinted that if Yang Yang is sold, he does not rule out the possibility of leaving Liverpool.