Chapter 666: Advertising From the Ground to the Sky

The next day, the pre-sale box office of "Secret" came out, 190 million.

It was just a little bit short of breaking the pre-sale of 200 million.

This pre-sale box office is simply terrifying. "Lost Youth" is said to have a star-studded cast and spent a lot of money on publicity, but the pre-sale box office on the first day was only 120 million.

All the movies in the summer season were beaten by "Secret", and some movies had already written a notice of withdrawal overnight.

I can't afford to provoke me, so I can't afford to hide.

Early in the morning, the program team was awakened by a huge roar.

When everyone walked out of the yurt, they found that there were actually two helicopters parked outside.

The leader of the Cultural and Tourism Bureau got off the helicopter excitedly ""I have prepared a surprise for everyone."

He said he was preparing a surprise for everyone, but his eyes were always on Xu Nuo. Everyone knew that this surprise was probably for Xu Nuo.

"What surprise? Can we take a helicopter today?" Xu Nuo was a little puzzled.

"Hehe." The leader of the Cultural and Tourism Bureau smiled and said nothing, and asked everyone to get on the plane.

The audience in the live broadcast room tapped 666 all over the screen.

"The appearance!"

"Wow, the helicopters are dispatched."

"Alashan has spent a lot of money."

"What do you mean by VIP treatment?"

"It's really a surprise to see the desert and grassland by helicopter."

Everyone boarded the helicopter with three parts of curiosity, three parts of surprise, and three parts of trepidation.

The leader of the Cultural and Tourism Bureau smiled mysteriously, "Everyone, keep your eyes open."

Everyone looked at each other, not knowing what to see.

With a huge roar, the helicopter slowly took off and flew from the grassland to the desert.

The leader of the Cultural and Tourism Bureau kept a mysterious smile and glanced at Xu Nuo from time to time, as if he had done something big and was waiting for others to find out.

His demeanor made Xu Nuo feel more and more strange. What was he doing?

Wait!

Xu Nuo suddenly remembered something. Yesterday, the leader of the Cultural and Tourism Bureau said that he would give him a surprise.

Yes, the Cultural and Tourism Bureau decided to write in the desert.

Xu Nuo turned around suddenly and happened to meet the proud expression of the leader of the Cultural and Tourism Bureau.

Xu Nuo understood in his heart, and it seemed that he had guessed it right.

The Bureau of Culture and Tourism was really nice, and actually took it seriously.

"Thank you, I will try to sing more songs." Xu Nuo solemnly stated.

"Hahaha, it's just a small matter." As expected, the leader of the Bureau of Culture and Tourism waved his hand generously, smiling like a flower.

The Bureau of Culture and Tourism really worked hard, and in one night, they had to arrange large characters of 50 square meters in the desert.

If you write in the desert directly, the speed of writing cannot match the speed of wind and sand.

They worked all night, and finally found a place with many rocks in the desert, and used the rocks to arrange huge characters.

Of course, they definitely did not lose out, this piece of rock will become a tourist attraction.

Not to mention the songs that Xu Nuo left behind in the past two days, a total of five songs, each of which is wonderful.

"What surprise?"

The two were playing a guessing game, and the others couldn't hold back.

"Everyone will know in a while." The leader of the Bureau of Culture and Tourism smiled.

Xu Nuo smiled but said nothing.

The plane continued to fly forward. The huge roar of the plane made it difficult for everyone to hear each other's words, so everyone simply admired the scenery in the sky.

Everyone is familiar with airplanes, but riding a helicopter is still a very fresh experience for many people.

While flying, Bingbing suddenly screamed.

"Ah!!! Look down!"

Others looked down in the direction of her sight and saw a pile of rocks in the desert. After careful identification, these stones seemed to be some kind of words.

"Fly higher." The leader of the Cultural and Tourism Bureau laughed and told the pilot to increase the distance.

The helicopter kept rising and adjusting the angle, and everyone finally saw the words in the desert.

"The first word is "no"."

"What is the second word? It seems to be "can"? "

"A secret that cannot be told!"

Others were still distinguishing one word at a time, but Xiao Sa reacted quickly and shouted it out directly.

The cameraman found the right angle and took a fierce shot of the stones on the ground.

From the perspective of the helicopter, overlooking the ground, everything seemed so small. At this time, six huge words suddenly came into view. This shock made everyone unable to recover for a long time.

"Yes, it's "Secrets That Cannot Be Told," said the leader of the Culture and Tourism Bureau proudly.

"It's so shocking."

"On the desert in Hami, XJ, I once saw the five big characters "Serve the People," which made me feel restless for a long time." Xiao Sa sighed, "I didn't expect that today I would see the great power of mankind again."

The leader of the Culture and Tourism Bureau waved his hand and said seriously, "I dare not compare it with Hami."

Xu Nuo looked at the big characters that suddenly appeared in the desert and said solemnly, "This is really a huge surprise, but will it be a bit of a fuss and cause a lot of inconvenience to your work?"

The Culture and Tourism Bureau's operation made Xu Nuo a little overwhelmed.

This is a big deal.

The audience in the live broadcast room also felt that this method was a bit excessive.

"It's shocking, but a bit too much."

"Is it necessary to mobilize so many people?"

"Tsk tsk, isn't this Cultural and Tourism Bureau a bit too much of a bootlicker?"

"How many people and how much money would it cost to accomplish such a large-scale event in one night?"

"It's all taxpayers' money that's wasted."

The haters seemed to have found a new angle and were very excited. For a while, the comment section was full of doubts.

The leader of the Culture and Tourism Bureau shook his head and said loudly: "This plan was formulated after we discussed and studied it. It is only in the early stages. We will build this place into a desert maze later and will not waste manpower, material and financial resources."

Xu Nuo was a little impressed by this leader. Good guy, the routine is one step after another.

By doing this, he not only promoted "The Untold Secret", but also advertised their desert maze project.

There are actually quite a few maze projects in various places now, and they are very playable, but there has never been a good way to promote them.

Ala was good at using this method of publicity, which not only won the goodwill of Xu promise and helped him advertise, but also made this desert maze well known to everyone.

"You still have foresight. Your foresight is admirable. I wish the Desert Maze will get better and better."

Everyone was full of praise for this move by the leaders of the Culture and Tourism Bureau. It was really beyond the imagination of ordinary people.

This wave was a complete win-win situation. The leaders of the Culture and Tourism Bureau gained fame, Alxa Tourism gained resources, and "The Secret That Cannot Be Tellable" received the most shocking publicity.

Any advertisements placed on airplanes should be carried forward later. I will place advertisements directly on the ground and on airplanes. If you don’t accept it, you have to accept it.

The helicopter circled over "The Untold Secret" for several times, taking in enough footage before slowly landing.

The helicopter flew away, and everyone had not yet gotten used to the noise.

Zhao Lei shouted at the top of his lungs: "Awesome!"

Old Zhao was swearing. After all these years, he had never seen anyone with such a great reputation.

The Bureau of Culture and Tourism does not treat Xu Nuo as a distinguished guest, but as a biological father.

"Keep your voice down." Xiao Sa yelled, "It's making my head buzz."

"Your voice is not soft either!"

After a while, everyone got used to the noise.

"Awesome."

"This is the first time I've seen this kind of operation."

The leader of the Culture and Tourism Bureau laughed loudly, "It's all for development. The desert labyrinth is just a prototype now. I'll show you around."

A group of people walked into the desert maze. It was called a maze because the words were connected and not completely separated. Various passages were opened in the middle.

"amazing!"

"You've been busy this evening, haven't you?"

"It's not bad, I worked from afternoon to six in the morning." The leader of the Culture and Tourism Bureau yawned.

He stayed up all night just to seize the time to maximize the popularity brought by the program crew.

This time he invited "Singing China", which was a once-in-a-lifetime opportunity. If he didn't seize it, he would be stabbed in the back.

Moreover, the program team only stays in each place for two or three days. If you miss it, you will really miss it.

Everyone wandered around the maze and took a long time to get out.

"If you add some murals, symbols and other elements to the maze, it will be more playable." Xunuo suggested.

"That's natural. We will reserve a place for tourists to check in later, so everyone can play freely."

The Culture and Tourism Bureau took the opportunity to introduce the desert maze and desert concert.

"I hereby solemnly invite you to attend the Tengger Desert Concert."

Xu Nuo and others expressed their willingness to participate if there is a schedule.

At this time, the staff of the program team also rushed over.

Xu Nuo looked at the camera, "When you come to the Tengger Desert, you have to leave something behind. I wrote a BGM for the Tengger Desert."

As he said that, he went to take out the morinouqin again.

Zhao Lei and Xiao Sa looked at each other and saw the fear in each other's eyes.

The two of them turned around and left, as if they had made some kind of determination.

This is a desert. There is no grass to eat, so we can't eat sand.

"Hurry and catch them." Xu Nuo laughed out loud.

Several staff members rushed forward and twisted their arms with their backhands.

"Let me go!"

"Let me go, I can win glory through the show, I can sweat through the show."

The two struggled in a decent manner, looking very much like sacrifices that were about to be captured and sacrificed to heaven.

Everyone laughed until their stomachs ached, and the audience in the live broadcast room went crazy with laughter.

"I felt the fear in their eyes. This song must be a bit scary."

"No, they took a look at the ground before escaping. I suspect they thought the sand was not as tasty as grass."

"Nonsense, there are a lot of people eating grass, but I've never seen them eating sand."

Xu Nuo held the morinouqin with a sincere expression on her face: "Don't panic, everyone, this piece is pure music, about the desert. It's definitely not bitter."

Zhao Lei struggled even more when he heard this, "How can I not be miserable when the matouqin appears? I believe you are a ghost!"

"Spicy pills!" Xiao Sa's face was ashen and he looked dead.

The Morin Khuur thing left a huge psychological shadow on him last night, and now he was frightened when he saw Xu Nuo taking the Morin Khuur.

The audience was also ready to run away, "The wind was blowing hard."

"If you don't run away, you'll cry!"

"The new guy, take my advice and run away."

It’s just that not even one out of ten people listens to advice, and more people become more enthusiastic the more you persuade them.