Chapter 937 Some People Are Happy and some Are Sad

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Want to know how profitable China's auto industry is in this era?

The famous Santana is the most typical case.

The new-generation Santana 2000, which just started mass production in China last year, comes with a standard price of 180,000 RMB, which does not include tax, not to mention the channel price increases accompanied by hot sales.

The Santana is based on the Passat model owned by German Volkswagen.

The Santana 2000 was refitted from the Passat B3 platform. During the domestic mass production, the overseas B3 platform has actually been eliminated. In 1996, the Passat B series under Volkswagen has developed to the B5 platform. Then, what is the price of the latest Passat B5 model?

$3000 to $5000!

At the current exchange rate of RMB to the US dollar of around 8.31, even if the overseas market is calculated according to the high allocation of US$5,000, the price of this sedan is only in the early 40,000 yuan equivalent.

40,000 overseas and 180,000 domestically, the price difference is a full 4.5 times.

Because it is a joint venture brand, Santana 2000 only involves some parts that need to be imported. According to public information, the current self-production rate of Santana series parts of Shanghai Volkswagen has reached more than 60%. With the low domestic manufacturing cost, even if Including the tariffs on imported parts, the cost of the domestic Santana 2000 is definitely not much different from that of similar overseas models.

However, the price can be 4.5 times higher.

One can imagine the huge profits!

Such huge profits are obviously not something that anyone can get involved in. At this stage, like telecommunications, oil and other fields, the auto industry is basically monopolized by large state-owned enterprises. Since the market economy has been encouraged, it is not impossible for private enterprises to build cars, but there are barriers.

Very clear threshold.

1.5 billion.

If you can come up with 1.5 billion, I can consider giving you a car production license.

Gee!

In China at this stage, most companies cannot squeeze out 1.5 billion.

Therefore, until the policy was gradually loosened after 2000, many domestic auto brands, whether state-owned or private, were actually black cars without a 'hukou', quietly surviving in the gray area where local protections and policies brushed aside. After all, the domestic auto industry The profiteering is really eye-watering.

Of course, in the end, less than one out of ten survived.

Geely is one of them.

Although Lin Su was entrusted by his hometown to pull the investment, Chen Qing obviously did a lot of homework.

After Simon's veto, Lin Su lowered her eyebrows and said nothing more pleasing to the eye because of some of the man's words just now, Chen Qing still wanted to fight: "Boss, we have carefully investigated, Geely's Li is a very capable person, you are not Have you said that the most important thing to invest in China at this stage is to bet on people? Since the complete plan does not work, or we can invest a little less.”

Simon smiled and asked, "How much do you think is appropriate?"

Chen Qing said: "Geely's wealth is about 100 million yuan. We invested 10 million US dollars and should be able to get about 40% of the shares. Boss, this is a very cost-effective business."

Simon's smile remained unchanged: "Then, whether it is active or passive, the Westeros system will be tied to this company, and the Chinese side will also determine that I intend to get involved in the auto industry. In addition, you are so restless, the result can be It's hard to predict."

Being bluntly said by her boss to be restless, Chen Qing looked very hurt and said pitifully, "Boss, I listen to you very much."

"It's not a good time for either side to get involved in the auto industry. Two conditions, wait for China's entry into the WTO, and wait for the next downturn in the auto industry before we make a move." Simon ignored Chen Qing's pity, shook his head again, and then changed the subject directly , also changed back from French to Chinese: "Tell me another thing, how is your computer company preparing?"

Chen Qing found that there was no negotiation and no entanglement, and then changed her Chinese: "The first computer has already begun to warm up and promote, and the benchmarking software mentioned by the boss, the team I hired in Silicon Valley has basically completed the development. , is undergoing internal testing, by the way, boss, do you want to give this software a name?"

The leprechaun clearly captured some of Simon's little preferences.

Name it.

Simon didn't refuse either. After thinking for a while, he noticed a certain loli across the table who was eating well and said, "MiuMiu."

The little girl immediately looked up and said, "Huh?"

Simon gestured to the little girl and said to Chen Qing: "It's called MiuMiu, MiuMiu runs the score."

When Ms. Liu heard that Simon was going to name a piece of software with her daughter's new name, she subconsciously discouraged: "Simon, is this bad?"

Chen Qing said immediately: "It's MiuMiu, it's also a woman's name, the Westeros system is named after a woman, Daenerys, Melisandre, Igret, etc., but all It's very powerful, and it's a good luck."

When Simon heard Chen Qing say this, he realized that he had accidentally 'created' another woman, smiled and said, "I suggest you release this software in North America first, and then turn to China. Of course, the main target is China. , don't get it wrong."

Chen Qing nodded and curled the corners of her mouth, smiling like a little fox: "Boss, I planned to do this."

In the current domestic atmosphere, even after ten or twenty years, people are very superstitious about imported products. now that

Of course, it is an American software, so it must be very authoritative.

Who is against it?

After breakfast, Simon and his entourage took a helicopter to Manhattan, continued to stay for the morning, and departed for Europe at 2 o'clock in the afternoon.

Mainly Ukrainian things.

In order to ensure the layout of the Westeros system in Ukraine, and aware that some people are starting to be restless, Simon recently launched a 'weeding' operation there again. In addition, it is expected that the one-week itinerary will continue to go to Finland, Russia, Italy and other countries, and return next week.

New York here.

After Simon left, the girls from the Guofeng Art Troupe who arrived last Friday quickly got back on track from the new week. With the help of the Westeros family team, they began to prepare for the public performance in half a year.

And basically two programs have been scheduled by default.

"Cai Wei" that Simon personally brought out, and "Jianjia", a solo dance performed by Wei Chen on Saturday.

Except Li Youhu.

Meeting with Li An on Monday morning, Li Youhu lived up to Simon's expectations and was successfully photographed by the director.

From Li An's point of view, the arrogance and arrogance of this girl is exactly the same as the Yu Jiaolong he imagined. Moreover, although he has not received much professional performance training, he is a dancer after all, and his background is not zero, and he is also full of talent for performance.

Through the performance training in the next few months, Ang Lee also believes that it will not be a problem for Li Youhu to meet the standard before shooting.

At the same time, the North American summer vacation is still going on.

May 24 to May 30.

Another box office week is coming to a close.

In the third week of the summer season, "The Mummy", a collaboration between Daenerys and Fox, easily won the weekly box office championship. In the second week of its release, because there were no strong new films released, "The Mummy" fell only 34% in the second week, and received another $41.93 million. .

Within two weeks of its release, this blockbuster, the most popular summer blockbuster, has easily surpassed 100 million at the box office, reaching US$105.47 million.

The second place on the list is both unexpected and reasonable "Romeo and Juliet".

In the third week of its release, this modern romance film based on a classic novel made another $18.83 million, with a better drop than The Mummy, only 26%. In three weeks, "Romeo and Juliet", which cost only $30 million in production and publicity, had a cumulative box office of $75.74 million.

Up to now, this love film can be described as the biggest dark horse in the summer of 1996.

Arnold Schwarzenegger's "Evaporation Order" barely held the third place on the list this week. Although the weekly decline was also narrowed to 27%, after a loss at the start and a sharp drop in the following week, "Evaporation" Evaporating Secret has only $12.98 million left in its third week of release.

After three weeks of release, the blockbuster movie, which burned through $100 million, grossed only $67.19 million at the North American box office.

Moreover, the most uncomfortable thing for Warner Bros., the producer, is the overseas market performance of "Evaporation Order".

Because it has also been impacted by films such as "The Mummy" and "Romeo and Juliet" overseas, while more than 30 overseas ticket warehouses have been opened one after another, in the same three weeks, the overseas box office of "Evaporation Secret Order" is less than At $50 million, all parties generally predict that the North American and overseas box office of this super blockbuster are basically the same, both at around $80 million.

The total worldwide box office is about 160 million.

In the past, action stars such as Stallone and Schwarzenegger have always had a strong overseas box office appeal. Even if North America is not popular, they can often recover large box office profits overseas. This time, "Evaporation Secret Order" did not realize the blossoming outside the wall, completely breaking the idea of ​​Warner's compensation for losses from the global market.

In comparison, "The Mummy", which was released a week later than "The Evaporation Order", easily broke the 100 million mark at the overseas box office in two weeks. This is still under the premise that some large ticket warehouses such as Japan and France have not been released. The domestic box office of "The Mummy" is expected to be only about 150 million US dollars, but according to the performance at this time, the film's overseas box office is likely to achieve Warner's expectations for "Evaporation Secret", reaching twice the domestic box office, hitting a high of 300 million US dollars.

In fourth place was Leslie Nelson's "The Ultimate Laughing Detective," a mid-production comedy that followed "Evaporating Secrets," with $12.49 million in its seven-day opening week.

The two have a box office gap of less than $500,000.

Moreover, the production cost of "Ultimate Laughing Detective" is 18 million, and Sony's publicity cost is about 10 million US dollars.

Starting at $12.49 million, the domestic price should be between $20 million and $30 million. Leslie Nielsen has some box office appeal overseas, and he can definitely recover a lot. Therefore, this project is not a big deal for the producer Sony. Success, but not failure.

Can only say tepid.

The fifth place is "Black Man".

This Hong Kong film from the other side of the ocean, starring none of the Western faces, accidentally squeezed out "Ace Power Spy", which failed at the start of last week, to occupy the fifth place on the weekly box office list.

After a small surprise over three days in the opening weekend, Black Man's full first-week box office eventually reached $10.38 million.

Compared with Daenerys Entertainment's total investment of 5 million US dollars in production and publicity, after only one week of release, the producer directly recovered the cost and began to realize profitability.

In fact, until now, the media reputation of "Black Man" has not been good at all.

A bit bad to be precise.

Even under the PR operation of New World Pictures, the media synthesis of this film

The combined score was only 5.3 points, which did not reach the passing level.

Most of the criticism focused on the film's weak storytelling and rough graphics.

Both are true.

Because the North American version was edited again, the text background introduction at the beginning of the Hong Kong version was deleted directly, leaving only one opening wedge, so the opening took a long time. For audiences who are not willing to use their brains, they do not quite understand What the hell is this story about.

As for the roughness of the picture, it is still forgivable.

After all, this movie only cost $7 million to make. It would be too embarrassing to compare it with "Evaporation Secret", which burned $100 million.

However, although the word of mouth is poor, the marketing of the publicity team is too good.

It is recommended by big coffee such as Jack Cheng and Quentin, and it is in contrast to "The Evaporation Order". The discussion on the online platform is even more lively. In short, the potential audiences who should know basically already know about this film. , I shouldn't have known, I also heard the name of "Black Man" accidentally or unintentionally.

So they bought tickets to enter.

The end result is that this Hong Kong film, which was hardly favored by everyone in advance, was unexpectedly squeezed into the top five weekly box office of the popular summer season.

Although the box office is only 10.38 million US dollars, but based on 1276 screens, the average exhibition hall of "Black Man" in the first week of the painting is as high as 8137 US dollars, which is the fourth "Ultimate Laughing Detective".

Just in order to free up screen resources for the upcoming "Mission Impossible 2", Daenerys Entertainment's Easter schedule of "Detective Plane 2" and "The Haunting of the Mortuary 2" will be drawn together this week, giving up enough resources At the same time as "Mission: Impossible 2", because of the excellent performance of "Black Man", the New World Pictures team also added more than 200 additional screens to the film in some areas with less resources before, making the film the next week. The number of screens reached 1534.

After all, an average of more than 8,000 US dollars is enough to meet the standard of increasing the screen.

Most of the time, the world is just that wonderful.

The same movie.

Someone is happy.

Someone is worried.

At the same time that "Black Man" was released in North America, the film on Hong Kong Island on the other side of the ocean was also opened at the same time, and it also used the publicity stunt of the film to successfully squeeze into the North American summer season to make a lot of hype.

It's a pity that the Hong Kong Island box office of "Black Man" was only 3.79 million Hong Kong dollars in seven days.

Based on such a start, the total domestic box office of the film is likely to be only about 10 million Hong Kong dollars. Even if New World Pictures assumed the production cost of 2 million US dollars as a partner, the Hong Kong production company invested 45 million Hong Kong dollars.

Only 10 million Hong Kong dollars are recovered in the local area. Even if the box office in Southeast Asia is two or three times that of the local area, the final loss may be as high as 30 million Hong Kong dollars.

Huge loss.

Looking at North America, the first week of 10.38 million US dollars, according to the Hong Kong dollar to US dollar exchange rate of about 7.76 at this time, the box office equivalent to more than 80 million Hong Kong dollars was recovered in one week. New World Pictures, on the other hand, only invested a total of 5 million US dollars, and it started to make a profit in one week, and it will be profitable in the future.

It's all profit.

It is only released in North American theaters, and the total box office is expected to be 10.38 million US dollars in the first week. $60 million.

That's not counting European distribution revenue.

That's not counting follow-on videotape and TV broadcast revenue.

One side is a loss of 30 million, and the other is a profit of 60 million.

Moreover, according to the original investment agreement, the interests of both sides were clearly divided.

There's no chance of a fix at all.

A big man on the other side of the ocean who invested in the production of "Black Man" saw such a loss-return comparison. He wanted to vomit blood and had an uncontrollable urge to kill people: Simon Westeros, don't let it go I saw you on Hong Kong Island!

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