Chapter 1354: Legend of Paradise

Near the end of get off work, Amy Pascal was invited to Simon's office. Her boss was making a video call with someone. Since Simon didn't let her avoid it, she sat down across the desk. She quickly heard that the opposite was her boss who was very busy in Asia. Chen Qing, whom she relied heavily on.

The topic is about online games.

Simon didn't ask Amy to wait. After she sat down, he suspended the conversation with the other side, and handed over a document: "Amy, take a look at it first, and you can take it away and study it carefully later."

Amy nodded and took it. Looking at the label on the cover, she immediately remembered the document that she had devoted herself to in the morning summer file announcement meeting. She glanced at the desk and saw that the eye-catching blue folder was still in Simon's hand. Obviously exactly the same.

Simon and Chen Qing will talk to Amy later, there is no need to avoid her, continue to look at the computer screen, and said: "In the information, the project settings you submitted to me as a case are all great, However, my request is not limited to these three projects, for South Korea, you go back immediately tomorrow and acquire a group of more potential game development teams as soon as possible."

Chen Qing, who lives in New York, is in her apartment on the Upper West Side, when she heard the words: "Boss, is it necessary to do this? The Korean game industry has just started. We only need to poach people under the three entertainment giants, so the price will be lower." Very small. At most a few of the more outstanding ones, spend money to buy them?"

"Normally, your idea is right, the problem is time," Simon patiently explained: "The game market in South Korea is relatively small, and it is completely incomparable with China and the United States. However, South Korea focuses on the development trend of mmorpg games. It just fits the game industry layout that I have been promoting, which means that they have the opportunity in terms of time. The problem now is that I hope to promote mmorpg in big markets such as China, North America, and even Europe as soon as possible, but I must not let South Korea take the lead. This kind of cheapness, so we need to buy all the fancy projects and their companies.”

When Simon explained this, Chen Qing immediately understood, and Amy, who was already reading the information, also pricked up her ears.

Obviously, the boss is going to make another big move.

Not surprisingly.

Since last year, two consecutive super-explosive games have contributed to the strong growth of Daenerys’ revenue and the continuous rise of the stock price to a considerable extent. With the gradual saturation of the film and television business, the music industry is going downhill again, focusing on games. Field layout is undoubtedly a very wise choice.

Amy just doesn't quite understand why her boss is interested in South Korea's game industry.

On the other side, Chen Qing made a rough calculation and said, "Boss, there are no large game companies in South Korea. They are basically small and medium-sized studios. However, we want to acquire a large number of studios in a short period of time, and the price will not be too low. According to the An average of 3 million US dollars is used to buy one house, and 10 companies are bought for 30 million US dollars. The boss obviously wants more, so he needs to prepare a budget of at least 50 million US dollars, which is close to 100 billion won. For example, the one in the information I gave the boss The mini6 studio that developed "Frozen Age" invested 3.5 billion won in that game. Since the game was launched last November, in half a year, even with good word-of-mouth and popularity, the revenue is only 600 million won. 100 million won, and at most half of the cost will be recovered within the two-year life of the game. According to this ratio, we will completely buy out those studios and related games. Once overseas promotion fails, a lot of money will be directly wasted?"

After hearing what Chen Qing said, Simon nodded slightly: "I know all of this. As I said just now, the game industry in Korea is relatively small, and I'm looking at overseas. You should know about "Counter-Strike OL" and "Interstellar" "Battle for Hegemony" is so successful, so if we spend 50 million, as long as there is a game that can be a big success overseas, we can recover all the investment."

"Boss, I think the game audiences in Europe, America and Asia are very different?"

"How many languages ​​do you speak?"

Chen Qing didn't know where her boss was turning, but she still said proudly: "In addition to Chinese, there are also English, French, Russian, Japanese, and Korean. I can also speak some Spanish and Italian. Of course, I am still not as good as the boss."

"Don't compare with me, or you will feel that you just came to this world to count."

Simon spoke seriously, and Chen Qing on the other side of the video and Amy on the other side of the desk couldn't help laughing. After laughing, they felt that someone was telling the truth.

Simon continued: "Eight languages, right? In the eight languages ​​you know, write the words 'Pride and Prejudice' a hundred times each, and give it to me next time."

Chen Qing immediately turned from extreme joy to sorrow, and said with a bitter face, "Boss, I'm actually not very familiar with Spanish and Italian."

"Then write it a hundred times more?"

"No, no, I know it well."

"Okay, back to the topic," Simon continued: "Stand-alone games are indeed still the mainstream of the global game industry, but I firmly believe that online games with stronger social interaction attributes will be the future, and at least the two will coexist. Dani Liz has been deeply involved in the stand-alone market for these years, so that it is not easy to turn the game business in a short period of time. South Korea just stepped on my idea, so we can only exchange time with money. Moreover, buy out in advance The benefits of a large number of online games will be obvious. You have to know that people are a kind of nostalgic creatures. As long as some of the IPs we buy out can be successful in the global market, we will all be able to Relying on this ip to make a lot of money, by the way, it’s like Japan’s "Super Mario", understand?"

Chen Qing thought about the arrogance and prejudice 800 times, how could she still not understand, she nodded and said: "Boss, I will fly back to Korea tomorrow morning, um, do I need to pass by Los Angeles and listen to the boss explain something in person?"

"No," Simon said, "I will go to San Francisco tomorrow to arrange the splitting of Eaglet in China."

Chen Qing was a little surprised: "Didn't the boss say to wait?"

"It's still related to what we're discussing," Simon said, "I said that I'm not very optimistic about the performance of "Counter-Strike OL" and "StarCraft" in the Chinese market..."

Chen Qing slightly interrupted: "Boss, do you count as arrogance and prejudice?"

"Calculate."

"That……"

"I don't know how many languages ​​I know. If you don't count according to your standards, you can write it for me eight hundred times, right?"

Chen Qing shed tears when she said she would cry, her eyes widened, she wiped the corners of her eyes with two index fingers and said, "Woo, boss, I was wrong."

"Success or failure depends on the person, maybe I'm wrong," Simon didn't continue to interrupt, and said: "However, I still prefer to promote mmorpg in China. Now that I have a source of content, I want to split up Ygritte China. It can also be advanced in advance. In the end, Eaglet will only retain the software and service business with cloud computing as the core. Other portals, e-mail, instant messaging, etc. will be widely transferred or authorized. This is the reason why you will return to Asia this time The things to be done, my personal explanation, um, it’s better to disperse some teams in Beijing, Shanghai, Guangzhou, Jiangsu, Zhejiang and Shanghai, or raise Gu. In addition, in the context of China’s just-issued ban on game consoles, the game business is ultimately sensitive If our online game strategy can achieve widespread success in all parts of China, submit a large amount of taxes for China's finances, and center on China's economic development, there will be no crisis of the entire industry being cut across the board."

On the opposite side, Chen Qing also wiped away her little tears and regained her composure. She lowered her head to write down the memorandum, then raised her head and asked, "Boss, do you have any other explanations?"

"Many, specifically, you can first win a batch of game companies in South Korea. In addition, you can also let China make some preparations for the introduction of Korean games, and set up an operation team."

Chen Qing responded, knowing that the call was about to end, she thought about it, and said tentatively: "Boss, the three game materials I gave you, "Kingdom of Wind II", "Paradise" and "Frozen Age", boss Do you like that one more?"

Simon didn't hesitate at all, and blurted out lightly: ""Paradise"."

Chen Qing didn't expect her boss to answer so simply, she blinked her eyes: "Boss, you won't lie to me, will you?"

"What did I lie to you for?"

The three games, "Kingdom of the Wind II", "Paradise" and "Frozen Age", all belong to the role-playing genre, but their styles are different. Some are biased towards cultivation, some are focused on battles, and some are inclined to take risks. These are all in second place. .

The point is, among the three games, "Kingdom of the Wind" and "Frozen Age" should be the originals of this time and space. Anyway, Simon has never heard of it, and the other "Paradise" is well-known.

The most successful game exported from South Korea to China was undoubtedly the "Legend" series. Even after more than ten or twenty years, the "Legend" game that ordinary people seem to have no one to play subconsciously, in fact, through various web games and mobile games Derivative series can still earn billions in huge sums in China every year.

However, in South Korea, the most successful game is the "Paradise" series, and this game is still very long-lasting. Even if it enters the mobile Internet era more than ten years later, the IP of "Paradise" is just a mobile game series that can be sold in just two or three years. It has brought more than US$4 billion in revenue to developers worldwide, far surpassing "Legend", which is still popular only in China.

Simon doesn't know if "Legend" still exists in this time and space, and the reason why "Paradise" reappears is because this game is actually adapted from an original comic by a Korean cartoonist.

Of course, two time-spaces, even if they are also "Paradise", are probably already two "Paradise", and the new "Paradise" developer is called acrab online.

After checking, I found out that acrab is the code name of a star in Cancer, and it also means scorpion in Arabic. Probably the game team wants to register for "Cancer Online", and found that the authentic "scorpio" has been registered in advance. Had to change to one of the stars.

This is also normal, after all, Koreans have well-known ambitions for the entire universe.

Let's talk about the game itself.

Historically, the first "Legend" introduced to China was not the first generation of "Legend". The first generation of "Legend" was launched in 1998, but it was actually the second generation of "Legend".

The various settings of "Legend II" are largely imitating the popular "Paradise" in South Korea at that time. Under the light of the "Paradise" series, "Legend ii" was not popular in South Korea before it was adopted It was sold to the richest man Chen at a reserve price of US$300,000, making a business legend.

As for the fact that "Legend" was too popular in China and caused Korean companies to go all kinds of bullshit for more than ten years, this is a digression.

In short, even though there are already two "Paradise", the attribute of this game that focuses on "real-time battle" has not changed. Compared with the other two mmorpgs that tend to develop adventures, this is what Simon prefers.

Chen Qing on the other side of the video thought that her boss had no reason to lie to her, and said directly: "Then, boss, can I just give it to my closest team?"

"I'll settle the score with you if I mess it up," Simon didn't mind this, and said, "However, the name "Paradise" is not very good."

"Um?"

"Too..." Simon couldn't find a suitable word for a while, and said directly: "Can you add another suffix, "Legend of Heaven", how about it?"

Chen Qing pondered for a while, then nodded and said, "Very good, the word 'Heaven' seems too neutral, and 'Legend of Heaven', as soon as you hear it, there is a story in it."

"In addition, this game is going to be launched in June, don't worry, after winning, some details can be adjusted."

"Does the boss want to give his opinion in person?"

"Set up a server, I'll take the time to try it out, there's no rush, you take down the development company first."

"clear."

After hanging up the video call with Chen Qing, Simon looked at Amy who had already turned over half of the information in his hand: "How do you feel?"

Amy thought for a while and said, "Very novel design idea."

"There is also a CD-ROM, please take the time to study it carefully," Simon said: "Also, um, forget it, wait until the Korean side gets it done, we have a mature enough team here, so we don't need to make premature preparations. By the way , I will let Ygritte participate together, or the two will compete."

If possible, Amy certainly doesn't want to do this. Compared with Daenerys, Ygritte has too many advantages in promoting online game platforms and channels. However, he also understands that this is the strategy that Simon has always focused on.

It is better to maintain internal competition than to be defeated by external competitors to occupy the market.

Thinking of this, Amy also smiled and said: "The boss just said that he is very optimistic about one of the games, "Paradise", can I win this in advance?"

"No problem," Simon said with a smile: "However, I still say that, if I mess up, I will find someone to settle the score."

"I'll keep an eye on it myself," Amy promised, and then said, "Boss, if you plan to split Igret China, Jeff should have some opinions. After all, China has 1.2 billion A huge market for the population?"

"This is due to many considerations. You may know the firewall in China that isolates the internal and external networks?"

Amy nodded.

"This is not only China's attitude, but also an obstacle for us. Generally speaking, I think China's Internet industry will form a relatively closed market in the future, and industry culture, legal policies, etc. The West is very different. In fact, Igret’s unsatisfactory layout in Japan has proved this point. Japan, South Korea, and China all belong to the Greater China cultural circle. It is difficult for us to adapt directly, so it is best to do Simple investors, leave things to the local team to be responsible.”

When Amy heard what Simon said, her expression approved, but she still said: "Actually, I think it should be okay to have the boss, the China Hand, controlling the overall situation?"

Simon said with a smile: "It is because I know China very well that I want to do this. This is the best choice for us."

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