Chapter 216 Opportunity
morning.
Penguin Investments.
General Manager Han Jun's office.
Han Jun is sitting at his desk reading documents.
These documents were just sent by the assistant.
There is information on many companies in different industries.
The research department conducts on-site inspections of these companies and determines that they are worthy of investment.
It is up to him, the general manager, to make the final decision on which companies to invest in.
Penguin Investment is backed by Penguin Group, which can be said to be very wealthy.
However, with every investment, be very cautious.
Originally, Han Jun wanted to invest in Hui'an Pharmaceutical.
But Xu Yang, who had the power to allocate investment, did not give him face or any investment quota, which made him very angry.
Because of this incident, he was even scolded by Mr. Ma.
It is said that the failure to acquire Hui'an Pharmaceutical has affected the group's layout in the pharmaceutical and health industry.
Mr. Ma ordered him to continue looking for companies in the pharmaceutical industry.
But it was basically impossible to find a company like Hui'an Pharmaceutical, so he could only ask his subordinates to continue searching.
This thing is not that fast.
This list of companies was finalized after two months of research. There are no companies in the pharmaceutical industry.
Han Jun carefully looked through the information of each company.
All the reasons for investment are given above, all that is needed is Han Jun’s decision.
After looking at it for more than an hour, Han Jun couldn't find a company worth investing in.
It’s not that these companies are bad.
After all, this is carefully researched by the research department, and there is a high probability that it can make money. It is just a matter of making more or less.
But Han Jun was dissatisfied and felt that these companies, whether in terms of current scale or future growth potential, were not good enough and could not meet his expectations.
There is really no need to invest in these companies.
He wants to invest in companies that have a strong say in the industry, or companies that will grow into industry leaders in the future.
Such companies are what he considers to be high-quality companies worthy of investment.
After watching for more than an hour, Han Jun was a little tired and asked his assistant to bring him a cup of coffee.
After drinking coffee and resting for more than 20 minutes, Han Jun continued to read the information.
After a while, his eyes lit up.
Finally, I found a quality company worth investing in.
This company is called Shengda Literature.
Shengda Literature is the dominant player in the online novel industry. Seventy-five percent of the popular novels in the online literature market are produced by the online novel literature website of Shengda Literature.
No other company can challenge the status of Shengda Literature.
In the past few years, online novels have experienced explosive development, and many popular novels have been produced. Some novels have even appeared on hot searches and become a hotly discussed topic.
Among all forms of entertainment, reading novels is the cheapest.
A novel that costs millions can be read for a long time, and it doesn’t cost much.
Unlike watching movies or playing games, a movie ticket costs tens of dollars and is completed in two hours. Playing games also requires a lot of money.
Therefore, more and more people are reading novels now. The audience of novels is very wide, including the old, middle-aged, young and young.
The National Copyright Administration's actions to rectify copyrights have caused the price of film, television, music and other copyrights to skyrocket, but the price of copyrights to literary works has not changed much.
In terms of film, television, game, music and other copyrights, Xu Yang’s Pioneer Culture and Wang Xiaocong’s companies have seized most of them.
For many years to come, these two companies will influence the landscape of the film, television, game, music and other copyright markets, and there is nothing anyone can do about it.
Penguin Pictures and Penguin Video will be greatly restricted in this regard.
I heard that the general managers of the two companies were scolded by Mr. Ma.
If you invest in Shengda Literature and adapt those popular online novels into film, television, animation and games, it will give Penguin Pictures and Penguin Video a new advantage.
Those popular online novels naturally have a huge fan base. As long as they are adapted, whether they are changed into film, television, games or animation, they will receive great attention.
Penguin Pictures and Penguin Video will greatly reduce the demand for original film and television works.
This may even affect the group's layout in the entertainment field.
The rate of return of Shengda Literature is definitely very high, so investment is a must.
It should not be limited to investing in shares, but should be fully acquired, and this time it will be a big deal.
The more Han Jun thought about it, the more excited he became, and he immediately started to take action.
Shengda Literature has a market value of 6 billion, so he can make the decision himself.
at the same time.
Xu Yang came to Yangxin for investment and told Ma Yangrong that he wanted to acquire Shengda Literature. He gave the details and asked Ma Yangrong to contact Shengda Literature.
After finishing my work, I drink tea in the office.
Not long after, a phone call came.
"Mr. Zhang." Xu Yang answered the phone.
The caller was Zhang Qiuxue from Qianjiao Cosmetics Company.
Speaking of which, since the acquisition of Qianjiao Company, the two parties have had little contact.
I remember the last time I contacted her, it was Qianjiao Company’s first live broadcast at Fengcai Guild. Sales exceeded 100 million. Zhang Qiuxue called to express her gratitude.
Later, there was no contact.
"Mr. Xu, I hope my call didn't disturb you." Zhang Qiuxue said.
"No, what's the matter with you?" Xu Yang smiled.
"Mr. Xu, it's like this. Now Yonghui Supermarket is selecting beauty brands to settle in. I think this is an opportunity for us. I want to sign up to participate in the competition and become a beauty brand to settle in Yonghui Supermarket. That will be a great opportunity for us." For Jiao Company, it will have a great promotion effect." Zhang Qiuxue said.
Yonghui Supermarket is the largest national supermarket chain in China. All daily necessities in the supermarket are purchased directly from merchants.
For brands such as cosmetics and skin care products, instead of purchasing them, they cooperate directly with them.
Yonghui Supermarket is the leader in the domestic retail field and has very strict control over the entry of beauty brands.
If beauty brands can settle in, it will become an image window and greatly enhance brand awareness.
Nowadays, online sales account for the majority of sales of cosmetics and skin care products.
Online sales are much cheaper than offline sales.
The main reason is that there is no longer the burden of store rent, manpower, water and electricity.
However, various beauty brands must maintain offline sales channels.
Offline physical stores are an important means of displaying your brand.
As a beauty brand, no matter how popular your online sales are, it won't work if you don't have offline physical stores.
First of all, after-sales is a big problem.
Although after-sales service is also available online, time is a big issue.
Moreover, physical stores allow customers to have trial experiences, promote various activities, etc.
Nowadays, newly born beauty brands may sell online at first, because this is low cost.
After it develops to a certain scale, it is necessary to expand offline channels, otherwise it will be difficult to become bigger and stronger.
Qianjiao Cosmetics Company has experienced great development due to the investment by Xu Yang and others.
Zhang Qiuxue was thinking about building something in this area.
In this regard, there are two main forms.
The first is to open a self-operated store or join a franchise.