Chapter 1168 The Biggest Crisis

Atari corporate headquarters, in the office of Willie Rex, vice president of marketing and marketing.

Willie Rex is listening to a report from Porter Cotton, the marketing manager. From his solemn expression, it can be seen that he is not in a good mood at this time.

In fact, no matter who they are, they are not in a good mood when they learn that the sales feedback of their company's products is not good, and there are even many consumers requesting returns.

What's more, he is still in charge of the Marketing Department and the Marketing Department? Take the greatest responsibility!

Now that there is a problem with sales, he bears the brunt of the greatest pressure!

"..."

"President Rex, I only received a small number of calls yesterday, but today, the calls from my office have not stopped. They are all calls from dealers, reporting bad sales to me and requesting a return!"

"I can only drag it now, and I don't dare to answer the phone, because the calls are from stronger dealers, and the calls of ordinary dealers are answered by other people. I have already understood that it is also very bad. "

"Yesterday, I received 267,000 orders for the "E·T Alien" game cartridges, but today until I came, I only received more than 33,000 orders for game cartridges, and the console orders are even more There is no one at all, it completely falls off a cliff, and the market has a huge problem..."

After Potter Cotton finished reporting, Willy Rex said with a sullen face: "You now accompany me to the nearest game retail stores to see."

"OK."

After that, Willie Rex and Potter Cotton went to several nearby game retail stores within an hour, and the sales they saw made their faces very ugly.

Today is Christmas. The sales of game retail stores are very hot, but there is a huge gap between the traffic of Atari's game sales area and Tiangong Electronics' game sales area...

After returning to the company, Willie Rex left Potter Cotton directly and went straight to the office of the company's president, Ray Casal.

"President, we are in big trouble!"

After entering the office, Willie Rex went straight to the subject, and the first sentence he spoke made Ray Cassar's smile froze.

Ray Cassar calmed down, asked Willy Rex to sit down, and asked, "Willy, what's the big trouble?"

"Didn't 'E.T. Aliens' sell well?"

Willie Rex shook his head and said: "President, that was only the day before yesterday. The order volume for the past two days has fallen off a cliff. Yesterday, I only received 267,000 copies of the "E·T Alien" game cassette. , and today we have only received more than 33,000 orders for game cassettes, and none of the orders for game consoles have been received!"

Ray Cassar frowned, and the wrinkles on his forehead were so deep that mosquitoes could be caught.

But Willie Rex, in order to make Ray Casal have a deeper impression of the current market situation, he continued on his own: "The marketing department has received a lot of return calls from dealers in the past two days. , especially today, many large dealers are complaining to our company, demanding returns, or threatening us to suspend cooperation."

"In order to get the most real situation, I have just gone to the four surrounding game retail stores with Porter Cotton, the manager of the marketing department, and each of them has consumers requesting returns from the dealers. For our "E·T" There is a lot of grievances about the Alienware game cassette, and many people are scolding the game for its poor quality."

"And these dealers have now put our game cartridges and game consoles further back, and put Tiangong's game consoles and cartridges on the best showcases."

"In order to solve the trouble, some dealers guide consumers who come to return the goods to exchange for the game cassettes of Tiangong Electronics."

"We're really in big trouble, we've lost this Christmas sales battle..."

Ray Cassar took a deep breath and temporarily suppressed the unease and panic in his heart.

He frowned and thought for a long time, then said, "Listen,

Willie, it's Christmas and you have to get all the dealers down first, they are our most important resource. "

"You let them sell first temporarily, and if a consumer asks for a return, you let them guide consumers to exchange for our other game cartridges."

"As for the "E·T Alien" game cassette, you told them that our company is urgently discussing measures and will give them an answer as soon as possible."

"Be sure to delay the time. We should believe that although there are consumers requesting returns, there will definitely be consumers who will like our games and sell more copies. Even if we agree to return them later, we can minimize losses. You Understand?"

It can be seen from his words that Ray Casal doesn't take consumers seriously at all, and still thinks about exploiting innocent consumers.

Willie Rex opened his mouth to exhort him, but thinking of the brilliance the company has achieved in the hands of Ray Casal in the past few years, as well as his prestige in the company and the trust his parent company has in him, he can only swallow the words again. back in the stomach.

Anyway, he has already reported the situation to Ray Casal. The problem lies in the quality of the game, and the responsibility is no longer with him. Let Ray Casal deal with it.

He can only do his best to get the people below to stabilize the dealer.

"I get it, and I'll do my best."

"I'll be busy first."

After that, Willie Rex got up and left Ray Cassar's office.

...

For this Christmas battle, Huo Jianning came to the United States in person.

In the US branch of Tiangong Electronics Group, Huo Jianning listened to the news from employees from all over the United States, and his heart was full of surprises.

As expected by the chairman, Tiangong Electronics Group has an opportunity to step on Atari!

He can also imagine that Atari must be in a mess at this time.

The longer the delay, the better for Atari.

Therefore, Huo Jianning immediately called a high-level meeting and issued a series of secret tasks.

The next morning, the morning after Christmas, thousands of consumers gathered in front of the Atari headquarters in Los Angeles, holding various protest signs, and held a massive protest against Atari. Nearby The American police hurriedly gathered to maintain order.

"Damn Atari, you are liars!"

"Boycott junk game producers and give us a beautiful game environment!"

"Refund! Refund!"

"Trash Atari, you ruined our fantasy of E.T. Your adaptation is a complete blasphemy!"

"Liar, give us the money from the game console and cassette!"

...

It just so happens that Atari is surrounded by major media headquarters in the United States, and the massive demonstrations and protests have naturally attracted these media.

Reporters with long guns and short cannons rushed over excitedly, constantly filming protest images and interviewing protesters from time to time.

Thousands of protesters saw this scene and protested even more intensely, trying to use the power of the media to wake up game fans across the United States to boycott Atari.

At this time, in the Atari company building.

Ray Casal and other high-rises can see all the pictures downstairs through the floor-to-ceiling windows.

Everyone has realized that Atari has ushered in the biggest crisis since its establishment!

PS: Ask for a recommended monthly ticket, thank you!