Chapter 1020

In the context of globalization, global mergers and acquisitions are increasingly associated with enterprises in the rabbit country.

For more than two months, Microsoft's acquisition of Yahoo has caused a lot of noise, and at the same time, Ali has been pushed to the forefront. Seemingly overnight, Ali's head, Jack Ma, found that Microsoft had come to his side of the couch.

It is conceivable that Jack Ma can feel the tremendous pressure, and Andy knows better than anyone else that this pressure comes from the control that Jack Ma has always emphasized. Once out of control, what's left of Jack Ma? What will Ali be like?

Change is definitely not a good thing for Ali, and it is not a good thing for Andy's asset layout. Fortunately, Andy knows better than anyone that this acquisition will end without a problem, but others don't know.

After besieging Yahoo for more than two months, Microsoft, which was sure to win, finally sounded the clarion call for a general attack.

On April 6, Ballmer told Yahoo's board of directors in an open email that if the two sides fail to reach a deal before April 26, Microsoft will launch a hostile takeover at a lower price.

Under Microsoft’s ultimatum, Jack Ma, who weighed the pros and cons like Yahoo’s co-founder Jerry Yang, may be struggling to figure out how to use this opportunity to “unwind”—to transfer Yahoo’s 39% controlling stake in Microsoft The hand is reduced to a safe level, a ratio that guarantees Jack Ma's absolute control over Ali.

Li Xiaoying watched Andy's eyes narrowed into a line in the video, and his right hand was rubbing against his chin all the time, with a frown in deep thought, he spoke softly.

"According to my observation and analysis, for Jack Ma, who is eager to participate in the formulation of the world's Internet structure, Microsoft is more valuable than Yahoo. Microsoft is a much more useful strategic partner than Yahoo."

Andy smacked his lips, nodded in agreement, and smiled on his face, "My daughter Zhuge, hurry up and tell me everything you think of!"

Li Xiaoying laughed out of anger, gave Andy a charming look, and continued: "Therefore, Ali's strategy in this acquisition may be concentrated in two aspects.

One is that Yahoo’s 39% shareholding in Alibaba is too high, and Jack Ma has long wanted to repurchase it. There is a high probability that he will use this opportunity to ask Microsoft to reduce its shareholding after acquiring Yahoo in order to obtain more the right to independent development.

The second is that Jack Ma will strive for Microsoft to bring more resources needed for Ali's future development, and cancel some restrictive clauses on Ali's international development in the original shareholder agreement with Yahoo. "

Andy looked at Li Xiaoying's pretty face in the video, licked Tian's lips on purpose, pretended to be out of his mind and said: "Military teacher, next time we meet,

I will surely collapse and lie down with you, and fall asleep when I arrive. . . "

"Bah! Shameless, who will sleep with you!"

Andy smiled cheekily, shrugged nonchalantly, and said, "We can take advantage of this matter. I don't think Microsoft's acquisition of Yahoo will succeed. Jerry Yang is too arrogant. He won't agree to the price offered by Microsoft." , He also does not want his company to be acquired, and now he is only being forced by other directors of Yahoo. What he needs is for Microsoft to give up.

However, in order to deal with Microsoft's hostile takeover, he will definitely need a large sum of money. I will contact him to see if I can buy part of Ali's shares from him. "

Li Xiaoying frowned slightly, "If you get involved at this time, it will make things more complicated. After all, you are not an ordinary person, so let me come forward."

"Well, indeed, maybe it might actually trigger the butterfly effect..."

"What butterfly effect?"

Andy's expression froze for a moment, a gleam flashed in his eyes, and he said with a smile, "I'm worried that I will be cut off halfway, and Microsoft will speed up the hostile acquisition. By the way, I have encountered a historical problem. Please help me answer it."

"What's the question?" Li Xiaoying was a little dumbfounded by Andy's jumping thinking, but seeing Andy humbly asking for advice, she decided to help him answer it.

"It's Xiang Yu, what kind of weapon do you use?" Andy frowned, thinking hard, and asked solemnly.

"Huh? It seems to be a euphorbia... Pooh! You bastard!"

"Haha, that's right, that's it, you're so smart, I like the way you understand in seconds, hey, hey, don't turn off the video, I'll..." Andy laughed and looked at the video with a black screen, smirking He muttered, "What a smart girl!"

After laughing, Andy's expression gradually became serious. This is the best opportunity to increase his stake in Ali, and he must not miss it.

The purpose of Microsoft's acquisition of Yahoo is very clear - to compete with Google for the dominance of online advertising. And there are various indications that Microsoft's acquisition of Yahoo has a close chance of winning, and everyone is waiting for the moment when the boots hit the ground.

Even Jack Ma is thinking about how to deal with the new Big Mac, and his eyes have long shifted from Yahoo, which he has always regarded as a thorn in his side, to Microsoft.

He picked up the phone and called Li Xiaoying, but was rejected twice in a row, so he had to call the third time speechlessly.

"You are an asshole, do you know that this is sexual harassment?"

Andy blinked, took the phone away from his ears, and laughed when he heard the angry and embarrassing accusations on the phone, "I just asked a historical question, and I didn't say it... It's okay, I'm sorry , I apologize, okay, so, tomorrow you bring someone to New York, and I will make an appointment with Yang Zhiyuan for you."

"Got it! Goodbye!"

Hearing the busy tone from the phone, Andy raised his eyebrows, and said with a light smile: "This little pepper, wait, even if you can be so hot, I will eat it!"

. . . . . .

In the meeting room of Gaia Company, Andy was relaxed in the boss chair, holding a signature pen in his hand, playing with it in a good mood, listening to his subordinates' implementation of the Black Knight plan.

"The main thing we have used the media to attack this week is the fully automatic coffee machine specially developed by Starbucks. This coffee machine is like a 'fresh machine' selling Coke. Once the switch is turned on, the coffee will come naturally.

This kind of coffee machine can't adjust the extraction method according to the coffee variety, so no matter what kind of beans it is, it will have the same taste. Although Starbucks often changes the "best of the week" now, it is just a gimmick or a routine, which has long lost its meaning.

Now coupled with the presence of instant coffee, Starbucks is becoming more and more like a dessert shop. The original style of high-end luxury goods was severely hit. This media questioning caused a lot of reaction on the Internet, and Starbucks had to stand up to explain that the number of Starbucks visitors still showed negative growth.

The current stock price has reached 17 US dollars, and the blow effect is significant. If we start the tax avoidance public opinion offensive in the UK at this time, it is likely to cause panic selling and the stock price will plummet. . . "

Andy stopped his hands playing with the signature pen, raised his head and looked around for a week, and said with a smile: "Remember, when we successfully take down Starbucks, its greatest value is the brand, not the coffee bought in it.

In fact, rather than saying that the global economic downturn forced Starbucks to close many stores, it is better to say that the depreciation of the brand punctured Starbucks' brand myth, and its unlimited expansion led to the plain language of brand experience and the reduction of brand power.

So, everyone, while acquiring, you also need to think carefully about how to make the Starbucks brand more popular among the people. Brand equity is the most valuable resource of Starbucks. For it, brand expansion may be an addition to promote development. It may also be a subtraction, which weakens the value accumulation of the brand. The previous rapid expansion made Starbucks float, and the expansion boundary exceeded the core value of its brand. We must take it as a warning after taking over! "

Everyone in the conference room nodded with serious expressions, as if Starbucks already belonged to Andy, and they were brainstorming for the next step of Starbucks' development.

If the people from Starbucks knew about this scene, they would definitely kill the self-talk of these bastards who caused them infinite trouble.