Chapter 1048 Suppose Your Company Is Hostilely Acquired. . .
"Starbucks' current stock price is $14.7. Compared with the $19.8 at the beginning of the Black Knight Project, the market value has evaporated by $1.75 billion, and the current total market value is $5.3 billion..."
While flipping through the data in his hand, Andy listened to the team leader in charge of the Black Knight Project introduce the progress of the project. He was very satisfied with their work. Although the plan used the cooperation and cooperation of many other resources, it was able to achieve This obvious effect, the results are indeed quite remarkable.
"Boss, the acquisition of Starbucks should be launched. The negative news and attack methods we can use have almost come to an end. At present, there are various signs that its stock price has bottomed out. In the next period of time, if there is good news about Starbucks , will bottom out.”
Al timely remonstrated that if the suppression of a restaurant chain was not a real fatal problem, it would be difficult to suppress the stock price of a listed company into a junk stock. After a period of concentrated public relations, the negative news would be offset, and the stock price would be May bottom out.
Andy raised his head, looked at Al and nodded, but didn't say anything, but continued to look at the last piece of information in his hand, ten lines at a glance,
'Swedish scientists accidentally discovered in 2002 that acrylamide would be produced in starchy foods heated at high temperatures, such as French fries, potato chips, or bread heated at a temperature exceeding 120°C. Starbucks' commercial baking has extremely high Baking temperature, and the same kind of starchy food, the darker the color after heat cooking, the stronger the aroma, the higher the production of acrylamide.
Almost all coffees on the market may contain acrylamide. . . At present there is not enough evidence to show that acrylamide is a carcinogen (possibly carcinogenic) to humans’
Andy frowned, raised his head and looked around the conference room for a week, and asked, "The last page of the information tells me that drinking coffee may cause cancer?"
A think tank person in charge of sorting out the data hastily explained: "Acrylamide is a toxic carcinogenic chemical. It is not contained in the coffee beans itself, but is produced during the roasting process of coffee. At the same time, it also exists in the process of roasting bread. , French fries, baked biscuits, fried dough sticks and other foods.
An adult with a body weight of 50 kg will drink 130 μg of coffee per day, which is 10 kg of coffee, before drinking a carcinogenic dose. 10 kg of coffee is almost equivalent to the amount of 28 cups of coffee in Starbucks.
At present, there is not enough evidence to show that acrylamide is a carcinogen to the human body, but it may cause cancer.
But I think this is a data that can be used to create panic and depress Starbucks' stock price! "
The faces of other members of the think tank, including Andy, twitched unnaturally. They looked at the very gentle elite subordinate who was wearing glasses and had blond hair combed into a big back. The light smile on his face, he felt like a dog, it was too dark.
"Ahem, talking about toxicity without talking about dosage is a hooligan..." Andy looked down at the detailed information in his hand, and muttered to himself in a low voice with black hair.
The sound was not loud, but the conference room was quiet enough. Everyone could not help but smile when they heard the boss's complaints.
"Boss, I think this matter can be manipulated, it will deal a fatal blow to Starbucks, and it will distract them from crisis public relations.
Although this kind of horror-style rumor is logically untenable, it can cause a great panic effect in the short term, leading to public opinion siege, public attention, causing the stock price to plummet, and even a stampede, directly breaking down the current Starbucks stock price The support level, we can start the reserve price accumulation while shorting.
Moreover, this data has existed for a long time, and many large catering companies also know about it.
They have also been spending money to downplay and cover up this fact. After we acquire Starbucks, our roles will change, and we will be replaced by us to face this time bomb. In the future, someone may use this data to carry out targeted blasting against us.
It is better to detonate it with our own hands before then, after all, Starbucks does not belong to us yet. No matter which aspect you look at, it is very beneficial to us! "
Da da da--
After listening to the analysis of the gentle man with glasses, Andy quickly tapped his fingers on the table, his nails hit the table, making a crisp clicking sound, and his eyes sparkled brilliantly.
"Al, what do you think? Will it directly destroy the brand?"
"You can control the rhythm. At first, the main focus is to suppress Starbucks. When public opinion ferments and panic spreads, and the goal is achieved, the scope of the attack can be expanded to share the pressure on Starbucks. At that time, the coffee industry association will naturally come forward to clarify. However, in the short term, Starbucks The impact of the blow will be great, and the proposal is feasible!"
Hearing Al's words, Andy looked at the slightly excited expression of the gentle man in glasses, and said with a smile: "Randy Watson...then I will leave this matter to you, and I will give you authorization to let You can mobilize all your media resources in a short period of time, don't let me down!"
"Thank you boss, I won't let you down!" Randy Watson replied a little excitedly.
"Hehe, I'm looking forward to seeing your wonderful performance. Everyone, get ready to start the plan. We have been laying the groundwork for the acquisition of Starbucks for too long. I hope that once it starts, we will make a quick decision to crush the Complete the acquisition with a gesture of confidence!"
After Andy chuckled twice, his expression became serious, and he said solemnly to everyone.
"clear!"
Everyone in the conference room replied in unison.
After the meeting, Andy and Al went to the office side by side, and Andy said with some emotion: "This hostile takeover may make the outside world's impression of me worse, so I should be criticized..."
"In the early 1980s, it was a crazy era of using leverage to carry out hostile takeovers. At that time, being taken over meant layoffs or salary cuts-this is also the most criticized point in the public opinion and morality of leveraged takeovers, and it was severely criticized by the media at that time. and crusade.
Overpowering greed permeated the business life of the time.
Boss, you bought Starbucks for better asset allocation and for greater development. As long as we make Starbucks stronger, no one will care about everything we do now. Worship the successful! "
Andy smiled lightly and shook his head. After walking into the office, he took the coffee from the little assistant and was about to drink it. He seemed to have thought of something. After hesitating for a while, he looked at Al with a wry smile and said, "I let Randy Watson The data is also a bit paranoid..."
As he spoke, he blew on the coffee and took a sip. Al shook his head and laughed, while the little assistant blinked a few times in confusion.
"It is still necessary to prevent Starbucks from launching a poison pill plan to deal with our hostile takeover."
Al nodded slightly and said: "However, Starbucks has too many shareholders, 6,000, and if they want to issue preferred shares, those major shareholders cannot accept the huge loss of issuing additional diluted shares after the stock price is almost cut in half, so It is said that the poison pill plan is difficult to pass within Starbucks.
On the contrary, it is necessary to guard against the introduction of a third party, the white knight to spoil the situation, and to deal with our hostile merger with a higher price, resulting in a situation where a third party bids with us to acquire Starbucks.
And in the case of white knights, we either raise the price of M&A or abandon M&A. "
Andy nodded approvingly, frowned and stroked his chin while thinking and said: "First, let's absorb more than 10% of the funds. Even if there is a white knight to disrupt the situation, we have tradable shares after all. If the price is too outrageous , we will use the stock price to be boosted to make a lot of money, and then go back and slowly clean up the companies that are against me. Anyway, the profits we earned from Starbucks this time are enough to compensate for our layout this time. It is not my style to act impulsively! "
If you want to read good novels, please use WeChat to follow the official account "Deniu Reading".