Chapter 376 Empire Games Releases the First Generation of Handheld Game Consoles

Chapter 376 Empire Games releases the first generation of handheld game consoles!

When Empire Games was founded, Barlow and Xu Qingsheng were both deputy general managers.

Today, Barlow is based in London.

Xu Qingsheng is based in Tokyo.

The real person in charge of Empire Games has become Tomohiro Nishikado.

With the addition of Akio Nakanishi and Masato Matsushita, that is to say, the current Empire Games has become the original Taito Co., Ltd.

However, Taito Co., Ltd. lacks a boss like Yang Ming.

The office of the chairman of Empire Games.

Now Yang Ming, Tomohiro Nishikado, Akio Nakanishi, and Masato Matsushita are here to discuss the news about the release of new products in the first half of the year.

"Now that the three of you are working together again, how do you feel?"

Yang Ming looked at the three people and said.

"Boss, I'm very happy to be able to work with Akio Nakanishi and Masato Matsushita again."

Tomohiro Nishikado is interested in game design. He is really not interested in management companies or even marketing. He knows that Akio Nakanishi and Masato Matsushita are very capable.

Now, these two people are naturally very happy to join Empire Games. Moreover, Tomohiro Nishikado also knows that Empire Games is strong and completely different from the original Taito Co., Ltd.

Nakanishi Akio and Matsushita Masato are also very happy. The most important thing is that they know Tomohiro Nishikado's character and can accommodate them.

In other places, the same type of people often compete fiercely, even to the death.

Now they can go back to their original jobs and they all seem very happy.

"Since the first half of the year, we have successfully developed many products. However, what I value most is "Hong Kong Cube."

After seeing the new products of Empire Games that have not yet been launched, Akio Nakanishi and Masashita Masato were very surprised, especially the "Hong Kong Cube".

They think it is a genius who can think of it.

After learning from Tomohiro Nishikado, this was actually proposed by the boss Mr. Yang.

At that moment, they knew that Mr. Yang was really much better than their original boss Kogan.

"Among them, we are going to release a real handheld game console."

Speaking of handheld game consoles

The world's first handheld game console was Mattel Football, released in 1977. Its interface was so simple that you could only imagine how it could be played with your imagination.

The red dots on the screen were actually athletes running down the field.

However, for most children, such a scene is still difficult to imagine. If you don't read the instructions, you don't even know how to play this new thing.

However, in history, the handheld game console with real significance and market value comes from Nintendo's product GAME&WATCH.

It is Nintendo's first portable game console and the world's earliest handheld LCD electronic game console.

It is simple to play and has a variety of types.

It is the PSP of that era.

On April 28, 1980, Nintendo launched the first G&W game BALL, priced at 5,800 yen.

It has only two buttons, the left button and the right button. The player controls the character to throw the ball with both hands. As the score increases, the ball moves faster and the game becomes more difficult.

In three years, GAME&WATCH sold a total of 32 million units worldwide, and Nintendo accumulated 4 billion yen in liquid cash. These earnings became a powerful capital for Nintendo to make great strides in the game field soon.

At the same time, it also laid the foundation for Nintendo's hardware status in the game industry.

However, it is only 1979 now.

Nintendo's product has not yet been launched.

In fact, for Yang Ming, whether it is launched or not, it does not mean much to him.

Because last year, Yang Ming began to let Nishikaku Tomohiro organize people to secretly develop handheld game consoles.

Yang Ming will prepare to take out "Hong Kong Cube" and release it as the first generation of Empire Game handheld game consoles.

Of course, he did not give up on arcade games.

It's just that the price of arcade games is still too expensive. At $6,500, there are not many consumers in the world who can afford it.

If it is a handheld game console, it will be different.

Historically, the price of Nintendo's first handheld game console was 5,800 yen, which fluctuated up and down according to the exchange rate of 1 US dollar and 250 yen at that time, which is about 23 US dollars.

This price is far from the price of $6,500.

In addition, the game products launched by Nintendo at that time were not very popular, but they were still popular all over the world, which is enough to show that small profits but quick turnover.

"When our first generation of handheld game consoles were launched, the main product was "Hong Kong Cube."

Yang Ming knew that the reason why "Goose Cube" in the previous life was so popular was mostly related to the handheld game console, which could be played anytime and anywhere. The global sales volume was really impossible to count, and almost everyone had one.

In addition to being cheap, the most important thing is that "Goose Cube" is a game suitable for all ages. As long as you can move your hands, you can play it.

At that time, Tomohiro Nishikado was also surprised, not to mention Akio Nakanishi and Masato Matsushita.

"Our handheld game consoles in the first half of the year will focus on this product, and several other games will also appear on the handheld game console. In addition, new games in the future will also use handheld game consoles. On the other hand, we must continue to maintain our global monopoly advantage in the arcade market."

For Yang Ming, this game is a money-printing machine, a money-attracting beast that will bring a steady flow of funds to him and the Imperial Group.

Even if more and more companies will join the gaming industry.

However, Yang Ming was not worried.

Because his advantage is too strong, it is a dimension reduction attack.

"The three of you will discuss it first and formally hold a press conference in the Empire Group conference room tomorrow morning. In addition, press conferences will also be held in Japan and London to list the company together."

"Yes, boss."

Tomohiro Nisikado, Akio Nakanishi, and Sanato Matsushita left here, and they went to Tomohiro Nisikado's office to discuss.

. . .

Have a night's rest.

Early the next day.

Yang Ming finished breakfast at the mid-level villa in Repulse Bay and took a car to the Imperial Group.

At this time, many reporters have come to the Imperial Group conference room. They have learned that Imperial Games, a subsidiary of the Imperial Group, will release a new product, and it will shock the world.

9:00 am.

Imperial Group Conference Room.

Imperial Game Company's Design Director Nisikado Tomohiro, Marketing Director Akio Nakanishi, Product Director Matsushita Sanito, Sales Director Fujiwara Akiyoshi, and Imperial Group Financial Director Tang Shilian attended the press conference.

Among them, Tomohiro Nisikado served as the host of this press conference.

"Dear journalists, don't worry, we will soon enter the press conference time."

This time, in addition to five arcade machines, there were also fifty handheld consoles as big as two hands in the conference room.

When these reporters saw it, they all seemed very curious.

Among them, the games released this time include "Xiangjiang Cube", "Little Bee" and "Snake".

These three games are on the market, in addition to handheld consoles, they are also available in arcades.

However, the main product at this press conference and product launch was a handheld console, not an arcade machine.

The main handheld game is "Xiangjiang Cube".

In addition, there are also handheld games such as "Space Invaders", "Pac-Man", "Little Bee", "Snake" and so on.

At the beginning of the press conference, Tomohiro Nisikado grandly introduced the three products this time.

Among them, the first product "Xiangjiang Cube" immediately amazed the reporters present.

They didn't expect that there are such fun games, which can be played by both men and women, children, adults, and even the elderly.

Tomohiro Nisikado introduced these products while giving reporters an operation demonstration.

Five male reporters were invited to the stage to play those arcade machines, which almost made those reporters forget that it was press conference time.

In addition to the fifty handheld consoles, Tomohiro Nishikkaku each invited twenty-five male and female reporters to come on stage to play with themselves.

Now the first generation of Empire Games' first handheld console is not very big, only as big as two palms, but it is very easy to operate.

Especially when playing "Hong Kong Cube" or "Little Bee" or "Space Invaders", it is easier for them to forget time and seem to be immersed in the game world.

Chapter two!

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