Chapter 1227 Win-Win
Coming to Taoyuan Building, Xia Ruofei took the special elevator directly from the underground parking lot to the top floor.
As soon as the elevator door opened, Qin Yanan, whose workstation was facing the elevator entrance, looked up, stood up immediately, bowed slightly to Xia Ruofei and said, "Hello, Chairman!"
Xia Ruofei smiled and nodded to Qin Yanan.
Without waiting for Xia Ruofei to ask questions, Qin Yanan took the initiative to report: "Chairman, Director Gao of Hunan Satellite TV arrived at Taoyuan Building almost ten minutes ago. This time should be a visit to the e-commerce business department. President Feng and President Dong are both accompanied."
Then Qin Yanan quickly looked at his watch again and said, "Your meeting with him is scheduled for about twenty minutes, and the reception room is ready!"
Xia Ruofei nodded and said, "Okay, hard work!"
After that, Xia Ruofei pushed open the door and walked in. Qin Yanan also quickly followed, and quickly brewed tea for Xia Ruofei, and then handed Xia Ruofei some of the documents reported below from yesterday to now.
Xia Ruofei glanced at it. These documents were arranged according to time and urgency. He nodded and said, "Okay, let's put it here first! I'll look at it later. That...you remind me in advance when the Gaotai master comes up. "
"Okay!" Qin Yanan said, "Chairman, then I'll go out first!"
Xia Ruofei smiled and nodded.
Looking at the back of Qin Yanan leaving, and looking at the steaming teacup and the well-ordered desk in front of him, Xia Ruofei felt that it was actually quite good to have a competent assistant.
Xia Ruofei looked at the document for a while, then Qin Yanan knocked on the door, then stood at the door and said, "Chairman, the administration department said that Director Gao and his party are already waiting for the elevator and are ready to come up."
"Okay." Xia Ruofei said, then stood up.
He passed through the spacious office and went straight to the elevator entrance. At this time, the elevator just reached this floor.
With a ding sound, the elevator door opened.
Dong Yun, in a capable professional attire, took the lead out of the elevator, and reached out to block the elevator door. Then, Gao Jun, the deputy director of Hunan Satellite TV, who had a relationship with Xia Ruofei, came out.
Seeing that Xia Ruofei was standing not far from the elevator, Gao Jun quickly walked a few steps, with a very enthusiastic smile on his face, and stretched out his hands after a few steps,
He said, "Mr. Xia! Hello, hello!"
Xia Ruofei reached out and shook hands with Gao Jun, then said with a smile, "Master Gao, welcome!"
The two exchanged a few words, and Qin Yanan led the group to the small reception room on the side, and everyone took their seats.
Xia Ruofei said with a smile: "Director Gao, it's just a recording of a show, it's not a big deal, why did you go to Sanshan yourself?"
Gao Jun said humbly: "Mr. Xia is our important guest. I'm afraid that the people below will neglect you. It's better to communicate with you in person on some things."
Xia Ruofei laughed and said: "Director Gao is very polite! Everything is based on the arrangement of the program team, and I will fully cooperate."
"Thank you! Thank you!" Gao Jun said quickly.
Even the son of Director Hou of the General Bureau followed Xia Ruofei, and Gao Jun naturally did not dare to neglect him.
Gao Jun then asked, "Mr. Xia, do you have any knowledge about our program?"
Xia Ruofei smiled and said: "I have really watched a few episodes, so I still know the basic form of the show. Of course, the premise is that you have not changed much this season."
Gao Jun said: "That's easy to say! There must be some adjustments in the details, but the overall shape has not changed much. President Xia, then I will go through the process with you first?"
"Okay!" Xia Ruofei said cheerfully.
"First of all, our photographer followed the whole process. I heard Mr. Hou say that you have a very good courtyard house in Beijing, and it is very unique." Gao Jun said, "If you don't mind, we hope to start shooting from the courtyard. "
Xia Ruofei thought about it and said, "No problem, but try not to involve too many ** things."
"Of course! Of course!" Gao Jun said quickly, "After the final program is edited, we will let you review it first. If you think something is inappropriate, we can delete it at any time, there is no problem."
"That's ok." Xia Ruofei said with a smile.
Gao Jun said: "Mr. Xia, then, according to the usual practice, our guests will call to order food before going to the shooting site. Let's complete this ordering process in the courtyard!"
"Yes!" Xia Ruofei said.
"Then it's time to go to the mushroom house of the Taoyuan Club." Gao Jun said, "From the courtyard, we will arrange the car provided by the sponsor, and there will be a photographer accompanying the car to take some tidbits appropriately..."
Gao Jun then explained the general process of the entire shooting to Xia Ruofei. In fact, the program of this season is similar to the framework of the previous two seasons. There are four permanent guests, and then each episode has flying guests as guests. Before the guest finishes their journey, the guest of the next installment has already arrived, so that each installment seems to be a seamless link.
The theme of the show is naturally a leisurely rural slow life.
Gao Jun introduced that the lineup of resident guests this season is basically the same, with two old and two new. The "two olds" are He Jiong, the main male host of Hunan Satellite TV, and the famous actor Huang Lei; the "two new" is a comparison of the past two years. Peng Chang and Zhang Xing, the red boys.
Compared with the previous season, the only difference between this lineup is that the cute Chinese music teenager Liu Xianhua was unable to participate in the recording due to the schedule, and was replaced by Zhang Xing.
This kind of slow variety show with a leisurely atmosphere, the entire recording process is not very compact, just to experience the leisurely rural life with the guests. For the needs of the show, a certain amount of work will be arranged, and there will be cooking and drinking tea together. Small talk and so on.
Arrived at the mushroom house in the morning of the first day, stayed there for one night, and left after lunch the next day, and the mission of the first guest was completed.
In the morning of the second day, the second guest will arrive, and the show will continue to be recorded.
Considering that Xia Ruofei is different from ordinary stars, in order to show the importance attached to him, in the first episode of the show, Hunan Satellite TV was the only flying guest, but in the past, there are often several guests in each episode.
Xia Ruofei does not have the stinky problems of some big stars. After Gao Jun introduced the program process in detail, he also took the initiative to ask Xia Ruofei what requirements, or what taboos in life and diet, etc. Xia Ruofei smiled and waved his hand and said: " Director Gao, I'm not that particular about it! I came from a poor life, and I didn't experience any hardships when I was in the army? You just tell the program crew, you can do whatever you want, and you don't need to do anything special for me! "
Gao Jun said very happily when he heard the words: "Thank you! Thank you! President Xia, thank you so much!"
The reason why Gao Jun made a trip in person was because he was worried that Xia Ruofei would be difficult to get in touch with, and that the program team had accidentally neglected others. In his opinion, a young rich man like Xia Ruofei, who has such a strong network in the capital, must not be very easy to contact, and it is normal for him to be arrogant and domineering.
In fact, at the groundbreaking ceremony of the Beijing Taoyuan Association, Gao Jun also felt that Xia Ruofei was a little inhuman through his brief contact with Xia Ruofei.
At that time, Gao Jun offered to use the venue of the Taoyuan Club to cooperate in the filming of the third season of "Longing for Life". This was a very good publicity for the Taoyuan Club, but Xia Ruofei refused at that time, and his attitude was very firm.
If it wasn't for the support of Zhao Yongjun and others, this matter would definitely be out of the question.
Gao Jun didn't expect that this time, Xia Ruofei was completely different from what he imagined. He didn't have any airs at all, and his attitude was very easy-going. It was simply too easy to talk.
Gao Jun continued: "Mr. Xia, there are still some things, we hope to get the full support of your company..."
Xia Ruofei smiled and said: "Master Gao is very polite! If there is anything we can help, you can just say it directly."
"Thank you!" Gao Jun said, "Mr. Xia, it's like this. We designed a vegetable field when we planned the program. Your company's vegetable quality is well-known, so... We have a ruthless request. Can your company Provide some high-quality vegetables and help us transplant them into the vegetable field next to the mushroom house?"
"Longing for Life" is a variety show. Naturally, it is impossible to start planting vegetable seedlings like a real rural vegetable garden. After all, the recording cycle of the show is so long.
In fact, in the first season of the show, the vegetable field was directly filled with mature corn, and the guests picked corn in exchange for ingredients, which even became a major selling point of the show.
Xia Ruofei fell into deep thought when he heard the words.
Seeing this, Gao Jun hurriedly said, "Mr. Xia, if it's because of confidentiality or other reasons, forget it, you don't have to be embarrassed..."
Xia Ruofei smiled slightly and said: "Master Gao misunderstood, there is no difficulty in trivial matters, I am thinking about which vegetables to provide are more suitable, after all, the soil and water in the north and south are different; and the weather in the north is still very cold, whether the vegetables can survive after transplanting is also needs to be considered.”
Gao Jun said quickly: "Mr. Xia, we have built a vegetable greenhouse in advance, and normal planting will definitely be no problem!"
Xia Ruofei smiled and nodded when he heard the words, and said, "That's good! I agree to this matter! Mr. Feng, please say hello to the field manager Cao. He will be responsible for coordinating specific matters. You must cooperate fully and choose the best vegetables. In addition, considering the problem of survival rate, we should prepare more in quantity."
Feng Jing also accompanied the reception in the reception room. Hearing this, she immediately said, "Okay, Chairman!"
Gao Jun rejoiced: "Thank you, Mr. Xia! You have helped me a lot! With this batch of vegetables, the whole show will be on a higher level! Your company only needs to provide vegetables that are about to ripen, and other things, including transportation, will be handled by us. Do it yourself!"
"Okay, it should be sooner rather than later. Today, you will send someone to the farm to communicate with the field manager Cao in detail!" Xia Ruofei smiled.
The show will start recording in more than a week, and this vegetable garden must be prepared in advance.
"Yes, yes!" Gao Jun said, and then he turned to one of his subordinates and said, "Liu, please follow up on this matter in detail, and make sure to build the vegetable garden before shooting!"
"Yes, Director!" Xiao Liu quickly got up and replied.
Then Gao Jun put forward some specific needs, including using Taoyuan Dahongpao to entertain guests in the show, and putting jade muscle cream in the bathroom for guests to use, in addition to preparing a small amount of Taoyuan brand iron maple bucket and Cordyceps sinensis.
These demands are not so much a request for Taoyuan Company's support, but rather an advertisement for Taoyuan Company.
When the show is broadcast, Taoyuan brand products that can be seen everywhere will appear in the camera from time to time, and the host will also randomly insert advertisements. For example, when making tea with guests, they must broadcast it orally. This is Taoyuan Big Red robes; and when washing in the morning, the guests must use a net red cosmetic jade muscle cream, after all, celebrities are very concerned about maintenance.
In addition, there is a vegetable greenhouse named after Taoyuan Company. When the guests go to plant and pick in the greenhouse, they naturally want to thank Taoyuan Company for their friendly sponsorship. Moreover, Taoyuan vegetables are now popular all over the country, and they can attract countless fans just by their appearance. Now, the high-definition cameras of the program team will naturally take pictures of those vegetables beautifully.
It's all great publicity.
In fact, this treatment is second only to the title sponsor in the program. The main sponsor of the title not only has various fixed advertisements, but also has a large number of implanted advertisements.
In addition, it is estimated that Taoyuan's products have the highest exposure rate.
The point is, it's all still free.
Feng Jing listened to it, and couldn't help but feel a little emotional, and almost cheered.
No matter what the reputation of Shonan Satellite TV is, there is no doubt about its influence in the entertainment industry, and the program "Longing for Life" has already withstood the test of the market and has a large number of fixed viewers, so there is no need to doubt the effect of advertising.
What's more, Xia Ruofei also participated in the recording of the first episode in person, and it will become a hot topic all of a sudden. As long as the show itself is not dead, this third season will definitely be the rhythm of the fire.
Xia Ruofei agreed without hesitation to these "requests" from Hunan Satellite TV, and instructed Feng Jing on the spot to provide the required products in sufficient quantities according to the needs of Hunan Satellite TV.
Of course, for Shonan TV, it is not an unrequited effort.
The topicality brought by Xia Ruofei is enough to increase the popularity of the show by a large margin. Although a lot of placement of advertisements has been sacrificed, at the same time, the hard advertising revenue during the broadcast period of the show can increase a lot.
And apart from the benefits, it can expand the influence of the TV station in the entertainment industry, and more importantly, it can reap the friendship of Xia Ruofei. These are all valuable rewards for Hunan Satellite TV and Gao Jun himself.
So, this is definitely a win-win cooperation.