Chapter 1105 Breaking the Billion

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This is a huge black truffle.

Although it did not exceed the record set at the last auction, and it was not the more precious white truffle, it was rare for such a large black truffle to appear in a year.

And high-end ingredients such as truffles, whether it is the rich on Hong Kong Island, other sellers from all over the world, or representatives of those Michelin-star restaurants, are very concerned.

"The second lot: a piece of black truffle! The weight is 1910 grams, and the starting price is US$50,000! Each time the increase is not less than US$2,000." Lu Zhongguang said succinctly, "The following people can bid! It is still all blue Guests with bidding cards of above level can bid!"

The record-breaking black truffle in the last auction weighed as much as 2.66 kilograms. This truffle is still lighter in comparison, but the difference from the last auction is that Taoyuan's truffles have been tested by the market. The buyers who photographed the truffles last time praised the truffles from Taoyuan Company. Everyone already knows that the truffles produced by Taoyuan Company are not only large, but also of excellent quality.

Therefore, even if this black truffle is only the first to appear, and the weight is not particularly impressive, everyone's bidding enthusiasm is still very high.

After several rounds of bidding, the black truffle was finally sold for $160,000. It was bought by a chef from a Michelin-starred restaurant in Italy. Those rich people were still standing still, they were all waiting to appear later. of better lots.

Next, a dazzling array of auctions debuted one after another.

Liu Qian also put a lot of effort into the selection of the auction order. The truffles, abalone and the valuable old ginseng that everyone is generally concerned about are basically not auctioned continuously, and there will be auctions of Taoyuan brand Dahongpao in the middle. Tea, the best Cordyceps sinensis and iron maple bucket and so on.

Therefore, the atmosphere of the auction has always been very enthusiastic, and it will not make buyers who mainly target relatively cheap tin maple buckets, tea and other auctions feel bored, and every guest has always maintained a high degree of concentration.

There is a large screen on the side of the venue, which is specially used to display the transaction amount of the auction. All the amounts displayed above are converted into US dollars according to the exchange rate of the day.

As the auction progresses, the transaction amount is also updated in real time. From the initial tens of thousands of dollars to hundreds of thousands of dollars, it can increase by millions or even millions of dollars after the auction of the next lot ends. .

Unconsciously,

Halfway through the auction, the transaction amount displayed on the screen has exceeded 40 million US dollars.

For Xia Ruofei, the cost of these auctions is almost negligible, that is to say, until now, the net profit of this auction has reached at least more than 30 million US dollars.

Of course, in Xia Ruofei's heart, making money from this auction is second, and his main purpose is to make Taoyuan Company famous.

Facts have proved that the effect is also very good.

Whether they are buyers, rich people, or the news media who came to the auction, they may be relatively familiar with Xia Ruofei, but they don't know much about Taoyuan Company, a mainland company that has suddenly become popular in the past one or two years. of.

In particular, some media on Hong Kong Island still have a certain prejudice against the mainland. For a long time, the financial industry on Hong Kong Island has developed, and the living standards and economic income of Hong Kong people are much better than those in the mainland.

However, with the 30 or 40 years of reform and opening up in the mainland, the mainland's economy has grown rapidly, and the living standards of the mainlanders have also skyrocketed. In comparison, the development of Hong Kong Island has grown slowly in recent years. No longer alone.

Although economic development has slowed down, many people still have a sense of superiority and even more prejudice. It is like a relative who was originally poor suddenly became rich, and his family conditions are even better than him. I can't accept it.

However, at this auction, even a reporter with a prejudice against Taoyuan Company, a mainland company, would have difficulty finding a spot to spare Taoyuan Company.

One piece of the lot was sent to the stage, whether it was old ginseng that was several hundred years old, or a cordyceps that was significantly thicker than the average Cordyceps sinensis, or a tin maple bucket with excellent quality, and a legend full of legends. The Dahongpao tea leaves... These auctions are all impacting everyone's hearts.

Not to mention the top-quality truffles that have already proven their worth on Hong Kong Island and the superb abalone that Hong Kong people hold dear.

Those rich people and media reporters suddenly discovered that Taoyuan Company's product line is already very rich. If you add the explosive jade muscle cream that did not appear at the auction today, and the magical medicine of infinite merit, Taoyuan Company The strength cannot be underestimated.

What's more, all the lots without exception are top-quality goods, and it can be said that the quality is at the top of the pyramid among similar products.

It seems that as long as the logo of Taoyuan Company is printed, it is absolutely first-class quality, and there is absolutely no ordinary goods.

Xia Ruofei's purpose is exactly the same. He just hopes that the words "Taoyuan products, must be high-quality products" will be deeply rooted in the hearts of the people.

The so-called brand effect, is produced in this way.

Each piece of auctions continues to bring visual impact to everyone. The constantly beating transaction amount on the big screen and the steep upward curve seem to be witnessing the rise of a great company.

Unconsciously, the auction gradually came to an end, and some blockbuster lots began to appear.

A 2.68kg white truffle was sold for US$1.98 million. Hong Kong Island billionaire Guo Hongjiang had the last laugh.

A pair of top-quality abalones, each weighing more than 650 grams, were bought by Li Yifu for $3 million.

Li Yifu had been holding back without bidding, and he did not dare to disobey Xia Ruofei's order. When the auction came to an end, the truffles and abalones were getting bigger and bigger, and even he couldn't help being tempted.

Although cultivators are not greedy for appetite, and even high-level cultivators do not eat for ten days and a half months, there is no problem, but Li Yifu still has a preference for food, and the best abalone is also very attractive to him. So I couldn't help but participate in the bidding.

Xia Ruofei just turned his head and glanced at Li Yifu, without showing any displeasure, which also made Li Yifu feel slightly relieved.

In fact, Li Yifu was also worrying too much. Xia Ruofei just told him not to bid randomly, especially not to bid at a price far exceeding the actual value, so as not to mess up the order of the auction, but he did not let him be a mascot from beginning to end.

Otherwise, it would be too strange to come all the way from the United States and not hold a sign even once.

Once Li Yifu really wanted to buy it, with his financial resources and influence, he would easily defeat other opponents and successfully buy this pair of abalones.

Several million dollars, many people present, including Xia Ruofei, can easily take it out. But Li Yifu's bid is so decisive, and as long as someone bids, he will immediately increase the price without hesitation, and his attitude is very determined. The price of three million US dollars is actually higher than the market. The quality of the abalone is high, but there is always an estimated value.

Li Yifu has shown his determination to win, and other rich people will naturally not fight with him. Otherwise, things will not be photographed, and instead he will be hated by this super rich with tens of billions of dollars, then it will not be beautiful.

With today's finale, a white truffle weighing 2.88 kilograms, which broke the previous record set by Taoyuan Company without any suspense and was sold at a price of 2.68 million US dollars, today's auction came to a perfect conclusion.

The total transaction amount on the big screen on the side is also locked at $100,080,000.

"Break 100 million!"

"It's amazing. The turnover in a single auction exceeds 100 million US dollars! This is an auction of ingredients and medicinal materials, not a work of art!"

"Taoyuan Company really shines this time!"

"Yeah! This company has a great future!"

...

Those who participated in the auction couldn't help but whispered when they saw that the total amount of the auction successfully exceeded 100 million US dollars.

Xia Ruofei couldn't help but be a little surprised. These auctions were prepared by him personally, so he knew exactly how much the overall value was.

In his own estimation, if the auction goes well, the transaction amount should reach 8,000 to 90 million US dollars, maybe it will fluctuate a little, but it should not be too big.

Therefore, Xia Ruofei did not expect to have a turnover of over 100 million, but he did not expect it to be successful.

In fact, there is no single item in the whole auction that has a particularly high transaction price, but if you do a little statistics, you will find that almost every lot has a higher price, especially the truffles and an abalone that have already formed a brand. According to the transaction price reference of the last auction, almost every auction this time is higher than the last transaction price.

Each item was a little higher, and all of them were brought together to make the transaction amount exceed 100 million US dollars, which made Xia Ruofei feel some surprises.

Although several hundreds of millions of dollars are nothing to Xia Ruofei, the turnover of tens of millions and the turnover of over 100 million are completely two concepts, especially when the unit of calculation is still US dollars, it is even more That's it.

The auction can be said to be very smooth. The Black family has also made frequent shots in the truffle field, especially the competition with the Lehman family is almost fierce. Both families are in the truffle business. The competition in this field can be said to be hand-to-hand. The bayonet sees red.

Old Blake is really an old fox. Although he has received a verbal promise from Xia Ruofei to buy a batch of truffles from Taoyuan Company, it can be said that he is already invincible, but he still frequently sells at auctions , even a look of impending success.

Xia Ruofei couldn't help but admire old Blake's acting skills when he saw it.

The Black family and the Lehman family competed against each other in the truffle auction, which also played a positive role in increasing the total turnover of the auction to a certain extent.

Old Blake is also equivalent to supporting Xia Ruofei. While selling Xia Ruofei well, he also obtained two pieces of truffles of good quality, and at the same time cost the Lehman family a lot of money, which is also a blow to a certain extent. Competitors can be said to kill three birds with one stone.

When the total transaction amount exceeded 100 million US dollars, Feng Jing and Dong Yun, who were sitting behind Xia Ruofei, hugged excitedly. Pang Hao also cheered and looked at Xia Ruofei who was sitting in the front row with great emotion.

After all the auctions were sold, Xia Ruofei also personally took the stage and made a short and enthusiastic speech, thanking everyone for their support and Hengfeng Group's support, and also warmly invited everyone to attend the next luncheon.

The auction lasted more than three hours, and now everyone was hungry, so they went directly to the banquet hall next to them.

Xia Ruofei was naturally arranged at table number one, and there were also rich people such as Ma Xiong, Li Yifu, Guo Hongjiang, and Zheng Jianian at the same table.

Ma Xiong also very thoughtfully asked Ma Zhiming to arrange several company executives to accompany Feng Jing and others to each table, while Ma Zhiming personally accompanied Feng Jing to sit at the second table.

These senior executives of Hengfeng Group will naturally take good care of Feng Jing, Dong Yun and Pang Hao, and introduce their identities to the guests at the same table with great enthusiasm.

When they learned that Feng Jing and others were the executives of Taoyuan Company, the attitudes of those rich and small were very enthusiastic. After a meal, Feng Jing and the three all received a large stack of business cards, and their own business cards were also scattered. whole box.

On Xia Ruofei's table number 1, the atmosphere is more harmonious. The tablemates are all old friends of Ma Xiong, and most of them are familiar with Xia Ruofei.

The wine culture is also very prosperous on Hong Kong Island, so soon after the banquet started, people kept coming from other tables to toast Xia Ruofei. There was a lot of admiration in the words, and many people in related industries also expressed their hope to cooperate with Taoyuan Company. will.

So Xia Ruofei also received a lot of business cards.

From the performance of these tycoons, Xia Ruofei knew that Taoyuan Company's plan to become famous this time was basically a success.

At the end of the luncheon, Xia Ruofei and Ma Xiong sent the guests away again.

Rao is that Xia Ruofei's physical condition is so good, and he can't help but feel a little tired after working hard, and Ma Xiong is even more tired.

Xia Ruofei hurriedly asked Ma Zhiming to send Ma Xiong home to rest. Here Feng Jing and others, including Liu Qian, began to do the finishing and handover work with Hengfeng Auction House. Xia Ruofei first returned to the presidential suite on the top floor to rest.

At more than four o'clock in the afternoon, Xia Ruofei took a nap and felt that his spirit had recovered.

He called Feng Jing and learned that they had just finished their work, so he said, "Sister Jing, bring everyone to the top floor together! I have something to tell you!"

"Okay!" Feng Jing said, "Director Pang is still calculating the income and expenditure of this auction, do you want to..."

"Let him forget it, come to my side first!" Xia Ruofei said.

"Okay!" Feng Jing said, "Just a moment, we'll take the elevator up immediately!"

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