Chapter 545 Hunger Marketing

Jiang Qi's question was answered the moment Dongpo put his elbow on the table.

Dongpo elbow, a famous Sichuan dish.

Several people in Jiang Qi have eaten this dish. Huang Fugui often made it before the amusement park opened and Huang Fugui was responsible for everyone's three meals a day and had the power of life and death in the kitchen.

Jiang Qi didn't know whether there was something wrong with the tutorial Huang Fugui learned from the Internet, or whether the healthy stir-fry restaurant was selling mutton and dog meat. In short, the Dongpo pork elbow that the pretty waitress brought to the table was completely different from what everyone had eaten before.

The Dongpo elbows made by Huang Fugui will be covered with a thick layer of black bean-colored material, and then covered with a layer of green onion and ginger to cover the elbows tightly. The elbows were steamed in a steamer and were very soft, but the onion and ginger flavor was a bit strong. Jiang Qi had never been used to it, but Old John liked it very much.

The elbows sold in healthy stir-fry restaurants have no ingredients except dark sauce.

A large plate with a large elbow that is hard to see in ordinary restaurants.

Although the Jiankang Brand Big Knuckle may not look like much, it is full of fragrance. The rich aroma of meat hits your face and makes people move their index fingers just by smelling it.

"Zi Liu." Wang Xinghua took a sip of water spinelessly.

"Dongpo elbow." The waitress said with a smile, "Guys, the dishes have been served. Your consumption amount today has reached 500. We will give you a pot of sour plum soup. Do you want it iced or cold? Room temperature?"

"Ice." Jiang Qi said without hesitation. Sour plum soup without ice has no soul.

After saying that, Jiang Qi picked up the chopsticks and pointed them directly at his elbows.

The person who is faster than Jiang Qi is Wang Xinghua. When it comes to picking up vegetables, Wang Xinghua will not lose to anyone.

Wang Xinghua poked it lightly, and the skin and flesh of the elbow on the plate instantly separated, showing that it was very soft.

Wang Xinghua picked out the fatter piece of skin, dipped it in more sauce, and couldn't wait to wrap it up in one bite.

"Well, it's delicious!" Wang Xinghua said vaguely, "It's worse than Watan Huadiao Chicken, but it's delicious!"

Swallow.

"Boss, can we pack up another elbow and take it back for dinner later?" Wang Xinghua asked expectantly, "The elbow will be served with Huadiao chicken on a tile altar tonight, it will be particularly delicious!"

Jiang Qi:?

You are a human being. If you eat such greasy food at night, won’t you feel nauseated?

"It's best not to." Jiang Cha said, "There are only two elbows in the kitchen. We ordered one and the fat father of the boss's apprentice was already so sad that he was chewing green onions. After we finished the meal, we ordered the other one and he Dad would probably be crying on his elbows.”

Jiang Qi and the others:...

At this moment, Jiang Qi's phone rang.

Caller: Wang Pingxiu.

Jiang Qi glanced at the elbow on the table reluctantly, gritted his teeth, and answered the call with a heart.

"Hello boss, I've just been in a conference call with people from Fangyuan Theater and I'm really sorry that I couldn't see your message right away. You want to know the situation of Feng Ling's account, right? This is it. , the data on the account is all true..."

"Remember to leave some elbows for me, and keep them with the skin on. Pure lean meat won't taste good either."

"Is this an elbow? Boss, do you need...an elbow?" Wang Pingxiu on the other end of the phone was stunned, feeling that he had encountered a huge challenge in his career.

What does the skinned elbow imply?

The boss couldn't say this for no reason, he must be hinting at himself. As the saying goes, being with a man is like being with a tiger. He arrived late and was already several steps behind his colleagues. There was also a magician in his field of expertise similar to his.

Wang Pingxiu knew that he could not compare with Principal Peggy in terms of competitiveness.

Principal Peggy can wave her hand and make the evil cultivators disappear into ashes, but she can only be destroyed by the evil cultivators.

In order to improve his status in the heart of his boss, Wang Pingxiu has basically been absorbing knowledge non-stop this month. He finally created a new track and developed a new product. His boss happened to discover it before he was ready to report.

This was the perfect opportunity for Wang Pingxiu to show off his talents. The right time, place and people were right, and he couldn't miss this opportunity just because a little hint didn't come out.

On the other end of the phone, Wang Pingxiu's hand holding the phone trembled slightly.

Jiang Qi was using chopsticks to decide with Wang Xinghua which elbow he wanted.

"I'm talking about this piece, not that piece!"

"I understand, boss, what you mean is that the market is a big elbow. No matter how big our appetite is, we can't eat it all at once. We have to make trade-offs!"

"It's good to have a lot of oil and water, but it will make you greasy. Lean meat is mostly loved by people nowadays, but eating it alone is inevitably monotonous. The best part is the meat with the skin on, the fat but not greasy part. That's what we need to strive for. The intention of customers."

Jiang Qi has already discussed with Wang Xinghua which piece he wants, which piece Huang Fugui wants, which piece Jiang Cha wants. The rest are all Wang Xinghua’s. Jiang Qi:?

"What are you talking about?" Jiang Qi was dumbfounded. He was distracted for half a minute to give himself some elbow room. Why could he understand every word on the other end of the phone, but not the words connected together? understood.

"I'm eating. I was just talking to Xinghua. Continue. What happened to the account data?" Jiang Qi chose to ignore it if he didn't understand.

Wang Pingxiu on the other end of the phone was silent for a rare ten seconds, cleared his throat, and continued to say in a calm and pleasant voice: "It's like this, the account data is completely authentic, all of them are active fans, and most of them are high-quality customers of the theater. .”

"Is such that……"

Huang Fugui couldn't hear Wang Pingxiu's words on the other end of the phone, so he could only ask Jiang Cha in a low voice: "What did Leader Wang say?"

Jiang Cha concluded: "When I reported my work to the Emperor, I guessed wrongly what the Emperor was thinking, and the Emperor did not understand."

Huang Fugui:?

what?

Have you watched the live broadcast for a few months and can’t keep up with the times?

Wang Xinghua was not interested in the content of the phone call, so she went downstairs to order a bucket of white rice and mixed it with elbow sauce.

Wang Pingxiu's report lasted for half an hour.

During this period, Jiang Qi ate and listened, and occasionally looked at the pictures Wang Pingxiu sent via WeChat.

From the very beginning, Wang Pingxiu has focused on the middle-aged and elderly people who have relatively low consumption power and almost no voice on the Internet, but they are a very large group.

When Wang Xinghua promoted "The Mulberry Picking Girl", she adopted a traditional approach.

"The Mulberry Picking Girl" is destined not to be a big hit, not a blockbuster, and unlikely to make it out of the entertainment industry, so it will take the word-of-mouth route, find a group of professionals to stand up for it, and become a highly rated literary film among the critical reviews, but a poor box office.

There is actually nothing wrong with this idea, but Wang Pingxiu doesn't think it works.

Wang Pingxiu thinks that word-of-mouth is useless, and making money is the right thing.

Wang Pingxiu did not feel that "The Mulberry Picking Girl" was so highbrow that it had no audience. Ordinary audiences could watch it after enduring the first three scenes, let alone those who had passed the viewing threshold. "The Mulberry Picking Girl" is a masterpiece that has endured for hundreds of years in Wang Xinghua's world. It can stand the test of time. Although Wang Xinghua's adaptation is a little worse, the script is still there.

If Wang Xinghua changed the 95-point original script into an 85-point script, then Feng Ling performed the 85-point script with a 100-point effect. The effect of this play is very good for theatergoers.

Good products must be delivered to customers.

Wang Xinghua couldn't find where the customer was, but Wang Pingxiu found it.

Wang Pingxiu first went through several days of rehearsals and determined that although young audiences in this world generally do not go to theaters, older audiences still have experience of going to theaters, and a small number of them even still have the habit of going to theaters.

In rural areas of some provinces, great performances are put on during the holidays, and the audience can be as large as they want.

However, due to their age and social status, these viewers have been missing from the Internet and news reports all year round. The public cannot hear their voices and will naturally ignore them.

After Wang Pingxiu determined the audience for "The Mulberry Picking Girl", he asked Feng Ling to record an audio clip of dozens of seconds. In order to prevent others from hearing what the specific content was, Wang Pingxiu specially selected a paragraph of obscure words that would most likely not be understood if not combined with the previous and subsequent content.

Then, Wang Pingxiu got into countless group chats and pretended to be a 72-year-old man who lived alone and was not very good at using mobile phones. He claimed that he had accidentally obtained this audio. He felt that the opera girl in the audio sang very well and wanted to watch the complete version. However, he did not know which opera actor sang in which opera. He only knew that the actor's name might be Bai Bai, but I couldn't find anything on the search, and I couldn't find any help from my children, but they found it too troublesome and didn't want to, so I asked for help online.

According to the six-dimensional space theory, you can get to know any stranger through up to 6 people.

Wang Pingxiu may not know this theory, but his strategy is undoubtedly useful.

The audio went viral among the senior population.

Enthusiastic uncles and aunts called on their friends to help 72-year-old Uncle Wang, who lived alone.

Those who listened to the opera sighed in their hearts that the girl who sang the opera was really good and had a really good voice. They also wanted to watch the complete version. They forwarded the audio to friends who also listened to the opera and mobilized their friends to look for it together.

Those who don't listen to the opera casually forward it to friends who do, as if they are helping Uncle Wang, whose wife died young and his children are unfilial.

As long as 1% of the people who click on the audio repost it, it will be very scary if it spreads.

Wang Pingxiu is well versed in the principles of hunger marketing and knows that everyone's interest in this mysterious Baibai will not last long. Even if the mysterious girl in the audio sings really well, the audio is audio after all, and it cannot be so haunting and unforgettable for a long time.

The most important part of this hunger marketing is to grasp the degree.

Wang Pingxiu always observed the trends of more than 400 group chats that his 19 trumpets had sneaked into. At the right time, one of Feng Ling's trumpets came out, and he recorded a short rehearsal clip to let everyone see that Feng Ling was not only singing. and other strengths besides the voice, thus deepening Baibai’s impression among the audience.

To put it bluntly, this is a very pure hype.

Young people who have seen too many tricks on the Internet may be able to figure out some clues, but they are almost completely ignored by the Internet. Middle-aged and elderly people who have been deceived by scammers all year round using fraud methods that are never updated but are easy to use often have no suspicion. Just remember it in vain.

Jiang Qi looked at the screenshots of the 19 WeChat accounts that Wang Pingxiu sent to him, as well as his summary of his lurking during this period, and various analysis essays on the middle-aged and elderly people. He couldn't help but sigh in his heart that Wang Xinghua had to save merit in order to make money for her father. reincarnation.

Wang Pingxiu was able to use 19 trumpets to get in touch with a bunch of elderly people he had never met on WeChat, making these elderly people believe that his 19 identities were inappropriate, but it was just to market Feng Ling. This was all because Wang Xinghua wanted to accumulate merit. Wang Pingxiu This father cannot lack the blessing of great virtue.

Otherwise, just one month would be enough for Wang Pingxiu to defraud him into a new job that would provide him with food and accommodation, a silver bracelet, and daily exercise on a sewing machine.

After listening to the whole process of Wang Pingxiu's fraudulent marketing, Jiang Qi was silent for a long time. He ate several boiled fish in a row to calm down his shock. It turned out that it was too spicy and he had to drink half a cup of sour plum soup to calm down.

"So, why are you still running these 19 trumpets?" Jiang Qi asked.

Judging from the screenshot Wang Pingxiu sent to himself, his No. 2 account, 67-year-old Uncle Liu, was still sharing recipes in two supermarket discount groups this morning.

Aunt No. 3, 55-year-old Aunt Li, was quarreling with someone in the pharmacy discount group.

The 85-year-old Uncle He, who lives in No. 9, is consulting on medicinal diet in the health group.

This is what Jiang Qi saw. He didn't know how many there were.

Wang Pingxiu has to work in the Propaganda Department, collect information online, run his own online shop, and open 19 accounts pretending to be adults of different ages and identities to maintain relationships with other uncles and aunts in WeChat group chats. relation.

I also had a several-hour conference call with Fangyuan Theater this morning.

Wang Pingxiu, are there 48 hours in a day?

Or he actually knows the art of shadow clones and can make several clones come out to help him work.

"Boss, these 19 trumpets are very important." Wang Pingxiu emphasized, "These 19 trumpets are the key to operating Feng Ling's account. I plan to turn the 49-year-old younger Aunt Kuai, the 49-year-old trumpet number 8, into Feng Ling's account." Feng Ling’s fanatical fan, let her serve as the president of Feng Ling’s fan support club.”

Jiang Qi:?

Does Grandma Nangong agree?

"Letting the audience know about Feng Ling is just the first step. Isn't the theater troupe going to start touring soon? I think the theater troupe can't just go to big cities with big theaters, but small cities with small theaters." It is the key to broadening the popularity. Tickets for tours in these places should not be too expensive, even if it is a charity performance. It is a temporary stage, as long as there are enough audiences, you will not suffer."

"I can also contact my journalist friends to write a few reports and perform charity performances to gain fame. It is both close to the people and cost-effective."

"Aunt Kuai is responsible for gathering fans and maintaining account data."

"If nothing else happens, this year I will be able to turn Feng Ling's account into a big Internet celebrity with tens of millions of fans and millions of active fans. By then we will not need to accept advertisements, live broadcast to bring goods, we can probably rely on video data alone There is a lot of revenue, and it is reasonable to occasionally help advertise the surrounding areas of the amusement park."

"The most important thing is that as an actor becomes more famous, theater tickets are easier to sell and the profit sharing is easier to negotiate. "The Princess" is very popular, but just because a play is popular, it does not mean that the actor will become popular. If the show is popular, it will make money. Now, I can’t say what will happen next.”

"But popularity is different. Popularity lasts longer than fame in dramas."

"Boss, just wait and see. In this year's annual report of our amusement park, the theater's revenue will definitely be the first, and it will definitely surpass the newcomers and surpass the Incredible Magic Academy!"

Wang Pingxiu said confidently.

Jiang Qi was stunned by what Wang Pingxiu said, and couldn't help but ask: "Then how much do you think the revenue might be?"

"Probably……"

At the dinner table, Huang Fugui and Jiang Cha had finished eating long ago. Jiang Qi also gave up eating and concentrated on eating the cakes because Wang Pingxiu's cake paintings were too delicious. Only Wang Xinghua was finishing up conscientiously.

Seeing that Jiang Qi was listening attentively, Huang Fugui couldn't help but feel a little curious, and asked Jiang Cha in a low voice: "Sister Cha, what did Leader Wang say? Why did you talk for so long? Which account's data was fake or real? ?”

"Really." Jiang Cha said.

"As for why it took so long..."

Jiang Cha thought for a while: "Master Wang spent a lot of time painting the cake."

Huang Fugui:?

Who draws the cake?

Isn’t it usually the boss who gives the employees a thumbs up?

Could it be that I really can’t keep up with the times because I’ve been addicted to live broadcasts recently?