Chapter 643 What Serious Actor? Bona and Huaxiaxing's Outrageous Moves Are Ongoing

Chapter 643 What serious actors? Bona and Huaxiaxing's operations are in progress...

On the morning of the 6th, under the expectation of many people, the first-day box office of "The Burning Sun" was freshly released!

The result of 65.69 million directly confused the entire entertainment industry.

This is... Is it still a result that an art film can create?

Media reports followed up:

"Director Chen Fei's new movie still shows unparalleled box office appeal. During the first day of release, the attendance rate was as high as 96%, and the scheduling rate was proportional to the attendance rate. The box office was as high as 65.69 million!"

"The September film market officially kicked off, and "The Burning Sun" injected a shot of adrenaline into domestic films!"

"The Hollywood imported film "Elysium" released at the same time, the first-day box office performance closed at 14.46 million, far less than the domestic film "The Burning Sun"."

As related reports continued to appear, the entire film and television industry fell into an inexplicable confusion.

Once upon a time, didn't art films make money by selling copyrights? Why has it become possible to earn back the investment just by box office?

How did Chen Fei do it?

At the same time, many film and television companies, led by the producers of "The Legend of the White-Haired Witch: Kingdom of the Moon", "Eyewitness", "Super Agent", "Time Lovers", etc., have rushed to increase their publicity efforts and increase the number of press releases, fearing that they will fall behind others.

Especially for "The Legend of the White-Haired Witch: Kingdom of the Moon", the publicity efforts were simply very high. Bona almost invested all its publicity and distribution resources this year, and movie posters were all over the streets and alleys.

Chen Fei wanted to laugh when he saw it.

He didn't know where they got the confidence from, as if the movie publicity efforts were very strong, the box office results would be very high.

This kind of "fearless" confidence really made him wonder,

……

In the 3D movie theater, Chen Fei, who had already entered, sat in his seat, waiting for the movie to be screened while checking the relevant reviews about "The Sun Also Rises" on the Internet.

Movie fans have given this movie a very high evaluation. On platforms such as Douban and Maoyan, the ratings have soared to more than nine points, which is simply terrifying!

"The actors performed very hard and realistically. It feels like every character has been brought to life. The plot is full of interesting moments, and it is very good at wandering between emotions and laws, morality and human hearts. There may never be absolutely bad people in this world, but once you make a mistake, even if you do things that are worthy of your conscience every day, you can't make up for it. This ending is handled very well."

"It is worthy of being a movie that can make Director Chen win the Cannes Best Actor Award. Damn, the scene of accepting the death penalty really scared me. I thought he was really going to die!"

"If the law is a rigid standard, then morality is the criterion of human nature. The two cannot be confused in some cases, and they are integrated in some cases. The bad guy in the legal sense may also be a bad guy in the moral sense. Good people. At least in these three "suspects", there are too many shining points of humanity. This script is absolutely amazing!"

"Anyway, I personally feel that all the actors in the film can actually bring back a trophy, because the performance is so good!"

"Fuck! Wang Yanhui's last monologue almost scared me to death. I thought that a death row prisoner was really found to act."

"Huh? Brother upstairs, I don't know this Wang Yanhui, so he is actually an actor, not a death row prisoner, right?"

"Definitely not! He is an actor! A serious actor..."

~

The theater was soon filled with people. As the screen lit up, the screening of "The Legend of the White-Haired Witch: The Kingdom of the Moon" officially kicked off.

Chen Fei turned off his mobile phone, put on his 3D glasses, and watched it with great interest.

As Su Guohai said, when the cast list was announced at the beginning of the film, this 3D picture was really good.

But when the main film started, a magical scene suddenly happened. The 3D effect of the film disappeared without knowing it!

A buddy sitting next to Chen Fei scratched his head and muttered in confusion: "What the hell? How did this become 2D? Did I go to the wrong theater? What's going on?"

A burst of whispering soon sounded, and it was obvious that everyone was a little confused by this sudden change.

The plot on the screen was still going on, and Chen Fei watched silently, but the more he watched, the more tangled his expression became.

As the film was halfway through, he suddenly had an illusion in his mind.

"Is it possible that this director didn't read the script when filming?"

The "Red Pill Case" that was imagined was obviously intended to add some historical weight to the movie, and at the same time wanted to make the plot more complicated, but the final effect was neither fish nor fowl.

And the plot that Zhen Zixuan couldn't return home in the end was probably intended to express the war between nations more than 200 years ago from the perspective of modern people, adding some depth to the movie...

But the plot design was all superficial!

This also gave movie fans an illusion that the plot was incoherent and the connection between the front and the back was very confusing.

The character setting is completely subverted, the personality and attitude are the same, and in the later stage, it seems like he has dementia and is not domineering at all...

And Wang Xuebin and Zhen Zixuan's lines such as "I'm leaving" and "Let bygones be bygones" are like a joke.

The only thing worth praising is probably the makeup. Fan Bingbing's beauty has raised the style of the whole movie, but the fighting moves are a bit like children playing house, which is really hard to comment on.

Fai Chen endured the discomfort and watched the 103-minute film from beginning to end.

He originally thought that the plot was already very bloody, but the ending undoubtedly completely ruined the whole movie!

It should have been a sad love story, but in the end it was a joke that people couldn't bear to look at.

If Chen Fei were to summarize it, he would definitely use this sentence to promote the movie:

"The martial arts fantasy film turned into a Qiong Yao drama in seconds, and Fan Bingbing turned into a Super Saiyan..."

The film's abrupt transformation was really shocking. In a trance, he even had the illusion that he had watched two different movies.

When walking out of the theater, Fei Chen could hear a lot of complaints, and the word "bad movie" appeared more frequently.

But what surprised him was that until the afternoon, there was no negative review about "The Legend of the White-Haired Witch: The Kingdom of the Moon" on platforms including Douban, Maoyan, and Weibo.

Looking around, all the reviews were praising the movie!

Feeling something was wrong, he logged into his secondary account and posted a negative review on the official blog of the film.

Then, he watched his review being deleted by the administrator less than half a minute after it was posted!

"What? Are you controlling the reviews now?"

Chen Fei suddenly laughed. If he remembered correctly, the last time he controlled the reviews was Lu Chuan's "The Feast of the King".

And the final result of that movie was: it was withdrawn from the schedule and even Lu Tailang's company and underwear were lost, but it was not enough to make up for the loss!

…

On the 7th, the media revealed the first-day box office results of "The Legend of the White-Haired Witch".

35.69 million!

The control of reviews is still going on.

Although it is very difficult, there will be some missed negative reviews from time to time, but they will soon be covered up.

In contrast, various positive comments about the film are spread across major social platforms and networks, creating a state of both good film quality and good reputation.

45.21 million, 105 million, 47.62 million...

In just four days, the box office performance of "Legend of the White-Haired Witch" soared to 232 million!

The competing film "The Burning Sun" had a box office of 348 million because it was released one day longer.

On average, the daily new box office of these two films has never been less than 45 million.

However, paper can't cover fire after all!

When the suppression reaches the extreme, the blazing flames will not only engulf the whole paper, but also ignite the person who wrapped the fire with paper!

The box office of 223 million means that the number of moviegoers has exceeded 6 million!

How easy is it to control the anger of so many people?

On the fifth day of the film's release, in just one night, the official blog of "Legend of the White-Haired Witch" was directly overwhelmed by angry fans!

"Fuck? You deleted my comment, didn't you? The film company is so shameless! I deleted every comment I posted, didn't I? Then let's see, you delete faster, or I post faster!"

"Fuck! What a lousy movie! You tricked me into going to the cinema!"

"I'm so fucking mad. What a lousy movie! It's advertised as a 3D movie, it's so funny. It's just the 3D part in the opening. How dare they advertise it as a 3D movie? Fuck! Fuck!"

"This plot and the costumes really made me laugh. What did Huang Taiji do to himself? When you put on a mask, it's like putting on an oxygen mask. Fan Bingbing's black mask is just a Bluetooth headset and cosmetic contact lenses, right? "

"What is Huang Xiaoming playing? He was busy flirting with Fan Bingbing in the early stage, but your aura is not suitable at all!"

"Let's not complain about anything else. Director, have you watched too much Pleasant Goat and Big Big Wolf? At the end, the two fell off the cliff and hugged each other and turned into a flash. What's going on?"

"..."

In just one night, the online reputation of "The Legend of the White-Haired Witch" showed a polar reversal.

Douban's score dropped directly from 8.7 to 4.5. The Internet was full of bad reviews, constant scolding, and various mocking voices were all over the official Weibo of the movie, several actors, and even the director's personal Weibo.

As for the film's investors Bona and Huaxia Star, they were scolded and closed the comment permission.

You don't have to guess that this kind of "controlling comments" must be done by the film company, and its purpose is to coax movie fans into watching the movie and get a high box office result.

Although Chen Fei didn't know who came up with this idea, he was sure of one thing.

"The person who controls the comments is definitely an idiot!"

As a result, the early box office results were indeed pulled up, but correspondingly, the entire creative team of the crew was completely deceived!

Netizens and fans spontaneously organized a team and began to strongly boycott this movie, and called on the majority of fans not to be deceived.

In another two days, the daily new box office of the movie dropped directly to 9.7 million!

So far, the weekly box office of the film has officially been fixed at 258 million.

In just one week, the box office and reputation both fell below the average line, and at the same time suffered boycotts and abuses from fans all over the Internet.

On the other hand, the box office of "The Burning Sun" is very stable.

As the screening time is extended, the daily new box office is also declining, but the overall trend is flat, and there is no diving situation like "The Legend of the White-Haired Witch".

…

In the office, Chen Fei couldn't help laughing again when he saw all the negative reviews and abuses about "The Legend of the White-Haired Witch" on the Internet.

He really didn't expect that Yu Dong and Xiang Huaqiang would come up with such an operation.

During the early filming, they shamelessly claimed that the film investment was as high as more than 100 million yuan, and they vowed to make a classic martial arts 3D masterpiece!

But what about now?

Apart from the faces, the whole plot of this film is simply a group of lame, and there is no plot worthy of praise at all.

Even the performances of the actors, after matching the whole plot, look very awkward and make people feel very alienated.

Although the box office of more than 200 million yuan was cut by "controlling reviews" in the early stage, after removing the costs and various publicity and promotion investments, it is definitely a loss.

If this movie wants to recover its costs, the box office must be at least 300 million yuan.

And if you want to make money, it is absolutely impossible without a box office of more than 350 million yuan!

Bona and Huaxiaxing must have "back tricks", but Chen Fei will never let their back tricks succeed!

Picking up his phone, he called the head of the public relations department and ordered: "Keep buying water army, I want to make the Douban score of "The Legend of the White-Haired Witch" drop below 4, and the daily new box office drop below 5 million!

Also, remember to contact those well-known film critics in the circle and ask them to send out all the articles they prepared in advance..."

After finishing the arrangements, Chen Fei leaned back slightly and leaned on the back of the chair.

He had been eyeing Bona and Huaxiaxing for a long time, but he couldn't find a chance to take action before. Now, they actually came to the door.

Then don't blame him for being rude!

...

At the same time, in the chairman's office on the top floor of the Bona Group Building, Yu Dong was talking on the phone with Xiang Huaqiang with a dark face.

"So this is the solution you said? Now, a large number of fans have appeared on the Internet, strongly boycotting "The Legend of the White-Haired Witch". What should I do next? The investment cost has not been earned back yet..."

Yu Dong became more and more angry, and inexplicably felt that he had been deceived.

At first, he actually disagreed to release "The Legend of the White-Haired Witch" this year, because he felt that being too anxious was not a good thing.

The post-production of the film was too poor, especially the 3D effect, and the outsourced team was simply fooling around!

But Huaxiaxing, as the main controller, was very confident that this effect would definitely win all the movies in the September schedule!

Of course, the main reason was that there was not enough money. The filming exceeded the target, and the post-production could only be "shoddy".

Neither of the two companies wanted to make additional investments, so the outsourced team could only "do as much as they could with the money they received".

The final result was that the box office and reputation collapsed in just one week after the release!

However, facing Yu Dong's questioning, Xiang Huaqiang was very calm.

"Mr. Yu, don't worry, it's definitely impossible to lose money. I have already made a corresponding plan.

We can first find some professional film critics in the industry and ask them to praise the film. This will definitely attract some fans.

Then, we will hold a celebration banquet to celebrate the box office of the film breaking through 250 million, and then find a few more media to promote it, which can attract some fans.

With multiple approaches, it is absolutely impossible to lose money, and there is even profit!"

This sounds quite reasonable, but Yu Dong's brows did not relax.

"It got a high box office, but lost its reputation. The subsequent copyright will definitely not be sold at a high price."

"Haha!" Xiang Huaqiang suddenly laughed out loud: "Copyright is naturally sold as far as possible. I have communicated with manufacturers in Japan and North America. When the time comes, we will take this film to the Venice International Film Festival, and naturally someone will be tempted.

Martial arts themes have always been the favorites of foreign film producers. I am confident that I can sell it at a high price!"

Xiang Huaqiang said it very confidently, and Yu Dong also had confidence.

Finally, he nodded and said, "Then let's do as you say."

The two of them focused on the box office revenue and copyright income of the film from beginning to end. As for the actors who were affected by the plummeting reputation of the film, they never cared about it.

For capitalists, those actors are nothing more than workers.

If this batch doesn't work, then change another batch. What's there to feel sorry for?

…

Perhaps in order to catch up with the Berlin International Film Festival, Zhang Yimou officially started filming shortly after announcing that the cast of "Coming Home" had been completed.

LeTV sent a Weibo post, while promoting it, it also pointed out another meaning of the movie's name "Coming Home".

"Director Zhang Yimou, return with glory!"

At the same time, Brother Chen Kai also announced a lot of candidates for the roles of "The Taoist Goes Down the Mountain".

Currently, Fan Wei, Lin Chiling, Wang Xueqi, etc. have been confirmed. Looking around, they are either old actors or well-known actresses with box office appeal.

According to Hong Kong media reports, Chen Kai has already started to contact several big names in the Hong Kong circle. If nothing unexpected happens, there will definitely be at least two Hong Kong artists in the starring team.

Chen the great poet also has a great pursuit for the Golden Image Awards.

In addition, Feng Xiaogang is also making a lot of moves.

When he started to select the programs, he not only invited Zhao Benshan, the great god, to be the person in charge of the language programs, but also shouted the slogan of not having "hymns" in this Spring Festival Gala.

It is obvious that Director Feng is also preparing to do a big job!

The reason for this "slogan" is mainly to open a backdoor for the stars and artists under Huayi.

After all, looking at the big picture, the reputation of the artists and stars under Huayi in the circle is really "difficult to evaluate".

If you want to give them praise, their daily actions are obviously not qualified to be on this big stage.

For example, those who stabbed the knife, they were lucky not to be scolded and quit the circle.

In order to help those "Adou", Feng Xiaogang has also taken great pains.

……

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