Chapter 618: Can Movie Promotion Be Done This Way?

After landing in the capital, as expected, the entire airport was surrounded by fans of "Iron Man"!

Chen Fei stood in the VIP lounge on the second floor and looked down. It was obvious that the fans below were all wearing Iron Man helmets or posters and other materials, giving the crew the most sincere and warm welcome.

At this time in 2013, those who could afford such things were all wealthy families, and none of them were not generous.

Robert Downey Jr. alone received more than ten bouquets of flowers.

Because Chen Fei had revised the script before filming, the insulting plots in "Iron Man 3" had been deleted.

In the absence of controversy, the box office of the movie would naturally not be affected.

After the domestic release, the box office on the first day was as high as 135 million yuan, and it soared to 320 million US dollars in the first three days of the weekend!

The power of imported films is really too scary!

It was not until he watched the group of people from the "Iron Man" crew leave that Chen Fei put on his mask and sunglasses and left the airport very low-key through the VIP channel.

Liu Yifei volunteered to pick him up today, and the car was parked outside the airport.

When he got out of the door, Chen Fei was stunned when he saw the big red Ferrari.

After confirming the license plate information again and again, he walked over and opened the car door.

In the main driver's seat, Liu Yifei was wearing a pair of sunglasses on her face, wearing a belly-revealing short-sleeved top and shorts on her bottom, just like an urban girl.

"Isn't your car a bit too conspicuous?"

Chen Fei was a little amused, he really didn't expect that Liu Yifei would have such a side.

The good girl turned into a sexy lady, the contrast is big enough!

Miss Liu giggled: "Hurry up and get in the car, be careful of paparazzi taking pictures."

"Okay."

Chen Fei nodded and sat in the co-pilot.

As usual, the two went to the private restaurant first and planned to go back after dinner.

But just after entering the box, Zhou Xun called Liu Yifei: "I wondered where you were. You didn't come to the crew this morning. It turns out that you went to pick up Director Chen."

"Ah???"

Hearing this, Liu Yifei and Chen Fei were stunned.

"You two are too careless. You were photographed by paparazzi when you left the airport. You must keep it secret next time you date..."

Listening to Zhou Xun's teasing, Chen Fei silently opened Weibo.

Sure enough, the latest report has been freshly released!

"Director Chen Fei returned to China in a low-key manner. Liu Yifei showed up at the airport to pick him up. The two had a good chat in the car."

"Liu Yifei is dressed youthfully and beautifully today, showing her fashionable style."

"Director Chen's assistant got in the car alone and left, carrying a suitcase, which is suspected to contain the Palme d'Or trophy..."

The Palme d'Or director + Cannes Film Emperor returned, and the popularity is no less than the "Iron Man 3" crew arriving in China to launch global publicity!

When Chen Fei and Liu Yifei finished their meal and were about to leave, many reporters even appeared at the door of the private restaurant.

That is, the restaurant does not allow outsiders to enter at will, otherwise they will not be able to do business today!

"I won't drive this car next time. It's too conspicuous. People will find it wherever I go."

Liu Yifei muttered softly, and got into a business car with Chen Fei under the protection of the bodyguards who came.

As for the Ferrari, someone will naturally help her drive it back.

"What are your plans next? Are you going abroad again in a few days? Or..."

It is true that a short separation is better than a new marriage. If they were not afraid of being discovered, the two would have kissed each other long ago.

After thinking about it, Chen Fei replied: "I probably won't leave in the next few months. I plan to continue shooting a Chinese-style commercial film and adjust the company's next development route by the way."

Upon hearing this, Liu Yifei's eyes lit up!

"Then remember to call me when you are free. My guest role has ended. There is nothing for me to do in "Dear" anymore."

It was her first time to fall in love, and she wanted to stick to Chen Fei every day.

As for the crew, Zhou Xun and Huang Bo were still looking after them, so there would be no problem even if she was not there.

Chen Fei knew what she meant, and immediately invited her with a smile: "I am going to the Jiuquan Satellite Launch Center tomorrow, so why don't you go with me?"

"Okay!" Liu Yifei nodded quickly: "After sending you to the company, I will go back to pack my luggage."

She didn't specifically ask Chen Fei what he was going to do at the Jiuquan Satellite Launch Center. Anyway, as long as she could be with him, she would go anywhere.

...

After saying goodbye to Liu Yifei, Chen Fei went to Feiyue Film and Television first.

As soon as he entered the company's gate, he saw the very conspicuous LED screen.

At this time, a line of words was slowly floating in the center of the screen.

"Congratulations to the movie "One Man's Martial Arts" for reaching a box office of 688 million yuan!"

When Chen Fei saw this line of words, he suddenly realized.

The May schedule is over!

He returned to his office amid the greetings of his employees.

After the official end of the screening of "One Man's Martial Arts", the film "To Our Youth That Will Eventually Pass Away" directed by Zhao Yanzi has also come to an end.

In a whole month, the total box office closed at 592 million!

If we only look at the ratio of the subject matter and the box office performance, then the box office performance of this film is undoubtedly very good.

However, before the film was released, Zhao Yanzi boasted that she would become the first female director in China, but this achievement is still a long way from her goal!

Based on this, many people on the Internet are laughing at her for not overestimating her abilities.

"A movie that only succeeds by selling emotions and playing with marketing, what's there to brag about?"

"Haha, I just laughed, and you have become the first female director in China? You are not even a little bit worse than Director Xue Xiaolu."

"If there are three Zhao Yanzis between "To Youth" and "Love in Seattle", then there are at least 10 Zhao Yanzis between "To Youth" and "Scorching Sun"."

"I'll go, brother upstairs, you are just looking down on me, Director Chen, at least there are 100 Zhao Yanzis between you, okay?"

"No, I'm a little dizzy? Are there any comparisons between these two people? Zhao Yanzi, please don't try to mess with me!"

Unknowingly, as netizens continued to make jokes, Zhao Yanzi actually became a unit of measurement in the director circle, and was ridiculed by netizens in turn.

This person is also a thoughtful person. He was not angry because of the ridicule from netizens. Instead, he took the opportunity to do a lot of publicity for himself.

Many media broke the news that she and her husband Huang Youlong jointly invested in her brother's company Tangde Film and Television.

What shocked insiders was that the company was already preparing for an IPO.

Once the listing is successful, Zhao Yanzi will transform into one of the actresses worth over 100 million, embarking on a capital path similar to Huang Xiaoming.

This can be regarded as a novel operation of "changing fate against nature".

After learning that Chen Fei had returned to the company, Su Guohai came to the door immediately.

"Director Chen, I have something to report to you."

Chen Fei closed the computer and asked casually: "Tell me, what's the matter?"

"About youth-themed movies." Su Guohai explained in detail: "According to the information I got, in the month when "To Youth" was released, there were more than 30 youth-themed movies registered with the Film Bureau alone, and This number is still increasing.

The screenwriting department specifically asked me if we will also enter the youth theme category in the future? If you are sure to enter the venue, relevant personnel will be organized to conduct research. "

This type of movie has low investment cost, simple story, and can easily arouse the emotions of the audience. It can be said to be a powerful tool for harvesting box office!

Under the current circumstances, everyone will naturally swarm in.

As expected, in the next two or three years, there will definitely be a large number of youth movies in theaters!

However, after listening to Su Guohai's words, Chen Fei objected without hesitation: "Tell the screenwriting department that there is no need to waste time and energy.

This kind of movie can certainly improve the company's efficiency in the short term, but in the long run, it will lower the quality of Feiyue Film and Television, and may even damage our high-quality brand.

It is obviously an unequal plan to put the company's reputation on the line for a small profit. "

Su Guohai nodded slightly: "Okay, I understand, I will inform them right away."

In fact, in Chen Fei's view, movies that do not involve youth themes do not mean that anything will be lost.

Think about it, when others are selling their feelings, the films produced by Feiyue Film and Television maintain a high quality level. This is also a success!

After turning his attention away from youth-themed movies, Chen Fei began to communicate with the space agency.

This time, he is preparing for a unique way to promote the movie.

The space agency was very considerate of him and readily agreed to his request without much consideration.

Since filming "Gravity", the two parties have entered the honeymoon period.

During the filming of "The Martian", the relationship between the two parties was even better than wearing the same pants!

What the domestic aerospace program needs most now is large-scale and wide-scale publicity, in order to prove to the outside world that we are not cowed at all in the face of Western blockades, sanctions and strategic threats!

And making a movie is nothing less than one of the best publicity tools.

…

Jiuquan Satellite Launch Center, also known as Dongfeng Space City, was founded on October 20, 1958. It is one of the launch test bases for China's scientific satellites, technology test satellites and launch vehicles.

The launch center is located on the edge of the Badain Jaran Desert in northwest China, more than 260 kilometers away from JQ City.

The area has a desert climate, with little rainfall throughout the year and long daylight hours. There are about 300 days a year for launch tests. It is mainly responsible for the launch of scientific experiment satellites, returnable satellites and manned spaceflight in low, medium and high-inclination orbits. Task……

When we arrived at the Jiuquan Launch Center, it was already noon on June 11.

As soon as they got off the car, the reception staff sent by the space agency led Chen Fei and Liu Yifei to the restaurant.

During the meal, some staff members would inevitably come over to ask for photos or autographs, and both of them readily accepted these requests.

After eating, under the guidance of the reception staff, the two came to the rocket launch area.

There is a dedicated person responsible for explaining:

"Shenzhou-10 is the tenth spacecraft launched by our manned space program. It is used to carry out the fifth manned space mission and the first practical mission of the space-to-ground shuttle transportation system of China's manned space program.

The spacecraft is about 9 meters high, weighs about 8 tons, and has a maximum diameter of 2.8 meters. It adopts a three-cabin structure layout, consisting of an orbital module, a return module and a propulsion module..."

The time of the visit passed very quickly, and it was 5 o'clock in the afternoon in the blink of an eye.

For safety reasons, all outsiders were not allowed to approach the launch pad, and could only stand in the observation room to watch the launch.

Looking around, I saw the towering rocket standing quietly on the launch pad, like a warrior about to go on a mission, wearing silver-white armor and shining.

From a distance, Chen Fei also saw the three astronauts who will complete the space mission with Shenzhou 10.

Nie Huansheng, Zhang Xiaoguang, Wang Yaping.

"There are also female astronauts?" Liu Yifei exclaimed in surprise.

"Yes." Chen Fei patiently explained to her: "Last June, when Shenzhou 9 was carrying out a manned flight mission, there were already female astronauts."

"Wow! They are so brave!"

Hearing Liu Yifei's exclamation, Chen Fei couldn't help but feel a little emotional.

Astronauts should be considered a rare job that upholds "fairness and justice" and "ability first".

Time soon came to 17:38 in the afternoon, and Chen Fei, Liu Yifei and other visitors shouted along with the countdown.

"10! 9! 8...3! 2! 1!"

When the word "launch" sounded in the loudspeaker, a blazing flame suddenly shot out from the tail of the rocket, like a fire dragon tumbling in the air.

The flame illuminated the entire sky and pushed the rocket into the boundless universe.

As the rocket took off, people in the observation room could clearly see the flashing lights on it, drawing a beautiful arc in the air.

This was the first time that Chen Fei observed the launch of a rocket at close range, and the whole process was full of power and beauty.

Every vibration of the flame made people feel the powerful force, and the trajectory of the rocket was like an elegant line, outlining a magnificent picture in the air.

This combination of power and beauty made him feel sincere admiration for human wisdom and courage!

In addition to domestic media, there were also many media and institutions from abroad at the scene.

At this moment, everyone was holding up cameras to shoot. The rocket launch was not only a display of technology, but also an exploration and challenge of the unknown, and also a means to demonstrate the strength of a great power.

It carries the dreams and hopes of mankind and heads towards the distant universe.

In this process, it has become an important link between the earth and the universe, expanding the human vision to a wider universe, allowing people to feel the charm of technology and human courage, and also inspiring people's curiosity and spirit of exploration of the unknown world.

Chen Fei didn't know how other people felt, but he was so excited now.

A rocket weighing 8 tons was actually pushed into the universe. Just thinking about it was very shocking, not to mention observing it on the spot.

Time was still passing, and after the initial cheers, everyone at the scene turned their eyes to a large screen.

A successful launch does not mean the end of the mission. Only accurate entry into orbit can be considered a real success!

Night fell quickly, and under the attention of everyone at the scene, Shenzhou 10 was finally successfully launched by the Long March 2F carrier rocket and accurately entered orbit.

When the voices of the three astronauts came back from the loudspeaker, the scene erupted in warm cheers again!

Fireworks had already exploded outside, and all kinds of streamers and ribbons rushed to the roof inside. People used this expression to publicize their inner excitement and joy!

The media began to interview the audience at the scene.

As the only two stars in the crowd, Chen Fei and Liu Yifei became the targets of the media at the scene.

"Director Chen, Yifei, what do you think about the successful launch of Shenzhou 10?"

Feng Chen took the initiative to stand up and responded: "I am really excited to see our country's aerospace industry getting better and better, and I hope to see our country's space station officially take shape one day."

Liu Yifei also stood up and responded with emotion: "I have experienced the feeling of wearing a space suit when I was filming "Interstellar" before.

Even if it is just a costume for filming, it is very heavy. It is hard to imagine that there will really be female astronauts who take on the responsibility of space travel. I admire it very much!"

The simple question and answer ended. At the end, a reporter curiously asked: "Director Chen, is your next new movie shooting plan related to space?"

Generally speaking, the entertainment industry and aerospace should be on a parallel line. Because of this, Chen Fei's appearance at the Jiuquan Launch Center will inevitably attract everyone's curiosity.

After thinking for a while, Chen Fei did not deny it, but he also did not admit it.

He smiled at the cameras of the media in front of him and left a message: "Everyone just wait and see the news, there will be a surprise!"

...

The news about the successful launch of Shenzhou 10 has become the focus of recent social attention as expected.

Similarly, Chen Fei's interview has been mentioned by the media from time to time, and netizens are very curious about what the "surprise" he mentioned is?

Time flies and it is the 13th. Under the attention of the national audience, the three astronauts flying in the sky did something when they rested at night.

They turned on the projection equipment, took out the copy disc, and watched a movie at an altitude of tens of thousands of meters.

And the name of this movie is——

"The Martian"!

At the same time, Feiyue Film and Television, China Film, Wanda, and Shanghai Film announced that The Martian will be released during the Spring Festival.

Before that, the film will hold previews from time to time.

The first preview will be held in the Shenzhou X living cabin tens of thousands of meters above the sky. The three astronauts will be the first audience to meet the finished film.

Even the evening news broadcast reported the relevant information.

For a time, the whole network was a hot topic!

The film and television industry is completely confused at this time.

Damn it, can movie promotion be done like this?

…

(ps: First update, please give me a monthly ticket!!!)