Chapter 155 Are We a Stepping Stone?

Beijing, Qianda Film Headquarters Conference Room.

Li Guanghong and Aunt Huang were sitting at the head, looking a little ugly. The prospectus they submitted to the Hong Kong Stock Exchange was rejected again.

Nowadays, the group has internal and external troubles, and its capital chain is almost broken. It has been constantly tearing down the east wall to make up for the west wall these days. It has reached an extremely difficult moment.

Wanda Group also changed its name to Qianda Group.

What makes them even more worried is that Chen Kaige has recently teamed up with Penguin Pictures to make another big move, preparing to beat up Qianda Pictures.

"From what we've heard."

The middle-aged man sitting on the left side of the conference table broke the silence in the conference room and said, "Penguin Pictures, together with other movie studios, is preparing to kick Qianda Pictures off the cake table during the Spring Festival!"

No one spoke in the conference room. Naturally, they had known this news for a long time, otherwise they wouldn't have to sit here now. They came here to discuss a solution.

The Spring Festival is the busiest time for movie theaters. For example, this summer, the total domestic box office is close to 20 billion. Their Qianda Cinema has a deep foundation and numerous theaters across the country, accounting for nearly 40% of the box office. The movie theater and The split between the film producers (producers and distributors) is usually 4:4:2.

In other words, their Qianda Cinemas received three billion in cash during the summer season!

For today's Qianda Group, this is tantamount to a big breath of relief.

The popularity of the Spring Festival stalls is not comparable to that of the summer stalls, which is why Li Guanghong is here today. Even though he always talked about small goals before, he seemed to not care about a few small goals. It seems, but if this Spring Festival period is done well, it can extend Qianda's life.

They know this, and so do their competitors.

This time, under the leadership of Chen Kaige, Penguin Pictures is also willing to participate. They want to try, what wonderful things will happen if their movie is not released at Qianda Cinema during the Spring Festival?

"Brother Chen Kai contacted more than a dozen directors and lobbied for their films not to be released at Qianda Cinemas. Penguin Pictures took the lead and united with many cinemas and was willing to give up half of the share to these producers and producers who would not be released at Qianda Cinemas. Publisher!”

The middle-aged man continued.

After so many years of construction, the number of movie theaters across the country has long been saturated. In big cities, there are at least a dozen movie theaters within a three-kilometer radius. If your Qianda Cinema does not have the movies they like to watch, they will naturally Vote with your feet.

What makes them even more troublesome is that during the Spring Festival, people usually don’t just watch movies, but go shopping together as a family. When they are tired from shopping, they just watch a movie, or go shopping after watching the movie.

Since your Qianda Cinema does not have the movies they want to watch, they will naturally choose other cinemas and then invest in other business districts. The losses this brings are not just as simple as box office division.

"We can also give in to the profits!"

Someone gave his suggestion, but he quickly laughed at himself and said no more.

He was indeed so nervous that he didn't react until after he said the words.

Now that the other party has formed an alliance, if Qianda only gives up half of the account, why should the other party choose Qianda?

Although Qianda Cinema has a higher proportion than Penguin, Penguin is not a single person now, but a huge alliance. In terms of market share alone, Qianda is not dominant.

In this case, if you want to convince the other party, you can only give up more benefits.

Once a price war breaks out, there will be no winner.

The Penguin family has a big business and doesn't care at all, but now Qianda can't afford to fight.

The executives in the conference room looked at Li Guanghong with complicated expressions, and many of them even expressed a bit of complaint.

They naturally thought of Li Guanghong's suppression of Brother Chen Kai during the Spring Festival last year. Now, you have made your daughter angry, but Brother Chen Kai is not that easy to bully. Now he is back to take revenge!

"From what we heard."

The middle-aged man continued, but after a pause, he also laughed self-deprecatingly, "Rather than the information we inquired about, it is better to say that it was the information they deliberately revealed to us."

"This time, in addition to ordinary movies, Penguin Pictures will focus on three major productions, a comedy movie produced by the well-known comedy team Sad Twist, a special effects commercial blockbuster produced by an emo director and a Hollywood special effects team, and a Hollywood special effects film. A kung fu film directed by the director himself and joined by two kung fu superstars Cheng Long and Li Lianjie..."

Needless to say, comedies are the highlight of the Spring Festival every year. During the Chinese New Year, more people still like to go to the cinema with their families to watch a lot of fun. Therefore, every Spring Festival, even some comedies that are not of good quality, It can often achieve good box office results.

And comedy itself is the best choice for small and broad-minded.

Of course, since it is Penguin Pictures, there is no need to use small means to make big gains. It is said that they have invested hugely this time and are planning to make a comedy blockbuster!

Not to mention the special effects blockbusters directed by emo, which are all aimed at stacking money. Since Hollywood blockbusters are no longer effective, let's try blockbusters made by the Chinese themselves.

During the Chinese New Year, the emphasis is on being lively. As long as the special effects are great, I believe the box office will be good, not to mention the emo director’s golden name. Many people just see these three words and will be willing to buy whatever he shoots. Tickets to go in and see.

As for the final kung fu film, although a Hollywood director was hired, the currently known information is that two kung fu superstars, Cheng Long and Li Lianjie, will participate, as well as the fairy sister and International Bing. It can be said that there are many stars gathered, even if it is just to go there. Look at these big names, there will be many people willing to buy tickets.

And it can be seen from Penguin's invitation to Hollywood directors that they have huge ambitions this time. They not only want to dominate the domestic market, but also want to rush out and earn foreign exchange!

As China has grown stronger in recent years, audiences have long since abandoned Hollywood. Hollywood blockbusters are not popular at home, but if Chinese blockbusters go abroad and win fame and box office outside, it will undoubtedly be exciting. matter.

It is foreseeable that when the news comes back, it will definitely win a huge reputation for the movie. Who wouldn't want to see what kind of movie it is that can attract foreign nobles to pay for it?

Even if many people don’t like to watch it, they will willingly buy tickets to support it!

If this is the case, one can imagine the pressure Qianda faces.

After speaking, the middle-aged man looked at Li Guanghong.

This news was obviously thrown out to them by Penguin on purpose. He just wanted to tell Qianda Pictures that I have drawn it out for you, will you accept it?

Since there is no way to fight a price war, the only way out is to go head-to-head with Penguin Pictures.

If the other party makes three big productions, then they have to come up with three works that can compete with them, otherwise everyone will go to Penguin Cinemas to watch movies!

This is undoubtedly a conspiracy!

There is no doubt that the Penguins are in an advantageous position, even invincible.

But since the other party has already made a move, they can only accept it. As long as the loss is not too ugly, I believe that the other party will not really complete the matter. What businessmen pursue is profit after all.

If Penguin cannot completely suppress Qianda Pictures, then without the huge market of Qianda Cinema, the movies invested by Penguin Pictures will also have a lot less income. This approach of hurting the enemy by one thousand and damaging oneself by eight hundred is not in everyone's interests. .

The reason why Penguin has formed an alliance with Brother Chen Kai now is simply because he saw that Qianda was in dire straits and was ready to take advantage of the situation and take a piece of meat from Qianda's body.

In order to obtain cash these days, Qianda has sold assets at low prices countless times to pay off debts.

If Qianda is really defeated in this Spring Festival, Penguin can turn Qianda Cinema into Penguin Cinema at a low price. At that time, Qianda will have no choice but to run the company in order to run the company. Survive with a broken arm.

After swallowing Qianda Cinema, Penguin will be able to dominate the country. This is the fundamental reason why Penguin is willing to accompany Chen Kaige in revenge.

Not even Qianda Cinema, Qianda Business District, Qianda Hotel, Qianda Sports...

Penguins have great appetites for these.

"Then let's bump into them!"

Finally, Li Guanghong, who was sitting in the first place, spoke.

Aunt Huang also opened the folder in her hand, "We have found three directors who are willing to cooperate with us, Ning Hao, Xu Zheng, and Chen Sicheng!"

"These three are good at comedies, right?"

As soon as Aunt Huang finished speaking, someone frowned and said.

They can understand Aunt Huang's choice. Comedies are good at using small things to make a big difference, which is suitable for their current situation. Moreover, during the Spring Festival, everyone is more tolerant of comedies. Instead of attacking from multiple sides, it is better to focus on one place and break the surface. , on the contrary, it may create miracles.

However, considering that many movies will not be released in Qianda Cinema during this Spring Festival, if Qianda Cinema is full of comedies by then, everyone will probably be tired of watching them, and even because there are too many of the same genre, the three movies will create a 1+1 The effects of +1<3 are mutually restrictive, so the gains outweigh the losses.

"There is a difference between a comedy and a comedy!"

Aunt Huang closed the folder, retorted first, and then said, "This is why I called everyone here today."

"We also need several other types of movies, at least one that can compete with the previous six movies."

Only in this way can the boredom brought by the three comedies be neutralized.

"How about Feng Xiaotan?"

Someone suggested.

"Who doesn't know that he is also a member of the whale circle? The character who hangs out behind Brother Chen Kai will help us?"

Someone quickly retorted and at the same time gave Li Guanghong a covert look.

If it weren't for the ban on last year's Spring Festival, their Qianda situation would be so difficult.

"Then, what about Wu Yushen? Maybe he can even make a blockbuster movie that rivals Hollywood directors..."

"I contacted him, but he doesn't have a good script recently and is not planning to make a movie."

"What about Xu Ke? His martial arts movies are unique."

"What market is there for martial arts movies now? It's possible to reconcile the boredom of comedies, but no one will do it at a loss."

…

Everyone in the conference room was talking a lot, but no one could find a suitable candidate. Either there were not enough seats, and it would be of little use to invite him, or the benefits were not enough, so he could not invite the Buddha. We are not fools. Who is Qianda and Penguin now? are better allies, they understand.

Rather than joining Qianda now, it is better to wait and see.

At this moment, a young woman wearing a workplace OL uniform came to the door of the conference room and knocked three times on the closed door of the conference room anxiously.

In an instant, the conference room returned to silence. Everyone was sitting upright with calm expressions on their faces, as if nothing had happened.

"Enter!"

Aunt Huang shouted.

The conference room door was pushed open, revealing the young woman at the door.

"what's up?"

Aunt Huang asked.

The person coming was her secretary. The other party should know the importance of this meeting. The fact that he came and knocked on the door at this time meant that there was something more important.

The young woman looked around, came to Aunt Huang, and whispered in her ear, "Chen Sicheng announced that he has cooperated with Penguin!"

As she spoke, she took out her mobile phone and opened the headline [Strengths join forces, Director Chen Sicheng joins hands with Penguin, New Year is coming! 】

Aunt Huang froze, staring at the news several times, and finally had to admit the fact. While they were still discussing, the original strong foreign aid turned traitor.

Seeing Aunt Huang's expression, everyone naturally understood that something big had happened. Although they all maintained their proper demeanor, they couldn't help showing an anxious look on their faces.

Until an executive couldn't help but be curious and took out his mobile phone. Penguin News popped up on WeChat, [Chen Sicheng joins hands with Penguin to make you look good during this Spring Festival! 】

hiss!

The executive gasped.

Everyone else also took out their mobile phones. This is the power of Penguin. In China, as long as you have a mobile phone, you can't live without Penguin-based software, and you will naturally receive news pushed by Penguin.

For a while, the sound of gasping for cold air could not be heard.

"Okay, I understand, you go down first."

Aunt Huang waved her hand.

After the secretary left, the conference room fell into an eerie silence.

"Exactly. Aren't you worried that the audience will be bored with three comedies?"

"Okay now, two parts, just right!"

Finally, Li Guanghong spoke and spoke calmly, as if his mood was not affected at all by Chen Sicheng's surrender to the enemy.

"Would the two films be too thin?"

Everyone sighed, now that things have come to this, what can they do?

"It would be great if there was another blockbuster film!"

"Where can I get a big director to come over and make a blockbuster movie now?"

"I do have a candidate!"

Just when people in the conference room were shaking, an elegant man on the right said, "Don't Mr. Li's daughter open a film and television company?"

"Their two recent dramas have become very popular on the Internet. Even my twelve or thirteen-year-old boy talks about it at home every day, and even watches it with gusto with his grandpa. If they make a movie now, even if the quality is not good, it will be good. We can take advantage of this popularity and reap good box office results!”

"At least, it can hold up the scene."

"no!"

Li Guanghong and Aunt Huang said almost in unison.

Are you kidding me? Let a small company that has only produced a few online dramas come to make movies now, and still compete with the top ten famous directors in China? Isn't this asking for self-humiliation and death?

"They are not qualified to enter the ring yet."

Aunt Huang shook her head firmly.

She couldn't let Li Mingyue get involved in the whirlpool of their predicament. She had seen that little girl's company prospering back then. If it suddenly took too big a step now, it would not be a matter of losing money, but it would probably hit those young people. The child's confidence has serious consequences.

"Mr. Huang misunderstood me."

The elegant middle-aged man shook his head, "I'm not asking Mr. Li to compete with those famous directors. I just want to use her to neutralize some of the boredom caused by our two comedies."

"No matter how good the final film they make is, as long as it is released in theaters, with their current fame, many people will come to watch it."

"In fact, after everyone watches their movie, they will understand how well the other two comedies were made. This will bring better reputation to the two movies, which will naturally bring higher box office!"

The elegant middle-aged man smiled, somewhat excited by his genius idea.

The eyes of everyone else in the conference room also showed bright light. This is indeed a good idea. Taking advantage of the popularity of Xihongshi Film and Television, it can serve as a stepping stone for the other two comedies. They may really have the opportunity to find another way and create a new one. Blood comes from the road.

What's more, President Xiao Li also has to bear part of the responsibility for why Qianda Pictures has fallen into the current situation. Now is the time for her to atone for her sins, which is perfect.

It's a pity that they didn't see it. Aunt Huang and Li Guanghong didn't waver at all.

Even if they sell all Qianda, it is impossible for Li Mingyue to pay off their debts.

Entering the dark room again, being revised. tired