Chapter 495 Muddy the Waters

"My only request is to seek truth from facts. This matter is no longer something you personally can bear. Don't hold on to the thought of resigning if you can't do it. If you cause irreparable losses to the company, I guarantee that you will be responsible for the rest of your life." We can only survive with heavy debts on our backs, and there will never be a chance to turn around!"

Qin Hao's cold warning made both Wang Manni and Linda tremble.

Linda, who had an indifferent attitude before, could only tell the story of what happened tremblingly.

The executives on the side were speechless for a while after listening to the two men's stories. They never expected that such a huge crisis actually came from the inexplicable jealousy of a bottom-level salesperson.

After Wang Manni finished telling what happened, Qin Hao knocked on the table and said to the executives.

"This incident is obviously someone trying to smear us. Tell us what you think."

A young executive raised his hand and said: "Mr. Qin, it is not difficult to clarify this clumsy smear. I found the post where the report was originally published. When our clerks were fighting each other, they were obviously wearing uniforms, but in the This photo was replaced with a skirt. The method of photoshopping is not very clever. As long as we issue an announcement in the name of the company and then ask the legal department to contact the media to delete the report, it should not be difficult."

The young executive's proposal was recognized by most people present, and even Wang Manni thought it made sense.

However, Qin Hao was not satisfied with this plan: "If you spread rumors, you will lose your legs if you refute them. Everyone, this is the era of mobile Internet and self-media. Don't imagine that shutting up the mainstream media will eliminate all negative effects. If this matter cannot be properly resolved, our competitors will bring this 'case' up every once in a while in the future to repeatedly discredit us!"

As soon as the words fell, the conference room fell into deathly silence again, especially Wang Manni and Linda. Thinking of Qin Hao's previous warning, if this incident really caused huge losses to the company, they might not have a chance to turn around. .

Then, Qin Hao knocked on the table again, drawing everyone's attention back, and spoke word by word.

"So, what we need to do now is not just to simply refute rumors, but to engage in a public opinion war with the mastermind behind this incident!"

In the era of mobile Internet, if any event becomes popular, there will be no lack of promoters behind the scenes. As for this incident, it is obvious that the competitors of "Mainasi" are behind it. Otherwise, incidents like "beating Renshuo" will continue to happen. Once, why is it only spread in a small area in the hardware circle?

As for the identity of the mastermind behind the scenes, it is actually not difficult to guess. The emergence of "Mainas" does not seem to have a big impact on the sales of big-name luxury goods such as LV, but in fact it is challenging the definition of exquisite life by these big-name luxury goods. right.

In the past hundreds of years, from fashion, shoes to bags to wine, French aristocrats used their luxurious lifestyles to imitate aristocrats throughout Europe. Many French luxury brands have inherited the historical heritage of French aristocrats and have exerted a great influence on the entire world. European and American high-end consumer goods markets have been monopolized, thereby defining for the world what "upper class" is.

However, whether it is fashion, shoes, bags or wine, the cost of production is actually extremely low. The reason why so many people are willing to pay a high premium to buy these products is, to put it bluntly, because luxury brands provide their customers with compiled a dream.

In this dream, they tell customers that as long as you buy our products, you can get a ticket to the upper class society. From now on, your identity will be different, and those from the lower class will vote for you. Get rid of the envious eyes, and you only need to raise your chin proudly and look down at them.

Once this dream is shattered, the brand value of these luxury goods will be gone, and their products will be worthless.

What "Mainasi" and other affordable luxury brands are currently doing is actually compiling a dream, but the target group of affordable luxury brands is the young people who are newly entering the middle class.

The rich cannot stay rich forever, and the poor will also seize opportunities and rise to the top. Those big-name luxury goods know the rules of the game very well. They are also very aware of the threat posed by "Mainasi" to them, and naturally they will not let it go. This opportunity to nip it in the bud.

Qin Hao's tone became serious and passionate: "Don't forget how 'Mainasi' started. Who can be our opponent in the public opinion war?"

"From now on, as long as we do two things well, we will not only be able to reverse this crisis, but we can even use this hot public opinion to lay a solid foundation for us to develop second- and third-tier markets in the coming year."

"First, publish the detailed story of the incident in the mainstream media. Second, mobilize all self-media bloggers you can contact and ask them to direct this public relations crisis to the malicious smear campaign of foreign luxury brands and force them to end!"

Qin Hao's calm and decisive attitude in the face of danger gave the executives present a reassurance. They walked out of the conference room one by one and began to implement Qin Hao's strategy.

Wang Manni looked at Qin Hao's sharp profile and felt a little distracted for a moment.

"As for you."

Qin Hao's words instantly woke up Wang Manni and made Linda's heart lift into her throat.

"I will ask my assistant to arrange a hotel for you. During this period, you should not have contact with the outside world, do not go online, and do not accept any interviews. After the incident is over, I will make other arrangements for you as appropriate. I still say the same thing, if you Your behavior has caused losses to the company, and I will make you regret it!"

Faced with Qin Hao's sharp gaze, Wang Manni and Linda did not dare to say a word and could only bow their heads obediently.

Afterwards, Qin Hao asked his assistant to arrange a hotel for the two of them.

"Send someone to keep an eye on them, don't let them do anything else!"

"Understood, Mr. Qin."

Qin Hao's crisis public relations strategy was strictly implemented. At first, netizens did not believe what the mainstream media said, thinking that "Maina Si" had used her "money power" to bribe the mainstream media.

However, as more and more self-media began to direct the topic to foreign luxury brands, the trend gradually began to change.

At first, the reason why netizens paid special attention to this incident was because they had a certain amount of resentment. After all, whether it is light luxury or luxury goods, they all increase everyone’s life burden, especially for men. A piece of women's clothing costs only one or two hundred yuan at most, but once it is labeled as a luxury or luxury item, the price immediately skyrockets dozens or even hundreds of times. Most women cannot afford such consumption. In the end, most women Part of it is paid by men.

It is not an exaggeration to say that they have been harboring grudges for a long time. Fortunately, nothing happened before. Finally, when they got a chance to vent, they naturally cherished them doubly, and the heat suddenly rose.

Qin Hao used self-media to direct the topic to business competition, which undoubtedly poured cold water on the heads of these excited netizens and made them calm down again. Once people calm down and start thinking, it will be difficult for them to be taken advantage of. .

During this period, it is not that those big-name luxury goods and some domestic brands did not try to continue to smear the brand, but on the one hand, Qin Hao sacrificed his money and invested 150 million in publicity fees to withstand several waves of offensives.

On the one hand, those big-name luxury goods are all foreign companies after all, but all foreign companies in China have a common problem, that is, mainland companies have limited authority. All matters involving spending money must be reported to Asia-Pacific executives, and then Executives in the Asia-Pacific region report to the headquarters, and only after the headquarters holds a meeting and discussions can they approve the decision. This is conveyed down through the layers. By the time the mainland company receives the instruction, the day lilies are already cold.

As for those domestic affordable luxury brands, they are not yet mature at this stage, and they are fighting on their own, and have not taken advantage of their resources at all. When they see that nothing can be done, they cease to exist. Instead of spending money to discredit their opponents, it is better to invest this money in publicity. Among them, increase your sales.

Of course, this incident also gave "Mainasi" the nickname "Mai Nasi". Some netizens would use it as a joke from time to time, but compared to the previous excitement, it was completely different. It has become a climate.

In this regard, Qin Hao also breathed a sigh of relief. Regardless of how calm he appeared in front of those executives, he actually had no confidence in his heart. After all, the market value of any of those big-name luxury goods is a behemoth with a market value of hundreds of billions of dollars. It is really worse than Spending money, he really can't compare to others.

Fortunately, these big-name luxury goods are as arrogant and inefficient as ever, giving Qin Hao a chance to breathe.

The whole incident lasted for almost a month, and Wang Manni and Linda also stayed in the hotel for a month, and they were still in the same room.

Two people who disliked each other suddenly started to get along day and night. Both Wang Manni and Linda disliked it. Unfortunately, Qin Hao's assistant arranged a standard room for them. If they wanted to book an additional room, they had to pay for it themselves. Wang Manni and Linda disliked it. Manni really has no money. Half of her money is used to pay rent and half to buy luxury goods. She has almost no savings and even no performance commission this month. She may have to live on instant noodles for a long time.

Linda, on the other hand, was reluctant to give up. The conditions in her family were not good, even worse than Wang Manni's family. A rural girl came to a big city to work hard. She also didn't want to return to the countryside. Unlike Wang Manni, she didn't want to go back to the countryside. Yes, she has saved all her money and wants to buy a house in Shanghai as soon as possible.

From the beginning, the two were unwilling to even talk to each other, until they slowly began to argue and even fight, and then they were able to sit on the balcony and bask in the sun.

Although they are still talking with guns and sticks as usual, there is obviously some sympathy for each other.

Finally, a long month passed, and Qin Hao's assistant pushed open the hotel room.

"Come with me, Mr. Qin wants to see you."

Wang Manni and Linda looked at each other and came to the "Mainasi" headquarters with a feeling of apprehension about going to the guillotine.

"Mr. Qin, the people are here."

"Well, you go and do your work first."

Qin Hao continued to immerse himself in signing the documents and ignored Wang Manni and Linda.

The two of them did not dare to sit down and could only stand there waiting for the trial. They did not even dare to breathe loudly for fear of making Qin Hao unhappy.

Finally, almost half an hour later, Qin Hao finished signing all the documents on the table, then raised his head and stared at the two of them with cold eyes.

"What, are you impatient?"

Wang Manni and Linda shook their heads subconsciously.

Qin Hao snorted coldly and patted the documents on the table: "Do you know what these are?"

The two shook their heads again.

"Here are the publicity expenses generated by this crisis public relations. In one month, the company spent a full 350 million yuan to restore its image. What do you think I should do with you?"

Wang Manni and Linda were shocked when they heard the figure of 350 million yuan. They had never thought that they would be able to interact with such a large amount of money in their lives.

Linda raised her head with a feeling of resignation: "Mr. Qin, now that the situation has come to an end, it's up to you whether you want to be killed or beheaded. I just want to know who removed me from the list of reserve store managers."

Wang Manni also peeked out of the corner of her eyes curiously. Anyway, she couldn't afford to pay such an astronomical figure of 350 million. It seemed like a dead pig was not afraid of boiling water.

"it's me."

Linda and Wang Manni both looked at Qin Hao with disbelief.

"Why?" Linda's eyes were red and she held her neck and asked unconvinced.

Qin Hao crossed his arms and pointed at Wang Manni: "That day, Wang Manni did not help me when she was serving my girlfriend, but you came to take credit when she swiped the card at the end. I can tolerate ordinary sales using some means to improve performance, but we will never allow an unscrupulous person to become a store manager, thereby bringing down the atmosphere of the entire management team!"

As soon as she finished speaking, Linda collapsed on the ground. She didn't expect that her bright future would be ruined just because of her greed.

Wang Manni's eyes flashed with reluctance, and she wanted to help Linda up.

However, Linda shook off her hand and said to Wang Manni with an almost self-deprecating sneer: "It seems that I did not hit the wrong person. The root of this matter still lies with you."

At this moment, there was a knock on the door. The assistant opened the door and handed two A4 papers to Qin Hao.

Qin Hao looked at it and gave one to his assistant.

"Take her to go through the resignation procedures and pay her last month's salary."

Linda didn't resist and was taken out by the assistant like a wooden person.

Wang Manni stared at the other A4 paper in Qin Hao's hand anxiously. She had brought such a huge loss to the company. Although she was a victim, would the boss care about this?

"Wang Manni"

Wang Manni's nerves were all tense. She couldn't lose this job, especially after experiencing this incident. Once she was fired, it would be almost impossible to find a similar job in the future. Who would want one? The company lost 350 million employees?

"This year's year-end bonus rating has been reduced to the lowest level, and the position has been reduced to junior sales consultant."

After more than ten seconds, Wang Manni realized that Qin Hao had finished speaking.

Wang Manni suddenly had a sense of déjà vu. Although her year-end bonus rating was reduced to the lowest level and her position was demoted, which caused her heavy losses, she still managed to keep her job.

"Thank you, Mr. Qin."

"No need to thank you. I'm just doing things in accordance with the company's rules and regulations. Besides, you made me lose 350 million. Isn't it too easy for you to fire all of you? I'll keep you and let you work to pay off the debt. Do you understand?"

"Understood, Mr. Qin, I will definitely work hard."

Looking at Wang Manni's back happily leaving, Qin Hao shook his head. The reason why he kept Wang Manni was, on the one hand, because it was indeed not Wang Manni's initiative to cause trouble. The crime would not lead to death; To convey an attitude to the company: the boss must also abide by the company's rules and regulations when doing things.