Chapter 510 Capital Winter

In the early morning of March 5th.

Zhang Xing was lying on the bed, tossing and turning, unable to sleep, so he simply stopped sleeping and took Zhang Sheng to the barbecue stall downstairs to cook skewers.

Hazy fireworks suddenly rose, covering Zhang Xing's cheeks.

Zhang Xing's eyes were red and he seemed to be feeling something, but after holding it in for a long time, he finally stopped holding in a fart and finally pulled a barbecue skewer and chewed it hard.

He seemed a little excited.

When China's group buying war was at its hottest, everyone was furious.

Only his [group buying] completely fell behind, lost the capital injection, and began to wander on the edge, trying very hard not to be cannibalized, and it was extremely hard to hold on.

He also regretted it.

He didn't know what the future would bring, but deep down he was still unwilling to become a runner.

Naturally, I regret listening to Zhang Sheng’s nonsense and taking sides. Otherwise, in this [Thousand Regiments War] that will go down in history, even if his [Group Buying] may not be the protagonist, it will still be one of the last brands on the battlefield. !

But regret is of no use after all. Once a person walks a path forward, it is impossible to look back. Even if there is a cliff ahead, you must jump off.

He didn’t complain or say anything. He just followed Zhang Sheng’s arrangements and expanded the industrial chain of [Group Buying]. Not only did he establish a close relationship with [Honeycomb Ji Delivery], he also found another takeaway brand in the market [ Jimi Takeaway] Reached a deep strategic binding cooperation...

From mid-January to early March…

[Group buying] is always in the dormant stage of neither rising nor falling.

Without the inflow of large amounts of capital, it is destined to be unable to compete on the battlefield with websites such as [Harvest Group Buying] and [Fengyu Mall].

But [group buying] also has its advantages, that is, the industrial chain is complete, and the cooperation between merchants and food delivery is close. Both parties stick to the small area. Other brands such as [Lainiao Food Delivery], [Any Door], [Hungry Door] [Takeaway] and even [Honeycomb Extreme Delivery] cannot penetrate.

During this period, he endured it until the end, until [Groupon] went public...

【Groupon】The second day of listing!

The entire group buying market was in complete chaos, but Zhang Xing became excited!

The poor market value and stock price of [Groupon] proved that his decision to choose Zhang Sheng was not wrong.

Single [group buying] will not work not only in China, but also in the United States. Only when the O2O model is fully rolled out in a true sense can it be viable!

End of February.

Zhang Sheng came to [Group Buying] to get a general understanding of the current situation of [Group Buying].

In early March, after seeing the chaos in the group buying market, he keenly realized that his opportunity had come!

"I seem to have become your dog!"

Under the light.

Zhang Xing, who had been holding back for a long time, suddenly said this quietly.

Receiving an investment of 200 million from [Tengji Technology] is a timely blessing for [Group Buying], which has now completed its transformation and integration. It means that he once again has new energy to continue fighting in the next [Takeaway War] , this is the most exciting thing.

However, whether he was in contact with Ma Yunhua or Zheng Huateng in the past two days, he clearly realized that he was actually a chess piece!

Apart from being a tool, a dog, sitting on the bench, etc., he did not even have any say in the capital market. Even when he walked into the office to chat with Zheng Huateng about investment, Zheng Huateng always stared at Zhang Sheng.

On the surface, Zhang Xing always stood calm, but deep down, it was like a needle stabbing his self-esteem.

His strong unwillingness made him long for the day when he could sit at the card table, chat with these people, and no longer be ignored!

but……

"You have never been a dog to anyone...Brother Zhang, we are not subordinates, we are allies!"

Zhang Sheng looked at Zhang Xing while flicking the skewers. From Zhang Xing's extremely complicated eyes, he could probably guess the turmoil deep in Zhang Xing's heart.

After a moment, he said seriously.

"How do you plan to fight this next battle? How do you need my cooperation?"

Zhang Xing was silent for a moment and put away his personal emotions. After adjusting, his eyes began to calm down and he looked at Zhang Sheng quietly.

"When the enemy advances, we retreat; when the enemy retreats, we advance; when the enemy is stationed, we harass; when the enemy is tired, we fight!" Zhang Sheng also fell into deep thought for a short time. After clearing his thoughts, he then smiled and uttered the four-character motto: "Timing." arrive!"

When he heard these four-character motto, Zhang Xing's eyes became more complicated. After lowering his head and pondering for a moment, he suddenly became energetic and then nodded.

"good!"

……………………

First half of 2010.

The flood of liquidity after the economic crisis has driven the capital market to heat up rapidly, coupled with the booming development of China Internet, allowing countless Internet companies to see the hope of the times...

During this period, a video website named [Kuyou] went public in the United States, and its stock price soared 55.9% on the first day. The listing of [Kuyou Video] ushered in a seven-month long period for Chinese concept stocks to be listed in the United States. The capital market has continued to heat up in the past seven months. At the end of the year, the video website [Panda], the e-commerce website [Dangdang.com] and the mobile Internet company Skye were successfully listed, pushing this wave of craze to its peak.

The capital market's craze for the Huaxia concept also quickly affected the entrepreneurial market. A large number of startups received investment, especially the exciting news of [Google's acquisition of [Groupon]], which directly kicked off the prelude to the Huaxia group buying war!

However...

In February 2011.

After the climax of the listing, some American investment institutions deliberately shorted and a series of fraud storms, Huaxia concept stocks quickly fell from the peak to the bottom. Except for [Kuyou Video], all other Huaxia concept stocks listed in the second half of 2010 and the beginning of 2011 were broken without exception. In addition to [Secret Escape Marriage and Love Network], which had originally planned to go public and successfully landed on the New York Stock Exchange, group buying websites [Fengshou Group Buying] and [Qianshou.com] postponed their listing plans due to force majeure. Almost overnight, the door to listing in the United States was tightly closed.

But…

Although the capital tide of China was hit, it was not cold. [Qianshou.com] made a desperate bet that after [Groupon] went public, it could change everything, open the closed door, and then win a new wave of capital boom again.

In February of this year!

The crazy [group buying capital] fight, the participation of countless capitals and entrepreneurs, almost made the [group buying] market dark.

Behind the seemingly gratifying data, in fact, countless capitals and entrepreneurs are already sweating!

They are all like gamblers, betting most or even all of their wealth on a brilliant dawn. Moreover, the [Thousand Group War] has been going on for more than half a year. It is a joke to want to stop at this moment!

However, large capitals such as [Tianhong Capital], [Tengji Technology], and [Taozhu.com] have already sensed the unusualness of this capital war and left early, waiting for the opportunity!

However, many small and medium-sized capitals do not have this rationality. They swallowed up all the capital of their predecessors, entered the market with red eyes like wild beasts, and continued to fall into endless fighting, all wanting to fight for the dawn!

However, what greeted them was never the dawn, but darkness and fear.

[Groupon], the fuse of the Chinese [Thousands of Group Wars], has also become the death knell of the [Thousands of Group Wars]!

March 5th...

[Groupon] market and stock price are still falling!

After four consecutive declines, the Chinese [Group Buying] market, which was once close to crazy, is full of mourning.

Overnight...

Capital is trying every means to withdraw from the scene, even if they have to cut off an arm, they have to leave!

[ [Mimi Group Buying] was exposed to default on advertising fees! ]

[ [Internet Group Buying] announced that it was acquired by [Fengyu Mall] for 30 million yuan and officially incorporated into the [Fengyu Mall] network system... ]

[ [Tiantian Group Buying] was exposed to default on merchant subsidies of nearly 100 million yuan, the behind-the-scenes investors completely left the market, and the founder Gao Mingliang went bankrupt! 】

【【Fengchao Jisong】announced that it would formally acquire the remaining shares of 【Minuo Group Buying】 for RMB 100 million, and 【Baotuan.com】announced a reorganization and may temporarily withdraw from the Chinese market...】

【……】

From March 5 to March 20.

In just half a month...

Almost every day, you can see the bankruptcy and closure of 【group buying websites】...

At the same time, on TV, social software, Qdog News, as long as you turn on your computer, you can always see countless merchants hysterically accusing group buying websites of defaulting on subsidies, false subsidies, or suspected fraud...

In this astonishing and complex social atmosphere, the group buying websites that were once extremely glorious, overnight, ushered in the most cruel and crazy reshuffle!

There are corpses and ruins everywhere!

This capital tide came quickly, but it went away even faster...

It not only implicated the 【group buying market】, but also many Chinese Internet companies, which were implicated by this capital tide.

[YK Live], a former veteran live streaming website, has successfully transformed. This year, it was repeatedly provoked by [Jitu Live]. When it was angry and ready to completely suppress [Jitu Live], it encountered the cold winter of Huaxia Capital!

The 300 million yuan investment promised to [YK Live] was reduced to 100 million, and then from 100 million to 50 million!

Zhong Qian of [YK Live] looked at the 50 million investment and saw the increasingly crazy traffic of [Jitu Video], and suddenly began to become anxious.

If he didn't find a way to suppress [Jitu Video], and gave [Jitu Video] a few more months, he would be completely unable to suppress it!

Even Wang Jiancong, the young master of [Wanda Group], announced at this moment that [Humi Live] was coming in full force...

There were pursuers in front and hungry wolves in the back!

In this anxious mood, he desperately looked for various domestic and foreign capitals for financing!

But...

[The Thousand Groups War] has severely damaged the vitality of countless small and medium-sized capitals, and it is difficult to invest money to enter new industries...

And those old capitals have always been watching calmly. Even if they want to inject capital, they have to wait for time!

At this juncture, he saw that [Jitu Video] seemed to be associated with [Tengji Technology] again!

He realized that [YK Live] was facing the most critical moment!

…………………………

"The capital winter is coming!"

"But, for us, it is a new opportunity!"

"Don't worry about bullets, we have enough bullets, and don't worry about other things. We are already sitting at the table, now is the time for us to play cards!"

"The market is a big piece of fat meat, I only have one request!"

"Kill!"

"..."

March 20.

Zhang Sheng sat in the large conference room of [NC Entertainment] again, his eyes were serious, and he stared at the people below with murderous intent!

He uttered the word "Kill"!