Chapter 511 Joining the Weibo Family
In early July 2011.
The entertainment industry was in turmoil.
First, the first domestic actor talent show "Actors Please Take Your Place" that attracted the attention and curiosity of countless people in the industry began recording.
Then, the new film "Better Days" produced by Light and Shadow Times, which has been a hot topic since the filing, was also scheduled to premiere nationwide on the 3rd of next month.
Light and Shadow Times made a strong move and reached a major cooperation with Sina. Sina Weibo will be separated from Sina to form an independent company, and Light and Shadow Times will invest 200 million yuan in shares and obtain 10% of the shares of the new Weibo company.
As soon as the news of this cooperation was announced, the artists under Light and Shadow Times, regardless of whether they had opened accounts on other Weibo platforms before, opened accounts on Sina Weibo and stopped operating other Weibo.
Even Liu Yifei, who had a contract with Sohu, paid the liquidated damages of the exclusive cooperation agreement signed at the time under the arrangement of her agent, withdrew from Sohu Weibo, opened a new account on Sina Weibo, and posted Weibo more actively.
However, Liu Yifei's daily Weibo posts are quite subversive of the public's impression of her.
She often mentions the current Internet buzzword "female loser" and is always "going crazy on the Internet". It can only be said that her mental state is ten years ahead of the current netizens, and she has the style of the new generation of netizens ten years later.
When doing the post-recording dubbing for "Better Days", Liu Yifei also posted a photo of her doing a handstand in the studio to "relax herself" on Weibo.
This made many netizens feel quite novel. They didn't expect that the fairy sister in their impression was not the one who was out of touch with the world, but rather crazy and tomboyish.
This can be regarded as a good thing for the promotion of the new movie.
After all, Liu Yifei's image in "Better Days" is indeed a big breakthrough. It is also a good thing to lay the groundwork on Weibo and "give fans and netizens a shot of prevention".
And Liu Yifei has worked so hard to interact with fans on Weibo to increase user stickiness for Sina Weibo, so Wu Yuan is naturally inevitable.
Wu Yuan, who has always used Weibo only as a channel to announce some important news or clarify public opinion, rarely posted some daily photos and daily life on Weibo to share with netizens who follow him.
However, Wu Yuan's daily life is very boring. He is either resting at home reading books or watching movies, or doing post-production work on "Love Letter" in the company.
Netizens are very curious about the director's work behind the scenes.
Wu Yuan posted a few photos of working on the movie in the computer room. Although the positive picture on the screen was not leaked, the large number of editing equipment and the special computer room environment alone triggered a lot of discussion and attention from netizens, and even rushed to the hot search list just created by Sina Weibo.
Before Wu Yuan, no director had posted post-production editing work photos on the Internet. Netizens had no idea what kind of environment the directors were in when editing the movie and how they worked.
Now Wu Yuan is here to reveal the secrets to everyone, which also satisfies the curiosity of the public.
Not only him, Zhang Guorong loves playing Weibo more than Wu Yuan.
Zhang Guorong is old but not old at heart. He still has a bit of mischief and childishness in his personality. He is easily fascinated by new things.
After joining Sina Weibo, Zhang Guorong directly used it as a circle of friends. Not only did he play it himself, he also called on and encouraged his Hong Kong artist friends to join, and then tagged each other on Weibo.
Today, he posted a photo of eating French food, and tagged Liu Dehua to ask if he wanted to eat with him.
Tomorrow, he will post another censored photo of the set of "The Legend of Shushan", and tagged Lin Qingxia, saying that it was a pity that she didn't come to act in this movie.
Even Wang Zuxian, who has completely retired from the entertainment industry and lives in seclusion in Canada, was persuaded by Zhang Guorong to open a Weibo account and occasionally share her life in Canada on it.
Although she herself no longer appears on camera, occasionally taking pictures of the flowers and plants in her garden and the scenery of Canada can also attract the attention and comments of countless netizens.
Wang Zuxian is the goddess in the eyes of three generations. After she retired from the entertainment circle, the news disappeared immediately, and countless of her fans missed her day and night.
Now there is finally a channel to learn about Wang Zuxian's current situation, which is a good thing.
Her fans only need to know that she is doing well, living a peaceful and happy life in a corner of the earth, that is enough to satisfy them.
There are also Gong Li, Yuan Quan, Liu Ye, Wang Jingwen, Zhang Bozhi, Michelle Yim, Mao Shunyun, Carina Lau, etc.
Whether it is Wu Yuan's friends or Zhang Guorong's friends, they have joined the big family of Sina Weibo under the leadership of the two.
Not to mention the artists under the Light and Shadow Times Company, they are very active in interacting with fans on Sina Weibo, shining for the company's "own industry".
This is the effect Sina wants!
The reason why Light and Shadow Times can reach a cooperation agreement with Sina is that they are a large entertainment company that plays an important role in the mainland entertainment circle and have a large number of celebrity connections.
Many Sina promoters and public relations people have a hard time convincing people to invite first-line and even superstar actors to join the platform, but it is just a small matter in front of the connections of Light and Shadow Times.
As soon as the cooperation between Light and Shadow Times and Sina Weibo was reached, nearly a hundred celebrities in the circle, and all of them were well-known stars, joined the big family of Sina Weibo.
Such a good cooperation effect made some executives in Sina who were originally opposed to and had objections to the cooperation with Light and Shadow Times immediately shut up and agreed to this cooperation in their hearts.
Compared with some venture capital companies that can only give money, Light and Shadow Times gives both money and resources, which is definitely the best choice.
Wu Yuan, who knows how much influence Sina Weibo, the only one in the future, will have, is also secretly happy.
He once again laid an important guarantee for the development of Light and Shadow Times in the next ten years.
With Weibo shares in hand, it can be said that Light and Shadow Times will at least be invincible in the future.
As for how much opinion and indignation Sohu, NetEase, Penguin and other Weibo that are destined to be swept into the garbage dump of history have, Wu Yuan doesn't care at all.
Just a group of doomed losers.
Compared with them, Wu Yuan is more concerned about the recording of "Actors Please Take Your Place".
Liu Yifei joined the recording team and became the actor convener. She would call Wu Yuan from time to time to talk about some of the things she encountered during the recording. Liu Yifei, who was reluctant to record this program before, actually enjoyed it after joining it and found it very interesting.
It's not her who is competing anyway.
It's always interesting to watch others compete for rankings.
With Liu Yifei's enthusiastic sharing with Wu Yuan every day, Wu Yuan also became very interested and wanted to go to the scene to see it.
Finally, when the post-production of "Love Letter" was almost done and only two editors were needed to finish it, Wu Yuan immediately took his assistant Xiao Zhang and flew to Hengdian. (End of this chapter)